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Metaverse Interface What Will the New Internet Look like
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00:02Good afternoon. Oh, I'm so pleased you're here and remotely also. So, have a good day. Today, my name is
00:11Delphine Sabatier. First, I'm a tech journalist and I'm your host this afternoon.
00:15So, we will have a great session ahead of us this afternoon on Meneverse. This is a two-hour block
00:24and the session is divided in three separate discussions. So, we aim to give you an overview of the major
00:32trends impacting the sector.
00:34Our expect today will help us to dive in many topics. To submit first your question, to ask your question
00:43to our speakers, use the Vivatech digital platform, whether you are here or online, via the chat.
00:52So, I think we can go. Let's kick off with our first topic at hand, Meneverse interfaces. What will the
00:59new internet look like?
01:25So, since Facebook decided to rename itself META, the METAverse has been on everyone's lips.
01:32But what is really the METAverse? Is it a new version of the internet? How do you access it? And
01:40with what device? Who is building it?
01:44To discuss those questions, my three is to be joined by Antoine Bord, Director, Research Science at META,
01:51Marc Petit, VP and General Manager, Unreal Engine Ecosystem at Epic Games,
01:56and Marco Venturelli, CCO at Publicis Conseil.
02:01Thank you all to be here today to join us. Thank you very much.
02:05I would like Marco to start the conversation with you.
02:09I think you have something to show us today.
02:12Yes. So, hello everyone. Yesterday, we just introduced our new Chief Metaverse Officer for Publicis,
02:20and he just sent me a message for all of you following up. So, if you can launch the video.
02:28Hello everyone. Yesterday, I was promoted into a new and exciting role,
02:32and I would like to thank the so many of you around the world that have been so kind and
02:37supportive,
02:38so much love, so many new friends. I was overwhelmed by messages. I'll get back to you all.
02:45Nevertheless, as always online, it was not all love and support.
02:50I would be a liar to say I did not spend some hours awake last night reading a few meme
02:56tweets.
02:56So, let me share some of them to you.
03:00Leo, me tweets.
03:05Design? You mean like with Photoshop? You have people for that, right?
03:10RGA. I mean RGA.
03:13I really did not expect that from you.
03:16Making fun for my aspect. That's rendering shaming. That's very bad.
03:22Just glad he's a dude.
03:24What? I'm not a dude.
03:26I'm a lion.
03:28It's raining cringe.
03:30Is it my accent?
03:31Oh wait, I know. It's the shirt on the sweatshirt, right?
03:35Hmm.
03:36I knew it was a bit too much.
03:38I apologize to the fashion police.
03:41And so, I started to ask to myself,
03:44why?
03:45And at first, it really got to me.
03:48But then I thought,
03:50Leon, luckily for you, you are not a real person.
03:53You are an avatar, so who cares?
03:57Follow me on LinkedIn.
04:07Thank you, Marco, for this video.
04:09So, this is how you work with your team on the metaverse?
04:12Yes.
04:13So, why we show you this video?
04:15Because I think that when we have the conversation about the future of the internet,
04:20because that's the broad theme and the metaverse,
04:23for sure there are technical persons,
04:25like my fellow here,
04:26they are much better than me to imagine how the future will look like.
04:30What is very important for us as a communicator and a supporter of the brands
04:35that have to tackle this new universe
04:37is to imagine what will be the social relationship happening between people,
04:43obviously, communities and brand and people.
04:47And that's a shift that is going to be very, very tricky
04:50because we are moving towards a situation
04:53where the relationship will look much more human-like
04:57because we see with avatar and with a gaming fluffer,
05:01with immersive reality,
05:03we will feel more and more we are talking with a real person.
05:06But the truth is that it's not going to be completely real.
05:08And there is a big tension there
05:10that we need to understand how to manage with our brand.
05:13That's why your avatar is having a lion's head.
05:16It's having a lion's head
05:17because it's the logo of Publicis.
05:19But on top of that, it's very important because it's an experiment.
05:22What I keep saying and we will keep discussing with our client is
05:26it's a new territory.
05:28We don't know.
05:29You need to go in it and trial and error and learn from it.
05:33And again, the social limit and the social way to interact
05:38is going to be a key part for the development
05:40and for the success of the new platform, in my opinion.
05:42For you, it's imperative for the organizations
05:44to work on that already from now?
05:47I think that as all the things,
05:49and that's a bit our philosophy,
05:51you learn by doing and by experimenting,
05:54which means there will be for sure some misstep,
05:57for sure some mistakes, some backlash.
05:59But this is all learning to be placed in a good position
06:03when the critical mass will be there,
06:06which, by the way, is already there on so many reality and platforms.
06:10Okay, thank you for the demo.
06:13Over to you, Antoine.
06:14You are the Director of Research Sciences at Meta.
06:18It can be difficult to agree on a single definition of the Metaverse.
06:23How would you define it at Meta?
06:26And how is it any different for our day-to-day experience of the Internet?
06:32Thank you, and hi, everyone.
06:35It's a great question.
06:36I think the way we describe it ourselves is more like
06:40it's the next generation of the Internet.
06:43Okay, right now the Internet is 2D.
06:45It's a screen.
06:46It's flat.
06:47Okay, the next generation will be actually 3D.
06:49You will be in it, right?
06:51And it's important to see that as an evolution.
06:55It's not that we are going to wake up one day
06:57and basically it will be 3D, and yesterday it was 2D.
07:01It's an evolution.
07:02Actually, if you go around VivaTech right now,
07:04you see actually a lot of elements,
07:06a lot of actually start of Metaverse here and there, right?
07:10Of course, if you go on our stand, we have some demonstrations,
07:12but many other places as well.
07:14And so we describe it a bit that,
07:16I don't know if you remember the 56K Internet,
07:19you know, the dial-up Internet where you,
07:21it's a bit like this stage,
07:23but for the 3D Internet for the Metaverse.
07:25It's already there.
07:26You can do something.
07:27But it's just the beginning.
07:29And for us, this is going to be a very natural way.
07:34The mission of the company has always been
07:36to bring people together and to create connection.
07:38And this is the place where you can do that
07:41by having really the feeling of being physically together.
07:44That's what the 3D brings you.
07:47And so there is a lot about the 3D vision,
07:50but what we sometimes forget
07:51is also the impact of the sound as well.
07:54When you're in the Metaverse or in this place
07:56with other people,
07:57the sound from different places,
08:00like here,
08:00and you feel actually much more present.
08:03And so my recommendation when people say,
08:05what's the Metaverse?
08:06What is it going to be like?
08:08What can I do?
08:08I say, try it, okay?
08:10Go out here, put an headset,
08:13try a few experiences.
08:15It's something that you need to feel it to experiment.
08:18And for instance, some of the experiment
08:19and some of the game of the platform we built,
08:22they really make you physically tired a little bit after.
08:26You really feel physically after doing some games
08:29or even some fitness in it.
08:31So you really see the difference between,
08:33oh, I'm a bit off on my screen in the 2D internet,
08:37watching something.
08:38When I'm in the 3D, I'm actually acting in it.
08:40So I think that's the way we really try to project ourselves.
08:44So that means we have to experience it,
08:47but we have to train also.
08:49Yeah, exactly.
08:50Over to you, Mark.
08:52You are VP and General Manager,
08:54Unreal Engine ecosystem at Epic Games.
08:57Can you tell us about your work
08:59and about the Unreal Engine?
09:02How do you define also the Metaverse at Epic Games?
09:07Well, I tend to agree with Antoine's definition
09:09about the next generation of the internet being interactive,
09:12being immersive and being social,
09:14I think we put forward the immersive aspect quite a bit.
09:18But I think today we can already leave
09:21a lot of this interactivity
09:22and a lot of the social aspect of the internet
09:24in games platform like Fortnite
09:25where actually people will go to spend time together
09:27and hang out as much as they are here for playing.
09:31So I think that social first aspect
09:33of the 3D technology is fundamental to me
09:35and will be kind of the defining thing for the internet.
09:39Stay close with the mic, please.
09:41Okay, and the Unreal Engine,
09:44think of it as a content creation tool
09:46that bridges the web of today and the web of tomorrow.
09:50It's the one content creation platform
09:51when you can create synthetic photos and videos
09:54and we're famous for the Mandalorian,
09:56the work and all this kind of content
09:59and the same assets, the same technology,
10:02the same game engine is used to create
10:04the interactive content of tomorrow
10:06like games like Fortnite or Jedi Fallen Order
10:10and a bunch of AR that you can have
10:12on the MetaQuest platform.
10:14So that's where we are today.
10:17It's very early for the metaverse,
10:18but we already have the tools
10:19so that brands or entertainment
10:22can create the content,
10:24future-proof themselves,
10:25create the content that's going to be used
10:27for commercials and photos today,
10:29but also can be consumed tomorrow
10:31in this highly immersive manner.
10:35So let's dive into the topics together.
10:40First, where does the metaverse begin and end?
10:45What is the frontier?
10:48You ask me?
10:49Yes.
10:50The less technical of the guys?
10:52Okay.
10:54First of all, at the moment,
10:56metaverse are plenty of different platforms.
10:59We have the Centralland, Sandbox,
11:01Fortnite, all the world of Roblox, Minecraft,
11:04and the first platform they have a critical mass
11:08are the ones that are based around gaming.
11:10But there are many, many new...
11:11So when you are gaming,
11:12you are in metaverse already?
11:13Yes, absolutely.
11:15Fortnite is 100% a metaverse.
11:17Why metaverse?
11:17Because you have your own identity,
11:19you can move around,
11:20you can interact with people,
11:21and you can...
11:22In a kind of natural way,
11:26and it's alive.
11:28I go back, it's my main point.
11:30It's all about the social interaction.
11:33I'm pretty sure that the platform
11:36that will win in the long term
11:38are the ones that will embody better
11:40the social interaction that we are looking at.
11:43is an evolution of social.
11:44Then that's where we start.
11:46Where we end, I don't know.
11:48I'm always very cautious making predictions
11:51because I'm imagining the clip of me today
11:54in 10 years,
11:55how ridiculous I will look
11:57when everything is going to be completely different.
12:00So I don't know.
12:01Only thing I know is that at the end,
12:03we are a social creature,
12:04that we are wired in a certain way
12:08to interact in a certain way with each other.
12:10So the more we will find tools
12:13that will help us enhance that,
12:15the more we'll be successful.
12:16And that's the normal evolution that we had so far.
12:18We started from writing,
12:20and then we brought the voice in the radio
12:22and then we had the face in TV
12:24and then we started social with a live interaction.
12:27And so everything that goes in
12:28towards that natural way of interacting
12:30is going to be more interesting for us.
12:33Obviously,
12:34losing some of the limitations
12:35that the real world has.
12:37Do we need to have a virtual headset
12:40to be really in the universe?
12:42Yeah, I mean,
12:43I think the devices will make gradual step.
12:48As much as the devices gets better,
12:51of course,
12:51we'll be more and more in the metaverse.
12:53And so I guess the experience will feel more real.
12:55And I think it will become more and more popular.
12:57So to your question about where we are,
13:00where we're going,
13:00I think we're already there.
13:01I think a lot of examples were given.
13:03And there are actually thousands,
13:05hundreds of thousands of people on that already today.
13:07So it's not like a niche.
13:08Actually, Roblox or Minecraft as well
13:11or Fortnite is usually popular.
13:13But it's true that
13:15these are actually disconnected places.
13:17I think where we'll get really to the metaverse
13:20will be that you start to be able to go
13:22from one of these platforms to another
13:24with your avatar
13:25by bringing your identity,
13:27by meeting your friends.
13:28You are playing one game
13:29and then you meet in another places
13:30and you go around like this.
13:32This interoperability of the different platforms
13:35will be, I think,
13:36what creates the metaverse.
13:38Right now it's a bit isolated island.
13:40So that's a big part.
13:41The other part is true in terms of devices.
13:44I think where we want to be in the future
13:47will be not very virtual reality
13:49but more augmented reality.
13:51So which means that you don't have the headset
13:53that we can have now
13:54which are getting smaller and smaller
13:56but still pretty big.
13:57But you will be accessed to metaverse
13:59with stuff like this.
14:01Okay?
14:01So you will have my glasses like this
14:03and you could use them in the day-to-day
14:05but you could also use them
14:07to go into the metaverse
14:08or to mix them.
14:09So this is the mixed reality?
14:11Yeah.
14:11It's the thing about
14:12you could also have metaverse
14:14that are mixing real people,
14:16virtual people, etc.
14:17This is much further away
14:18but this is, I hope,
14:20where we're going.
14:21Your point of view?
14:23You know, I think it's...
14:24We all believe in this vision.
14:26The question for,
14:28especially for business people,
14:29is the pace.
14:30And it's like this big challenge
14:31is understanding the pace
14:33at which we're going to get
14:34toward this hardware.
14:36I mean,
14:36and in terms of pace
14:38and the future,
14:39I mean,
14:40for me,
14:40the metaverse starting 50 years ago
14:42in 1972
14:43when Ant Catmull released
14:44the first computer graphic movie
14:45they had.
14:46So it's...
14:46Right now,
14:47we're building on 50 years of work
14:49from the simulation,
14:51you know,
14:51the video game
14:52and the computer graphics industry.
14:54And to get to the entire
14:55probability that I'm trying to describe
14:57is going to take
14:57a few more years,
14:58maybe a decade,
14:59so that a biomechanically correct avatar
15:02can walk the same way
15:04in Roblox,
15:04in Fortnite,
15:05in a meta platform.
15:06So we have to pace ourselves
15:08and, you know,
15:09we can see the promise
15:10of that future.
15:12But it's going to be a challenge
15:15for us,
15:15the techno people,
15:16to make the marcos
15:17of the world happy.
15:18And I think
15:20moderating expectation
15:21is a very important thing right now.
15:23But as I said,
15:24there are things you can do today
15:25on the web.
15:26You know,
15:27like you can play Fortnite
15:28with any web browser.
15:29I mean,
15:29we have a lot of cloud streaming technology
15:30that, you know,
15:32removes the barrier to access.
15:33There is no barrier
15:34with the equipment for you.
15:36Yes.
15:36Okay.
15:37And you can consume
15:38the metaverse
15:39in a web browser today,
15:40you know,
15:41and you will,
15:41of course,
15:41it will be much better in VR.
15:42It will be fantastic
15:43when we have those AR glasses.
15:45But it's that big challenge
15:47for every one of us
15:47is the pacing
15:48and the understanding
15:49of what we need
15:50to invest today
15:50in 2022,
15:512023
15:52versus
15:53what is a 2030
15:54or beyond vision.
15:57Okay.
15:58We sometimes have
16:00this debate
16:00between
16:01the centralized
16:02and decentralized
16:04metaverse.
16:05What's the difference
16:06for you
16:07and what's your take
16:09on it?
16:10Who wants to begin
16:10on that?
16:11Yeah,
16:12I mean,
16:12I think I answered
16:13a little bit this.
16:14I think,
16:14you know,
16:15the metaverse
16:15is not going to be owned
16:16by one company,
16:18right?
16:18I don't think it's because
16:19we are named meta
16:19that we say
16:20we own the metaverse.
16:21The platform model.
16:22Yeah,
16:23it's more like
16:23where we think
16:24this is going.
16:25So there will be multiple
16:26and I guess really
16:28the idea will be like
16:29how do you flow
16:30and what are the protocol
16:31that allows you
16:32to connect
16:32and to flow
16:33from one to the other?
16:34Who's going to control that?
16:35I think people try to work
16:36with the same kind
16:37of protocol model
16:38that the web is using,
16:40right?
16:40We made that working
16:41for the web.
16:42So will it work?
16:43So I think that's the,
16:44I would say the big,
16:45you mentioned it,
16:46I think it's the big
16:47challenge right now
16:48in terms of
16:48getting to the next step
16:50before the technical barrier
16:52that I talked about,
16:53really this one
16:53which is really about
16:54everybody aligning
16:55on standards
16:56that would allow
16:57that to connect.
16:58And is it going
16:59to be centralized entity,
17:00decentralized, etc.?
17:01I think it's a great question.
17:05Yes, Marco?
17:06To me the big point,
17:07obviously not the technical one
17:09but more again
17:10a social one
17:11because that's my angle.
17:13It's always,
17:14it's probably the question
17:15of the identity
17:16because in the moment
17:17where you are going
17:18to move around
17:19in different environment
17:20as we said,
17:21different platform,
17:22what is your identity?
17:24Who are you?
17:24Which are your own data
17:26and who's going
17:27to manage that?
17:28So all these questions
17:29about decentralization,
17:30centralization,
17:31are in a way
17:32having obviously
17:33economical impact,
17:34technological impact,
17:35but even identity impact
17:37because who am I?
17:38I am the data
17:39in a way
17:40that I'm moving around.
17:42Who keep that data?
17:44And how important
17:45it is for me
17:46to own that
17:46in some degree
17:47and so that's why
17:49it's a question
17:50that goes beyond
17:51the technology.
17:54It's really
17:54almost becomes
17:55almost a philosophical question
17:56if you think
17:57in a long term
17:57when will be
17:58this kind of
18:01parallel world
18:02where you can jump
18:03and move around,
18:05present yourself
18:06in the way you want.
18:07What is,
18:07who is you
18:08and what you stand for?
18:10And again,
18:10it will have implication
18:11in the social relationship
18:13with the other people.
18:13and it can be
18:14a politic also discussion.
18:16So we will talk
18:17about that regulation
18:18in one of us
18:19at the end
18:20of the afternoon.
18:21What do you think
18:22about this difference
18:24of model,
18:25centralized,
18:26decentralized?
18:28So there are two aspects
18:29to the problem for us.
18:31So one is bring utility
18:32through interoperability
18:33and as we discussed,
18:34we have a lot of work.
18:35So even if we have
18:37the perfect economic model,
18:38we still have to
18:39actually make it work.
18:40So we need to be given
18:42sometime near the Antoine's
18:43and the world
18:43and our teams
18:44to figure this out.
18:46And then the concept
18:47of the decentralization,
18:48you know,
18:48abstracting ownership
18:49of a digital good
18:50from a platform.
18:51This is fantastic.
18:52Portable identities,
18:54this is fantastic.
18:56But we,
18:57for me,
18:57we haven't seen,
18:58and it's bizarre
19:00to say that at VivaTech,
19:01the day of the crypto carnage,
19:02but we haven't seen,
19:03you know,
19:04technologies to implement
19:05on concepts
19:05that are widely accepted
19:06by the regulator,
19:08you know,
19:09by everybody.
19:10and I think
19:11that's what should be
19:12on top of everybody.
19:13You know,
19:14how do we implement
19:14that decentralization?
19:16What is the right set
19:16of technologies?
19:18And,
19:19you know,
19:20who knows if it's going
19:20to be the blockchain?
19:21We actually do not know that.
19:23You know,
19:23we have yet to see
19:24some,
19:25you know,
19:27transactional technology
19:27that has low fees,
19:28that's environment friendly,
19:29that will allow to,
19:30and with universally accepted
19:31by,
19:32you know,
19:33all the people
19:33and all the governments.
19:34We haven't seen those yet.
19:35And I think that's going
19:36to be another
19:37important conversation
19:38we need to have.
19:40you know,
19:40cross-platform,
19:41the economic model,
19:41you know,
19:42if you load a Fortnite skin
19:43in Roblox,
19:44who gets a share of what?
19:46You know,
19:47we have a lot of work
19:48as an industry
19:49to define that.
19:51And it's,
19:52I think we're about to start
19:53to work together
19:54to figure it out.
19:56Okay,
19:57about to start.
19:58Yes.
19:58Okay.
19:59It can be difficult
20:00to assess
20:01what is here to stay
20:03and what is simply
20:04a passing trend.
20:06and I'm not asking you
20:08to talk about the future
20:10in 10 years.
20:11I know it's very risky,
20:12but maybe you can help me
20:14to find out
20:16what is going to stay,
20:18what you think.
20:19Yes.
20:19I think that everything
20:21that in a way
20:23is enhancing
20:24the social experience
20:27and interaction
20:27of being
20:28will stay.
20:30So everything that,
20:32I think that
20:33in order to get there,
20:34we will probably go through
20:35a lot of things
20:36that we will
20:36look in them
20:38in the past,
20:40like
20:40gimmicky
20:41or
20:42tamed a fail,
20:43but
20:44it's kind of
20:45a natural evolution.
20:46Again,
20:46I'm pretty sure
20:47that we are
20:48driven by the same
20:50kind of emotion
20:51and the same
20:52kind of needs
20:53are kind of
20:54ancestral.
20:55So everything
20:56that
20:57empower that,
20:58we will stay
20:59and then obviously
21:00there is all
21:02how you can manage
21:04because I think
21:05that we are
21:05a bit in a turning point
21:07at this moment
21:07because now
21:08we struggle
21:09having to deal
21:11with huge communities
21:13I mean
21:13today
21:14my day-to-day life
21:15is interacting
21:16with an incredible
21:18amount of people
21:18which like
21:1920 years ago
21:20was impossible
21:21and I do it
21:22on a daily base.
21:23So I think
21:23we push that thing
21:24so much further
21:25that the next step
21:26will be
21:26how can we do that
21:27in a kind of
21:28balanced and healthy way
21:30that in a way
21:30fit with our hardware
21:32like human being
21:33and the way we are.
21:34So I think that
21:36it's for sure
21:37technical
21:37but it's even
21:38a lot about
21:39us as a human being
21:40what we will be able
21:41to cope
21:42and deal with
21:43and what will
21:44bring us pleasure
21:45more than
21:45and do you see
21:47also already
21:47what is just
21:48a mud effect
21:50you know
21:50passing trend
21:52today
21:53no I would never
21:54say that
21:54to Viva Tech
21:55everything is possible
21:55for you
21:56no no
21:56everything is good
21:57everything is great
21:59same question
22:00for you
22:00I mean
22:01there are things
22:02that we talk about
22:03today that might not
22:04last
22:04but I think
22:05there are some
22:05big trends
22:07for example
22:07that might not
22:08last
22:09I think
22:09the devices
22:11themselves
22:11the actual
22:13environment
22:13we talked about
22:14we mentioned
22:14some
22:15you know
22:15if you go back
22:16the history of
22:17social media
22:17there are social media
22:18that were very popular
22:19and they disappeared
22:20right
22:20but social media
22:21stayed
22:22it's the same
22:23you think about
22:23communication platform
22:25to exchange messages
22:26as well
22:26some were very popular
22:28and then they disappeared
22:29but it stayed as well
22:30so you know
22:30that's what I mean
22:31in terms of
22:32the exact medium
22:33the exact platform
22:34it's not clear
22:34but what stays
22:36is communication
22:37social interaction
22:38and I think also
22:39enhanced identity
22:40I think that's
22:41what you talked about
22:42as well
22:42the metaverse
22:44through the avatar
22:45and the creativity
22:46allows also
22:47to expand
22:48the possibilities
22:49about the identity
22:50it can break
22:51some barrier
22:52it can increase
22:52inclusion as well
22:53by breaking
22:54also some biases
22:55and it can really
22:56offer new opportunities
22:58in the lab
22:59we work a lot
23:00on translation
23:01for the metaverse
23:01right
23:02so that
23:02when you're in the metaverse
23:04you can speak 200 languages
23:05and everybody can
23:06imagine what it does
23:08in a world
23:08where you don't need
23:09to worry about the language
23:10to create opportunity
23:12it could be for work
23:13it could be for game
23:14but it could also be
23:15for creation as well
23:16so this kind of trend
23:18will stay
23:18which platform
23:19and which tool
23:20will need to be decided
23:22thank you
23:24yeah so I would
23:25I would compliment
23:26by talking
23:26you know
23:27with the opportunity
23:28creating a real
23:28creation economy
23:30and creating new jobs
23:31you know
23:32Mark Zuckerberg
23:32has said that
23:33you know
23:33the creation digital goods
23:35can be a trillion dollar economy
23:36and I think
23:36what we are trying to do
23:38at Epic
23:38is creating the tools
23:39for everybody
23:40to partake in this economy
23:41and making sure
23:42that you can actually
23:42make money
23:44with the digital content
23:45that you create
23:45and I think
23:46our children
23:47maybe ourselves
23:48will have access
23:48to careers
23:49that we did not
23:50anticipate
23:51because of that
23:52creation economy
23:53so that also
23:54one of the
23:55important aspects
23:56and I think
23:57a great opportunity
23:57for all of us
24:00it's also another question
24:01I have for you
24:02it's
24:03how could everyone
24:04take part
24:05of this
24:05metaverse
24:06right from now
24:08right now
24:08now?
24:10yeah
24:10I think that
24:11the main gate
24:12is game
24:13what do you say
24:13to your clients
24:14for example
24:14ah to my client
24:15to my client
24:16I say
24:17they need to try
24:18I keep saying
24:19the same thing
24:20experience
24:21again
24:22the main portal
24:23today is gaming
24:24by far
24:25because there is
24:27already a huge audience
24:28and there are platforms
24:29that are already stable
24:30Fortnite is a very good example
24:32with Carrefour
24:32for example
24:33we did
24:34some very interesting
24:35activation
24:36using Fortnite
24:37as an environment
24:39but
24:39as an environment
24:41to bring a message
24:42a brand message
24:43through the gaming experience
24:44so that's the easy way
24:46the easy way
24:46to get used to
24:47what it means
24:48to interact
24:49with a
24:51metaverse
24:51like community
24:52then all the more
24:53advanced things
24:55like Sandbox
24:56or Decentraland
24:58is something
24:59that you need
25:00to experience
25:00but again
25:01I think gaming
25:03is a very good way
25:05to walk in
25:05even because
25:06it's not just about
25:07why you do the game
25:08but gaming
25:09is a specific
25:10state of mind
25:10you need to
25:13what is important
25:14again
25:15communities
25:15are so important
25:16when you work
25:17into a gaming situation
25:18gaming community
25:19you are working
25:20in a community
25:20of gamers
25:21so you
25:22not the same rule
25:23applies
25:24you need to
25:24as a brand
25:25you need to adapt
25:26and behave
25:27and talk
25:28and propose
25:28the kind of content
25:29that they are expected
25:30so
25:30that's the main
25:32main thing
25:32today
25:33is to make
25:34brands understand
25:34that it's not
25:35a top down thing
25:36but it's really
25:37one to one level
25:39actually it's
25:40one to one million
25:41level
25:42with all the
25:42complexity
25:43it comes with
25:43but that's
25:44the right way
25:44to go
25:45and you need
25:45to experiment
25:46and you need
25:46to do things
25:47okay I have
25:48just one
25:48very quick question
25:50for you
25:51what exactly
25:52is the difference
25:52between the metaverse
25:53and a really good
25:55MMO
25:55you know
25:58but very quick
25:59the metaverse
26:00is a place
26:01when you can
26:01hang out
26:02and join
26:02all kind of content
26:04music
26:04movies
26:05and games
26:06so it's far more
26:07far broader
26:08than an MMO
26:10thank you very much
26:11to all of you
26:12thank you
26:13Marc, Marco
26:14Antoine
26:14for this
26:15fascinating
26:17conversation
26:18of metaverse
26:18it's now
26:19time to take
26:20a short break
26:21so we will be
26:22back in a few minutes
26:23to have another
26:24discussion
26:25this time we will
26:26talk about
26:26metaverse economics
26:27unlocking business
26:28opportunities
26:29for those of you
26:32who are watching
26:32us online
26:33make sure to click
26:34on stage 2 banner
26:35on the digital
26:36platform please
26:37you can also
26:39ask your question
26:41on the digital
26:42platform
26:42there's a chat
26:43okay
26:44so stay with us
26:45here
26:46we are back
26:47in a few minutes
26:48at 3.35
26:49thank you
26:50thank you
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