- 8 hours ago
Dragons' Den Uk - Season 23 Episode 1
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🎥
Short filmTranscript
00:01The doors to the den are open once more and the battleground for business is set.
00:09This is where fortunes are made and futures are forged.
00:14But in this brand new series, the game has changed.
00:19Alongside four seasoned dragons stands a revolving door of fierce investors.
00:25Ambitious, competitive and ready to take on the old guard.
00:32Joining them tonight.
00:34I'm Jenna Meek. I'm a serial entrepreneur.
00:36I'm currently the co-founder and CEO of Refy Beauty.
00:40She's shaken up the cosmetics world with one of the fastest growing UK brands.
00:44Welcome to the den.
00:45Yeah, it's gonna be good.
00:46We're the same age, aren't we?
00:47We are.
00:48Well, you look so much younger than me.
00:50Now this next generation powerhouse is hungry for more.
00:55I quit my job in fashion and started my first business with £3,000 of my own savings.
01:00I scaled that to a multi-million pound business.
01:03My vision is to own this world.
01:08I started my second business with a mission to simplify beauty.
01:11And we are on track to build a billion pound beauty empire.
01:15I'm a vision person. I'm a mission person.
01:17That's all I care about.
01:19I know exactly what I can bring to a business.
01:21So if there's a fight for an investment, I will be absolutely fighting for it.
01:25That's why I get so annoyed when someone says,
01:27Oh, you can source it from China.
01:28You can source anything from China.
01:30I am not scared of any of the dragons.
01:32If anything, they should be scared of me.
01:37It's a battle for the next breakthrough.
01:39And the dragons are ready to strike.
01:42We have a plan for it.
01:44It's a battle for the next billion pounds.
01:46It's a battle for the next billion pounds.
01:47And the limit to this point!
01:48Hi, I'm Chloe. I'm founder of Hat and Spicy.
01:53Hat and Spicy.
01:54Hat and Spicy.
01:57The hat I'm wearing is upcycled from a sun hat that I thrifted online
02:03and we've turned it into this fabulous piece, perfect for your wedding.
02:08This is right up your street, Stephen.
02:10I can see Stephen in one of those.
02:12The pink one, Stephen.
02:13The bunny one.
02:14Could probably make you a pair of trousers to match.
02:16I've got to be honest, I was drawn to the bunny ears.
02:21It's green.
02:22Oh, my goodness.
02:23Right now, I'm feeling very nervous.
02:27But I've got all my dancers with me who are giving me that kind of comfort blanket.
02:32I've got it.
02:35It's going to be amazing.
02:36I can't wait.
02:46I'm a freak.
02:47You should keep me on a leash.
02:50I'm the hottest on the scene.
02:51I need to know me.
02:52It's going to be in the hotline.
02:54Freak.
02:55Hi, dragons.
03:12I'm Chloe, founder of Hat and Spicy, a maximalist accessories brand that transforms pre-loved hats into one-of-a-kind handmade headwear.
03:21Each piece is playful, bold, and totally unique.
03:26I'm here today asking for £50,000 in exchange for 15% of the business.
03:31At Hat and Spicy, our mission is simple.
03:34We take tired old hats, slip them a little magic, and turn them into the life of the party.
03:38Currently, I run the business solo from a shared studio in London.
03:43We're a slow fashion brand that champions quality over quantity.
03:46With around 80% of our hats being upcycled from thrifted finds, buying deadstock fabric, repurposing materials, and patchworking our offcuts,
03:55we aim for zero waste while offering a luxurious and ethical alternative to mass-produced fashion.
04:00Rooted in the vibrant festival, performance, and nightlife scenes, our hats have been worn by A-list actors, global pop stars, and plenty of TV's well-known drag queens.
04:14Thank you so much for my bottles.
04:17And I've actually made you each your own custom hat, tailored to how I feel like maybe your personality would shine through a hat.
04:23I love that.
04:24Risky.
04:24Very risky.
04:25Very risky.
04:28Hats, which have been repurposed into bespoke designer headgear, are the offering from Chloe Mesa.
04:36So, Peter, you have got a big patriotic number for the king of the UK retail.
04:41I love it already.
04:42As much as your suit, actually.
04:43It's amazing.
04:45Chloe is seeking £50,000.
04:48Deborah, for you, you have got this big, bold, colourful number.
04:52I just love that.
04:54In return for 15% of her business.
04:58And, Tuka, for you.
05:00We've got you some bouncing bunny ears.
05:03Oh, wow!
05:05So, if you pop them on, and then if you pump these...
05:09There we go.
05:12Tuka Suleiman might be all ears, but will any of the dragons be eyeing up a deal?
05:18It's an even taller than usual Peter Jones to begin.
05:24Chloe, hi.
05:28Hello, sorry.
05:29Can we be a bit more serious for a moment, please?
05:31I'll try.
05:34So, when did you start this business?
05:36So, it started in 2022.
05:39Yeah.
05:39What was your turnover in the first year?
05:41So, our turnover for that half year, it was 7,122.
05:46OK, so, 7,000.
05:47Yeah, 7,000.
05:4820,000, 23?
05:4923,000, 25,000.
05:5125,000, and 24,000?
05:5330,626.
05:57Are you making a profit?
05:58I have been.
05:59They've just, for this year, we're actually running at a loss of £500.
06:04So, when you made that £30,000 last year, did you make a profit on that?
06:07I did make a profit, and it was £3,785.
06:12Did you pay yourself?
06:13Yeah, so I pay myself a monthly salary of just around £800, just under, and I've taken dividends
06:20of £16,000 from the company.
06:21And you can live on that?
06:23I can.
06:24I live quite frugal, and I like to thrift and upcycle, and at the moment, I'm not really going out that much.
06:32How old are you?
06:3332.
06:34OK, same age.
06:35Same age as Jenner, so.
06:36Thank you, yeah.
06:40Hi, Chloe.
06:41Hi.
06:41So, my background was in festivals.
06:43I actually started quite an unsustainable festival brand, Glitter, First Jewels, and decided to kind of stop it all
06:50because it wasn't sustainable.
06:53And I felt at the time, in the festival industry, there was a lot of fashion brands doing this,
06:57but not sustainably.
06:59So, actually, this is a really clever route to create pieces like this that you're not wearing
07:03every day, but they create really special memories with.
07:07Have you been to any festivals?
07:09Like, have you had stalls at festivals?
07:10Have you explored that yet?
07:12So, I haven't been to festival selling, but this summer, I've got a commission for a festival in
07:19Albania called Unum, which is an electronic dance technical festival.
07:23And then at Glastonbury, I have not got a pitch in the site, but it's a boutique campsite that's offsite.
07:30And it's a space where people are paying a lot of money to go bougie.
07:35And the price point of my hats is not, it is a bit higher.
07:40So, on average, my hats sell for £250.
07:43And hopefully, that's the market that I want to be getting into.
07:47But, yeah, I'm at kind of the ceiling of what I can do on my own.
07:53Chloe, um...
07:54Tuca, hello.
07:55I think you are very talented.
07:58And, in a way, I've looked at this and say, you can carry on the way you are, do one-off pieces, and have fun, and make a bit of money.
08:10Yeah.
08:11Or, you could say, I could design product and somehow create areas where I could create a business.
08:21But what worries me more than anything is how big can this get?
08:25So, you know, you're a one-woman band, and, you know, in order to create this vision, you need more people, you need a lot more than 50,000, right?
08:39You need premises, ideally, a little shop with a workshop in the back.
08:46Yeah.
08:48It's going to be a tough one.
08:50Chloe, so, you're very, you know, you're talented.
08:59And I think these are...
09:00When I first saw them, I thought, what?
09:02But, actually, they're really cool.
09:04You know, they are really cool.
09:05I love that they exaggerate every nod and every shake as well.
09:10Um...
09:10But I don't see that it's an investment.
09:14OK.
09:16Because I can't see the mechanics that turn it into a sort of a day-to-day business that can just keep throwing off profit, which you need.
09:26Yeah.
09:26You know, and that's the bit that I can't find.
09:30And for that reason, I'm out.
09:37Chloe.
09:37Yes.
09:38When I look at this business, I do think that you probably don't want an investor.
09:45I'm not sure you do.
09:47I think you might need a partner in the business, someone to bounce things off.
09:50Yeah.
09:51But an investor is a slightly different animal, especially a dragon.
09:54Because we put our money in with the prospect of getting a return on that money.
09:59Wow.
09:59And the struggle that I have is I don't... I can't see that here.
10:05So, I'm going to say that I'm out.
10:07No worries.
10:08Yeah, so, really resonate with what everyone's saying.
10:14And I've been exactly where you've been in a very similar route into this festival world.
10:19And I really resonate because I also thought 10 years ago, I want an investor because that will solve all my problems.
10:27And it actually would create problems because what you're doing, this sustainable route, this, like, your personality, there's something really special here.
10:35And someone else will just pull you in the wrong direction.
10:38You need to lead the vision and be focused on it.
10:41And you will blow up because you already are blowing up.
10:44So, well done.
10:44But this isn't an investment for me.
10:46So, I am out.
10:49Thank you so much.
10:53Oh, Chloe.
10:54Yeah.
10:54The really interesting thing is that I really like it.
11:02And I genuinely think you do need an investor.
11:08It's the very thing that you need.
11:11I really do.
11:12You really, really do because you don't have the experience of knowing how to build a business.
11:18But yet you've got the creative genius within you.
11:22And sometimes that's what makes creative geniuses get noticed, is that they're backed and supported by people that know how to run businesses.
11:31But I think this is a very big risk.
11:39So, I'd like to partner with Tuka Bunny.
11:44And the reason for that is that there is no better person that understands the fashion world and the fashion market.
11:52So, I would like to make you an offer.
11:56Oh, my God.
11:57But my offer would be to share with Tuka, if he would be willing.
12:10Oh, he's put me on the spot, hasn't he?
12:11Come on, Tuka Bunny.
12:14So, you've asked for £50,000 for 15%.
12:18And I'd like to offer you £25,000.
12:21For 15% of your business.
12:32Okay.
12:35You are very talented.
12:38That, I can say.
12:41I know I can help.
12:45So, I am going to make you an offer.
12:47Um, I'm going to give you half the money, that's £25,000, and I'll match penis-off for 15%.
12:57Yeah.
13:01Do you need to think about it?
13:02No.
13:02Okay.
13:05I really want to do it, yeah.
13:07I want it to be a big brand.
13:11Right, let's do it.
13:12Come in, bring it in, all of us.
13:16Come on, Tuka Bunny.
13:18It's a feather in Chloe's cat.
13:21Well done.
13:22She leaves the den with £50,000.
13:30Having given away double the 15% equity originally on offer, in exchange for double the dragons.
13:37Working with Peter and Tuka is going to be amazing.
13:41Oh my God.
13:44I'm buzzing.
13:46I think you guys have gone absolutely mad.
13:48No, but she is special.
13:50Really special.
13:51If I can give this young lady an opportunity to improve her life, that's what I'll do.
13:56That whole speech would have been great without the buddy ears on.
13:59It was, I can't take you seriously.
14:01I can't take you seriously.
14:17My name is Miraj Husainov.
14:19I was born in Azerbaijan, but I've spent most of my life in London.
14:22Okay.
14:25Let's do this.
14:27My family have got amazing work ethic.
14:29It's been amazing watching them come into a country where they didn't even speak the language.
14:33Hello, Dracula.
14:34And work really hard to raise me and my sister.
14:37And yeah, that's definitely been a big inspiration.
14:41When I started the business, I didn't have any savings in the bank account.
14:45So it's been a real journey of pushing the boulder up a hill, and now it really suddenly feels like we're chasing it.
14:49Hello, Dragons.
15:01I'm Miraj.
15:02And today I'm seeking £70,000 in exchange for a 4% equity stake in my business, Mosaic Journal, a photo printing app with a little bit of a twist.
15:11Collectively, we take over 2 trillion photos a year.
15:16Now, the reason that we take those photos hasn't changed in decades.
15:20But the way that we store and share and experience those photos, those memories, has changed dramatically.
15:26When I visit my parents, they get out these amazing photo albums that show their life journey from Azerbaijan, where I was born, to here, England.
15:33What about my life journey?
15:36I felt trapped, lost in my phone.
15:39So I created Mosaic Journal.
15:41When you sign up, we send you an empty Mosaic Journal.
15:45And then, using our app, you upload one photo a day.
15:49Uploading is simple.
15:51Tap a date, pick a photo, and that's it.
15:55Once a month, for less than a tenner, those photos are printed and sent to your home for you to keep forever.
16:00You can even add the date and the location directly onto the photographs, so you always remember where and when it was taken.
16:08Filling your Mosaic Journal is easy.
16:10The photos slot straight in.
16:12And inside each one of these, there's 365 slots for a full year of your life.
16:18We've kept things lean.
16:19It's just me and my developer.
16:21Yet, through posting consistently on TikTok, we've managed to grow to 1,000 paid subscribers in the last few months.
16:26I brought a Mosaic Journal for each of you, with photos from my own journey in there.
16:31And as you look through them, I ask you this.
16:33How would you feel if instead it was full of photos from your journey that got you into those chairs that you're sitting in right now?
16:40I would have preferred it.
16:41A physical photo journal featuring daily snaps from a customer's smartphone picture library is the proposition from Murad Hussainov.
16:56Peter, if you could just take this one, please.
16:58Is it that one there?
16:58Yes.
17:00Cool.
17:00There you go.
17:00I mean, they're quite heavy.
17:02Murad is seeking £70,000 in return for 4% of his business.
17:08This is one year.
17:09Yes, one year photos.
17:10So, can this entrepreneur make more memories to treasure in the den?
17:16Or will this particular outing turn into an occasion to forget?
17:25Hi.
17:26Great pitch.
17:28So, tell me, what else is out there on the market like this at the moment?
17:33We see our competitors in three categories, essentially.
17:35We see photo printing, photo journaling, and social media as well, because we're actually a social photo printing app.
17:44But in terms of this exact concept, like a photo diary with a subscription photo service that sends you photographs automatically every month, there's nothing like that on the market right now.
17:53And just on that, so a social app, can my friends see this?
17:59Yes.
17:59So, part of how this started was I was spending a lot of time on social media, and I was thinking, this is not a real reflection of my life.
18:08I feel that social media is broken because they're incentivized to get us to spend as much of our time as possible on our phones.
18:13So, what I wanted to do was create a solution where you could still capture and document your life with your friends, but it felt a little bit more positive and uplifting.
18:23I love that.
18:23So, in terms of the social features, you can add your friends.
18:26They only see the photos they're tagged in.
18:28And we're also introducing something called Share in Real Life, where, let's just say, we were friends on the app.
18:35I could, just with the click of one button, complete frictionless sharing, send you, like, a framed photograph that we have together.
18:41And because the app stores the data for the address, I wouldn't even have to type it in or know it.
18:46I could just send you a gift.
18:49Amazing.
18:49Now, thank you so much.
18:50Thank you for your questions.
18:53Murad.
18:54Hey, Peter.
18:55Really beautifully packaged, by the way.
18:57Thanks.
18:58Really smart.
18:58I like it a lot.
19:00So, what do you pay to be part of this?
19:02So, the photo album is £29.99.
19:06Yeah.
19:06You can buy that once.
19:07And then the photographs are £9.99 a month, including free shipping, for about 31 photographs.
19:13OK.
19:14And then when did you start this?
19:16It was incorporated in the end of 2021.
19:20I can take you through...
19:21Do you mind, just to see the growth over 22 to now?
19:25In 2022, we did £400 turnover and a net loss of £30,000.
19:31In 2023, we did a turnover of £11,000 and a net loss of £84,000.
19:38In 2024, we did a turnover of £36,000 and a net loss of...
19:48..45,000.
19:52..and what do you, uh, project the next 12 months?
19:58We project a turnover of around £270,000.
20:01Right.
20:02And you're valuing the company at 2 point, how much?
20:051.75.
20:06We're not using a revenue multiple to get the valuation...
20:09No, you use the crystal ball.
20:11Look, we raised six months ago to £2.5 million valuation
20:13..before we had £80,000 of revenue in the last four months.
20:19And you own... How much do you own of the business?
20:21Yeah, so I own 63.5% of the business.
20:25If I gave you £1 million for this business, would you sell it?
20:28What? Of course. Of course.
20:30I'm just... I'm just...
20:31No, I wouldn't.
20:32You wouldn't sell it?
20:33No. I think...
20:34Sure. No.
20:34I think this business can get really big.
20:38Photobox exited on the estimates of half a billion dollars too.
20:45Let's get back to reality.
20:47OK.
20:49It's a photo album.
20:51Yes.
20:51And, you know, it's a photo album
20:53which will probably appeal
20:56to a certain percentage of the population.
21:00Yeah.
21:00To everybody.
21:01Because it's quite...
21:02It's not a photo album.
21:03Sorry?
21:04It's not a photo album.
21:04It's a photo diary.
21:06It's a photo journal.
21:06It's not a photo album.
21:07What is it?
21:09That's like saying Uber Eats or Deliveroo is food.
21:12They're not food, are they?
21:13It's the user experience that we're delivering.
21:15They're saving you time and effort, effectively,
21:17achieving a goal.
21:18It's doing it for me.
21:19I could buy that photo album tomorrow.
21:21But, Tuca, would you then go and print out ten photos,
21:24write on them, put the date on them,
21:26put the location on them,
21:27or would you rather pay me ten quid and I'll do it for you?
21:30But I don't want it.
21:31That's... You're not the target customer.
21:33I'm just saying.
21:33I mean, I'm not...
21:34That's what I'm...
21:35If you let me finish, what I said
21:37is at the end of the day,
21:39you have got a limited amount of people that would want this.
21:44You've got the...
21:45Stephen's one of them.
21:47There's one gratitude journal
21:48which recently sold over two million copies,
21:50and they don't have a subscription business like we do.
21:53Looking at this as a journal instead of album
21:55is how we're looking at it.
21:58But you've been going four years,
22:00and you've turned over 80 grand.
22:03My business, some of them do that in one day.
22:06Mm-hm.
22:07Not when you first started, though.
22:08We'll get there.
22:09We'll get there.
22:09For sure we'll get there.
22:10No, no.
22:10But at what cost?
22:12So when I invest £70,000...
22:14Yes.
22:15...when do you believe that I will have my money back?
22:18We're targeting an exit of three to five years.
22:20However, if you would want to sell,
22:22there will hopefully be liquidation events
22:24on that journey
22:25where somebody might want to buy your shares.
22:28However, I would love for you to be part of the journey
22:30and double down if the company's doing well.
22:32Not your valuation.
22:33I could change the valuation.
22:35You want to put it up?
22:38No, I don't think I want to put it up.
22:43So, you're very credible,
22:45but I think this is going to take longer than you think.
22:49For that reason, I'm out.
22:51OK. Thank you.
22:57It's interesting.
22:58Look, I own Jessop's, right?
23:00So...
23:01And I own Jessop's photo as well.
23:04Mm-hmm.
23:05We've got hundreds of thousands of customers.
23:07Mm-hmm.
23:10So...
23:11This is not a challenge
23:14for us to be able to do something like this.
23:17I think it's a really neat idea.
23:19Mm-hmm. Amazing.
23:20And, you know, I could really help you here.
23:24Similarly, I could also do it myself quite easily.
23:32And in a way, I wish you didn't have your shareholders.
23:36Why?
23:37Because I would probably offer you an amount of money
23:40for the business.
23:41Mm.
23:41And bring it in-house
23:43and offer you a job as managing director
23:46of our whole photo group worldwide.
23:49Mm.
23:49Because I think you're exceptional as an individual.
23:52Thank you for your time.
23:53I'm going to say, though, sadly, that I'm out.
23:56But that's of no means a reflection of you.
23:59I think you've done... done really well.
24:01Thank you. Thank you very much.
24:02I'm all right. Hi.
24:08Um, I think this is where I'm at with it.
24:11I love the idea of storytelling.
24:13I love the idea of, when I go on holiday,
24:15being able to select the right amount of pictures
24:18and put them in a book.
24:19But I feel like, for me, who's quite busy
24:22but also wants to do this,
24:23I feel quite overwhelmed that it's a year
24:26and how much I have to do to complete this.
24:29But I do love where you're kind of going with it.
24:32I just don't think it's perfect.
24:35So I am out, but I do wish you the best of luck.
24:52So, do you know, when I sit here so long
24:55and we're kind of, you know, in limbo,
24:57it's for one of two reasons.
24:59Or my gut does one of two things.
25:01It goes, I've been in here too long.
25:03I don't love this enough.
25:05So I really do need to.
25:07I really do need to declare.
25:09Or it says,
25:11there's something in here holding me in.
25:15And I think there is something about this.
25:20You have got something.
25:23And I know environmental credentials
25:25are very important to you
25:26and we've really doubled down on that as well.
25:29I don't think there's anything...
25:30I'd be really quiet now
25:32because my next phrase was,
25:34when I take a breath like that,
25:37it usually means...
25:39I'm going to make you an offer.
25:50And I'm kind of surprising myself a bit,
25:52to be perfectly honest.
25:53But there is something about you
25:55and there is something about this.
25:57However, your valuation,
25:59I've got to tell you, is crazy.
26:00You ask for £70,000 for 4%.
26:04So I am going to offer you all of the money,
26:08but I want 12% of the business.
26:12Thank you for your offer.
26:13I really like the business.
26:21I really like it,
26:22in part because it's something that I wish I had.
26:25Because I've got 200,000 photos in my phone.
26:28And if I could, in a couple of clicks,
26:29print out my favourite ones,
26:31especially for like Valentine's Day with my missus
26:32when I do my little scrapbook thing,
26:34and these are the big occasions
26:35for my friends and family and stuff,
26:36especially if I can send it to them,
26:37I would 100% be doing that.
26:40So,
26:40I am going to make you an offer.
26:47I just can't figure out how,
26:48like 4% to me is just never going to happen.
26:51It's never going to happen.
26:53However,
26:54I'd make you an offer for all of the money for 15%.
27:03Thank you very much for your offers
27:05and your kind words as well.
27:07They really meant a lot.
27:10What I want to do with this business is
27:17I want to build this photo printing business.
27:22And in parallel,
27:23I want to also build out
27:25one of the biggest kind of authentic media channels
27:28and voices on the internet.
27:30so I think it would make sense
27:33to partner with you.
27:35However,
27:36the percentages
27:36aren't going to work.
27:41They're too far apart.
27:48Would you consider instead
27:49taking 9% of the business?
28:03Do you know,
28:04in this business,
28:05especially if you're going to try
28:06and do piece number two,
28:07which is the media part,
28:10to be in for the ride,
28:12you wouldn't get me psychologically
28:13and spiritually in for the ride at 9%.
28:15That's me being completely honest.
28:17Mm-hmm.
28:18So.
28:18Where do you think we can get to?
28:2015%.
28:21It's a non-negotiable.
28:25Okay.
28:26It's got to feel good in your heart.
28:27Do you love this?
28:28I love it.
28:29I love it.
28:29Do you love it?
28:30And I'm already a customer,
28:31even if I'm not an investor, so.
28:38If you love it,
28:39we've got a deal.
28:40Let's go.
28:42Well done.
28:42Well done.
28:43Well done.
28:44I look forward to working with you.
28:44Bye-bye.
28:48A magic moment for Murad.
28:52He leaves the den,
28:54having snapped up £70,000.
28:57That was way more intense
28:59than I thought it was going to be.
29:01And gained a new business partner,
29:04whose skill set is picture perfect
29:06for his business.
29:08Okay.
29:08We've got Stephen Bartlett in our corner,
29:10and, yeah,
29:11I'm very excited about the next steps.
29:13Hi, my name is Carmen Gaddy,
29:31and this is my business partner,
29:33Yosef Brahani.
29:33Oh, my God.
29:36Depressing, depressing.
29:38And we are the co-founders of the original Teflie.
29:44Carmen is a very passionate woman.
29:47I don't know why I've been so nervous.
29:49I don't know.
29:50Very dedicated.
29:52I think it's because they're all watching us.
29:54And through Teflie,
29:56found a common destiny,
29:58and it's a wonderful thing
30:00to share, yes.
30:02Yeah.
30:05Coming to the Dane,
30:06yeah, it's a wonderful opportunity
30:08for Teflie,
30:09as well as for us.
30:11Okay, my brother.
30:12Yes.
30:12Okay.
30:13I feel a little bit nervous,
30:15but I've prayed,
30:16and I just know God is with me,
30:18so, yeah.
30:18Hello, Dragons.
30:30Hello, Dragons.
30:31My name is Carmen Gaddy.
30:32My name is Yosef Brahani,
30:34and we are the founders
30:36of the original Teflie.
30:39We are here to look
30:40for a strategic partnership,
30:42as well as an investment ask
30:44of £100,000
30:45for 2.5%
30:47of our plant-based
30:49Tefl drink company.
30:52I'm a proud son of Ethiopia.
30:54We've been growing Tefl
30:56for thousands of years.
30:58Tefl is a temple for Ethiopia.
31:01It is rich in protein,
31:03fibre,
31:04and it's gluten-free naturally.
31:07It's vegan-friendly.
31:09It's an amazing product.
31:10The original Teflie
31:12is on a mission
31:13to revolutionise
31:14and disrupt
31:16the plant-based drink market.
31:18We have four amazing flavours.
31:21We have the original,
31:23which has no added sugar
31:24and will appeal
31:26to health-conscious consumers.
31:27We have the Barrister,
31:29which would be great
31:30in a creamy cappuccino
31:32or a Tefl latte.
31:34We have the Teflie Plus,
31:37which has got a hint of vanilla
31:38for a little bit of indulgence.
31:40And we have the chocolate
31:42for a guilt-free pleasure.
31:43As we speak,
31:45the original Teflie product
31:46is going through
31:47a production line
31:48in one of the major
31:50gluten-free sites
31:51in the UK.
31:53Today,
31:54we are getting ready
31:55to launch
31:56and preparing ourselves
31:58to launch
31:58with Ocado,
31:59with V-Bytes
32:01and with Sinki.
32:02And we are in
32:03active negotiations now
32:05with Costco
32:05and Morrisons.
32:08To date,
32:09we have almost raised
32:11nearly £2 million,
32:13but we also have interest
32:16to expand later
32:17down this year
32:18to India.
32:20And...
32:21Yes.
32:22And we hope
32:22that you would
32:24try our products
32:25and I hope you like them
32:26as much as we do.
32:28Thank you for listening.
32:29Yes, please.
32:29OK.
32:32A range of dairy-free drinks
32:34made from Tef,
32:36a crop grown in East Africa,
32:38is the proposition
32:39from Carmen Gaddy
32:40and Josef Brahani.
32:42It's up for me.
32:43Yes.
32:44Great, thank you.
32:45It's all labelled nicely.
32:46The duo
32:47are seeking £100,000.
32:50Oh, it's powder.
32:52Oh, so there's nothing
32:53inside them, sorry.
32:53All right.
32:54I was like,
32:55oh, that's interesting.
32:56These are prototypes.
32:58In return,
32:59for a 2.5% share
33:00in their company.
33:02Right, let me just
33:03put that down
33:04so it doesn't go
33:05all over me.
33:07A plant-based
33:08Debra Meaden
33:09is first
33:10to find out more.
33:15Thank you very much.
33:16So, I have never
33:17heard
33:18of Tef.
33:21What is it?
33:22Tef is
33:23Ethiopian
33:25grain
33:27that has been
33:28here for
33:29almost
33:30thousands of years.
33:32So, is it a wheat?
33:33Is it a grass?
33:34It's a grass.
33:34It's a grass.
33:34It's a grass.
33:35It's a grass.
33:35It's a grass.
33:36Okay, lovely.
33:38So,
33:39you've raised
33:40£2 million already.
33:41Now,
33:42that's quite a stunner
33:43for your pre-revenue.
33:45You haven't sold any yet.
33:46Even this
33:47is a prototype.
33:48Yes.
33:48So, how did you raise
33:50£2 million
33:51and from where?
33:53So, we went to
33:53Angel Investors
33:54and we've had
33:55significant traction
33:56but there was one
33:57who really aligned
33:59with our values
34:01and our purpose.
34:03And this is why
34:04we said we would
34:04like a strategic
34:05partnership
34:06because
34:06we would want
34:08someone to understand
34:09that it's not just
34:10about the product
34:11but it's about
34:12supporting agriculture,
34:14solar irrigation,
34:16ethical farming,
34:17you know,
34:17supporting communities.
34:19And how much
34:20did they put in,
34:21that one person?
34:23It's a company.
34:24It's a company.
34:25Yeah,
34:25it's a company.
34:26They put in
34:26£2 million.
34:27We're in the final,
34:30we're at 90% now
34:31with raising
34:32the funding capital.
34:34So, they pledged it.
34:35They haven't actually
34:36handed the money over yet.
34:37No, no.
34:41Carmen and Yosef.
34:43Yes.
34:43Hi.
34:44Pleased to meet you.
34:45Good to meet you.
34:46I just want to quickly
34:47cover off the people
34:49that are saying
34:49they're going to give you
34:50£2 million.
34:51Yeah.
34:52What equity
34:52are you negotiating
34:53with them?
34:557.9%
34:56for £2 million.
34:58Yes.
34:59So, how have you managed
35:00to get a £25 million
35:02valuation
35:03with a brand
35:04and a box?
35:05Based on the
35:06plant-based
35:07drink market
35:08right now,
35:09the growth
35:10is 7.5%
35:11in the UK alone
35:13and 13.5%
35:15worldwide
35:16by 20...
35:16No, no, but why
35:17have they done that
35:18with you?
35:18Why?
35:19I mean...
35:19By the grace of God.
35:22Don't take this
35:23the wrong way,
35:23but...
35:24No, I understand.
35:24It's made me
35:25highly sceptical
35:26straight away
35:27that you've been able
35:28to...
35:29Unless there's
35:29something I'm missing
35:30and that's what
35:31I want to extract
35:32if it's possible.
35:32No, no, it's fine.
35:34What is it
35:35that has enabled you
35:36to get a £2 million
35:38potential investment
35:39at a valuation
35:40of £25 million
35:41for a business
35:42that yet doesn't exist?
35:44The founders
35:45explained that
35:46we don't necessarily
35:47just invest
35:48in a product,
35:49but we invest
35:50in the people
35:51and who we are,
35:54you know,
35:54we work together,
35:55we're strong together
35:57and we are driven together.
35:59So tell me about
36:01what have you done
36:01before this?
36:02So I have
36:05a coffee shop business
36:06and I have
36:08a maintenance
36:09and logistics
36:10company,
36:11small company,
36:12but in our restaurant
36:14we do serve
36:14injera,
36:15injera you get it
36:16from Tef,
36:17so that's what
36:18we were doing.
36:20And Carmen,
36:20you're...
36:21I'm a nurse
36:21by background.
36:23I completed my nursing,
36:24I did my masters
36:25and then I went into
36:26opening a home care company
36:28which cares for
36:29individuals with
36:30end of life,
36:32cancer,
36:33learning disabilities,
36:35mental health.
36:36And the two of you
36:37come together,
36:38how did that happen?
36:39I sadly lost my mum
36:40in 2023.
36:43I'm sorry for that.
36:43And I'd gone to
36:44the funeral home
36:45and I came out
36:46with my brother
36:47and I just said
36:48I can't go home right now,
36:49I'm not able.
36:50So he said
36:51let's just go for a coffee
36:52and we went into
36:54the coffee shop
36:54which was two doors down
36:55and I couldn't find
36:57anywhere to have
36:58the wake
36:58for my mother
36:59and Yosef
37:01had overheard me
37:02saying this
37:03and he said
37:03listen,
37:04just have my coffee shop
37:05and then he served
37:06as injera.
37:07So we got talking
37:08about injera,
37:09how good it was
37:10and the iron
37:11and I just said
37:12oh, you know
37:12like as a passing comment
37:13I was like
37:13we could make this
37:14into probiotic drinks
37:15and then we sat down
37:16and we put our heads
37:17together and we said
37:18let's try a plant-based
37:19milk alternative.
37:21Okay,
37:21you seem to have
37:22come alive Carmen now.
37:24Because I was nervous,
37:26I was so nervous.
37:28I forget your people.
37:29I don't know why you're nervous.
37:29To raise two million
37:30you must have
37:31some sort of superpower
37:31because I think
37:32that's amazing
37:32at that valuation.
37:33Can I ask my last question?
37:35What happens
37:35if that investment
37:36doesn't happen?
37:37What will you do?
37:38We've brought it
37:39as far as this
37:40you know
37:41and I know
37:41my mum had also
37:42left me some money
37:43so I would be willing
37:44to invest everything
37:46that I have into this
37:47because everybody's
37:48loved it.
37:49Everybody loved the taste.
37:49It won't stop you.
37:51It won't stop you.
37:52Never.
37:52You want to stop you.
37:53Never.
37:56What a beautiful story
37:57and very serendipitous.
38:00What I'm about to say
38:01you're not going to like.
38:03Okay.
38:05In my years of investing
38:06I've never in my life
38:08heard of anyone
38:08raising two million pounds
38:10for seven percent
38:11of their business
38:11pre-launch
38:13unless the founder
38:16has had tremendous
38:17outsized success
38:19in an area
38:20related to it
38:21or in another area
38:22before.
38:24So I'm saying that
38:25I'd be extremely cautious
38:27and don't factor
38:28in anyone's words
38:29until the money
38:30is in your bank account.
38:30Amen.
38:31Not even when the contract's signed
38:32when the money's
38:32in your account.
38:33Amen.
38:34I agree.
38:35Because I don't think
38:36that's going to happen.
38:38I've just never seen that
38:39ever in my entire life
38:40ever.
38:41So I'm saying that
38:42out of love.
38:43I'm saying that out of love.
38:44Thank you so much
38:44for your advice
38:45and you know
38:47whether it happens
38:48or not
38:48we've been able
38:49to have the grace
38:50to be able to make
38:51such a product
38:52that is so fantastic
38:54to us.
38:56I sense a real
38:57hunger, determination,
39:00angst and pain
39:01underneath the surface
39:02with you.
39:02There's something in you
39:03that's given you
39:04that steely dog.
39:08Yes.
39:09And I'm not going
39:09to let go of that.
39:11And what is that?
39:13I think it's
39:14going through
39:16toughness
39:17hard life
39:19and struggles,
39:24trials,
39:25tribulations.
39:27But I believe
39:29in what we have.
39:31It's not
39:32things don't happen
39:33by accident.
39:35I don't believe
39:36in coincidence.
39:39And
39:39that's the thing
39:41that drives me.
39:42No matter what
39:43I put my hand to,
39:43I'll make sure
39:44it's turned around.
39:45I certainly
39:47don't think
39:48you're going to
39:48give up.
39:49I'll give you that.
39:50So I'd bet on you
39:51as an individual
39:52because of that
39:53determination.
39:54I see it in your eyes.
39:55But I can't bet
39:56on this business
39:56without more information.
39:58I think this is
39:58just too early for me.
40:00I just don't have
40:01enough evidence.
40:01So I wish you
40:03the best.
40:04And I'll be rooting
40:05for you,
40:05but I'm going to
40:05say that I'm out.
40:12Youssef and Carmen,
40:13there's no real
40:15background here.
40:17And I also struggle
40:18with the fact that
40:19you've come in
40:19at a £4 million
40:20valuation.
40:23It's just,
40:24I'll be really candid,
40:25it just doesn't work out.
40:27It's just not right.
40:29So I'm going to say
40:30that I'm out.
40:32But I really appreciate
40:33you coming in
40:34and at least giving it a go.
40:39Hi.
40:41I think this is
40:41where I'm at with it.
40:43I do just resonate
40:44with what Stephen
40:45and Peter are saying.
40:46It is just quite
40:46an early investment.
40:48But you're clearly
40:50incredible entrepreneurs
40:51and you've clearly
40:52got this incredible
40:53fight in both of you
40:55and I think your story
40:56is amazing.
40:58But for me,
40:58today,
40:59it's not an investment.
41:00So I am out.
41:02Best of luck.
41:03Thank you so much.
41:08Carmen and Yusuf,
41:10this is a personal mission
41:14for the two of you.
41:19And I respect that.
41:21But you've not convinced me
41:24that this is a business
41:26where I may even
41:28get my money back.
41:28And for that reason,
41:32I'm out.
41:40So go on, guys.
41:41I am plant-based.
41:43So why would I choose this
41:46over my preferred,
41:47which is oat milk?
41:50Why should I switch?
41:52Now's your moment.
41:54Because it's gluten-free.
41:56I'm not gluten intolerant.
41:57All I'm bothered about
41:57is plant-based.
41:58So simply,
42:00if you compare it
42:01like for like,
42:03you've got better protein.
42:05And as well,
42:06there is no taste
42:07that's going to live
42:08on a mouse
42:09after you test it.
42:11So TEF,
42:11naturally,
42:12it doesn't have any taste.
42:15It does.
42:17It's actually got
42:18quite a strong taste.
42:20That's the bit
42:20you can't tell me
42:21because I've tasted it.
42:23It definitely has taste.
42:24It has taste?
42:25It has taste.
42:25It has taste.
42:26Quite a lot.
42:27The other thing,
42:29oats,
42:30I just oats,
42:32we are a story.
42:33We are a culture.
42:35We are a heritage.
42:36We are supporting
42:37ethical
42:38and sustainability.
42:40It's a movement,
42:41not just
42:42a plant drink.
42:43Now,
42:44listen,
42:45I understand all of that,
42:46but I promise you
42:47there's a load of oak brands
42:48out there
42:48who say exactly
42:49the same thing.
42:51So here's the issue for me.
42:53I don't know.
42:54I suspect
42:55you're on to something.
42:57So I think
42:58you might have
42:58some new market.
43:00However,
43:01I think you're going
43:02to struggle to change
43:03people who are really
43:04settled into their
43:05plant-based drink.
43:07I prefer oat.
43:08Now,
43:08that's not,
43:09that doesn't mean to say
43:09that's any better or worse.
43:11That's just that
43:11I prefer oat.
43:12So I'm afraid
43:14I won't be investing.
43:15I'm out.
43:17It's fine.
43:17Thank you,
43:18thank you.
43:20And good luck.
43:21Cheers.
43:22Nice to meet you.
43:25Unfortunately
43:25for Carmen
43:26and Yosef,
43:27they must leave
43:28empty-handed.
43:32But despite
43:33their failure
43:33to clinch a deal,
43:36it's OK.
43:36the duo
43:38remain resolute.
43:40I'm waiting
43:40to work.
43:41We'll make it anyway.
43:41We will make it anyway.
43:43I'm a little bit
43:44disappointed,
43:45but the positives
43:46are they complemented
43:47a lot on
43:48who we are as people.
43:50At the end of the day,
43:52nothing's going to stop us.
43:53My name is Gorsha Mbado
44:09and I am from
44:10Solihall,
44:10West Midlands.
44:12Exciting?
44:13Let's do this
44:14look up, Nick.
44:15We are a global movement
44:17empowering women and girls
44:18across the world
44:19so they can take back
44:20control of their own safety
44:21and stay safe
44:22wherever they may be.
44:23Who do we want?
44:25All of them.
44:26We would absolutely
44:27love either Deborah
44:28or Jenna
44:28to join our mission
44:29because we are
44:30an all-female organisation.
44:34Ready?
44:35But equally,
44:36one of the gentlemen
44:37would be amazing too.
44:47Hello, Dragons.
44:48My name is Gorsha Mbado
44:49and I am founder
44:50of Strike Back
44:51Self-Defence for Women.
44:52I am here today
44:53looking for a £25,000 investment
44:55in return for a 10% equity
44:56in my business.
44:58After being subjected
44:59to violence and attacks
45:00whilst working as a pharmacist,
45:01I started to learn
45:02self-defence skills
45:03so I could take back
45:03control of my own safety.
45:05And what started
45:06as a very personal journey
45:08has now grown
45:09into a global mission.
45:10Today,
45:11Strike Back Self-Defence
45:12teaches women and girls
45:13practical life-saving skills
45:14across the world.
45:16We're not a martial art
45:17and we're not a sports-based system.
45:18We are a mission-driven
45:20global movement
45:21teaching for real-life scenarios
45:22women and girls face.
45:24Here in the UK,
45:26one woman is killed
45:27every three days
45:28and 3,000 women
45:29are subjected to violence
45:30every single day.
45:32In just 11 months
45:33since our launch,
45:34we have qualified
45:3528 instructors
45:36and launched 12 franchises
45:38and generated a turnover
45:40of over £83,000.
45:43We are already active
45:44across the UK,
45:46Ireland,
45:46Belgium and Australia.
45:49Our mission is bold
45:50and global.
45:51We want to place
45:52a female self-defence instructor
45:53in every major town
45:55and city across the world.
45:58What I'd like to do now
46:00is invite my co-instructor,
46:02Hannah,
46:03to demo one of the most
46:04common attacks
46:05that women face.
46:05This is something
46:06that happened personally to me
46:08and that's a hair pull
46:09or a pull from behind
46:10possibly taking you
46:11to the ground.
46:12We teach a lot
46:13to girls and women
46:14how to be able
46:15to take control
46:15of the situation
46:16before you go to the ground
46:17so you can get away
46:18and escape.
46:19That's what we're going to do.
46:22When you're ready, Hannah.
46:24Oi, come out!
46:25Hannah!
46:26Get off me!
46:27Back away from me!
46:28Leave me alone!
46:32It's simple,
46:33it's effective
46:34and it's quick.
46:35Jenna,
46:36I would love you
46:37to come and have a go.
46:38Just to see
46:38how simple and easy this is
46:40and it's available
46:41when everybody can do it.
46:42No, definitely.
46:45Self-defence classes
46:47for women
46:47with the potential
46:49to be franchised
46:50more widely
46:50are the offering
46:52from Gulshan Bano.
46:53So I'm going to invite you
46:54to come forward
46:55and you're going to use
46:56the heel of your palm
46:57to strike the shield.
46:58This on the street
47:00works very, very easily.
47:04Gulshan is seeking
47:05£25,000.
47:07Big breath in.
47:08Let's go.
47:11Nice.
47:11And again.
47:12Let's go for three.
47:13Awesome.
47:14And one more.
47:16In return
47:17for a 10% share
47:18in her business.
47:19I thought I had
47:20a more powerful punch
47:21to be honest.
47:22That was powerful.
47:23Jenna Meek
47:24might have already
47:25packed a punch.
47:26Thank you, Hannah.
47:29But will Gulshan's business
47:30prove a knockout
47:32amongst the dragons?
47:38You've definitely
47:38identified a problem.
47:40Yes.
47:42And just tell us
47:44a little bit
47:44about your journey.
47:46So I was a pharmacist.
47:49Went to medical school first
47:50then went to want
47:50to do pharmacy.
47:51But during my experience
47:52as a pharmacist
47:53I've been followed
47:54back to my car.
47:55I've been attacked
47:56in a car park.
47:57I've been hauled
47:58over the counter
47:58at work
47:59in a big chain pharmacy.
48:01I'm a petite woman.
48:02I'm five foot.
48:03And I think often
48:04people perceive you
48:06as an easy target.
48:07And we got to a point
48:08where after one
48:10of the most serious attacks
48:11that I thought
48:11I'm not going to be
48:12so lucky next time
48:13and I need to learn
48:13some skills to keep me safe.
48:15And that's when I started
48:16learning self-defence skills.
48:18So you launched
48:19just 11 months ago.
48:21As the franchise
48:22and certification model,
48:23yes.
48:24So the business
48:25you're pitching today
48:26is a franchise.
48:28Is the franchise, yes.
48:29So can you just tell us
48:30how that franchise works?
48:32So the franchise model is
48:34ladies come to us
48:36who are interested
48:36in becoming instructors.
48:37They join us
48:39and as a franchise
48:40they get the Stripeback brand
48:41and the business in a box.
48:43Hannah is one
48:44of our franchisees.
48:45So they pay a franchise fee
48:47I train them
48:48as instructors
48:49and then they go off
48:50and teach
48:51using the brand.
48:52Right, so your income
48:54off that franchise
48:55is what I'm interested in.
48:56Up to now
48:57the 12 franchises
48:57we have
48:58have been sold
48:59on an average
49:00of around
49:00£3,500.
49:02Right.
49:03Our current price now
49:04just as we're moving
49:05on and scaling
49:06is £15,000
49:07for a franchise.
49:09Wow, it's quite
49:10punchy
49:11£15,000
49:12for a franchise.
49:13So as a franchisee
49:16how much do you estimate
49:18that I would make a year?
49:20A franchisee
49:21that runs
49:21for example
49:22four classes a week
49:23your revenue
49:24can be anything
49:25from £4,000
49:26to £5,000 a month.
49:28So you're saying
49:29that I would make
49:31£50,000 a year?
49:33Yeah.
49:34And probably
49:34my overheads
49:36will be
49:37£10,000 a year?
49:38Yeah.
49:39And you want me
49:40to pay £15,000
49:41up front?
49:42Yeah.
49:42So I would actually
49:44be doing a lot of it
49:45for, not for charity
49:46but pro bono.
49:48So our revenue model
49:49for instructors
49:50that are qualified
49:51and how they earn money
49:52is, it's huge.
49:54So we teach
49:55within schools
49:55we teach
49:56wellbeing days
49:57we teach one-to-ones
49:58we teach community groups
49:59we teach in corporates
50:00we teach at universities
50:01we teach in colleges.
50:02So there's a huge revenue
50:03plus their own classes.
50:07Goldshire.
50:08Yes.
50:09Really important work
50:10that you're doing.
50:12Well done and congratulations.
50:14Are you profitable
50:15at the moment?
50:15We're very profitable
50:16at the moment.
50:17Have you given the numbers yet?
50:18Yeah, £83,000 turnover.
50:20£83,000 turnover
50:20and the profit?
50:22So my,
50:22apologies,
50:23my brain fog isn't great.
50:24So total
50:26from June last year
50:27to now
50:27was £83,950
50:30and our net profit
50:33was £15,801
50:35but this is based
50:37on the figures
50:37where our franchises
50:39were around £3,500
50:40not on the new price point
50:42where we're going.
50:43And what are you
50:44forecasting for this year?
50:45For this year
50:46we would like to get
50:47we'd like to double
50:49our franchises
50:49and we're going in now
50:50at the higher price point
50:51and one of the things
50:53that came back to us
50:54again and again
50:54is your franchise
50:55at £15,000 is too cheap.
50:58Really?
50:58Really.
50:59Three consultancy agencies
51:01said you should be
51:02pitching more
51:02around the £25 mark.
51:04How about £25?
51:05Yeah.
51:07Have you asked Hannah
51:08if she'd have paid £15,000?
51:11So this is where
51:12it does change.
51:13Hannah came in
51:14at a lower price
51:16and our price point
51:17now for our certificate
51:18so we have a certification
51:19model not just the franchise
51:20the certification model
51:21is women that are
51:23maybe currently running
51:23a business
51:24or they run a yoga studio
51:25or they have something
51:26they do at the moment
51:26but they want to add
51:27self-defence into it
51:28so they come along
51:29and they get qualified
51:30and certified
51:30and then they go off
51:32and teach under their own name
51:33and their own brand
51:34and that's priced
51:35around £3,500.
51:36So the people
51:37that are currently
51:38interested in the franchise
51:39it's a slightly different
51:41investor model
51:41at the £15,000.
51:45Okay.
51:46I can see your purpose
51:47I can see your mission
51:48and I almost want to say
51:49like have you just
51:50increased that to £15,000
51:51because you knew
51:52you were coming on
51:53Dragon's Den
51:53and you knew
51:54you were going to get
51:54grilled about making
51:55this a proper business.
51:56No, no not at all
51:57not at all
51:57we will attract
51:58different people
51:59we've kept the low price
52:01for the certified instructors
52:03for those women
52:05that don't have that revenue
52:06and don't want to run it
52:07as a hugely serious business
52:09but want to run it
52:10on part time
52:10they pay the £3,500
52:12for a certification
52:13and they're done
52:14and they can go
52:15and earn that money.
52:17The franchise
52:17in terms of the brand
52:18is for
52:20it's a different client
52:22it's a different
52:22kind of woman
52:23or a business woman
52:24that we're attracting now
52:25that wants to scale
52:26and grow this.
52:28Yeah
52:28but I think
52:29this will be
52:30a massive barrier
52:31to unleashing
52:32your purpose
52:33because
52:33I don't know anyone
52:35that's got £15,000
52:36sat around
52:36to do something like this
52:37are you willing
52:38to change this
52:39or are you really fixed
52:40on this
52:41financial model?
52:43No
52:43100% willing to change.
52:44Okay.
52:45It was never to price out
52:46the people
52:47we really needed
52:48and that's where
52:49I guess
52:49the certification model
52:50does come in
52:51because that price point
52:52is there for them.
52:54And that's why
52:55I think your model
52:55is broken
52:56because you're going
52:57to lose people
52:58at the certification point
52:59and then you're not
53:00going to capitalise
53:01off them
53:02to actually come back
53:02into the business
53:03so I think
53:04a day in a room
53:05you can fix this.
53:06Okay.
53:07This is not the issue.
53:08Okay.
53:09It's simple.
53:11Do you know what I mean?
53:11That is a simple fix.
53:13So like
53:13my question would be
53:15if I was an investor
53:16and I started tomorrow
53:17what is your current barrier
53:19and what would you want
53:20my actual help from?
53:22I would want your help
53:23to help us manage
53:26how we are scaling.
53:27This is still me by myself
53:29and I'll hold my hand out
53:30and say
53:30I'm not the best business person
53:32in the world
53:33I'm a pharmacist
53:34and I'm a woman
53:35with a passion
53:36but what I do believe
53:37is in the mission
53:38and why this needs to be.
53:40Every female across the world
53:42needs to have some basic skills.
53:43It's as simple as that.
53:44Goldsham
53:47I think what you're doing
53:49is incredibly important
53:49but I think you need someone
53:52who has experience
53:54scaling a franchise model
53:55but you actually don't need
53:57an investor
53:57to get that experience
53:59and there's
53:59a lot of great people out there
54:01who would be willing
54:02to support a mission-driven business
54:03who have that experience
54:04scaling a franchise model
54:05but I don't have that experience
54:08so I'm going to say that I'm out
54:09but I wish you the very best.
54:14Goldsham
54:15you've presented so well
54:20honestly your energy
54:21is great
54:25but this isn't
54:27an investment-led business
54:28because I think
54:30you will find
54:31that an investor
54:32will want to exploit
54:34the business
54:34to make money
54:35as opposed to
54:37perhaps
54:38maybe even
54:39philanthropically
54:40investing in this
54:41to support it
54:43to get it going
54:45to get this movement
54:46to do exactly
54:47what you're trying to achieve
54:48rather than
54:50how much money
54:50did we make this quarter
54:52and how much dividend
54:53can I take out
54:54because I think
54:55that could stifle
54:56the growth
54:57and the movement
54:57you're trying to achieve.
54:58I think all of this money
55:01that you're going to generate
55:02needs to be reinvested
55:04continuously
55:05which ultimately means
55:07that an investor
55:08can't ever get a return
55:10on their investment
55:11if they were to invest
55:12and for that reason
55:14sadly I'm out.
55:19I love your passion
55:23but as a business
55:26this is your journey
55:28I don't really think
55:30you need a dragon
55:32because an investor
55:34as has already been said
55:35investor wants to make
55:36a return on their investment
55:37you have a different mission
55:39and you've got to weigh that up
55:41you know?
55:42Okay.
55:43So I'm going to wish you
55:44all the best
55:45but today
55:46this is not investable
55:47and I'm out.
55:49Thank you so much.
55:55I'm sat here
55:56getting incredibly annoyed
55:57at everyone speaking
55:58we're just getting labelled
56:00as an investor
56:01with like
56:01we're all the same
56:03I could not care less
56:05I'll get my money back
56:06because I know exactly
56:07how to build a business
56:08but I know exactly
56:09how to build a business
56:10it's got a purpose
56:11oh my god
56:12it's where I absolutely thrive
56:15like it's what wakes me up
56:17not worried about
56:18when I'm going to get
56:18my money back
56:19worrying about
56:20when we've done our mission
56:21on that business
56:22that's all I care about
56:24like you do that well
56:26with a good business mind
56:27the money just comes
56:28so I would love
56:31to join you on this
56:33so I would love
56:35to give you all of the money
56:37and for the 10% you asked for
56:38because I believe in you
56:40and I believe in the mission
56:41and I think you're amazing
56:42thank you
56:44thank you
56:46I'm so pleased
56:48me too
56:49me too
56:50you know the reason
56:53I was sitting here quietly
56:55I was thinking
56:55there is a perfect partner
56:57for you here
56:57and I was sitting here thinking
56:59if you hadn't made the offer
57:00Jenna
57:01I probably would have
57:02but I think actually
57:03Jenna's a better partner
57:04for you
57:05so you know what
57:06I'm going to say
57:06don't you
57:07because you know
57:07you've got exactly
57:09who you need
57:10and you should be delighted
57:12that's a great offer
57:13so I won't be investing
57:15I've never been so happy
57:16not to invest
57:16thank you so much
57:17I'm out
57:19thank you so much
57:21I am beyond thrilled
57:24Jenna
57:24thank you so so much
57:26are you accepting the offer
57:27I completely accepted the offer
57:29thank you
57:30thank you
57:32thank you so much
57:34well done
57:34thank you
57:35and that once right
57:36was pretty awesome
57:36thank you so much
57:37thank you
57:38thank you
57:39Gulsion has done it
57:42she leaves the den
57:45with £25,000
57:47having become the beneficiary
57:53of Jenna Meek's
57:54first ever den deal
57:56go change the world
57:57gonna go change the world
57:59it's amazing
57:59do you know
58:01what I love about that
58:02I go about the world
58:04going profit
58:05profit isn't just cash
58:06it's the outcome
58:08that you want
58:09from a business
58:10that's all I care about
58:11that's all I care about
58:12next time
58:24welcome back Gary
58:25it's great to have you next to me
58:27told myself I would not
58:28get on my stuff
58:29thank you
58:29thank you Lord
58:31it's like my trip to Blackpool
58:33in 1985
58:33Swish is a compact device
58:37that cleans your balls
58:38in seconds
58:38I would love to work with you two
58:40the energy is just
58:41amazing
58:42I just think that's wrong
58:43yours is too
58:44ours is better
58:45I don't know what to say
58:49I don't know what to say
59:06you
59:06you
59:09you
59:14you
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