00:00Malaysia's most loved brands received their due recognition at this year's long-awaited Putra Brand Awards and Putra Aria Brand Awards.
00:09The ceremonies, held in two consecutive days, saw a collective total of 350 platinum, gold, silver and bronze awards presented to honour 2025's best efforts in branding.
00:21In his speech at the gala evening of the 16th annual Putra Brand Awards, Association of Accredited Advertising Agents Malaysia President Tan Kien Eng said the event was not just a celebration of marketing excellence but of earned trust.
00:35The Putra Brand Awards are unique because they are decided not in a boardroom but by the riot, by people who interact with your brands every day, who trust them, rely on them and invite them into their lives.
00:56Datuk Jonimund, 4A's Malaysia Senior Advisor and Putra Brand Awards Organising Chairman, said the awards serve to empower consumers by allowing them to pick the brands closest to their hearts.
01:08Saying relevant to your consumers is a cardinal rule of thumb. They should never be challenged or be flouted. The track as with any will be filled with the ups and downs and overcoming them makes quickly all the more so sweet and successful.
01:24The awards are endorsed by MaTrade as the brand champion partner and supported by the Malaysian Advertisers Association, Media Specialists Association, Malaysian Digital Association and Outdoor Advertising Association of Malaysia.
01:38In his speech, MaTrade Chief Executive Officer Abu Bakar Yousaf reaffirmed the agency's support for the awards in honouring brands that earn their place in the hearts and minds of consumers.
01:48At MaTrade, we firmly believe that strong brands are critical drivers of business growth and national competitiveness. Brands are not merely names or logos that embody a company's values, its promise and its aspirations. They tell stories that resonate across borders, cultures and markets.
02:10The awards were presented across 24 categories featuring a diverse range of sectors such as apparel, food, automotive, education, property, entertainment and personal care.
02:22A highlight of the awards was the announcement of this year's special award winners with Unify clinching the accolade of Putra brand of the year.
02:30Unify has always been a customer first brand. We've been serving the consumers of this country for many years and this is just once again I would say them voting for us really means a lot because it just proves that we have gained their trust and continue to have their trust as you may be aware. It's not the first time we're winning.
02:49Petronas! Petronas walked away with the Putra Most Enterprising Brand of the Year award, while the McDonald's marketing team was crowned Putra Malaysian Marketer of the Year.
03:00Datuk Lawrence Liu and Datin Nancy Liu, the founders of Mary Brown, took home the honour of Putra Personality of the Year.
03:09UNIQLO! The event also saw UNIQLO and Watsons added to the prestigious roster of Putra brand icons, the title reserved for iconic brands that have won top Putra brand awards for four consecutive years.
03:24And we will continue to do our best to give better customer experience and continue to innovate in all areas including product innovation and services as well as a lot more for customers.
03:38It is a very trusted brand. It is chosen by the, selected by the customer. I will make Mary Brown more powerful, more stronger and anyway we hope that it will be a household name.
03:52This is truly a great honour. It's a testament to what we've always wanted to do is making our customers' lives simpler and better.
03:59I think here at Petronas Dagangan we are very much customer focused. We are listening to our customers' concerns at once.
04:05And it's about really taking care of them and they have been really, really great to us.
04:10We have been with Malaysian and to win this as a validation of what we have been doing for all Malaysians means a lot, a lot to us.
04:17So I just want to take this opportunity to thank every Malaysian who has voted us for being the best brand and giving us this platinum status for so many years, consecutive years.
04:29Often known as the People's Choice Awards, the annual ceremonies recognize brands that have excelled in building trust and loyalty from Malaysian consumers.
04:38Winners were decided by the public through a comprehensive survey study involving over 51,000 respondents across the nation.
04:45Organised by four A's in collaboration with star media group Berhad as the official media partner.
04:53The Putra Brand Awards drew 160 brands and close to 1,200 attendees for its Gala Night.
05:00For the full list of winners visit aaa.org.myslashputrabrandawards.
05:15The
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