SOBA Breaking Horizons’ to achieve greater success

The Star

The Star Outstanding Business Awards (SOBA) 2024 celebrated a momentous 15-year anniversary during its launch at Menara Star on June 5.  It introduced its SOBA Ambassadors for the first time, a carefully appointed array of past winners who until today continue to chart their success by upscaling their businesses while finding ways to push the sustainability agenda.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00 In 3, 2, and 1!

00:04 The Star Outstanding Business Awards, SOBA 2024,

00:08 celebrated a momentous 15-year anniversary during its launch at Manara Star Today.

00:13 It introduced its SOBA ambassadors for the first time,

00:16 a carefully appointed array of past winners who, until today,

00:19 continue to chart their success by upskilling their businesses

00:23 while finding ways to push the sustainability agenda.

00:26 Star Media Group Chief Executive Officer Chan Seng Fat,

00:31 in his speech said SOBA aims to showcase the remarkable achievement

00:34 and potential of our local enterprises in an ever-evolving economic landscape.

00:38 The team for SOBA 15 this year,

00:42 breaking horizons is more than just a team,

00:46 it is a call to action.

00:49 It's encapsulated our commitment to helping SMEs grow

00:54 and elevate their business by breaking through traditional boundaries

00:58 and exploring new opportunities.

01:01 The launch event was attended by sponsors CGC Malaysia Berhad,

01:05 PKT Logistics Group and RHB Bank,

01:08 together with official trade promotion partner Matrade,

01:11 as well as the award's strategic and working partners.

01:15 CGC President and CEO Datuk Mohamad Zamri Mohamad Ishak said

01:20 MSMEs must embark on digital transformation if they have not already done so.

01:25 I think in terms of building successful businesses,

01:30 the most important thing is that they must know what the market needs,

01:35 what their clients need.

01:36 Because if you produce something which is not needed by the market,

01:40 then you've got nothing to sell.

01:42 They need to use data as well as artificial intelligence

01:45 to get the answers to the questions, how they can capture the market.

01:50 PKT Logistics Group,

01:52 Sendirian Berhad Group Chief Revenue Officer Kwan Eugene

01:56 pointed out that the business environment is evolving at a fast pace,

02:00 and SMEs have to cope with that as well.

02:03 SMEs now have to cope with even larger problems.

02:07 We have inflation, we have an impending rising diesel fuel costs,

02:13 and the external environment.

02:16 So there are now ESG factors to be considered in their businesses.

02:22 But one thing for sure is that the business environment is evolving so quickly,

02:27 so fast, that SMEs have to cope with not just the changes, but the speed of it.

02:32 RHP Bank Berhad, SME Banking Head Yip Hao Nong said

02:37 this is a favourable time for SMEs to invest in their own transformation.

02:41 The abundance of data and the wider accessibility of technology

02:45 has made this more realistic and affordable than ever before.

02:51 The pressure to build a more resilient supply chain

02:53 gives domestic SMEs a very rare opportunity to grow,

02:57 during which they can update their operation and operating strategies.

03:02 They must not miss this unique opportunity.

03:06 Also at the launch were SMG Chief Business Officer Lydia Wang

03:10 and Chief Content Officer Esther Ng.

03:13 Soba 2024 is organised by SMG with CGC, PKT Logistics and RHB Bank as main sponsors,

03:20 with Matrade being their official trade promotion partner.

03:23 It is audited by BDO, with radio stations 988 and Suria as official media partners.

03:31 For more information, go to www.soba.com.my.

03:35 [Music]

03:39 [Music]

03:43 [BLANK_AUDIO]

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