00:00The 3rd Putra Aria Brand Awards 2024, held in Kuala Lumpur on Thursday night, celebrated
00:07the nation's top marketing professionals for their ingenuity and dedication.
00:12As part of the Putra Aria Brand Awards, it honoured outstanding branding efforts across
00:1624 categories, with gold, silver and bronze awards in each category.
00:22The awards were organised by the Association of Accredited Advertising Agents Malaysia
00:264A's, in collaboration with Star Media Group as the official media partner.
00:33Awards Organising Chairman and 4A's Senior Advisor Datuk Jonny Moon said,
00:38The high number of responses has reflected consumers' attention to the brands and products
00:42they have been using.
00:43It goes to demonstrate that our consumers are watching you, and they know they hold
00:44a lifeline to our brand as well, and our brand is well-meaning.
00:45So folks, do not make that mistake.
00:46Only an advertiser can stay in touch with the consumers during the research period.
00:53Then all will be good in their name.
00:58I ask you, if there's a chance you dare to take.
01:12Meanwhile, 4A's Malaysia Acting President Ryusuke Oda also said the awards symbolise
01:17the trust built between participating brands and their customers.
01:21Putra Aria Brand Awards is not just an awards ceremony.
01:26It is a symbol of the deep connection between brands and people in Malaysia, as well as
01:32the trust and integrity that brands contribute to society.
01:36The reason this award has earned unwavering trust is because it is selected by the public
01:42through voting.
01:44Putra Aria Brand Awards respects the freedom of the Malaysian people to choose the brands
01:50they believe in and to sit in the driver's seat.
01:54As a People's Choice Award, it is widely supported and trusted by the public, which
01:59is what made its value so significant.
02:02Malaysia External Trade Development Corp, Deputy Chief Executive Officer, Export Acceleration,
02:08Abu Bakar Yusuf said the awards celebrated Malaysia's household brands and provided
02:12businesses an opportunity to innovate and remain relevant in the market.
02:16This is a moment to recognise the tireless efforts behind every marketing campaign, every
02:24product development and every creative decision that has contributed to building a brand that
02:31resonates with consumers.
02:35As a strong believer in the power of branding, MADRED is committed to nurturing and amplifying
02:41Malaysian brands present on the global stage.
02:45As one of the key supporters of this event, MADRED recognises the importance of branding
02:53in host civic groups, particularly in international markets.
02:57Also present at the event was Star Media Group's Chief Business Officer, Lydia Wang.
03:01The winners were selected from over 50,000 consumer responses gathered during an online
03:05survey in July last year.
03:07The data was analysed by market research firm Ipsos and endorsed by the 4As Board of Governors
03:13in October.
03:14Among the awards featured categories which included apparel and accessories, automotive,
03:19banking, investment and insurance, beverages, cameras, IT and office equipment, communication
03:27devices, education and many more.
03:30Do you believe in the power of single...
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