00:00done your knowledge and experience. My one piece of advice would be to stop treating them
00:04as two separate departments and start looking at them as part of an overall customer journey
00:10and how everybody in the company can come together to ensure that your buyer's experience is the best
00:17it could possibly be. Stop looking at them as departments. Start looking at them as critical
00:22components in a buyer journey from the first time they come in contact with your brand to when
00:28they go through the buying process to when they become a customer and afterwards
00:32and look at it as a continuum and then say, how do we maximize this?