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Your customer doesn’t care about your org chart.
They only feel the experience you deliver.

I asked John Golden, expert and author of Social Upheaval and Winning the Battle for Sales, for one piece of advice leaders consistently overlook.

Here’s what he shared:

If sales, marketing, and customer service operate in separate silos, your customers feel every crack in the experience.
When those functions work together, customers feel the difference.

John offered practical ideas leaders can use to create alignment, improve the customer journey, and eliminate friction inside their revenue engine. The full conversation gives examples, frameworks, and insights worth hearing.

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About This Video

This clip comes from a conversation with John Golden, expert and author of Social Upheaval and Winning the Battle for Sales. We discuss sales and marketing alignment, customer experience, and the hidden disconnects leaders often miss when their teams operate in silos instead of as one unified engine.

About The Mason Duchatschek Show

The Mason Duchatschek Show is built for business owners, CEOs, executives, and HR leaders who want real insights they can apply immediately. Each episode features practical strategies, expert interviews, and smart conversations about employee selection, engagement, retention, sales performance, leadership, business growth, and creating high-value teams.

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About Workforce Alchemy

Workforce Alchemy provides tools, training, and certification programs designed to help leaders hire smarter, engage employees, reduce turnover, and increase organizational performance. Our systems help companies prevent profit leaks, build stronger teams, and create workplaces where people thrive.

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Transcript
00:00done your knowledge and experience. My one piece of advice would be to stop treating them
00:04as two separate departments and start looking at them as part of an overall customer journey
00:10and how everybody in the company can come together to ensure that your buyer's experience is the best
00:17it could possibly be. Stop looking at them as departments. Start looking at them as critical
00:22components in a buyer journey from the first time they come in contact with your brand to when
00:28they go through the buying process to when they become a customer and afterwards
00:32and look at it as a continuum and then say, how do we maximize this?
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