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Il Ceo Stéphane Coruble ha condiviso la visione del gruppo sul futuro della televisione e sul ruolo della collaborazione tra media europei per competere con i giganti globali

Categoria

🗞
Novità
Trascrizione
00:00let's take a seat
00:03thank you for welcoming me here
00:06it's my first time here in this conference
00:09wow wow
00:10we're really glad to have you
00:12and I am really glad
00:14to make this interview
00:16because I'm sure you're going to share with us
00:19some very interesting
00:21perspectives
00:22on advanced tv
00:24so let's start this conversation with the basics
00:27what's the definition of tv
00:29for you? so tv
00:30it's a great question because tv
00:32is evolving so much
00:34over the past 10 years
00:36and when I got my job as
00:38international
00:39sales house of RTL group
00:42we redefined
00:45what tv was meaning
00:46back in the days, it's already 10 years ago
00:48and you know thinking about it
00:50maybe I should have registered the trademark
00:52because tv is total video
00:54for us from the very beginning
00:5610 years ago it was about tv
00:58why total video?
01:00because we think that our viewership
01:02is not only on the big screen
01:03it's also on other screens
01:05so this atawad
01:06anytime, anywhere
01:07was the reality
01:10now I think
01:13we think in our group
01:14and we've been thinking in our group
01:16for quite a long time now
01:17that there's a convergence
01:19between linear
01:20and non-linear
01:22we believe in a few years
01:24from now
01:25whether it's three to five years
01:26everything will be adserved
01:28and we need to be ready
01:30for that big transformation
01:32of the tv industry
01:33so we believe
01:35tv is a combination of
01:37big scale
01:38one to many
01:40linear tv
01:41and one to one capabilities
01:43targeting capabilities
01:44of digital
01:46this is what we believe in
01:48all right
01:49it's very clear
01:52that in the last few years
01:53there's been a rapid growth
01:55of connected tv
01:58yes
01:58how would you describe
01:59the current market situation?
02:02well it's very dynamic
02:03it is clear that
02:04connected tv
02:05is a part of a life
02:06of our lives
02:07as Europeans
02:08especially the device
02:11I think we have a
02:12penetration rate
02:14approximately of about
02:1570% now
02:16in our households
02:18but
02:20you know
02:21from a consumption
02:23perspective
02:25it's
02:25it's
02:26it's pretty different
02:27so we
02:27we see that
02:28and we have a
02:29an international study
02:31that we
02:32we run at RTL Alliance
02:33for the
02:34fourth time
02:35I think now
02:36or fifth time
02:36we call it
02:38the new life
02:38of the living room
02:39we ask the people
02:40what do they do
02:41on their tv screen
02:43across 13 markets
02:44in Europe
02:45and basically
02:46they're doing
02:46many many things
02:47so the
02:48the first thing
02:49they do is
02:49they watch tv
02:50as a linear
02:51device
02:52that's one of
02:53the first thing
02:54and then we
02:55ask them
02:55okay
02:56what do you do
02:57what do you consider
02:58is tv
02:59and
02:59we saw that
03:00for instance
03:01when they're watching
03:02small
03:03UGC
03:04short form content
03:05they believe
03:06this is not tv
03:08on the other side
03:10they believe
03:11that when they
03:12watch
03:12you know
03:13a show
03:14on another screen
03:15they believe
03:16this is tv
03:16so we need to
03:17take that
03:17into consideration
03:18and
03:19so going back
03:20to your question
03:21on ctv
03:22what's the status
03:23well
03:23we see this
03:24very much evolving
03:25you
03:25we saw the
03:27the investments
03:28across Europe
03:29they're booming
03:30double digits
03:31triple digits
03:32yeah
03:33what we see
03:34though is
03:35pure
03:36payvod
03:37is coming
03:38to a
03:38to a certain
03:40threshold
03:40it's not evolving
03:41very much
03:42and everyone
03:43now is moving
03:44into the
03:44advertising
03:45funded
03:45VOD
03:45from the
03:46broadcasters
03:47moving into
03:47streaming
03:48with
03:48avod
03:49proposition
03:50or b
03:51proposition
03:51but also
03:52some other
03:53streaming
03:54companies
03:55like Netflix
03:56we saw it
03:57earlier on
03:57with these
03:59two people
04:00the lady
04:01in charge
04:01of Italy
04:02and the
04:03advertiser
04:03from KFC
04:04moving into
04:05an advertising
04:06funded version
04:07of Netflix
04:08and this is
04:09this is
04:10the very
04:10important
04:11at the moment
04:11and we see
04:12double digit
04:13growth
04:14in that
04:15perspective
04:16or specific
04:17area
04:18in Europe
04:18across Europe
04:19so let's stay
04:21on the
04:21advertising
04:22perspective
04:22now that
04:24the device
04:25has become
04:25a commodity
04:26the value
04:27shifts
04:27to content
04:29and audiences
04:30right
04:30how does
04:33this translate
04:33into your
04:34offering
04:35to brands
04:35well I think
04:38yes indeed
04:39there's
04:39somehow
04:40a commodity
04:41and CTV
04:42is
04:42definitely
04:44picking up
04:45in Europe
04:46as well
04:46very much
04:47advanced
04:47in the US
04:48a bit
04:49less advanced
04:50in Europe
04:51but still
04:51what I
04:55want to
04:56say here
04:56is
04:57from a
05:01I'm sorry
05:03I lost my
05:04mic
05:05don't worry
05:06how this
05:07so the value
05:08change
05:09is the
05:11fragmentation
05:11so in
05:13Europe
05:13we have
05:14a specific
05:15let's
05:17say
05:18status
05:19we are
05:20not the
05:20US
05:21we are
05:22not the
05:22United States
05:23of Europe
05:23and in
05:24this industry
05:25there is a
05:26little bit
05:26of a
05:27tendency
05:27of everyone
05:29and especially
05:30the big
05:31gaffer player
05:31the global
05:32giants
05:32to see a
05:33little bit
05:34the industry
05:34as if it
05:35was one
05:36big
05:36country
05:37it is not
05:38the case
05:39in Europe
05:39we have
05:40multiple
05:41countries
05:41multiple
05:42languages
05:42multiple
05:43ways
05:43of
05:44consuming
05:44media
05:45and we
05:46have
05:46various
05:47specificities
05:48so we
05:49need to
05:50make sure
05:50that we
05:51are
05:51simplifying
05:53the access
05:53to our
05:54inventory
05:55for the
05:56clients
05:57and for
05:57the
05:57agencies
05:58and this
05:58is what
05:58we are
05:59trying to
05:59do
05:59at RTL
06:00other
06:00lines
06:00connecting
06:01those
06:02local
06:02champions
06:03in order
06:04to make
06:05an offer
06:05at global
06:06level
06:06so you
06:08mentioned
06:09simplifying
06:11the ecosystem
06:11for simplicity
06:13and actually
06:13simplicity
06:14is something
06:15that advertisers
06:16are increasingly
06:17demanding
06:18what tools
06:20or solution
06:21are you
06:22developing
06:23to answer
06:24this need
06:25I think
06:26first of all
06:27when you
06:28are fighting
06:28against
06:29global players
06:30and you
06:31need to
06:31stand out
06:32as
06:32European
06:32media
06:34owners
06:35you need
06:35to have
06:36different
06:36things
06:36you need
06:36to have
06:37scale
06:37this is
06:38what we're
06:39trying to
06:39do
06:39connecting
06:40the local
06:41champions
06:41into a
06:43pan-European
06:44offer
06:44that scale
06:45and reach
06:46on the other
06:47side
06:48you know
06:48what do
06:49they have
06:49on the other
06:50side
06:50they have
06:51simplified
06:51access
06:52and they
06:53have
06:53standard
06:54products
06:55so
06:55on simplicity
06:56at RTL
06:57other lines
06:58what we have
06:58been able
06:59is to
06:59connect
07:00our
07:00local
07:00partners
07:01and create
07:02a video
07:03marketplace
07:03which is
07:04available
07:04now
07:04in digital
07:05we talk
07:06about
07:06digital
07:06video
07:07in a
07:08programmatic
07:09way
07:09in an
07:09hour-based
07:10way
07:10but we
07:11can access
07:1215 countries
07:13differently
07:14through
07:14one single
07:15video
07:15marketplace
07:16that's
07:17the product
07:17on the
07:18other side
07:19you need
07:19to have
07:20let's say
07:21a standardized
07:22product
07:22across
07:23Europe
07:24so
07:25we have
07:26developed
07:26for instance
07:27what we
07:28call
07:28media
07:28collections
07:29it's like
07:30packages
07:30in TV
07:32terms
07:33we are
07:33packaging
07:34audiences
07:35across
07:36multiple
07:37countries
07:38within one
07:38country
07:39in order
07:40not to
07:40sell
07:40just
07:41brands
07:41but also
07:42to be
07:42able
07:42to sell
07:43like
07:43digital
07:44giants
07:45are doing
07:45audience
07:46based
07:46and that's
07:48a new
07:48way
07:49I would
07:49say
07:49of selling
07:50our
07:51media
07:51the second
07:52is
07:53you need
07:53to have
07:53data
07:54data
07:54is
07:55super
07:55important
07:56we heard
07:56it
07:56in the
07:57previous
07:57discussions
07:58so we
08:00have built
08:00a product
08:01called
08:02smart
08:02audiences
08:03which is
08:04basically
08:04an additional
08:05layer
08:05on top
08:06of the
08:07local
08:07data sets
08:08that we
08:09have
08:09within
08:09our
08:10partners
08:10and we
08:11try to
08:12combine
08:12and you
08:13have
08:13some
08:13kind
08:13of a
08:13universal
08:14layer
08:15understandable
08:16layer
08:17across
08:17Europe
08:18so if
08:18you want
08:18to reach
08:19sports
08:20fans
08:20or women
08:21that are
08:22really fond
08:23of sports
08:23across
08:24multiple
08:24countries
08:25in Europe
08:25you can
08:26do that
08:26using
08:27our
08:27product
08:27smart
08:28audiences
08:29and then
08:30lastly
08:30I think
08:31you need
08:31to give
08:33different
08:34ways of
08:34accessing
08:35our
08:35inventory
08:35we can
08:36access
08:36our
08:36inventory
08:37in a
08:37direct
08:38way
08:38you call
08:38us
08:39you can
08:40access
08:40our
08:40inventory
08:41in
08:41digital
08:41through
08:42a
08:42DSP
08:42and now
08:44on
08:44since a
08:44few
08:44months
08:45we
08:45launched
08:45what we
08:45call
08:46the
08:46RTL
08:46ad
08:47manager
08:47is our
08:48own
08:48product
08:49it's a
08:49self-service
08:50buying
08:51tool
08:51where
08:52people
08:52and
08:52clients
08:53agencies
08:53from around
08:54the world
08:54can connect
08:55to
08:55and access
08:56our inventory
08:57in Europe
08:58so very rich
09:00offering
09:00I guess
09:01now let's
09:03shift the
09:03focus on
09:04content
09:04many people
09:05talk about
09:06premium
09:07content
09:07yes
09:08but how
09:09does
09:09premium
09:09content
09:10mean
09:10nowadays
09:11in your
09:11opinion
09:12and how
09:13can
09:13audience
09:14trust
09:14be an
09:15advantage
09:15for
09:16advertisers
09:16so first
09:18of all
09:18it's
09:18premium
09:19content
09:19it really
09:20differs
09:21from
09:21you
09:22me
09:22my
09:23my
09:23kids
09:23and
09:24you know
09:24everything
09:25could be
09:25premium
09:26yeah
09:26professional
09:28content
09:28is premium
09:29but maybe
09:30sometimes
09:30user
09:31generated
09:31content
09:32could be
09:32premium
09:33so it's
09:33a different
09:34you know
09:34I will not
09:35comment on
09:36my personal
09:37taste
09:37this could
09:38be seen
09:38as premium
09:38content
09:39but I
09:39think
09:39premium
09:40content
09:40comes
09:41with
09:41brand
09:42safety
09:42as well
09:43so what
09:44we consider
09:44is brand
09:45safe
09:46and premium
09:47content
09:47RTL
09:48is first
09:48of all
09:49it's
09:49long form
09:50it's
09:50professionally
09:51produced
09:52content
09:52it's
09:53audited
09:54by third
09:55party
09:55not by
09:56our own
09:57statistics
09:58or algorithm
10:00yeah
10:00if you know
10:01what I mean
10:01yeah
10:02and
10:03and far
10:04and foremost
10:04it's part
10:05of a different
10:06types of
10:07genre
10:07of content
10:08because you
10:08can have
10:08news content
10:09fiction content
10:10sports life
10:11content
10:12series content
10:14film content
10:15and I think
10:16it's part
10:16of a
10:16global
10:17ecosystem
10:18so this is
10:19what we
10:19believe in
10:20and
10:21again
10:22in our
10:23piece of
10:23research
10:24that we
10:25conduct
10:26at RTL
10:26Alliance
10:27this new
10:27life of the
10:28living room
10:28piece of
10:29research
10:30we observed
10:32it's not
10:32us saying
10:33it's really
10:34the
10:34the
10:35consumers
10:35across
10:36Europe
10:36when you
10:37put your
10:38brand
10:38next to
10:39a brand
10:40safe
10:40premium
10:41content
10:42on TV
10:43on BVOD
10:44also on
10:45traditional
10:45media
10:45the level
10:47of trust
10:47to the
10:48brand
10:48is way
10:49higher
10:49beyond
10:5060%
10:51if you
10:52put
10:52your brand
10:53next to
10:54YouTube
10:54or social
10:55media
10:56it goes
10:57really
10:57really
10:58lower
10:58lower
10:59than 40%
11:00in terms
11:01of brand
11:01trust
11:02so I
11:03think
11:04and again
11:05this is not
11:05us saying
11:06it
11:06it's really
11:06the people
11:07across Europe
11:08that really
11:08saying it
11:09somebody say
11:13that
11:14advertising
11:15supports
11:15independent
11:16news
11:16and therefore
11:17democracy
11:18what do you
11:18think
11:19and if so
11:20what's
11:21RTL
11:22Alliance
11:22role
11:23in this
11:24virtuous cycle
11:25well I
11:26think
11:27it's
11:27beyond
11:28RTL
11:28Alliance
11:28it's
11:29really
11:29regarding
11:30RTL
11:31group
11:31you know
11:32RTL
11:32Alliance
11:32we're
11:33specialized
11:33in
11:33advertising
11:34but
11:35obviously
11:35it's
11:36an
11:37ecosystem
11:38it fuels
11:38each other
11:39and
11:40from a
11:40very long
11:41time
11:41I think
11:42we've been
11:42advocating
11:43the fact
11:44that we
11:44need to
11:44invest
11:45in
11:46strong
11:47content
11:47in order
11:48to invest
11:49in strong
11:49content
11:50we need
11:50brands
11:51putting
11:51their
11:52money
11:52in our
11:52on our
11:54media
11:55obviously
11:55because
11:56we are
11:56not just
11:57a pipe
11:58redistributing
11:59content
12:00we really
12:01invest in
12:01content
12:02it could
12:03be
12:03live
12:04content
12:04sports
12:05content
12:05and the
12:06sports
12:06rights
12:06are getting
12:07more
12:07expensive
12:08it could
12:08be
12:09news
12:09content
12:09and I
12:11think
12:11again
12:12here
12:13it's
12:13we're
12:13talking
12:14about
12:14freedom
12:14it's
12:15a little
12:15bit
12:15of a
12:15society
12:16obligation
12:17that we
12:18have
12:18in my
12:19view
12:19in this
12:20industry
12:20to
12:21support
12:21free
12:23independent
12:24news
12:25and
12:25journalism
12:26and this
12:27we can
12:27only do
12:28if we
12:29are able
12:29to fuel
12:30the wheel
12:31and to
12:31fuel
12:32the advertising
12:32wheel
12:32so we
12:33need your
12:34investment
12:34to invest
12:35in strong
12:35content
12:35but we
12:36also need
12:36to invest
12:37in strong
12:38journalists
12:38and we
12:39need to
12:39keep them
12:40safe
12:40from what
12:41is happening
12:41around
12:42from the
12:43pressure
12:43from the
12:45fake news
12:45etc
12:46and this
12:46can only
12:47be done
12:48if this
12:48virtual
12:49circle
12:49is running
12:50in a
12:51seamless
12:52way
12:52yes
12:53totally
12:54agree
12:55so now
12:55I guess
12:56you're gonna
12:57show us
12:57a video
12:58chiedo
12:59alla regia
13:00di mandare
13:01questo video
13:01per favore
13:02in a
13:04world
13:04overwhelmed
13:06by voices
13:07the truth
13:11gets harder
13:11to find
13:12fake news
13:16fake news
13:17who do
13:28you trust
13:29as a
13:29brand
13:29real
13:31journalism
13:32cuts
13:33through
13:33the
13:33noise
13:34RTL Ad
13:36Alliance
13:37unites
13:37iconic
13:38media
13:38brands
13:39the right
13:42place
13:42for a
13:42brand
13:43safe
13:43media
13:44environment
13:44our DNA
13:52is
13:53storytelling
13:54stories
14:01that matter
14:02a
14:18safeguard
14:18for
14:19democracy
14:19brands
14:31shape
14:32the world
14:32they
14:32advertise
14:33in
14:33support
14:38verified
14:38media
14:39choose
14:42impact
14:43that matters
14:43choose
14:49verified
14:50media
14:51trusted
14:52by
14:52people
14:52supported
14:53by
14:54brands
14:54so
14:58if I
14:59make
15:00comments
15:00just one
15:01minute
15:01on this
15:02I think
15:02it's really
15:03our duty
15:04as traditional
15:04media
15:05owners
15:05to really
15:06support
15:06these
15:07type
15:07of
15:08messages
15:08because
15:09it
15:09transcends
15:11a little
15:11bit
15:11what we
15:11do
15:11it
15:12gives
15:12a little
15:12bit
15:12of
15:12sense
15:13of
15:13purpose
15:13in
15:13what
15:14we
15:14do
15:15on
15:15a
15:15daily
15:15basis
15:16also
15:16in
15:16advertising
15:17this
15:17is
15:17not
15:18just
15:18about
15:18impressions
15:19and
15:20outcome
15:21and
15:21deliveries
15:22and
15:22return
15:23on
15:23sales
15:23it's
15:24more
15:24than
15:24that
15:25and
15:25I
15:25think
15:25we
15:26need
15:26to
15:26say
15:27it
15:27out
15:28loud
15:28a
15:28little
15:28bit
15:28more
15:29than
15:29we
15:29do
15:29today
15:30absolutely
15:31so let's
15:32close
15:32this
15:33interview
15:33with
15:34by touching
15:35one
15:35last
15:35topic
15:36which
15:36is
15:36competition
15:37with
15:37global
15:38giants
15:38this
15:40show
15:40requires
15:41critical
15:41mass
15:42right
15:42so how
15:43does
15:43RTL
15:44ad
15:44alliance
15:44promote
15:45collaboration
15:46among
15:46European
15:47media
15:48players
15:48so I
15:50think you're
15:51fully right
15:51and I said
15:52it I think
15:52in our
15:53fragmented
15:53market
15:54with local
15:55champions
15:56and you know
15:57we have some
15:57of them
15:58here
15:58it's really
15:59difficult
16:00to compete
16:01with global
16:02giants
16:02it's really
16:03difficult
16:03because
16:03they have
16:05the ability
16:06to speak
16:07as one
16:07voice
16:08across
16:08multiple
16:09countries
16:09etc
16:10we
16:10on the
16:11other
16:11side
16:11we don't
16:12we are
16:13very strong
16:13in Italy
16:13very strong
16:14in Germany
16:14very strong
16:15in France
16:15but how
16:16do you
16:16stand out
16:17how do
16:18you
16:18get
16:19together
16:20in order
16:20to speak
16:21the same
16:21language
16:22and also
16:22to talk
16:23to clients
16:23that are
16:24more and
16:25more
16:25you know
16:25outside
16:26of our
16:26local
16:27countries
16:27we need
16:27to
16:28get in
16:28touch
16:29with the
16:29CMOs
16:29of the
16:30brands
16:30that
16:30advertise
16:31on the
16:32media
16:32and not
16:33just
16:33having
16:33a
16:34discussion
16:34with
16:34the
16:34local
16:35agency
16:35so we
16:36need
16:36to
16:36tackle
16:37these
16:37things
16:38and the
16:38way
16:39forward
16:39in my
16:39view
16:40is
16:40really
16:40consolidation
16:41and
16:41integration
16:42there are
16:43different
16:44types
16:44of
16:44collaboration
16:45that we
16:45can
16:45we
16:46can
16:46see
16:46in
16:47Europe
16:47I
16:48think
16:49you
16:49had
16:49the
16:50people
16:50from
16:50Mediaset
16:51this
16:51morning
16:51they're
16:52definitely
16:52MFE
16:53consolidating
16:55their
16:55media
16:55acquisition
16:56now
16:56with
16:56Germany
16:57so they
16:58work
16:58in
16:58Italy
16:59in
16:59Spain
17:00in
17:00Germany
17:01I
17:02think
17:02they're
17:02looking
17:02at
17:02some
17:03other
17:03operations
17:04in
17:04Portugal
17:05so this
17:06is a
17:06form of
17:07consolidation
17:07within
17:08our
17:08group
17:09we
17:09have
17:09we
17:10will
17:11we
17:11are
17:11on
17:12the
17:12verge
17:12of
17:12integrating
17:13with
17:13Sky Media
17:14and Sky
17:15in
17:15Germany
17:16together with
17:17RTL and Sky
17:18and the
17:18objective
17:18is to
17:19become
17:19one of
17:21the biggest
17:21champion
17:22in
17:22D2C
17:23streaming
17:23offering
17:24in
17:25Germany
17:25from
17:27RTL
17:27and
17:27line
17:28perspective
17:28you
17:29know
17:29we've
17:29been
17:29working
17:29with
17:30many
17:32partners
17:32in
17:33the
17:33different
17:34markets
17:34in
17:34Europe
17:35and
17:35two
17:35weeks
17:36ago
17:36we
17:36announced
17:37something
17:37that
17:37was
17:38even
17:39unthinkable
17:40like
17:40two
17:41three
17:41years
17:41ago
17:42in
17:43France
17:43we're
17:44going
17:44to
17:44represent
17:44not
17:45only
17:45MCS
17:46which
17:46is
17:46part
17:47of
17:47RTL
17:47but
17:48we
17:48will
17:48represent
17:49internationally
17:50France
17:50Television
17:51the
17:51public
17:51broadcaster
17:52and
17:53why
17:55do
17:55we
17:55do
17:55that
17:55because
17:56we
17:56believe
17:56we
17:56need
17:57to
17:57sell
17:57in
17:58the
17:58future
17:58we
17:58need
17:59to
17:59fight
17:59at
18:00high
18:00to
18:00high
18:00level
18:01so
18:01in
18:02order
18:02to
18:03sell
18:03the
18:03French
18:04consumers
18:04to
18:05our
18:05brands
18:05we
18:05need
18:06to
18:06have
18:06more
18:07scale
18:07and
18:08this
18:08is
18:08what
18:08we're
18:09currently
18:09doing
18:09I
18:10was
18:10thinking
18:10today
18:11announcing
18:11a
18:11couple
18:11of
18:12others
18:12but
18:12we're
18:13not
18:13ready
18:13yet
18:14ink
18:15is
18:15not
18:15yet
18:16dried
18:17but
18:17we
18:18will
18:18and
18:19we
18:19announce
18:19additional
18:20collaboration
18:21in the
18:22future
18:23in
18:24Europe
18:24because
18:24I
18:25think
18:25the
18:26opponents
18:28and
18:29the
18:29competitors
18:29from
18:30the
18:30last
18:3030
18:31years
18:31should
18:32maybe
18:32be
18:32the
18:33best
18:33partners
18:34for
18:34the
18:34next
18:3530
18:35years
18:35especially
18:36in
18:36our
18:36industry
18:37we
18:37need
18:37to
18:37team
18:38up
18:38in
18:38order
18:39to
18:39have
18:40a
18:40voice
18:40I
18:41just
18:41remember
18:42and
18:42remind
18:43every
18:44day
18:44every
18:45dollar
18:45that
18:45goes
18:46into
18:46the
18:46advertising
18:47business
18:4775%
18:49on
18:49average
18:49worldwide
18:50is
18:51going
18:51to
18:51just
18:52global
18:52players
18:53and
18:53the
18:54rest
18:54small
18:55rest
18:55is
18:56going
18:56to
18:56traditional
18:56local
18:57players
18:57we
18:58need
18:58to
18:58change
18:59that
18:59fate
18:59all
19:02right
19:02Stefan
19:02thanks
19:03a lot
19:03for
19:03the
19:04precious
19:04insights
19:04you
19:05shared
19:05with
19:05us
19:05I
19:06hope
19:06you
19:07will
19:07stay
19:07with
19:07us
19:08for
19:08the
19:08aperitivo
19:09later
19:09I
19:10will
19:10try
19:10yes
19:10why
19:11not
19:11okay
19:11an
19:12applause
19:13to
19:13Stefan
19:13Coruble
19:14thank you
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