00:00Across all our brands, and on behalf of the entire company, it is my great honor to unveil the new BMW iX3.
00:30We'll be right back.
01:00Ladies and gentlemen, I've been with the BMW Group for 34 years,
01:24and I've witnessed many world premieres and bold technological innovations.
01:31But a vehicle like this, it's something you experience only once.
01:37And all of us at the BMW Group have been working tirelessly toward this very moment.
01:43With the Neue Klasse, we've created an unprecedented interplay of multiple groundbreaking technologies.
01:53And now, we are taking sheer driving pleasure to a whole new level.
01:59In short, the Neue Klasse is more BMW than ever.
02:06And the next highlight is already waiting in the wings.
02:13Early next year, we will unveil the second model of the Neue Klasse,
02:18a sporty sedan at the very core of the brand, the new all-electric BMW i3.
02:29Ladies and gentlemen, from the drivetrain to battery technology and driving dynamics,
02:34from the operating system to the digital user experience,
02:38we've elevated every single aspect to the next level for the Neue Klasse.
02:46And with this new design language, we've even skipped a whole generation.
02:51And there's no better to explain how our customers will experience this with all their senses
02:59than Adrian van Heudonck.
03:12Welcome, ladies and gentlemen.
03:14Yes, the big moment has finally come.
03:17As Oliver mentioned, with the Neue Klasse, we are taking very big steps in technology.
03:24And these bigger steps in technology can only become meaningful hand-in-hand with big steps in design.
03:32The BMW iX3 has a much bigger range,
03:36helped by a very clean shape with excellent aerodynamics.
03:41In the interior, you will find a new display concept
03:45that allowed us to clean up the dashboard
03:48and completely redefine the driving experience.
03:53But let's look at the exterior design first.
03:57We have typical solid BMW SAV proportions
04:01with a lot of presence and emphasis on all four wheels.
04:08The surfaces are very clean,
04:10with only a few precise lines.
04:13The front-end shows a new interpretation
04:17of the BMW typical front-end face
04:22in which we replace chrome with light.
04:25And vertically oriented kidneys
04:27match the more upright overall appearance
04:30of our SAV.
04:32And this new light signature is part of the daytime running light
04:37and it will make the new BMW iX3
04:40very recognizable by day and by night.
04:45Overall, the car has a very solid stance
04:48and strong shoulders.
04:51And in the rear, again,
04:53a new light signature
04:54that emphasizes the width of the car.
04:57Now, in the interior,
05:00you will find that the driving experience
05:02is and will remain our focus,
05:06putting the driver at ease and in control.
05:10The key element to this
05:11is our all-new BMW panoramic vision display,
05:14which projects in the bottom of the windscreen
05:18and builds upon our years of experience
05:21with head-up displays.
05:23This new display, however,
05:25is visible for all passengers on board
05:28and will allow you to quickly check
05:31the information you want and need
05:33while keeping your hands on the wheel
05:36and your focus on the road ahead.
05:40Together with our free-cut central display
05:43and iconic steering wheel,
05:45these elements are the cornerstones
05:47of our new panoramic iDrive system.
05:50A whole new driving experience
05:52that you will find
05:54in all our future BMW models
05:56from now on.
05:59And this new user experience
06:01already starts
06:02when you approach the car
06:04and continues as you get in
06:07and set the car up
06:08to your personal preferences.
06:10With my modes,
06:12you can do that very easily
06:14and select a perfectly curated
06:17driving experience
06:18from screen content or colors
06:20to light and sound
06:22and even the driving characteristics.
06:26So, our new operating system X
06:29focuses on the best driving experience
06:32but will allow you
06:34a much higher level of personalization
06:37making your BMW truly yours.
06:43Overall, the digital aspects of our cars
06:45will make them more intelligent
06:47and easier to use.
06:49And at the same time,
06:51this has allowed us
06:52to design much cleaner
06:54and warmer interiors
06:55creating very personal
06:58living environments
06:59on four wheels.
07:01The interior trim
07:03that you see here
07:04digital-wide
07:05is spacious
07:06and modern.
07:09So,
07:09starting with the BMW iX3,
07:12we are introducing
07:13a new form language
07:14that will lead
07:15to a new look and feel
07:17for the entire BMW brand.
07:20Our designs
07:21will be very clean
07:23and at the same time
07:24very strong in character.
07:27But above all,
07:29these new BMWs
07:30will be more BMW
07:32than ever before.
07:34Thank you very much.
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07:49Untertitelung des ZDF, 2020
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