00:00Charlotte Cox, president of the Jamaica Promotions Corporation, JamPro, says women across the Caribbean are breaking barriers and leading in traditionally male-dominated spaces.
00:11Drawing from her personal journey, Cox shared that she was raised in a family of strong women and always felt empowered to pursue her goals without limitation.
00:19I remember I went on StudyLeaf maybe two or three years into my JamPro journey and did my master's for development economics in Massachusetts.
00:34And when I was finished, I had the opportunity to stay in the U.S. for a little bit to work.
00:39And I reached out to my president at the time, asked whether or not I could be transferred to our office in New York.
00:47No problem at all.
00:48And I was able to gain that experience to work in New York for almost three years in the JamPro office there.
00:56After returning to Jamaica, Cox was offered a position in the office of the prime minister, thanks to a connection with the deputy president.
01:03She credits both the deputy and her predecessor with playing key roles in shaping her career.
01:09She says women in leadership must hold themselves accountable, be self-aware and stay authentic to maintain the trust of their teams.
01:16If for any reason you try to be anything less than who you are, it erodes trust on day one.
01:24And so you have to be very self-aware of where your strengths are, where your gaps are, and what's the best way to fill those gaps.
01:34Cox explained that this type of self-reflection isn't just informed by her team or mentors.
01:40It's a habit she actively practices.
01:43She stressed that a leader's strength is rooted in their reputation, something JamPro reinforces through its core values, integrity, respect, innovation, and excellence, or IRE.
01:55Some of the key habits and skills that I think are important are active listening.
02:02And I spoke about that.
02:03You have to listen to people.
02:04You have to communicate with people.
02:06You have to be informed and decisive.
02:10Nobody wants a leader that makes a decision today and a different decision with no change in information tomorrow.
02:17And I also do have to be adaptable, flexible, and open to change, but it has to be measured.
02:24And it has to, as I said, you have to communicate.
02:26Why was that a good decision yesterday and today?
02:29It's not a good decision.
02:31She added that leaders must be clear, adaptable, and empathetic, connecting with clients and team members,
02:37building strong teams, navigating uncertainty, and staying grounded during crises.
02:43Bishana Pargu, TV6 News.
02:47Bishana Pargu, TV6 News.
02:48Bishana Pargu, TV6 News.
02:49Bishana Pargu, TV6 News.
02:50Bishana Pargu, TV6 News.
02:51Bishana Pargu, TV6 News.
02:52Bishana Pargu, TV6 News.
02:53Bishana Pargu, TV6 News.
02:54Bishana Pargu, TV6 News.
02:55Bishana Pargu, TV6 News.
02:56Bishana Pargu, TV6 News.
02:57Bishana Pargu, TV6 News.
02:58Bishana Pargu, TV6 News.
02:59Bishana Pargu, TV6 News.
03:00Bishana Pargu, TV6 News.
03:01Bishana Pargu, TV6 News.
03:02Bishana Pargu, TV6 News.
03:03Bishana Pargu, TV6 News.
03:04Bishana Pargu, TV6 News.
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