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  • 1 year ago

As you may already know, Adidja Palmer, more commonly known by his stage name, Vybz Kartel, is in the country.
His visit comes with the news that Angostura has been appointed the global distributor of his new product, Str8 Vybz rum, which has been launched in Trinidad and Tobago.
Reporter Alicia Boucher and Cameraman Brandon Benoit bring you the highlights.

Transcript
00:00There are four types of rum to choose from under the Straight Vibes brand, named after
00:04some of Vibes Cartel's dancehall hits.
00:07Fever, an overproof rum described as intense and fiery.
00:11Ramping Shop, said to have a bold edge.
00:14Electric, labelled as a crisp and vibrant white rum.
00:18And finally, Unstoppable, a dark rum.
00:21People in Trinidad and Tobago can now get their taste buds acquainted with the brand,
00:26as announced by Executive Manager of Angostura, Rahim Mohamed.
00:29In Trinidad, Straight Vibes will be exclusively distributed to Angostura, Solera, Wines & Spirits.
00:35And all these shells are stocked.
00:42Mohamed says getting the project off the ground to a contribution and development from international
00:47parties and the time from design to launch was between four and six weeks.
00:53Angostura, as a leading innovator in the spirits industry, we are extremely excited
00:59to distribute and manufacture Cartel's products.
01:02At our factory in Trinidad, we have the capacity to produce up to 400,000 bottles a day.
01:09We are quality certified, ISO 9001 and many more standards.
01:15Quality management systems.
01:16Cartel had the opportunity to visit the factory yesterday, meet and greet with the staff and
01:21see first-hand our production capabilities.
01:24Cartel's team has also approved Angostura as a co-packer for the rum.
01:28Adidja Palmer, better known as Vibes Cartel, says it was a round-the-clock effort from
01:33various stakeholders to arrive at what he has nicknamed the rum that never sleeps.
01:38Operations are underway to restock shells in Jamaica, where the rum was first launched
01:44and sold out in two weeks.
01:46Not just because of the hype that Vibes Cartel brings to the product, but also because of
01:52the quality of the product, you know what I mean?
01:56So I don't know if anybody started drinking it yet, but trust me, once you taste this
02:01rum, trust me, you'll never go back to what you were already drinking.
02:05I'm telling you.
02:06My personal favorite is the fever.
02:10So try that.
02:11And if you mix it with the peer, peer chill, I call it peer pressure.
02:16So that's what I work with today.
02:19But yeah, man, so love, respect to the Angostura team, love, respect to Trinidad, it's always
02:24a pleasure.
02:25Trinidad is my home away from home.
02:27So it wasn't a hard decision.
02:30Cartel signals the intention for further collaboration.
02:34We're going to have, like, other products coming out with the Angostura team.
02:38So it's going to be a lifelong partnership.
02:42And so far, it's been very profitable, you know what I mean?
02:46I love the vibe, I love the energy.
02:47You know, as always, I love Trinidad.
02:49Mohamed notes that the rum is only in two countries at this time as he speaks of further
02:54plans for export.
02:56We are soon going to export, hopefully within this year, early January, into Antigua, the
03:03Bahamas, Barbados, Grenada, Guyana, Saint Lucia, Saint Vincent of the Grenadines, Ghana,
03:13the Netherlands, Nigeria, the UK, and the US.
03:19And these are serious inquiries.
03:20Many of these distributors have already placed their orders and their goods are in production.
03:26Alicia Boucher, TV6 News.
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