00:00The 27-year-old Kapuso primetime princess, Barbie Fortezza, slaying the vintage look.
00:08You're so thoughtful, brother.
00:10The whole family, oh my!
00:13Watched as Adelina de la Cruz in the latest drama series of GMA, Pulang Araw.
00:21The beauty of the actress is clearly visible in her 1940s look in the series.
00:25Even the look of the Hollywood icon in the 1950s, Marilyn Monroe, was achieved by Barbie.
00:33Slay!
00:35Just like Barbie, do you want to channel your inner Marilyn Monroe?
00:41I went to a restaurant in 1950s theme.
00:46Good morning!
00:47Welcome to 737 American Diner.
00:55You don't have to ride an airplane or time travel because it's like you went to America in the 1950s when you eat in this diner.
01:06I really feel like I'm in America here. No need to apply for a visa.
01:11Not only Marilyn can be seen here, Elvis is also here.
01:15And to complete the American Diner experience, there's also an arcade and other games that you can play.
01:22Isn't it great?
01:26The cool climate of Tagaytay,
01:29accompanied by the Instagrammable 1950s American Diner,
01:33you can't help but be mesmerized.
01:37If in general terms, each corner of the diner is aesthetic,
01:41from the bar, tables and chairs, displays, to the servers wearing
01:47is in accordance with the 1950s American Diner concept.
01:51Concept and overall look? Check!
01:53Check!
01:54Is the food also good?
02:02Why is it like that?
02:03It's like a one-man show.
02:07I don't know if I should eat first.
02:09It's a big serving.
02:11So it's good to eat here with someone. Don't eat alone.
02:14Your food is delicious.
02:16Why did you come up with this theme?
02:18We really want to be a couple.
02:20How does it feel?
02:22The ambiance, the serving size.
02:26It's really good to eat here.
02:28Really?
02:32We're going to cook our 727 Signature Cheeseburger.
02:36Our patty is 100% pure beef.
02:39And our buns are brioche buns.
02:42Our patty should not be frozen before we put it in the griddle.
02:48It depends on how well-done your patty is.
02:52It can be medium or well-done.
02:55Usually, our servers ask what they want in their patty.
03:02Once the patty is cooked, it can be assembled.
03:05My mouth is not big enough.
03:09Look, the patty is big.
03:11There's onion.
03:12I can even bite the onion.
03:14I'll just eat it.
03:16The patty is delicious.
03:18It's so beefy.
03:20Aside from burgers, there are many other choices.
03:23Like pancakes, waffles, chili dogs, steak, and spare ribs.
03:28There are also many different flavors of milkshakes.
03:31We got the concept when my husband and I visited America.
03:37We visited a diner there.
03:40We thought, why don't we bring this to the Philippines?
03:46It started as a dream.
03:48For the owner, Noris, it's a big deal that their restaurant has a concept.
03:53This is the main reason why people come here.
03:57I think my advantage is that people are curious.
04:02You can already capture their curiosity.
04:05I want to go there.
04:06What's there?
04:07What we want is for them to experience time travel in the 1950s.
04:14I saw it on social media.
04:16I saw that the ambience is nice.
04:18The place is nice.
04:19It's cozy.
04:20It's different from the Philippines.
04:23It's not an American diner.
04:24It's just a small cafe that Noris planned to build.
04:27Until a friend of his, a chef, asked him to build it.
04:31He said, Noris, why would you waste your time building a mediocre restaurant?
04:36It's just the same effort.
04:37You'll just get tired.
04:38Build a restaurant that will put you on the map.
04:41That's his exact words.
04:43So even though it's expensive, Noris fought against the dream of an American diner.
04:48The cafe that we initially thought of, it's not really long term.
04:55Maybe we'll just get tired.
04:57But when it became like this, we saw that this will be our business for a long time.
05:04Noris only had P300,000 at that time.
05:07But the construction of the American diner cost almost P7 million.
05:12He got the rest of the money from the loan.
05:16The money that he borrowed to build the American diner,
05:19he was able to pay right away because of the unique concept of the business.
05:24At that time, I couldn't imagine that a restaurant like this can really do sales.
05:30One day, six digits.
05:32It was my first time in a restaurant.
05:34We're not in Manila, so I didn't think about the reception of the people.
05:39But maybe it's because our concept is very attractive.
05:42In a month, we can reach P500,000 and more.
05:47There's no need for rent.
05:50We can do it.
05:52The first branch in 2017 in Kawit was born in Imus and Tagaytay.
05:57But unfortunately, the first branch that reached millions to be built was not saved from calamity.
06:05The one in Kawit was damaged in 2022.
06:08We closed it in 2023 because it was damaged again.
06:12It was damaged twice.
06:13When we were carrying it, it was sad.
06:15But the run was really good.
06:19Noris has been established for a long time.
06:22Before he could use what he has now, he also started from nothing.
06:26When I graduated from college, my parents had a problem.
06:30As the eldest, you have to think of your siblings.
06:34Instead of working as a nurse, she had to work hard to earn more to meet the needs of her siblings.
06:43I thought, why don't we have crew meals for weddings?
06:48My siblings and I will be together.
06:50Since there are five of us, two will deliver.
06:55Three of us will help in the kitchen.
06:57We need to help each other because it's for our livelihood.
07:01That's where it really started.
07:02It didn't start with money.
07:05We made a legal business.
07:09But now, it's not just the siblings who are happy.
07:12Because her business is a diner, she can now provide work to 55 employees.
07:18It's easy to open a business.
07:21But it's hard to sustain.
07:24For me, if you're in business, what do you do?
07:29What is your passion?
07:32Currently, businesses are flourishing.
07:35But for others, it's getting worse.
07:37If you don't do it at the same time, you might get left behind.
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