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NL Celebrity News Weekly

Conrad Green | DWTS 20th Anniversary

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Transcript

00:00Hi, my name is Conrad Green. We're here at Dancing with the Stars 20th Anniversary with Deadline.

00:11Great thing about the Wicked integration was it was an example of where someone can come and bring an integration to you,

00:16but it's also content that you would like to get anyway for the show.

00:20So what we found with it was the production money we were able to get as part of that integration

00:25meant we were able to do one more show in the series that had really high production values,

00:29really big opening number. It just meant, and it also meant that some of the money we would have spent on that show

00:34we could put into the other show. So it basically boosts the production quality of the entire series.

00:38The Wicked integration was the first time we've ever done an integration with a movie with that kind of content.

00:44We've had integrations in the past where we had a direct relationship going on,

00:48where we were allowed to then make creative content of our own,

00:51but we didn't have anything focused on an intellectual property like that.

00:54And it was one of those examples where the two things fit really well together.

00:58So I would like to think, and I expect the Wicked team will be looking at that as a really useful integration,

01:04because it got people who weren't necessarily super fans of Wicked,

01:07but like the kind of content within Wicked to get a real glimpse of it and get a real feel for it and get excited about it.

01:14And so I think sometimes these are a perfect kind of virtuous relationship for both parties, you know,

01:19and it's nice for us to be able to lean into something as potent as Wicked.

01:23In the past, we've done things like Grease as a theme night, and that worked really well,

01:30but we didn't get paid by anyone to do that.

01:35So being able to partner with things that have intellectual property and use the finances that come with that partnership

01:42to be able to really boost the quality of the show is a kind of win-win for all involved.

01:45The TikTok partnership wasn't an integration, no.

01:48The TikTok partnership was actually, it was more about the way that we had evolved together with TikTok over the last few seasons.

01:55And a lot of the growth that's been going on and really peaked now, but has been going on over the last three years,

02:01has been about that relationship with social media.

02:04And so we wanted to reach out and have a night to celebrate that and also to reach out to the new fans

02:08and really embrace some of the memes and all the kind of little details that make it so much fun.

02:14And also for our older audience to be able to introduce them to some of this younger music and try and fuse the two things together.

02:19You know, we're always on this show trying to look at how we can balance our traditional audience with a younger audience

02:25and make it a big 10 so that everyone can join it.

02:29Whenever the show is on, I'm in the booth, sitting on the back row, hoping nothing bad happens.

02:34When Anna Delvey was on the show, yeah, we took a view.

02:38The ankle bracelet, sometimes you have to address the elephant in the room head on.

02:42Start on the ankle bracelet, pull out, reveal the dance, have some fun with it,

02:46have some ownership of what everyone's talking about, and you can kind of get beyond it.

02:51You know, I think it's good to embrace the comedic element of some of these things.

02:55You know, the good thing about Anna Delvey being on the show was she had served her time,

02:58she had paid restitution and things like that,

03:00so it wasn't quite the same as some other people who've been in those kind of positions before.

03:05And everyone was talking about it, so you kind of have to do it, you know.

03:10I have the benefit of knowing what votes are coming in,

03:12so I have an extra idea of who the winners could be.

03:16But what's interesting is usually there's a lot more motion than people tend to think.

03:21A lot of people think, oh, this person's bound to win.

03:23Generally, it comes down to when it's the finale,

03:27there's two or three people who've got a genuine chance of winning

03:30based on just their popularity throughout the season,

03:32and then you kind of have to seize the day when it comes to the finale.

03:35You have to make your freestyle amazing, you just have to deliver,

03:37you have to capture that moment,

03:39because each week the votes get set back to zero.

03:43So it doesn't matter if you've been getting great votes all through the season,

03:45if you don't impress people on that one big night,

03:47that's how you grab the fries.

03:48That's how you grab the fries.

Conrad Green | DWTS 20th Anniversary

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