00:00Please welcome Eduardo Ramirez, Director, Kian Day Design Center.
00:08Thank you, Xavier.
00:10This is the all-new Tucson.
00:13The all-new Tucson introduces a bold new interpretation of our Art of Steel design language.
00:19From the very first sketches, our intention was clear,
00:23to create a design with a distinct SUV character and a strong physical presence.
00:30Boldness made tangible through a silhouette that feels stronger, more grounded, and unmistakably SUV.
00:38Light and shadow reveal the muscular fenders,
00:41while clean surfaces and sharp feature lines bring balance and precision.
00:47At the front, HH lighting sharpens its commanding presence, emphasizing the width,
00:54while the prism-shaped tail lamps create a depth and a unique signature at the rear.
01:01Inside, the focus is on comfort and clarity.
01:05Following our interior design language, which we call curve of upholstery,
01:10we created a warm, furnished space with a clear and intuitive layout,
01:16integrating the largest screen in the class at 17 inches,
01:20and featuring our PLEOS Connect infotainment system.
01:24Everything feels exactly the way it should be,
01:28making every interaction feel comfortable, natural, and safe.
01:33Bold on the outside, clear and comfortable inside.
01:37This is the all-new Tucson.
01:40End.
01:42End.
01:45Untertitelung des ZDF für funk, 2017
