00:00To go into like what the original version of Boy Room was that we made on our own cost about
00:04$42,000 to make 16 episodes of that show. So really inexpensive. The problem with that is
00:08you also make no money doing it either. And for as many hundreds of millions of views that we've
00:12gotten on TikTok, we probably in our lifespan made like $15,000 from a TikTok creator, but
00:17that's not a business model. It's a really early on, we knew that we were going to need to bring
00:20a partner into the show in order for us to monetize it, correct? And there was this opportunity
00:24because we were truly looking at the most disgusting bedrooms I've ever seen in my entire
00:27life where a lot of the comment for people saying like, you can't let these men live
00:31like this. And so we would just screenshot those comments and send it to every big furniture
00:36partner we could pick from Ikea to Amazon. And they were the ones that were the most interested
00:41in seeing this as a format that they could buy into and be our partner for the long wool.
