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  • 6 minutes ago
"I'm actually really glad I was really naive when I started Farmgirl because I would never start it now."

Christina Stembel, the founder of Farmgirl Flowers, joined Fortune Daily to discuss her unconventional path to building a successful flower-delivery business.

"I wanted to build a company that I could sell," she told Fortune's Ellie Austin.

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Tech
Transcript
00:00I'm actually really glad I was really naive when I started Firm Room because I would never start it
00:04now. I tell people all the time that come to me, they're like, I want to start something like you
00:06did. And I was like, don't, you know, like unless you want to work really, really hard for very low
00:11margins, very low, like really you have to think about if you're starting it because you want to
00:15sell the company, which is why I started it. I did not start it because I grew up frolicking in
00:19my
00:19grandmother's garden, which I think is really important to talk about as women. Usually when
00:23you have a creative business as a woman, people will assume it was your, your hobby. And they're
00:27like, Oh, you're so lucky. You turned your hobby into a business. I'm like, no, I thought flowers
00:31were a waste of money. I didn't like what was out there. I was trying to solve a problem and
00:35I wanted
00:35to build a company that I could sell.
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