00:00We've learned even in the process of doing this long-form version of Keith Demeter running is
00:03sort of the sense of as quickly as these followers and views come is as quickly as
00:07they can be removed from you. And sometimes the humbling part of building view by view
00:11means you're going to have a much more long-term relationship with your audience.
00:14But I do believe that a platform like TikTok overnight created more famous people than we
00:19ever had been used to having. You know, so you have all these people now that are the this person
00:22guy or the this person girl, and it might just be that like they made a latte in a certain
00:26way
00:26in 2020 and now you have a million followers and they don't really know what to do with them.
00:29That's as the result of the sort of democratized short-form media outlets.
00:33I think star making is a whole other part of the puzzle. I do believe that being a star,
00:38it's this innate thing that you are just born with. You meet someone and you're just like,
00:42wow, you've got something.
