00:00Our mantra is, they have to be great glasses first.
00:04Meta's new smart glasses can build a hologram of your face, and it's a little jarring.
00:09I got a private demo of the smart glasses at Meta's Menlo Park HQ.
00:13Meta has three main types of smart glasses.
00:16It's flagship Ray-Bans with cameras that cost $449.
00:20It's Ray-Ban display glasses that cost $799.
00:24And now it's offering audio-only glasses that start at $349.
00:29I talked to Alex Himmel, who is the vice president of wearables at Meta.
00:34Himmel told me that most people only use the tech features on the glasses about 10% of the time.
00:40And this is why Meta's partnership with Ray-Ban is a big deal.
00:43Himmel told me that Meta sold three times as much smart glasses in 2025 as they did the year before.
00:50It's ironic that Meta is the leader in smart glasses because it's the company at the center of society's trust
00:57issues when it comes to tech.
00:58Meta's already been sued for the data that these smart glasses capture.
01:03One thing they've done is anyone who obstructs the LED light feature on the glasses, their glasses will be automatically
01:09shut off.
01:10As AI comes into the fray, this is a way for Meta to take on tech giants like Apple and
01:15to potentially own a huge part of the consumer hardware space.
01:19For more on Meta and AI wearables, you can check out my full magazine article on fortune.com.
