00:00Do you think female producers have some strengths or unique perspectives in short drama storytelling?
00:07Can you share a personal example?
00:09For me, I found that female producers are very good at catching some small changes of feeling.
00:17For example, when we produced Alpha King, we found audience, they like to watch more than just love.
00:24They want to watch a girl how to find her courage.
00:28So at that time, I discussed this with the director.
00:32And we tried to add more some close-up shots of the characters, something like facial expression and some hand
00:43movement in it.
00:44Using these emotional details to help shape the story.
00:49Also, we found adding this made 30% more people keep watching.
00:55So that is funny.
00:56Another example is when I found an actress is having a bad day or bad feeling, I may change a
01:06little bit of the shooting schedule or maybe shoot another scene first.
01:11Small changes like this can help people to do their best work.
01:16Also, female lead production made 23% more people keep watching.
01:23When you plan overseas shot dramas, how do you choose the super genres or themes? What factors do you consider?
01:30Actually, for us as a producer, we would prefer to respect the data and the audience.
01:37For example, when I found the top 10 popular novels on one of the U.S. Nobel websites was werewolves.
01:45Then we will choose the werewolves scenes.
01:47Add some popular elements and add some creativities.
01:50For example, my other short dramas.
01:53For example, my other short dramas, a billionaire, can place my bucket list.
01:56Add some elements.
01:58For example, a female with cancer.
02:01The love from the CEO of the family struggle, something like that.
02:06And this has got over 50 million views online from the TikTok and other websites.
02:12This is my way.
02:14And how do you localize?
02:15Because some of the scripts are from China.
02:17What kind of changes will you make when you localize those scripts?
02:22The first one is that the shooting set must be very Europe or U.S. style.
02:28Also, we will try to find some writers from the U.S. or other countries to help us to rewrite
02:36or maybe update the script.
02:39This is the most important one.
02:41We will find some crews from our production team.
02:45They have some experience to making a foreign film or foreign short drama.
02:51That's also the important one.
02:52To make the whole place look very Europe or U.S. or Japanese style.
02:59What I'm hearing is, first of all, having a good story that matches the data of the current trend.
03:10is sort of a first step.
03:12Second is localizing it with some elements, aesthetic elements from, if it's Japan, like you mentioned, the kimonos.
03:23Or if it's America, having an American style house, right?
03:27And then third, also matching the character so that the character in the story really looks like that character in
03:38the actor, right?
03:40That their personality and their style of acting really expresses the character so that the character is clearly defined, right?
03:53And then another thing is, after it's produced, how to promote cutting it into, not just cutting up little pieces
04:05of it, but taking some extra thought and really planning a clip which can quickly give the viewers an idea
04:16of the story arc, right?
04:18And this can help them decide, oh, I want to watch this.
04:23You're totally right. Yes, I mentioned it before.
04:26Also, because we try to shoot some drama in China, but we all use the foreigners actors.
04:34For example, we shoot the Alpha Kings in Xi'an at the beginning of this year.
04:41And it's incredible.
04:43It's quite hard for us to find an actress of suitable actors in China.
04:49So at that time, we try to invite the female lead and the male lead from LA and invite them
04:57to enjoy us and shoot in China.
05:00At that time, I confused.
05:02Can I find a good actress in China to maybe perform the actress or maybe perform another speaking role?
05:10So a part of the next meeting on the beginning to talk about this page is of less沒錯 in China.
05:10Basically, several meetings, more experts, will be afraid of BTS and millions over the weekend of games
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