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In this Duanju interview, Ben Pengilly, CEO of On Set Octopus, and Emma Wang, Executive Director and Head of Content, discuss the rapid growth of vertical dramas in Europe. They share insights into writing, production, audience behavior, viral storytelling, and the future of the global short drama industry, drawing on both European and Chinese market experience. Interview by WENWEN HAN.

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TV
Transcription
00:00I've noticed the Pride and Prejudice, you made that shot drama, right? And I think it's quite
00:06popular. Can you dive into what makes it stand out? So American and Chinese audiences seem to really
00:14like, I could be wrong, this is what I think, seem to really like, you know, the British accent,
00:20the British stories, that kind of thing. So having a really well-known period type drama brought into
00:27a vertical format is a no-brainer to what would definitely sell to people and what would entice
00:34that audience. I know people went crazy for it, you know, who doesn't want to see that kind of thing
00:40on vertical format if they're really interested in the British historical period and also the kind
00:47of romance that went along with it. Yeah, and our name is Pride and Prejudice. I think many of our
00:54audience have already seen the movie version or the drama version. So they're just curious how
00:59this is going to be in vertical and they will just download or they just open it. And also our
01:06costume
01:06and our makeup and our character, they did really good job. So it comes really good in how you look
01:14at it. It's beautiful and it's nicely shot. That could be a formula that to choose a very famous
01:20this kind of book and to re-adapt it into a short drama. Yeah, I can definitely see it being
01:26a thing.
01:26If the story's worked before, it can definitely work again. And also, you've also got an audience
01:31that have previously seen that story that would be interested to see it in a vertical format.
01:35We can always do that old story, but we tell it in a new way. But when we do verticals,
01:40we have to add
01:41like magical moments, for example, intimate scenes or the hooks to let our audience click or download.
01:49This is a must because this is how vertical runs.
01:53Okay.
01:53So,
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