00:00My name is Jibok Park, I'm the founder and CEO of Codecrayon based in Korea.
00:08I used to run a drama production company in the past in Korea.
00:14That experience helped me understand storytelling, production and entertainment market.
00:23So today I operate Showtime, a global microdrama platform.
00:30And I also run Showtime Studio, that is a B2B SaaS platform that helps anyone build their own microdrama platform
00:43easily.
00:44My role is to connect creators, studios and users through mobile-first shortform storytelling.
00:55How would you define short dramas?
00:57I think short dramas are one of the next mainstream content formats.
01:04They are optimized for mobile viewing, short attention spans and vast emotional impact.
01:12They fit perfectly into the way people consume entertainment today.
01:18What's their essence?
01:20I personally see short dramas similar to casual games.
01:26The goal is simple, give users quick, fun and emotional engagement in a very short time.
01:36If a viewer can feel excitement, excitement, or romance in a few minutes, that is the essence of short drama.
01:46What are the key differences between short dramas and other films, such as films or TV series?
01:53When people watch TV, they usually sit down and focus.
01:56But on mobile, people are often multitasking.
02:01They can leave anytime, but they can also enter anytime.
02:06So short dramas must catch attention fast.
02:10They need a thicker pace, stronger hooks, and more emotional moments.
02:17That's why structure, editing, and cliffhangers are so important in this format.
02:25Why did you choose to focus strongly on BL, on boys' love and romance?
02:30BL and GL romance have strong global fandoms.
02:36They travel well across culture because love and emotion are universal.
02:43Also allow short episodes to create the best emotional impact, which matches the micro drama format very well.
02:51What's the process of selecting the stories, ideas?
02:56Do you rely on data, trends, or creative instincts from your team?
03:01We combine all things.
03:04We look at audience data and trends from our platform.
03:10But we also trust the instincts of writers and directors.
03:15Sometimes, one unique idea from creators becomes our next big hit.
03:21So, data guides us, but creativity leads the way.
03:27How do you balance artistic creativity with commercial appeal in your content layout?
03:34We always begin with emotion and human truth.
03:39If the story feels honest and perfect, users will connect with it.
03:47When viewers love the story, the commercial results naturally follow.
03:54For us, emotional impact is the bridge between art and business.
03:59So, we have commerce functions in our app.
04:05Right now, short dramas globally are still dominated by romance stories.
04:10And what other type of stories do you think can be explored globally and why?
04:15Music, or friendship, thriller, and fantasy can all work well.
04:22Ideas today want fast but meaningful emotional experience.
04:28And AI technology can be helped to create content.
04:34So, all of the genre, we think, could be explored globally.
04:40How do you collab with international creators?
04:43What kind of stories, formats would you like to experiment with?
04:47We are always open to working with global creators.
04:51If it's fun and appealing, we are ready to create it.
04:56In Korea, dating shows and romance reality formats are extremely popular.
05:03So, I would love to explore similar concepts with creators from other countries.
05:11Basically, we already communicate with some content with other countries' platforms.
05:21How does short time mainly promote itself through paid user acquisition, ad campaigns, or more through social media channels?
05:30We focus more on organic growth.
05:34So, social media, communities, influencers, and fans, and Instagram fans are the main drivers.
05:42So, we focus on social media, and not only Instagram or Facebook, but TikTok, YouTube.
05:53We are using most of the social media.
05:58Microdrama fans love to share clips, and this helps us grow naturally.
06:04Payday is a forte, but word of mouth works even better.
06:09What kind of promotional accountants or ad creatives tend to attract the most new users?
06:17We have some BL contents.
06:21And one of the contents named Body Boy is more have good books and have good actors.
06:30So, the emotional clips with strong books, especially scenes that make viewers curious about what happens next.
06:42So, I think a good clip hanger is the best marketing for a short drama.
06:49From a platform perspective, what matters to you?
06:53Like completion rate, conversion rate, or maybe something else?
06:56We focus on monetization, but I think for the monetized, for us, the most important metric is emotional engagement.
07:09If we feel some strong, they return, they share, and they stay.
07:15Completion and conversion are important, but we think emotion is our foundation.
07:24Emotion of the audience.
07:25How do you position short time among other short drama platforms, like Real Short or Drama Box?
07:32What makes your platform stand out or different from other platforms?
07:37Basically, short time is different in a few clear ways.
07:41We focus dimly on BL and GL, delivering exactly what our fans want.
07:51We target a new chip, but very strong fandom, and grow from there.
07:56We are planning to expand into more 장, and even new apps later.
08:02We maintain friendly relationships and content exchange with other platforms.
08:11Most importantly, we also operate a short time studio platform that supports creators and productions, helps grow the whole show
08:24drama industry.
08:25Our strategy is to build a stable core fandom first, and then expand our universe step by step.
08:34What's your long-term vision for short time as a platform?
08:38Short time aims to become a global mobile entertainment hub.
08:43We want to combine strong fandom based dramas with new AI technologies, AI subtitles, storyboards, webtoons, and so on.
08:57So, we are researching technology about moving tunes.
09:03So, our goal is, whatever the user is doing, short time should give them fun and excitement.
09:13That's our vision.
09:14How do you see the future of short dramas?
09:16I strongly believe short dramas will become a mainstream global content format.
09:22So, people always have their mobile phones with them, and they want quick and emotional entertainment and time.
09:32So, short dramas will feel that need, just like music streaming, social media, and short phone videos.
09:40They will become a natural part of people's daily life.
09:44I'm curious, why it's only one minute per episode?
09:49What's the reason?
09:50We offer content episode for one or two minutes right now, but I think there is a specific reason for
10:02the one minute length.
10:04But it's simply that today's viewers seem most optimized for the duration, one or two minutes.
10:12And as a platform, we are always ready to adapt whenever the audience's behavior changes.
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