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Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

READ MORE : http://www.euronews.com/2026/05/18/pop-watch-mania-swatch-appeals-for-calm-as-clamour-continues-for-its-royal-pop

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Transcript
00:07Hello.
00:12Hi.
00:13I wish I had this.
00:16.
00:21.
00:21.
00:21.
00:21.
00:23.
00:37I was in line since Wednesday morning, and Swatch, I told them as soon as I got here,
00:44you gotta take control of the line, and they had done nothing.
00:47And when I got here, there was like 50 lawn chairs lined up, because a bunch of thugs were
00:54like taking control of the whole front of the line, and now they're just picking random
01:00people, it's just a mob, and then they're pushing and shoving, it was like a mosh pit.
01:18You can't even get an AP movement for less than $2,000, so I think it was a steal.
01:23I'm out.
01:24That's a good one.
01:30I'm out.
01:32I'm out.
01:45You
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