00:00Queues built outside swatch stores across Europe on Monday.
00:04The Swiss watchmaker was forced to shut some shops and cap queues
00:08after the launch of its royal pop pocket watch
00:11in collaboration with Audemars Piguet triggered brawls among shoppers.
00:16Some consumers were caught on video brawling outside a swatch store in Milan, among others.
00:22The watches, combining swatches 1980s pop art style, sell for up to $420.
00:30I queued it for like two days out here in the tent.
00:33So I just want to get this watch because this watch collabed with a really good brand,
00:37Amagot Target, that's AP.
00:39And it's really good to have this collection in my watch collection.
00:45I came to get a watch for my husband because he likes the brand and this is a phenomenon.
00:50We like collecting watches. I was not expecting this.
00:57He told me to expect to see people sitting outside.
01:00I was very surprised because when I got there I saw a lot of people queuing
01:04and there were signs that they had spent the whole night there.
01:09The retail price is far below the many thousands of dollars commanded by Audemars Piguet's luxury watches.
01:16And it's led many to buy and then flip royal pop timepieces online at inflated prices.
01:23The frenzy resulting from an aggressive social media campaign forced Swatch to take action rapidly.
01:29A Swatch spokesperson said the company had received millions of clicks on its website,
01:35but is yet to disclose data on royal pop sales.
01:38A full set of the eight royal pop models fetched more than $25,000 on live marketplace StockX on Sunday.
01:46Of course her perchations even was more rich than 15 months 말고
01:47Spelse for new from a pretty special exchange onabaones iPhone $25,000 in cola rib
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