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  • 2 days ago
'Time is everything to me' Usain Bolt reveals what makes him tick at Watches and Wonders

Music, art and sport are the sources of powerful emotions which the Swiss luxury watchmaker Hublot is seeking to harness with the former Jamaican sprinter Usain Bolt fronting its latest Big Bang Reloaded collection.

READ MORE : http://www.euronews.com/2026/04/18/hublot-ceo-julien-tornare-culture-and-emotion-drives-our-creativity

Spark your senses, wake your wonder. Euronews Culture seeks to show creativity in action and inspire our audience to explore the world through the five senses. Start your journey through the best of Europe's arts, gastronomy, traditions and high-end craftsmanship.
Transcript
00:13Let's get started.
00:33For me, yes. I've been in Oblo pretty much most of my career. So for me, I'm happy to be
00:41ambassador for them. I've been retired for years and I'm still working with them. We're still doing a lot of
00:46different things. So for me, it's always a pleasure to be associated with great luxury rights.
00:51Now, what's your favourite watch? What does time mean to you?
00:54Time is everything. As I said earlier, time is my whole life has always been focused on time and what
01:01it's all about and just speed and how it affects my life. So it's just everything to me.
01:06And your favourite watch?
01:08Oh my God. It's actually my first big bang that they actually made because it was actually made out of
01:16the spikes that I ran my second world record out of that I really like the touch that they did
01:21for me.
01:25You know, Pueblo is a brand that's only 45 years old. You know, it's very young. And because of that,
01:33we are also a lot focusing on innovation and creativity.
01:36It's in our DNA to prepare to work on the future of Swiss watchmaking. When many watch brands that are
01:43100, 200 years old, they focus more on their heritage.
01:46And I think that gives us, first of all, a strong dynamism, but also we show people that our industry,
01:51which can be perceived a bit conservative sometimes, is actually turned to innovation and turned to how we can make
01:58watchmaking better for tomorrow.
02:00That's why we have young clients, but we also have more mature clientele that have been buying the typical watch
02:06brands that we all know, but they want something new.
02:08They want to experience new materials. They want to have new way of expressing watchmaking.
02:13And Pueblo offers that to a wide range of clients going from teenagers all the way to people in their
02:2070s, 80s.
02:21We literally have a lot of client types here.
02:25We are very present into contemporary art. We are very present into music. We've done so many things.
02:31We basically like to collaborate with emotion drivers. And what better emotion drivers than sport, music or art?
02:45When you love watches, it's more easy to understand and to be happy to be an ambassador like a brand
02:53like Hublot.
02:54I've been collaborated for already six, seven years. So I'm very pleased and honored.
03:01I think it's two worlds that mixed each other very well because in football you always have to be on
03:09time.
03:10If not, you lose your goals. And to have the chance to be with a luxury brand like Hublot, I
03:16think is always a privilege.
03:17I think it's probably a surprise.
03:18I think it's funny to think about how it has different choices with your lifeري
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