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Rising to the challenge: Hermès wants to make its men's watches as famous as its bags and silks

Hermès Executive Vice President Guillaume des Seynes wants more men to buy the brand's watches in the French firm's stores in order to emulate its enormous success with silks and leathers.

READ MORE : http://www.euronews.com/2026/04/24/rising-to-the-challenge-hermes-wants-to-make-its-mens-watches-as-famous-as-its-bags-and-si

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00:15In the watch industry Hermès is a challenger because we were born in Paris and we are a very
00:22strong brand but known for silk and leather accessories so in watchmaking we try to be at the highest technical
00:37level matching the best of the best and at the same time bringing this strong creativity that we have this
00:46sense of originality and maybe try to do things a little bit different
00:52like our booth where we have always a piece that is quite spectacular but a bit unusual I would say.
01:07The purpose of Hermès regarding watches it was my uncle we are family company so it was my uncle who
01:16created the watch division in Switzerland nearly 50 years ago
01:20and since then we've always tried to combine the best of the best in the watchmaking in tradition of Swiss
01:29watchmaking and the audacity in the shapes and strength of colors and try to combine that to make a unique
01:41proposition.
01:52I would like it to be even more respected and considered by watch connoisseur watch specialist and and also I
02:05would love which has started to happen that people especially men comes to Hermès.
02:12specifically to buy your watch and not just to come with their wife for a Birkin bag.
02:19and not just to come with their wife for a Birkin bag.
02:19the page once the other one is caused by her she is in the same position, so I have to
02:20forget about her.
02:20For a one half after she needs to be a woman, I will not only make her work for a
02:21person who doesn't have it.
02:21She is not a man, but she does not offer her.
02:21She is a woman that she is trying to identify with.
02:22She is the one that has to deliver her work for her.
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