00:18At the time everybody was smiling and laughing saying yeah let them do it basically and I felt
00:25a little bit like a Don Quixote riding on a horse and fighting for something that was that is important
00:32I think in especially in the luxury business and today I think everybody at Trupa is very proud that they're
00:39part of the journey and also I think it's very became very important for the younger generation because they do
00:47ask a lot more questions and they get informed on different platforms internet and before they buy a luxury product
00:54or even a
00:55pair of Nikes so I think I think it was somehow good that we started earlier on and and we
01:02follow that that path and it became a very important value of the house and the same goes for the
01:10diamonds and the gemstones now and there's still a lot to be done but I'm I'm very proud to be
01:17actively helping in in maybe keeping our planet cleaner and
01:25letting the consumers know how beautiful things are produced
01:40I think in general I see thriving and I also see especially here because it's it's it's it's a watch
01:47fair basically and actually shopper 1806 when it was 60 when it was found it was pure watch company
01:53there was no tour it but I see a lot of a younger generation very interested in mechanical watches in
02:02in complications and there's like what's what's collector's clubs from different countries coming and having having look at incredible pieces
02:13that they maybe don't see when in in in other places and here's like a concentration and that that's new
02:20because before these clients
02:22were not there in this young generation um they would probably have an apple phone watch but now
02:30they probably have both so i think there is change also within not only within different countries
02:37new markets but also within um within established markets the the the generation that buys is maybe
02:46the age group is different
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