00:00Music
00:21We learned product is one, but communication is also two.
00:25The experience needs to match once they come here, that they really feel, ah, now I'm connected, I feel it
00:31here.
00:32And the young audience, it's different.
00:34It's the future luxury consumer, but today to catch them.
00:39The genuine communication style we used to do in the watch industry is not something that you reach them.
00:46So it's definitely on social, it's definitely also the experience, the way you speak on social, and the way you
00:52communicate with your product.
00:53We had a manchette collection, it's a full bracelet design collection, and where you normally would do a regular social
01:02media page, a regular social media, let's say, campaign,
01:06we really went much more into connecting with younger people who are exhibiting the watch.
01:13So with, let's say, dinners together, where you give a touch and feel of the watch, and with that, you
01:20let them make social posts, and you can see that young people speak to young people.
01:26That's the connection you want to get.
01:28But then when they come here, the watch needs to be basically desirable for them, and it needs to match
01:33the experience they expect from your brand.
01:36So I would say that that really helped us to connect more with the younger audiences.
01:56I'm very people-driven, so it really gives me passion to see the feedback, positive, but also critic, negative feedback
02:05about the brand, how we can do better.
02:07That's really what drives me. My own team, but also the people that visit us.
02:11I think since 2012, we launched the World Timer in a 42mm case.
02:16It became one of the most iconic money-for-two-year collections we have, a bestseller.
02:22And how are you going to improve a bestseller?
02:24Listening very careful to the consumer, the biggest feedback we had, downsizing of size, and power reserve upgrade.
02:31So those two we have applied to the new edition.
02:34So a 14mm case and a 72-hour power reserve.
02:37That's the World Timer introduction we do this year.
02:40In three editions, stunning, finishing, and a beautiful dial design.
02:46So I'm looking forward to welcome everyone and to experience that.
Comments