00:03La nuova Xbox è l'ultima all-in-one
00:06games entertainment system.
00:08In addition to the best in games
00:10and on-demand TV and movies,
00:12we're also bringing in Skype,
00:14the internet, and for the first time
00:15live television.
00:17The new Xbox will have graphic capabilities
00:19beyond anything that we've seen
00:20that I think really blow people away
00:22in terms of the line between
00:24science fiction and science fact.
00:26We powered it with a completely new
00:28software architecture that combines
00:30three different operating systems.
00:31The best version of the Xbox operating system
00:33so that game creators can take full advantage
00:36of the hardware to make amazing experiences.
00:38A version of Windows that lets us build
00:41the best web-powered experiences quickly.
00:44And then a third operating system
00:46that makes sure that you can move
00:47between those experiences instantly,
00:49that you can switch, that you can snap,
00:50that you can have this transformative experience.
00:52My experience is about communicating
00:54with my friends while I'm watching TV,
00:56while I might have music on
00:58and at the same time I'm playing a game.
01:00So putting the new Kinect into every console
01:02I think is critical for us.
01:04The sensor is completely redesigned.
01:06We're literally measuring time it takes a photon
01:08to come from the sensor to you and back.
01:10Obviously, the things that we've always been able to do
01:12to track depth and to understand your skeleton,
01:14now we understand that in more detail.
01:16Rotation, even understand your heartbeat
01:18or your facial expressions.
01:19It really starts, you know,
01:20with the first two words of Xbox On.
01:23Kinect, listening to you,
01:25understanding that you want to play
01:26and really creating a personalized experience
01:28from the beginning.
01:29It will recognize your style,
01:31who you play with,
01:32how you communicate with individuals,
01:34and your entertainment choices.
01:36So, for example,
01:37if you like to watch certain types of shows,
01:39Breaking Bad, Game of Thrones,
01:40those will be up on your home screen.
01:42And now I can just switch between live TV
01:44and the games I'm playing
01:46with just a simple gesture
01:47that I can snap my fantasy team onto live TV
01:50and start to get to really the world
01:52of interactive television.
01:53We think about how that fast switching
01:55can actually make more immersive experiences
01:58where people stay connected
01:59and the different kind of information
02:00that we can bring to them
02:01on the television screen,
02:03on the different devices in their home,
02:04through Smart Glass.
02:05We've built Xbox Smart Glass
02:07in from the beginning.
02:09And the power of the new Xbox itself
02:10can render directly onto Smart Glass
02:13to create richer, deeper experiences
02:15that you just couldn't do before.
02:16We're going to light up
02:17the best communications experience
02:18you've ever seen on the television.
02:19We're going to bring Skype in full 1080p,
02:22which means big and beautiful pictures,
02:25and show you the whole living room.
02:27We've brought together all of the content
02:28that you care about in one place.
02:31And we've put you at the center for the first time
02:33to get really just the most simple
02:35and powerful experience for entertainment
02:36in the home.
02:37We love Xbox.
02:38I mean, this is what we do here.
02:40Having been here for the first Xbox
02:42and for Xbox 360,
02:43and for the new Xbox,
02:44I can tell you that there's nothing like right now.
02:47And when you know that you're going to be over
02:49this really great experience
02:50for people around the world.
