00:00So Xbox Design Lab is a customization program on Xbox.com
00:04that lets you create a personalized controller that we will hand make and ship to your door.
00:08So you get top and side cases, back case and battery door, triggers, bumpers, D-pad, thumbsticks, ABXY buttons.
00:18We've pretty much made everything available to be customized.
00:22We wanted to come up with a program that lets people celebrate more of their personality,
00:26more of the sense of style through a controller design that's completely and uniquely their own.
00:30We designed it to be a really simple, intuitive process,
00:33so pretty much anybody can have a really good time using it.
00:37So you just click on a controller and it comes up in basically in a front view,
00:41and you're just kind of able to go and select your parts and pick your colors.
00:45At any point in the customization process, you can rotate the controller in 3D space,
00:50which is really cool because you can check your controller out from any angle,
00:54make sure that it looks great, and it's really smooth and natural,
00:57so we're pretty excited about that part of the experience.
01:00There's a place for engraving at the bottom of the controller,
01:03and it's a line of text, and it's like the icing on the cake
01:06because you take something that's one of a kind,
01:09and then you make it just that much more personal with the message.
01:12When I first had the opportunity to make this controller,
01:14I wanted one that was different from any controller that I already have.
01:17Weapon of choice.
01:18The first one that I did, I did for my son.
01:21He loves yellow. I made him a yellow controller,
01:24so I can't wait to give it to him.
01:26I think it's just going to be, like, really special.
01:28Beyond just picking the colors on the site,
01:30you can also share your designs with your friends
01:32through your Xbox feed or Facebook or email.
01:35We know that the Xbox fans have a lot of different stories to tell,
01:39and everybody kind of has diverse tastes.
01:42Starting this fall, we'll be shipping to the U.S., Canada, and Puerto Rico.
01:45We plan to expand even more countries next year.
01:47All it takes is a click of a button.
01:49You just hit order, and it's going to show up at your door.
01:51It's the same new Xbox wireless controller that we announced at E3.
01:55Like any controller, it'll work seamlessly on Xbox One consoles
01:59and Windows 10 devices.
02:00We've got a great palette to start with,
02:02and I'm sure we'll be rolling out things as time goes on.
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