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00:00The next 12 weeks will be the toughest of your life.
00:03Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling for his backing, some of Britain's brightest prospects.
00:15Come on, boys. Look at that. Your life depends on it.
00:19And then hit him.
00:20It's a deal worth fighting for.
00:22I can sense a bit of friction, actually.
00:24Daniel, was that on you?
00:25No.
00:25I don't know.
00:2720 candidates.
00:29I've never been kicked in the balls by a goat, to be honest with you.
00:3212 tough tasks.
00:34This is a complete and utter joke.
00:37Just jump straight in.
00:39One life-changing opportunity.
00:41You're fired. You're fired.
00:43You've completely messed it up. You're fired.
00:46Another one.
00:54Previously on The Apprentice.
00:56Welcome to Egypt.
00:57Wow.
00:58Priyash's desert dinner.
01:00Very spicy.
01:01I'm looking at the top of the sand.
01:03Left a bitter taste.
01:04The rice is completely under-cooked.
01:06I've got a spogging bum already.
01:09For Megan's team.
01:10It's nice to be on the water, isn't it?
01:11No. I hate it.
01:12a sinking feeling it was vile I just wasn't prepared for this and in the boardroom one of
01:18the worst performances in the history of this process a bloodbath so all three of you are fired
01:25no way triple firing I think he's clearly getting rid of the dead weight now
01:385 a.m. morning good morning Lord sugar would like to meet you at Mars volume the cars will be
01:48outside in 20
01:49minutes lovely see you there we're going to Mars volume in 20 minutes well I think the boys are
02:03going to be fighting for the spot of p.m. today I think definitely there's a turn in the tide
02:08so
02:09I'm excited Krishna would you be putting yourself up today for p.m. yeah I reckon I give some people
02:14a chance to catch up well now it's p.m. I won by a mile I almost won the show
02:18that's not cheap
02:27half way mate not a bad start I think it's starting to feel even more real you get one
02:32mistake here and I think you're gone in northwest London state-of-the-art studio Mars volume
02:44offering a virtual backdrop and a world of possibility
02:54welcome to atmosphere the future of fitness go oh and say run London has been stormed by aliens
03:09oh this is fun to make it to safety you'll have to reach the boardroom
03:17whoa that's so cool jump that's sick strike one eating 18
03:26foul stop it oh my god it's the boardroom
03:35ah you made it just in time I see your heart rates are up the digital fitness market is worth
03:441.7 billion to the UK economy and a growing part of that is what's known as a gamified fitness
03:52using
03:53these revolutionary VR treadmills you need to brand your game create an avatar and an introductory video
04:02you're going to present your concept to a panel of investors the team that secures the most investment
04:09will win and on the losing team at least one of you will be fired good morning Lord sugar would
04:18like to
04:18mix the teams up so would Pasha Lawrence and Levi please swap with Ciaran and Harry
04:32all clear okay off you go
04:36teams have two days to build and brand a virtual fitness game does it feel strenuous I think yeah
04:43it definitely gets tiring sure before pitching to industry experts do I look legit go on Levi
04:50you know I could go on gladiators after this first for both teams so guys fitness VR pick a player
04:58one
04:59who's up for project manager oh I would like to put myself over this p.m. I do indulge in
05:05fitness and
05:06graphics and stuff is my thing editing and all of that kind of stuff have you done virtual reality
05:10before I have done virtual reality before and I do dabble in gaming and coding I think you're the
05:16best fit as you have experience I mean I think Harry you've not been project manager yet so it could
05:21be your time to shine yeah I was about to say like fitness has changed my life I love fitness
05:25I run a lot
05:26um I don't know anything about VR I'm not gonna lie I've never done it was the first time I've
05:30ever used
05:30it but yeah fitness is something that is a big part of my life we have to vote on it
05:34I suppose
05:35who votes for Krishna all in favor of Harry cool right done I vote for Krishna as project manager
05:44she's a gamer she knows VR she knows branding it's like the perfect ask for her but people vote for
05:51Harry who goes for runs yeah well it's pleasure guys thank you very much so I think we've got a
05:56really strong team backstage I worked on a gamified launch for a product a few years back already at
06:05the controls I obviously do like gaming PR man Lawrence so my idea for the game was for aerobics
06:13within that idea as well you know how different apps have rewards for logging in each day yeah I
06:18want people to be rewarded as they grow with the program I really like the idea of actually people
06:24being able to get reduced life insurance realistic rewards so if you're doing your aerobics every
06:28day you get reduced life insurance because you're looking after yourself so so Lawrence what is the
06:33actual concept of the game so I can write it down what we're trying to develop is something that can
06:37really get people into fitness and meet people where they're at I've given you the framework to work
06:41within because I want you to use your creativity I don't want to just sit there and dictate things
06:44all day is there anything from that that's unclear Lawrence has put himself forward as project
06:50manager but I haven't heard him give his team any direction about what they should really be
06:54delivery apart from Lawrence is very broad and vague framework about a game filled with incentives
07:01including life insurance can I really just quickly mention do you think we know enough about how you
07:07want this game to be developed because personally I don't think you know anything as to how this is
07:11going to be per on the other team so my initial idea was running and I think it is the
07:18most accessible
07:19all on the same level from a gaming perspective yeah I think futuristic robotics like things are out
07:26there in the future and cyber world or dystopian environment yeah that's Michael Harry's team we have a
07:33track and you know you're running your meeting obstacles and then at the end you discover a final boss
07:40getting to this is the goal defeating this is the win yeah well what do you guys think I would
07:45play
07:45that I mean I'd be honest Christian's got the experience in gaming so I think that makes a lot
07:49of sense I think it's good Harry has been democratic and he's listened to his entire team I think if
07:55Harry can keep a thorough plan the whole way through this task I do have faith that Harry will carry
07:59us
08:00through to victory have you given any thought to how you want the PT to look or anything like that
08:05next door if we go for aerobics I don't mind stepping in to be the PT for that one yeah
08:10personal trainer picked so to be clear Levi is quite comfortable being the PT and that's something
08:16that I think is quite important project manager Lawrence puts people in their place is there anyone
08:23that wants to put themselves on the game development team I would wouldn't even know where to start even
08:27developing a game to be honest like the only experience I have is home workouts I don't have
08:32the experience in VR all right I I'm gonna put myself in the branding team and I was gonna take
08:38Levi with me the game development is the essential part of this right with it being your idea you being
08:45on the game development is make or break for yeah can I just add to that and the game development
08:50team
08:50will be creating the fitness game which is what we will be showing to I do I do I do
08:54understand but
08:55you are trusting on us when we're still a little bit this is your idea I mean both of you
08:59have an
09:00idea of what gaming looks like this isn't my idea I think I've put the right people in the right
09:05place
09:06I think regardless who was on the sub team no one has experience in building a game so whoever's
09:11there we just need the sub team to step up and take some ownership we've got Krishma a sub team
09:17leader Kieran and Connor on the game development side so let's let's do it
09:2511 a.m. while half of each team gets a workout on branding I'm excited to be project manager I
09:31think you know I bet it's been a long time coming but I think we've got this let's do this
09:35fish bash
09:36bosh the rest will build a demo of their game I am quite frustrated guys I don't know if you
09:43can tell
09:44I just honestly I just feel like it was a bit of a car crash in there this is his
09:48thing literally and
09:50you know what like this is such a strong vision for yourself why don't you develop it Hoban Studios
09:56hello how's it going mate Lawrence nice to meet you nice to meet you sunny happy personality yeah
10:02ready to go man base for both branding teams what's really important with a name is it's got to say
10:08exactly what it does on the tin yeah first mission for Lawrence and Levi I was thinking aerobics live
10:15VR power up a winning name the couple names I've got yeah it's like go get it okay go get
10:23fit yeah I
10:25really like that I really do my only concern with that is is I really wanted to say exactly what
10:31it
10:31does and yeah or could go on that like just house fit or fit house my only problem with that
10:37I completely
10:38understand what you're saying but that could be anything within that um what about just aerobics
10:44VR yeah I think that's too bland um so should we get on the screen we're gonna go with aerobics
10:53life
10:54VR I want aerobics life in black no I would have said red I'm keen on the red actually I
11:01think that will
11:01pop we stick a box around it just whilst we're here get rid of box I I think the box
11:09makes it
11:09clear that it's a logo Lawrence has got an idea what he wants so I just got support him as
11:15much
11:15as I can hopefully I'm just not being brought along for the ride I don't want to participate and put
11:19some input into this but just have to see how the day goes I think we've worked really well together
11:24there yeah I'm loving the synergy already this is exactly what I was hoping for across the hall I
11:31got raised to the top is that all right with you guys yeah for project manager Harry so next is
11:38our
11:39logo a chance to take the lead I I was thinking we could have raised to the and then top
11:46underneath
11:46like this raised to the top oh I like that so we're happy with the logo design we need to
11:51choose colors
11:52I think when you think of cyber you think of greens a green could be an option I mean mate
11:56I
11:56would have I was gonna go for blue or maybe great I said I know I know you've both made
12:00your
12:01suggestions yeah and I think they're great I personally I like the green I think it's a sign
12:05of health it's on a go and I know you like the blue Dan I think they could be worked
12:09quite well
12:09together yeah do you think blue and green we could go yeah do you agree on that um I agree
12:13I
12:14think yeah yeah yeah yeah yeah can we try that please Harry makes a better team
12:21player than he does a project manager he is not managing anything he's doing everything by
12:28consensus well a happy camp is good but a winning camp is better we've done well I think it's real
12:33team effort yeah and we've got something that looks good enough I think parachute studios there's
12:42no theme we don't have like a storyline hoping to hit start on their game design I know that he
12:48wanted this reward scheme to be in place to be honest that I feel like will lose the people
12:54playing the game I feel like that's boring yeah Rothner Pasha and Rajan I feel like there needs to be
13:00an
13:00overall purpose in this we knew in the morning demo that we saw that she was fighting to get to
13:06the boardroom yeah there was an end point there was an end the idea of running away from a baddie
13:10in
13:11itself promotes fitness yeah okay this is just a wild idea please do you disagree with it yeah why
13:16can't it be like very weird animals yeah it makes it more like exciting there was a weird like alien
13:23um water creature yes it's like we're gonna get raided by this alien weird creature like frog
13:29monsters have just landed and then suddenly from the bushes if you could get the frogs starting to
13:34come out you're running for your life yeah these frogs are coming at you so why not just start it
13:38off with a bang I think we're just trying to make the best of a bad situation at the moment
13:44we left
13:44this morning's brief with absolutely no storyboard so I think we're just really trying hard to think
13:50on the spot but then hang on is this getting away from aerobics it feels a bit adventurous do you
13:56know
13:56what I mean on the other team so guys this is what I've kind of got in my head right
14:03gaming fan
14:04Karishma earth is extinct essentially there's like humans surviving it's a robot apocalypse absolutely
14:11races ahead we're gonna start off with flying cars collapsing buildings we're gonna be driving the
14:18flying cars I don't know it's the future they fly themselves like Tesla's scene two we're gonna
14:25insert our first obstacle so he now encounters a falling building that's gonna destroy his path
14:31he has no choice but to jump scene three he finds more robotic spider creature thingies they're on
14:38pendulums they're coming in we're gonna make it as like visually interactive as possible and that will
14:44lead us into the final boss who will be defeated by one powerful punch it's clear to me that Karishma
14:50is
14:50a keen gamer because she knows a lot about the elements of different games that make them
14:55engaging she storyboarded the idea 99% of which the ideas are hers I mean really Kieran and Connor
15:03should just wait in the car mid-afternoon so our game name is race to the top that's actually really
15:13great for us what does the character look like so we're about to start making the character just remember
15:17this isn't a game for kids this is definitely like 15 plus so try to make this a mature character
15:22do
15:23not make it childish whatsoever hi guys also at a checkpoint how are you guys Laurence's team
15:31stress a little bit stress very difficult none of us have really designed the game before but we're
15:37trying just to summarize what we've done is I know it sounds really silly frogs that are coming to chase
15:43you okay is there any sort of incorporation of the reward structure was that just not possible I know
15:47it doesn't sound like it with these frog element but the rewards is like obviously it's just you're
15:53saving an endangered area I mean we've tried to incorporate a really fun game I know that in the
15:58brief there wasn't much mention in terms of the game element we really struggled to come up with
16:03something that was going to make the aerobics fun okay all right listen I hate to pick out negatives
16:10it's just the constant deflecting of you know you said in the morning this and it's just just leave
16:17that out let's just crack on with yeah Central London we need to have a think about now who our
16:25PT is
16:25gonna be stepping through a personal trainer to front their racing game we can literally create whatever we
16:31want because nothing is right nothing's wrong Harry's branding boys down what what do you think I
16:38would I would go down the creature routes and make it look very action like Gordon can we just start
16:43with that that's okay yeah of course oh no no the moment it looks like it's been about to kill
16:49someone
16:50obviously want the creature to look happy yeah you don't want to be it needs to be a friendly creature
16:54yeah I think something like this yeah an AI robot with hair nice I quite like that actually that's
17:01okay do we want to put try and put a smart watch on there I think I look quite cool
17:05purple hair and a
17:07headband to show that it's doing sports are they gonna have a top on yeah maybe I mean I think
17:13that could
17:13work yeah I think okay that's done I think we should reduce the you know the breast bit just to
17:19make a
17:19bit more flat because at the moment it's a bit you know out there on the other team so I'm
17:30thinking
17:30his t-shirt with our logo in center of it on a white background oh mate yeah when Lord Sugar
17:36asked you
17:37what you've done this week you're gonna have a long list to give him I love it yeah lined up
17:41for
17:41the part of personal trainer bar yeah let's just crack straight into the script military man Levi
17:48hi I'm PT the personal trainer great to meet you I'm here to help you reach your goals to give
17:54you
17:54more flexibility more rewards and more life so in terms of the delivery are you confident with it
18:02oh yeah yeah what I'm really confident with this in terms of sort of just acting out and talking I'm
18:08happy to go ahead with it and when it's coming to it now I have got a little bit more
18:14experience I
18:15think I've got quite a neutral action well the main reason I was here for was for this mean naturally
18:20I
18:20think you want to do it yeah and would you be all right with me pushing ahead with it just
18:26because
18:26I'm sort of quite comfortable with the acting I will be a bit annoyed with that it is a bit
18:31like a
18:31bit of a stab really I would be disappointed in your shoes I would be disappointed I am I I
18:37know I
18:39feel honestly like a shot of puppy when I told Levi he wasn't going to be doing the acting I
18:43think
18:43he would have done a good job I just had to back myself in that moment because ultimately if you
18:47don't
18:48win it's my head that's going to be first on the chopping block 3 p.m. we want to coming
18:54in yeah
18:55it's like well Harry's gaming crew so right now we're ducking under the eagles and collecting our
19:01gold coins as we go along head for the finish line gonna work our way up the skyscraper and we
19:07are out to level run jump into the portal level two what if we just introduce the aliens straight
19:13away on team aerobics they've got a run to the first checkpoint if the aliens around them and the
19:19checkpoint could be the place where they have to do the lunges or high knees or whatever it is a
19:27glitch yeah it's very adventurous isn't it so what would be your suggestion yeah because thinking at
19:34the back of your mind you're pitching it to investors it has to be a fun it's not just combining
19:38fitness it's combining gaming as well I don't know where this whole alien thing come to be honest but
19:41I'm just what I'm trying to say is so Roger I'm I'm gonna basically just clarify I personally feel like
19:47it sounds like you've got a little bit more gaming experience I know it's not exactly this
19:50I don't have a gaming experience just because I've played a game doesn't mean I'm a gamer it's still
19:55a lot more than what I have done yeah I'm just working great I wouldn't call you mr. Kipling yeah
19:59but okay Rajan there's actually no need for that yeah okay look I'm just gonna say to you I do
20:05feel
20:05like I I understand you're getting frustrated all I'm asking is this isn't my area either but we're
20:11trying absolutely we need your input um I feel a bit intrigued by that session to be honest I did
20:19find it quite frustrating that Roger he will give criticism without giving any alternatives I don't
20:25feel like he did enough instead of lunges should we do punches in the air so guys I am here
20:30but you
20:31ask me as well okay just saying just saying Roger if you were talking directly to no I'm actually
20:37going to punch in the air like that no but you're talking directly you know it's probably because you
20:40see that I'm writing honestly don't worry central London now with Levi demoted to director way out
20:52Lawrence steps into the limelight right go hi I'm PT the personal trainer great to meet you on Harry's
21:02team just make sure that you have quite a wide stance okay fine so really have a bit more yeah
21:07playing a futuristic fitness instructor do you want to do a different voice today I don't know if I
21:12should do that but it sounds more kiddish if I do like yeah and they said they wanted not childish
21:16kriyash okay so could we start recording hi I'm your fitness cyber personal trainer the fastest runner
21:25in cyber city along the journey we will cross many obstacles and I will see you on the cyber track
21:35nice good energy mate I don't want to see how I look right now PT's perfected
21:44mate what a day it's a long day I wouldn't have rather done it with anyone else even if you
21:50did
21:50want to take my head off for the gaming teams a first look at their logo oh no why do
21:56they go for
21:57red and black it's like a bumper sticker it's not great but let's put it into our game let's have
22:03a
22:03look at this logo it looks like an old retro arcade game I don't like the colors I don't like
22:09the font I
22:10don't like anything about it I think it's absolutely useless one of the worst logos I've ever seen
22:16tomorrow pitch to investors
22:268am for both teams hi I'm PT your personal trainer a replay don't worry I'll be here to guide you
22:35every step of the way so what are you waiting for let's go so Levi didn't do any exercises in
22:43that
22:44my job yesterday was just support Lawrence and I will I will hold my hands up one of the key
22:49reasons
22:49that Levi did come across initially was to the PT role but then when it came to it it was
22:53more of a
22:54pure play acting role so you know who do I feel sort of would do the role best and I've
22:59got to make
22:59the decision I've got to back myself but Levi was a phenomenal director across the hall
23:12powering up there PT Harry's team so my only concern would be that the tone is it a little
23:26bit younger like did anyone think that was it just me you'd be a great children then say nothing
23:32what's is it male female it's it's unisex there's no right or wrong answer there's no correct we've
23:42incorporated the smartwatch we've incorporated the headband so it's like all the sports features
23:46trainers what is that a t-shirt so it's meant to be running care oh okay the team aerobics start
23:54running start running the first glimpse of their game and a dose of reality oh are these the frogs right
24:09and then two squats yep lovely brilliant the only concerns I do have is the the frogs I think for
24:19us the struggle was like the motive of the game like maybe if you had an idea or you know
24:24so for
24:25me I literally got out of the chair and I was like listen we need to make this fun and
24:27exciting the
24:28whole idea of collecting rewards right now it's super boring but it just didn't seem imaginative and
24:33for me that somebody doesn't game I it didn't even feel exciting it would have been ideal for one
24:37of you to maybe have joined however we tried our best you see these yellow coins these are our
24:45collectibles on the other team so you're gonna do 12 punches one after the other gamer Karishma
24:52you're explaining this very well Karishma final boss knock him out oh wow coins collected 10 sets the
24:59pace so guys I absolutely loved your work and I know you did an incredible job on the design team
25:05and you I think you've absolutely nailed it she did I do kind of want to be on the pitch
25:08team
25:10um Karishma would you mind swapping with me and we'll go do the pitch me um Connor and Kieran I
25:16think
25:16you'll do an amazing job in consumer research because that is incredibly important we need that
25:20we've seen it in past tasks where it's not being listened to is everyone all right with that
25:24I should be on the pitch team I'm the only gamer in the whole team I also feel like they
25:29don't know
25:30how to pitch certain things like they're just going to start spinning things and they're not going to
25:33see it from a gamer perspective we've got to win investors that's the bottom line of this task
25:39also looking for virtual volunteers is there anyone that isn't confident pitching project manager
25:45Lawrence I think it is a good game don't get me wrong but for me I feel like pitching this
25:51idea of our
25:52game wouldn't be massively strong for me I do get that Rajan has immediately said that he's not
25:59confident I feel like we all I didn't say I was not confident I said I wasn't massively familiar
26:04you're a part of it you're still yeah okay absolutely I'm not denying that can I just add
26:08myself and Pasha we aren't 100% confident in the game either I'm happy personally to still back it
26:13cool well listen that's what I want I need energy I need belief Levi you're going to be sub team
26:18leader
26:19Rajan I need quantifiable data that we can take to the investors sure Rajan didn't want to pitch
26:26so today he is doing the consumer research which in all honesty anyone can do that it's not rocket
26:31science I think people are really trying to get the easy straw in this process and if you don't
26:36challenge yourself then what are you doing we are going to take aerobics life vr and we're going
26:41to bring it to life let's do it come on guys let's do it 10 a.m. while half of
26:48each team set
26:49out to test the market guys I'm not gonna lie as the only game I probably should have been on
26:54the
26:54pitch team like it makes zero sense for me to be on this team why would you not switch Kieran
26:58out
27:01the rest target a top score by prepping the perfect pitch if I spoke up about the PT side I
27:09really
27:09want to do that and I thought Levi this is your time to shine completely understand I've had to
27:13make a decision with the character to put myself forward after Levi so I was excited to do it and
27:17that's tough that's really tough to do yeah I had a reason for it it's not fair one to agree
27:21with it
27:21but what's important today is positivity excitement and getting that bitch out there the o2 London base
27:31for both teams to road test their games hidden amongst the punters three investors from the
27:38worlds of fitness and tech dodge the spiders they're dangerous dodge the spiders representing
27:45race to the top these robots so you can just punch in the face there we go Harry's gaming squad
27:56did everyone like his character his energy I felt like he it's someone that would appeal to like
28:02a 10 year old he doesn't look like super healthy yeah that inspiring it's pretty terrifying so let's
28:08move on to the game who thought it looked really cool and like visually engaging one two three so yeah
28:15I've counted so it's 10 out of 13 okay 10 out of 13 amazing from a gaming experience it kind
28:20of
28:20works but from a workout perspective I don't think it works and would you play this game again so
28:26we've got one two three four five six seven so over half of you the ones that kept your hands
28:31down
28:31you're all gym goers yes yeah okay that's good to know on the other team what the hell I don't
28:40know
28:41people say the dogs you want to fight giving their concept to work out oh now I know it's outrun
28:46the
28:46problems okay Levi and Roger when you look at this logo do you automatically think I'm about to do an
28:54aerobics game here I think it's a bit boring to like look at it's very like corporate I think a
29:01bit
29:01aggressive feels just a bit too much so you've all played the game gives a bit of feedback what you
29:06thought about it yeah I think it was good in terms of you got your challenges in there you
29:09got to see your squats you got to do your jab punching when I first started I was a bit
29:14confused
29:15why there were frogs I didn't really know if I was supposed to punch them run away from them so
29:20the instructions weren't clear in the games no I mean it's just frogs so would you play this game
29:25again after playing it once probably not probably not mid-afternoon it was very clear from the offset
29:35that the game has loved the whole concept before pitches begin the fitness people didn't really like
29:41it to be honest they didn't really think it was active enough a chance to run through the research
29:47are you happy Harry with how the team spelled you think it might be worth charisma joining you guys in
29:53the pitch just to answer any of those questions we've been prepping it all day I think it's
29:58probably better to keep it as it is because we've got it sorted do you guys feel comfortable because
30:01I know you guys weren't on the game side of it you were obviously but you're in the demo you
30:05know I
30:06was on the game team too yeah yeah no no no sorry sorry I forgot that also working up a
30:14sweat so
30:15going on from the logo boring corporate yeah aggressive yeah okay team aerobics people didn't
30:23really understand what to do so as soon as they've got into like whoa frogs what do I do we're
30:27gonna
30:27take that on the chin we're gonna take it like adults and we're gonna make sure we smash this pitch
30:31out the party guys pitching time waiting with over half a million pounds of investment up for grabs a
30:44panel of industry heavyweights and the legends from the world of fitness first up I'd love to welcome
30:52you to our proposal pitch for investment in our new game race to the top Harry's team oh I know
31:01him
31:01I was the one that was doing the demonstrations to our virtual PT hi I'm your fitness cyborg that's
31:08someone we met today as well oh my god guys I strapped him in today he was there he played
31:14the game
31:15Connor are you ready to race to the top let's go run let's go left right left right keep going
31:24Connor
31:24the building spell jump watch out for eagle but he's not really explaining what the game's about
31:30talking about the coins yeah jump again for me come on you've got it don't stop now I mean talk
31:35about
31:35the coins which is walking right past them now one big punch congratulations Connie you've just burnt 22
31:42calories oh I hope you're not too knackered after that um now our team went out to go do a
31:48bit of
31:48customer research earlier and we we knew we had a good idea but we didn't know if gamers in particular
31:54would find it as eye-catching and as motivating as us um luckily through that research um they found
31:59they loved it and if you do have any questions we would absolutely love to answer them thank you um
32:04my
32:04name is miles Jacobson I mean they have no idea that we actually spoke with miles today he's tried this
32:09game
32:10you spoke there about the gamers really enjoyed it I was at the focus testing as well sure um and
32:17the
32:17fitness people they're saying that it didn't do the job at all right so on to the next question yeah
32:23obviously the game is set in a futuristic cyber city but to me when I look at that branding I
32:30immediately think of a kind of 80s arcade game um it will attract the older audience who know arcades
32:37from back in the day and maybe haven't even looked at getting into fitness via playing games hi my name's
32:45Kristina Hurugu I'm a GB athlete 400 meters I'd wondered if you'd just explain to me how you would go
32:51on and
32:53advance the fitness components of your game he has no idea look at his face he has no idea what
33:00he's
33:00gonna say thank you for your question so I think you know the first thing that we would do in
33:06terms to
33:06make to make it difficult is you know longer tracks is the longer it is the more the person has
33:13to run
33:14take the mic off him um in terms that you're going yes um yeah so there's a variety of different
33:22elements that get more difficult and increasingly demanding the longer you go on are you making this
33:27up on the spot or is this an actual thing yes he's making it up on the spot well thank
33:32you so much
33:32everyone for your time thank you so much thank you it can definitely work I noticed a lot of pivoting
33:40on stage yes is it not good though that they're thinking on their feet hi boys hi guys you know
33:47it was difficult I'm not gonna lie it was a tough crowd it was a tough sell I just hope
33:52you know we
33:52did think on our feet a bit hi I'm PT next to pitch great to meet you hoping for a
34:01high score so what
34:03are you waiting for let's go Lawrence Rossner and Pasha good afternoon and thank you so much for
34:11joining us for the launch of our brand new virtual reality game aerobics life I wanted to just start
34:17off by telling you a story and that story is about myself when I was 19 years old I got
34:23an injury playing
34:24football and that was the only sport I knew how to do so for the first time in my life
34:29I decided I was
34:31gonna do aerobics I see a couple people looking from across the gym and they're laughing so I get
34:37up I leave the gym and I never do aerobics again to this day you know I understand the angle
34:42of going
34:43down like the personal kind of stories I agree but I think it's just a bit much I'm gonna hand
34:48you
34:48over now to Pasha and Rothner who are gonna go through the game and I know they're gonna smash this
34:53out
35:05the park I'm often any talk we need to talk need to say what's up and she wants to check
35:12on what
35:12she's doing at each checkpoint you're meant to do a different type of exercise this is what you're
35:17meant to be saying oh my god we would be delighted to answer any questions to help us secure that
35:24investment um my point really is just about the frogs you said the focus is on aerobics and doing
35:32those exercises but you're you're running from frogs we wanted frogs passion often why why the frogs
35:40ultimately the frogs are a little bit out there they are crazy but you know some people might like it
35:45I
35:45think if it's like marmite you either will love it or you will hate it don't say you'd like marmite
35:50I don't think that's a good thing to say the whole purpose of this entire thing is for her to
35:55be
35:55constantly on her feet constantly moving basically being attacked by these unknown species that look
36:00like frogs thank you so much for the question we look forward to working with you have a lovely rest
36:05your day and thank you thank you so much guys what do you think I spent the whole time making
36:13excuses
36:13for the frog yeah some frogs are really weird hello guys guys that was so bad very tough task I
36:24still
36:24stand by what I said Lauren should have been on the making of the game point blank yes I fumbled
36:29a few
36:29words in the pitch then I feel like this seems gonna come for me however I'll be ready to fight
36:39tonight investments totted up tomorrow in the boardroom the final boss
36:559am all right good morning you team look a bit nervous I was gonna say the same about yours fella
37:01yeah well and trust me the biggins from you when you know you've won is very different to today
37:06Christmas on you mate your p.m. may the best team win they're the best man one
37:14I'm always nervous going to the boardroom it's a very nerve-wracking place but obviously being
37:18project manager adds a lot of heat on to you I think as project manager on this task I've had
37:23to make a lot of tough decisions against the grain of the team but if there are any issues I
37:27don't feel
37:28like they'll be the things that were under my control as a project manager you can go through
37:35to the boardroom now so it's time to find out now who's made it to the next level um we'll
37:57start
37:57with team alpha Harry yes logic up you became project manager right absolutely super harrio
38:10yeah so you got running why you've gone for running so Harry is is a very active runner I see
38:16him
38:17running a lot in the house and yeah the development team I think you had a lot of input into
38:26it
38:27Krishna right that's logical I know that there's like a premise with every game where you fight
38:32small level obstacles and then eventually reach a big boss so I wanted to replicate that for our
38:38game you bossed it though I thought and I thought you was a big boss oh thank you okay then
38:43there's a
38:43branding team Harry Dan and Priesh right that's right yes so that is your logo this is the logo for
38:52our game so race to the top exactly yes hmm it looks like an amstrad 464 game yeah like an
38:58old
38:58an old amstrad game yeah anyway let me have a look at this promotional video hi I'm your fitness cyborg
39:06I'm your personal trainer so put on your cyber boots and I will see you on the cyber track
39:12all right looks like it's working in a gym in Chernobyl yeah like Kermit on steroids we um we want
39:23bionic bogey that's what it looks like what do you think about that creature I think that was
39:28definitely our weakest point yeah scary obnoxious the experts say yeah yeah that sounds like Piers
39:35Morgan's tinder profile anyway can we see the game then so the game starts off with running and the
39:45first obstacle is these flying Eagles what am I doing I'm on a running machine yes so right now you'd
39:52essentially be going like this yeah so that you're doing the exercise to climb up with it yeah then this
39:56is the finale this needs to be one big hard punch to knock out that's the big boss I don't
40:02know what
40:02you needed him for you've got one here who did the pitch so that was myself Connor and Kieran you
40:10didn't let Karishma do it then so I thought they'd be best upset about that wasn't you it would have
40:16been more logical to me to be on the pitch side but they were equipped with all the information and
40:20did
40:21a good job yeah all right anyway so what do they think having read the room I think half them
40:27liked
40:27it half and didn't yeah well one of them was going to make quite a large investment but decided to
40:35significantly reduce it because of the quality of the answers to some of the questions felt you
40:40waffled and made it up on the spot that is disappointing okay so let's move on now to
40:49eclipse and Lawrence you became the PM that's correct Lord sugar you decided to go for aerobics is that
40:57right that's correct Lord sugar I think aerobics is growing in in nature in in the mail market and
41:02I wanted to be able to reach as many people as we could okay so the development team was Rothner
41:09sub team leaders yes that's correct Rajan and Pasha yeah correct did your project manager give you a
41:16clear brief as what to get on with we didn't have a storyline to go in so we spent a
41:20lot of that time
41:21trying to come up with the storyline if I may Lord sugar the idea was if you kept up with
41:25your fitness
41:26you got lower life insurance premiums Lawrence Lawrence Lawrence the task is to create a story
41:33that's the key to the whole thing right I can't say anything but that I tried hmm anyway and then
41:41there's a branding team so why are you on the branding team um so because my background with
41:47copy and Tim I've listened to you say on a podcast that Lord sugar's greatest strength is putting people
41:52where they have their strengths and I thought putting myself in an area where I didn't have
41:56strengths must be a long podcast I'm telling you you don't need a podcast Lord sugar's made it very
42:01clear in his boardroom put yourself in the right position yeah based on what you know yeah so that
42:06is your logo that's the logo correct Lord sugar looks like a sign to the gents yeah yeah I think
42:13it
42:13needed to be abundantly clear what the game was about and I think we delivered that with the logo
42:17okay now let's run the promotional video hi I'm PT your personal trainer I'm here to help you reach
42:26your goals to give you more flexibility and more life whose voice is that that would be me Lord sugar
42:33that's you yeah so you took over there I was hardly expecting Levi to turn up in one of those
42:40adverts
42:40for neglected donkeys or something you know all right let's run the game
42:47right here's your logo they're getting chased by these demonic frogs yeah the evil frogs yeah
42:56they're the evil frog they're you're meant to run so the whole point is you're constantly moving
42:59okay right okay so what did you think of the game when they showed it to you yeah it wasn't
43:06brilliant
43:07and the frogs were odd Lord sugar the one thing I do want to mention is I ask that people
43:12give 110%
43:12and almost exclusively I do feel like that's a horrible statement we hate in uh if people try
43:19their best no one's a game developer 110% there's no such thing as that you know yeah um right
43:27um
43:27I think it's time to see who invested in these VR fitness games Tim how did your team get on
43:35well
43:35the investors felt the logo was a bit too corporate looking and there was no real rationale behind
43:41certain aspects of the game the frogs you heard the questions that they posed to you and that the
43:46game lacked any real substance so three of the investors decided they wanted to invest Lord sugar
43:52and they were willing to invest a total of 55,000 pounds into your development okay okay right
43:59uh Karen could you tell me the same thing what happened on your side well unfortunately Alan uh they
44:08didn't like the logo um they were really not keen on the name and they absolutely hated the character
44:15um but they all did really like the game so all four invested and you've got a total of 205
44:26,000
44:27into further development wow that's a lot that's good yep they got charisma to thank I must say
44:34charisma did smash the game this time yeah and Harry did a great job as Pierre yeah I'll see you
44:38on the
44:38next house thank you well they've got nearly four times more than you I think that has a lot to
44:52do
44:52with the game so I'm afraid you're gonna have to go away and talk amongst yourself uh in anticipation of
44:59at
45:00least one of you leaving the process today okay
45:16you did a fantastic job super Hario
45:22from the brief in the morning I think we were left pretty shocked just literally had nothing to go on
45:28It is not solely on the project manager to tell you exactly what to do
45:32and every single thing within it.
45:34The most important part of this task was creating a game.
45:38Lawrence put himself forward as project manager, couldn't deliver,
45:41the excuses are coming out of him like they're on tap.
45:44Whose idea was the Frogs?
45:46It was a collective of me and Rothner.
45:48I did express my concerns.
45:50I kept asking him, so what do you think, Rajan?
45:52So what do you think? You just weren't coming back with anything.
45:54It was incredibly difficult to work with Rajan.
45:57I just don't feel like he contributed anything.
45:59If it hadn't been for me or Pasha, there'd be no game.
46:02Any kind of input I was putting in, it just played off
46:05and I really struggled to actually conversate with the group.
46:07I mean, Pasha literally had her back completely turned to me
46:11and it was just Pasha bouncing ideas to Rothner.
46:13I'm going to be honest with you, I'm hearing conflict in the team
46:16and that is ultimately quite worrying.
46:18In my eyes, I think there's no smoke without fire
46:20and Rajan hid from the pitch and it sounds like he got in conflict
46:23and I think Rajan has really let the team down.
46:35Yes, Lord Sugar?
46:36Could you send the candidates in, please?
46:49Well, you're lost by £150,000, not a small loss.
46:54Now, right at the brainstorm in the beginning, no clear concept, use your imagination.
47:01That's what you said to them.
47:02I'm not a game developer.
47:03I didn't believe that what I was going to do...
47:05But did you say something?
47:06Did you allude to having done a game or an app before?
47:10It was more along the lines of gamification itself.
47:13It was an app for fitness.
47:15It was very misleading, to be honest.
47:17We were under the impression that, you know,
47:18he's actually developed some form of a game.
47:20I don't think that's fair.
47:22I mean, my background is PR.
47:25No, we agree.
47:27I think a lack of imagination has left it really to two people.
47:30You say lack of imagination, but with this, you were project manager and you had a vision.
47:36If you felt like you needed to be spoon-fed and given every part of the game,
47:39I didn't need to be spoon-fed.
47:39Well, clearly you did.
47:41I don't know why you're looking at me as if I've produced games.
47:44That's not the issue.
47:44You said you have creativity.
47:46I do have creativity, but without a structure, without anything to go on for it.
47:50But why does that only have to come from me?
47:51Because you're the project manager for a game team.
47:53If you feel that your project manager was in the wrong location, why didn't you say that?
47:59I did a number of times.
48:00Do you think he was on the right team still, Lawrence?
48:02The frogs element is ridiculous and I am disappointed and I wish I could have been there.
48:07Now I've seen what was created.
48:08Lawrence, it's a little bit unfair for you to say you are disappointed.
48:11Yes, I can delve into where we went wrong.
48:13You did the logo, didn't you?
48:14I did do the logo.
48:15The character to your PT, you could have played him, couldn't you?
48:19I could have played him more, sure, that's correct.
48:21You became the PT and he became your PA.
48:24The reason why I come over to the branding side was to do that in particular,
48:28but Lawrence felt more comfortable doing that.
48:31Didn't you trust Levi to do it?
48:32I did, but when you're the project manager and it's your neck,
48:35I felt like I could deliver that really well from the script that I had written.
48:39So what did Levi get to do then?
48:40It's not about get to do, it's about trying to make sure the team wins.
48:44What did you do?
48:45I supported the project manager to get that vision of what he aimed down on there.
48:50Supported in what way?
48:51What's the point of having a project manager if I'm going to be overruling the project manager's view?
48:55What have you done in the past seven weeks?
48:58You were kind of like a wallflower.
48:59I've participated in teams winning.
49:02I can't pinpoint one by one on every task.
49:05Did he take over everything then?
49:07We collaborated well together.
49:10T, next thing you get your P-45.
49:14Anyway, Rajan, I was told you didn't want to do the pitch, is that right?
49:18That's correct, Lawsha.
49:19And someone said it's because you didn't really believe in the game.
49:23That's correct, yeah.
49:24I believe.
49:24Did you help build the bloody game?
49:26Well, no.
49:26So the actual concept was actually constructed by Pasha and Rothner.
49:30I did ask the team, how can we make this a bit more exciting?
49:33I did ask Rajan at one point, you know, you play games.
49:37And he kind of snapped at me saying, I'm not a gaming expert.
49:39And I said, I'm not accusing you.
49:40I just need you to, you know, give me your input.
49:43And it felt really difficult.
49:44I just feel like they were a person down in that team
49:47because of Rajan's lack of contribution and conflict.
49:49Lawrence, you can't say that I was not contributing to the task.
49:53I found it very difficult at one point.
49:55Backs were completely turned to me.
49:56I had to remind the team that there were three people here.
49:59They were.
49:59Sorry, Rajan, I really don't want to interrupt you,
50:01but you did constantly keep finding things to pick on.
50:05And I didn't understand that.
50:06I was picking on it because the concept was all...
50:09Rajan, you bit my head off.
50:10You went personal and you said,
50:11I did go personal.
50:12You said, just because you bake a cake
50:13doesn't make you Mr Kipling.
50:14When I asked you, have you had gaming experience?
50:16Well, that's rude.
50:17No, no, no.
50:18This is the kind of attitude.
50:20Anyway, look, Lawrence, we're wasting a lot of time now.
50:23I'm fed up listening to this.
50:24Who are you bringing back into this boardroom?
50:27So the first person I'd like to bring back is Rajan,
50:29just for the lack of contributions,
50:31the hiding away from the pitch.
50:33And with respect, Lord Sugar,
50:35I think you have made it quite clear about your mind on Levi.
50:38So I'll need to bring back Levi as well.
50:43Right.
50:45Erm, OK.
50:46You two ladies go back to the house then, yeah?
50:49Thank you, Lord Sugar.
50:50Thank you, Tim.
50:57Perfect.
50:57Right, gentlemen, I'd like you to step outside.
51:00I'm going to talk to Baroness Brady and to Tim,
51:03and at least one of you will be leaving the process today, OK?
51:16What about this Lawrence fellow?
51:18He has the audacity to say,
51:20well, because of what you're saying, Lord Sugar,
51:22I'll bring Levi back.
51:24Listen, Lawrence is a smart guy,
51:25but the reality is that sometimes you have to say,
51:27do you know what?
51:28I made a mistake.
51:29And in this one, he was on the wrong team,
51:31and he made mistakes.
51:32And what about Levi?
51:34Being relegated to someone's bag carrier
51:37is not good at this stage of the process.
51:40I can't work out this Rajan.
51:42Rajan was given the opportunity to sell a concept.
51:45That's the heart of this task,
51:46and he stepped back from the opportunity.
51:48Right.
51:50Yes, Lord Sugar?
51:51Could you send the three of them in, please?
52:04You know, Lawrence?
52:05Yes, Lord Sugar?
52:06I find it a bit naughty saying you're bringing Levi back in here
52:11based upon some of the comments that I made about him.
52:14Um, yeah.
52:15But that's not the way this process is supposed to work.
52:18You're supposed to bring people back in
52:20who you think did not contribute to this task.
52:23I understand that, Lord Sugar,
52:24and potentially I've misspoken there.
52:27I really wanted one person back, to be honest with you.
52:30Rajan, for the lack of contribution,
52:31and I don't think there's time for coasters, when it came to...
52:35You're talking about coasting, but you're talking about coasting,
52:37but then you didn't even...
52:38The PM didn't even go on the game development.
52:40I will take accountability,
52:42but if I didn't bring someone back from the branding team as well,
52:45it would only be me that was to take accountability for that.
52:47So you're bringing Levi back because you thought
52:50that you needed one from the branding and one from the other game?
52:52There was elements of it which were disliked.
52:54I don't think so.
52:55Your own words hung yourself.
52:57And I...
52:58You said, I can tell by what you're saying, Lord Sugar,
53:02that you want me to bring Levi back.
53:04Those were your words.
53:05You know what?
53:06I regret saying that.
53:07I'm pretty annoyed with it, to be fair, Lord Sugar.
53:09It just shows the person that he is by bringing me back in,
53:12all because of what you've said.
53:14He isn't going off his own morals with Lawrence.
53:16It's just going off what you're saying, Lord Sugar.
53:18With the greatest respect,
53:19the bits that were in my control did go well,
53:22but I can't see...
53:23You can't say all the bits you did, mate.
53:25You were what they were happy with.
53:26Well, listen, the video got great consumer feedback.
53:29I'm meant to be doing the video, and you swapped me because...
53:31Listen to me.
53:32You swapped me because of my Yorkshire twang.
53:34No, I didn't.
53:35That's the reason why you swapped me not to be in that suit.
53:37You did, because you said you can talk more clearly and more...
53:40And they liked the video.
53:41I could have done the video, which was the original plan.
53:44Okay, I could have done that.
53:44But as per usual, listen to me, Lawrence, I'm talking, right?
53:48From the start, it were your way or no way.
53:50You wanted to control the whole thing.
53:52You contributed to the day.
53:54I really...
53:54I don't want to focus on the branding too much
53:56because there is one person that I deem very responsible
53:59for the failure of this task, and that is Rajan.
54:01But you keep saying about me copping out of this pitch, right?
54:03This is a game development task.
54:05You've copped out on being on the game development team,
54:07and then you put yourself...
54:08Did Harry cop out?
54:08Sorry, I'm talking.
54:09And then you put yourself on the branding team
54:11of which you specialise in, you know, your PR guru.
54:14And you went on the branding team,
54:15and you messed that up as well.
54:16I don't know.
54:17What did you do?
54:17The words in there...
54:19Is it like a hospital sign?
54:20Yeah, so they didn't like the logo, how it looked.
54:22I really should not be confused for contribution.
54:24And there was no contribution.
54:26The girls couldn't put anything to it that you contributed.
54:28How would I be called a disruptor if I didn't contribute?
54:31You're contradicting yourself.
54:32You find errors, but you don't find solutions.
54:34I just don't understand.
54:36I think those should be fired.
54:38In all honesty, I think Lawrence should be fired, Lord Sugar.
54:40Who do you think should be fired?
54:42It has to be Lawrence.
54:43Lawrence, you're adamant it should be Rajan.
54:46I am, and I will say that throughout this process, I've never hidden.
54:49I've done my best.
54:50Lawrence, Lawrence, let me ask you a question.
54:51If Lord Sugar didn't say what he was saying,
54:53who would you have brought in instead of me?
54:55I still would have brought you back, because once they spoke about the law...
54:58Why didn't you just pick off your own morals instead of saying?
55:01Because you made it clear, Lord.
55:02I'll tell you what, I'm going to make this easy now.
55:05I have accused you, Levi, of quite a few things in this particular boardroom.
55:10But I'm going to show you how fair I am by saying to you, you are going to be the
55:16project manager of the next task.
55:18Happy days. Thank you, Lord Sugar.
55:19Yeah, well, we'll see if it's happy days, right?
55:21I'll remember that.
55:23Happy days, you said, yeah?
55:24Do you remember that?
55:25I wrote it down.
55:26Did you see that?
55:26I'm writing it down.
55:27Okay.
55:28All right.
55:29That just leaves you two here.
55:30Yeah.
55:31Yeah.
55:32And what I've got to say about you, Lawrence, is that you've done well up until now in the process.
55:42As far as I'm concerned, Rajan, I haven't seen that much of you.
55:48We should have been consistent.
55:49No, no.
55:50Just be quiet now.
55:51I'm filled up with listening to you.
55:56So, Lawrence, that was a nasty move.
55:58It was, and I regret that for the rest of my life.
56:01I'm sorry.
56:01It was a nasty move, Lawrence.
56:03It was.
56:03I don't like people that do things like that.
56:06And for that reason, Lawrence, you know, you've given me a big dilemma.
56:13But I'm also reflecting back on the last seven weeks.
56:19Yeah.
56:21Well, I've got a gut feeling here.
56:23It may not be fair, but Rajan, you're fired.
56:29Thank you, Lord Sugar.
56:30Tim, Brown, it's ready.
56:31Good luck, Rajan.
56:38You were this close to getting out of here, okay?
56:43Get out.
56:43Go on, the pair of you.
56:44Go back to the house.
56:49Thank you, Lord Sugar.
56:55I'm definitely gutted to be leaving.
56:57I feel like, you know, the wrong decision was made today, especially after that slimy,
57:02slimy call by Lawrence to bring Levi in.
57:05But, you know, Lord Sugar's say is final, so I do have to respect that.
57:11Guys, how many people are getting fired?
57:13Who's coming back?
57:14I think Lawrence is coming back.
57:15He's a fighter, you know?
57:17Here he is.
57:18Whoa!
57:20Levi!
57:24Welcome back.
57:24Sit down, tell us about it.
57:27I'm going to be honest with you guys, I'm beyond embarrassed with myself.
57:31And Lord Sugar kept coming for Levi, I just made a weak decision.
57:33Yeah, I think we were quite shocked.
57:35I will say, well, I know I'm a kind person, I will help anyone out.
57:39But don't ever use me as a scapegoat in there, all right?
57:43Don't ever do that to me.
57:45But one bonus, whoever's on my team, I'm your next project man.
57:54Now, ten candidates remain.
57:57The search for Lord Sugar's next business partner continues.
58:03Next time.
58:05When I sent you to Hong Kong, you totally messed it up.
58:09So I've decided to give you a chance to redeem yourself.
58:13That's the energy we need.
58:14Deals.
58:15Ten pounds.
58:16You can buy it, but you can't steal it.
58:18Squeals.
58:20Come on, let's go.
58:21And for one candidate.
58:23Where's your PM?
58:24Fate sealed.
58:25Can we shut the doors, please?
58:30Well, that black cab is heading over to BBC Two now.
58:33Angela Scanlon with The Apprentice.
58:35Unfinished business.
58:37This and everything across the BBC is made possible
58:40because we're funded by you.
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