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The future of URBAN MOBILITY
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TechnologieTranscription
00:00Hello everyone, my name is Karsten, I am a co-founder of Aegis Rider
00:04and Aegis Rider is all about augmented reality-enabled infotainment and safety systems for the motorcycle industry.
00:18So the issue that we see with the current status quo is if you just take a quick look at
00:24the screen, at the animations.
00:27There's products out there right now, but they're two-dimensional and they're static.
00:32Which means that if you have the information in a heads-up display, they're always in your peripheral field of
00:39view
00:39and they always move with you and you have to refocus your eyes if you actually want to obtain the
00:47information.
00:48You might know this from two-dimensional heads-up displays in cars
00:52where the information is actually quite close to you while you're driving
00:56so that when you look at the information, you refocus your eyes
01:01and then when you look again at the street, you had actually your eyes off the road
01:07for those seconds that you looked at the heads-up display.
01:09So we're saying that's not ideal and we want to solve this problem
01:13and that's why we came up with the technology to have a three-dimensional intuitive heads-up display
01:21that automatically adjusts the depth of the information so that it's always in the environment where it should be.
01:31So we incorporated this into the helmet that you can see right here. That's our current prototype.
01:37And the visualization is done with the augmented reality optics
01:42and then we have a sensor unit at the front with all the electronics and the data and the sensors
01:47that we need
01:48for this technology to work. And there's a battery in the back to power the system.
01:53And then in addition to the augmented reality features, we developed our own algorithm for head-tracking.
02:01So in order to have the information where you want it to be at all times, you need to know
02:07where your head is,
02:09where the motorcycle is, in a frame of reference of the world in 3D.
02:14So that when, for example, I am tilting the motorcycle in a curve and I'm looking up or at the
02:19mountain or whatever,
02:21the information is not in the sky, but for example, the navigation errors, they stay on the road.
02:28So from the previous animation, you can see that in our solution, the information is on the road.
02:35I will go a bit more into detail in the next slides. And it will always tell you, no matter
02:41where you look,
02:42the information is right where it belongs. And just as a quick excerpt, this is done via a binocular approach,
02:51which means one image per eye. When you know these two-dimensional heads-up displays,
02:56it's only one image per eye, so they can only project the two-dimensional static heads-up display.
03:01So the AR optics and our technology allows one image per eye where you can really get that depth effect.
03:07You might even notice that when you close one eye, it's actually quite hard to tell how far something is
03:12away from you, right?
03:13So that's an excerpt of how the technology works.
03:18So just to quickly go into the features that we currently offer, we have this adaptive heads-up display,
03:23we have simpler navigation, and we have safer riding.
03:27So again, on the animation, you can see our heads-up display.
03:30And pay attention to that when you're accelerating, the heads-up display is moving away from you.
03:36And that is because when you accelerate, your field of vision actually expands,
03:40and hence the heads-up display should be further away from you and not closer.
03:44So that is meant by it being non-static.
03:48We've obviously been testing our system and asking people, hey, do you like this?
03:53What do you think of it? And we've been quite happy with the results.
03:56If you look on the right, you know, over 90% of the customers that tested the system and have
04:01asked,
04:02and we've asked, they said, okay, it's actually very important for us.
04:07For the navigation, it's actually quite nice.
04:09Here you can see the three-dimensional arrows, the objects on the road.
04:12So that when you approach a curve or wherever you might be going,
04:17and sometimes when a heads-up display or even your phone tells you turn right and 100 meters,
04:22and you're actually not that sure if it's this right or the one that's right after that,
04:26the three-dimensional arrows on the road will always tell you exactly where to go and which one's the right
04:31one.
04:31And the best part about it, you never get back to a situation on the motorcycle where you're like this.
04:39So you don't look at the dashboard anymore.
04:43Last but not least, we have a safer riding feature where we use the underlying map data that we have
04:48available.
04:49And that basically means the system can detect when there's curves where you do not see the end of the
04:55curve.
04:55And it's quite important as a motorcyclist with your eye-gazing technique that you look at the end of the
05:01curve,
05:02that you can adjust your entry speed and your angle when entering into the curve.
05:06And that's what our lane shooters are for.
05:09This will not be displayed if you go straight down a road, you will not be seeing these arrows.
05:14It's only when the system detects that the curvature is so steep that you do not see the end of
05:19the curve
05:20and you do not see where the trajectory of the road goes.
05:25We've been lucky to have our system tested by quite a few very important industry players.
05:30So you can see their necks, which is a very large helmet manufacturer, actually also for this one.
05:35Bosch, BMW, Microsoft, Touratec, all these people have ridden with our prototype,
05:40have tested the system and have all said the same thing, that it's very intuitive, it's easy on the eye,
05:46it feels natural, exactly what you want.
05:51In parallel, we obviously have our app because at the end of the day, people are different and it should
05:56be customizable.
05:57So, for example, if you don't like the lane shooters, you can turn them off.
06:01If you want your heads-up display to be a bit higher, a bit lower, you can personalize it in
06:05our app.
06:05We offer advanced rider statistics. So, for example, if you're on a race track and you want to improve your
06:13times,
06:13you can compare your performance to an expert virtual AI rider.
06:18We have some other features, you know, like community features, you can share your rides, your statistics and so forth.
06:24And you can even plan your next trip. If you say, hey, I want more scenery or I want a
06:29faster road,
06:30you can do that in our app and the underlying map data will give you the best result based on
06:36your preference.
06:39Apart from the obvious case that motorcyclists will be using our helmet, we have a few very specific use cases
06:46in addition to that.
06:48On the left side, you see the racing case. We're already in discussions with some of the racing players to
06:54bring this solution to the racing domain
06:56because you need more and different information in the racing scenario.
07:00You want to know your brake momentum, you want to know your throttle, you want to know your tire pressure.
07:06So these are all types of information that would be relevant in the racing case.
07:11We are planning to offer customized brand experience. So when customers are loyal to their BMW, their Ducati, their KTM
07:17and so forth,
07:18they can actually see the design from a UI, UX perspective exactly in the brand colors and identity of that
07:25brand.
07:26And the last one is actually, in my opinion, probably the most important where we will offer connected vehicle features
07:32so that when the helmet could be sold together with a leading motorcycle and we have access to sensor data
07:40on that motorcycle,
07:42we'll be able to have more features that could be very critical to the end customer, such as blind spot
07:49detection
07:49or when somebody comes from behind and overtakes you, you will be warned in 3D on the heads-up display.
07:59Then just quickly, our roadmap. I believe this is the last slide, so we're currently in the prototype phase.
08:06I would say we're quite advanced. We're going to finish the technological part of the development by year-end
08:13and hopefully be able to close one OEM deal that helps us scale and hopefully you'll see the system on
08:22the shelves next year.
08:25Thank you very much.
08:27Okay, thank you. Yeah, actually, I've just got a quick question that came to me.
08:32Does it help detect police?
08:35Sorry.
08:35Actually, it could be used vice versa.
08:37We had a quick discussion with them where it automatically detects the license plate
08:42and for example, if the car is registered as stolen, it will tell the police.
08:45Okay. There you go. So you can use that to help arrest other people. Fantastic. Okay.
08:51Thanks very much for the showcase. Great tech. Great stuff. Nice-looking helmet.
08:56Aegis Rider, everyone.
08:58Can I leave this here?
08:58Yes, please. Thank you. Thank you very much.
09:02All right.
09:05So we have one more company before we take a pause.
09:09Slight change in program.
09:12Apparently, our chess matches pushed back a little further back this afternoon.
09:19Do we have our last picture?
09:23Yes.
09:25Okay, these guys have got an electric motorbike, which is really, really cool.
09:30And honestly, of all the things I want to buy in this place, it's that.
09:36I'm living in a rural area and you cannot drive electric scooters in rural roads.
09:42It's really, really dangerous.
09:44This is cheaper than a car. It looks really nice. Just got to learn how to ride it.
09:49Ladies and gentlemen, Dab Motors.
10:10Hi, everyone. I'm Simon Dabody. I'm the founder of Dab Motors.
10:13We are an electric brand made in France and we are the only manufacturer of the, sorry, the electric motorcycle
10:21equivalent to 125cc.
10:25So God of Design gave us a mission, which is to provide thrills on wheels to bold humans.
10:29Because us humans love and need thrills every day while we are commuting.
10:36And thrills means something exciting between the wheels.
10:38It's not the same journey when you're riding your average scooter, which is just okay.
10:44Or you're just riding your dreamy bike, who can give you a smile and goosebumps during two hours after you
10:50left it at work.
10:53And we have to be honest, street electric motorcycles are not there yet.
10:57Our fellow humans are not really satisfied with the current offer of electric brand.
11:02You constantly have to make compromise on design when you want to ride an electric bike.
11:06Compromise on design, on the branding, on the offering.
11:10And this is why we want to become the coolest e-motorcycle brand on earth.
11:16So we designed the beautiful motorcycle that you can see here, which is an award winning design.
11:21Where we made no compromises on performance or design.
11:25It has millions of configurations.
11:27You can configure it online on our digital experience that we developed.
11:32Completely made in France.
11:34From batteries to chassis to the body rock.
11:36It is a true motorcycle made in France.
11:40So we started with this prototype last year.
11:43As one unit only to showcase our vision and things really accelerated.
11:49We saw the bike pretty around the road.
11:53And Burberry reached out to us to develop a limited edition of 20 replicas of this concept bike.
11:58Which are still made in France and developed in partnership with Burberry.
12:05And people love it right now.
12:07In 2022, we have the biggest celebrity owning a DAB.
12:10From Lewis Hamilton to Rosalia to Billie Eilish and many more.
12:14Iconic brands want to collaborate with us like Burberry.
12:18And people are eager for more and more DAB.
12:21From fashion magazine to special art magazine.
12:24So we receive huge amounts of love and enthusiasm.
12:27And it's really great for our next brand, which is mass production.
12:32So here's our secret sauce to creatively kill the competition.
12:36First, we design bold products which are avant-garde.
12:40Always putting DAB motors one step ahead.
12:42As well for their clients.
12:45Like building motorcycles, we are building a viral brand image.
12:49Inspired by fashion industry.
12:50And thanks to our strong street culture and design culture and art.
12:55We are able to target the biggest creator and artists of the world.
13:01Who can support us in our mission.
13:04And finally, sorry.
13:07We developed a whole customized user experience.
13:10Which is fully digital.
13:11Where you can configure your own DAB motors online.
13:15And co-create the bike of your dream.
13:18Yes, normally, yes.
13:19As I said, we are really inspired by fashion industry.
13:22We sell bike-like fashion items.
13:25So it's a fully digital experience.
13:27Where you can configure your bike.
13:29We are providing services like regular updates.
13:33Rides.
13:35Limited service.
13:36Exclusive service for our members.
13:39And as a really cool project.
13:42It doesn't come without a good team.
13:44We are a team of passionate designers, engineers.
13:46Sales women, sales men and marketers.
13:48Who are always working to provide new products.
13:52New thrills on wheels.
13:54So if I have to summarize where we are right now.
13:57Our prototype is ready.
13:58We are already producing replicas of this beautiful bike.
14:0220 edition made worldwide.
14:04This one is a very special one.
14:06It is the only full black Burberry bike ever made.
14:10It will be the only one.
14:11And I'm really proud to bring it today at Viva Tech.
14:14And right now we are industrializing this bike.
14:17To hit the market in 12 months.
14:19And start the pre-order in 6 months.
14:22This bike will be available for 10k.
14:24And we are currently raising funds to achieve this goal.
14:27I will end my presentation with what we achieved with Burberry.
14:30We are really proud of it.
14:32It was a huge experience.
14:34Collaborating with such a brand.
14:35With Ricardo Tisci.
14:37Who is the artistic director of Burberry.
14:40Previously Givenchy.
14:40Givenchy.
14:41We merged two creative industries in one.
14:44And I will let you enjoy this short video.
15:12ставable mills.
15:13At least from the 500k.
15:28See you all.
15:29Only a 2000k.
15:29That is a waste of all.
15:29So you're doing close to the 10k.
15:30You're doing close to the 70k.
15:31In this case.
15:33That is 90k already.
15:34It's a technical choice.
15:35So we're doing close.
15:35As long as well.
15:37As long as we do this.
16:02Merci beaucoup.
16:12All right, so any questions from the audience about the bike?
16:19Almost.
16:23Yeah.
16:25Sorry?
16:28What's the name?
16:30Why the name?
16:31Yeah, it's pretty simple. It's just the first reader of my name.
16:34When I created the brand, I didn't have time to figure it out, so I just wanted to start. I
16:39took the three first letters and it was okay.
16:44That was it? Three first letters?
16:46Yeah. My name is Dabadi.
16:48Okay. Yeah, we have a question here. It's not working. Let me grab your mic.
16:55We have a shortage of bikes.
16:56If you could shed some light on features about speed and how is it good for both in-city and
17:04off-road?
17:06So share some info on speeds within city areas and rural areas, how fast it can go.
17:11I mean, what are the speed limits? And I assume that we can definitely use it in the city, but
17:16can it be used off-road?
17:18Yeah.
17:20Our main audience are urban. We designed this bike especially for the city. It has a 100-kilometer range and
17:26you can reach 110 kilometers with it.
17:29It's not made for off-road. I know it has an off-road look. It's kind of the design inspiration,
17:35but it's mostly a bike to go wild in cities, not in trail yet.
17:42Yeah, not in trail, but you can still use it in rural areas where there's good roads, right?
17:46Yeah, it's made for the road.
17:47Yeah, right. How fast can it go?
17:51110 kilometers per hour.
17:52110 kilometers per hour.
17:54And you can ride it without any motorcycle license.
17:57Without any license either?
17:58Yeah.
17:58Okay.
18:01Does the battery last 100 kilometers?
18:05100.
18:05100.
18:08To charge it, you have to wait four hours for 100% and two hours and a half for 80%.
18:12Okay, so similar charging times for an electric car.
18:15Yeah.
18:16And autonomy of about 100 kilometers.
18:18Exactly.
18:19On one charge.
18:20Yeah.
18:20Okay.
18:21Any other questions?
18:23One more question, just to wrap up.
18:28Do you want to tell us how much it would cost to get the...
18:31You have the custom model, but you have another model over there.
18:34Yeah, this one is the original prototype as we released last summer.
18:39So this one is priceless.
18:40We won't sell it.
18:41Okay, okay.
18:41And the Burberry bikes are available from 30K.
18:44They are exactly made like the original prototype, meaning completely unmade.
18:49And the mass production model will be available for 10K.
18:54Okay, 10,000.
18:55All right.
18:56Good.
18:57Thank you very much, everyone.
18:58Dab Motors and the bike.
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