00:00My name is Germani Afunyale and I am the creator of Good Vibes All Purpose Cleaner.
00:06One day back in 2006 I was cleaning my house and I turned my back for one second and my two-year-old
00:13son grabbed the cleaning spray and put it in his mouth and pulled the nozzle. It was the first time
00:19he had ever had an asthma attack and let me tell you there is nothing scarier than watching your
00:24baby struggle to take each breath. As I nursed him through that I vowed to change the way I did
00:29things in our home. So I did some research and I started making my own do-it-yourself cleaning
00:35products. Eventually I got so good at it all my friends started calling me and coming to me for
00:41advice on how to clean everything. Fast forward to 2016 a friend of mine saw me making my cleaning
00:47supplies and said I've always wanted a floor cleaner that smelled like sandalwood. A seed was planted
00:53and Good Vibes was born in 2017 the next year. Good Vibes is a powerful plant-based multi-surface
01:03cleaning product that comes in amazing fragrances like sick frankincense and myrrh,
01:07notchompa and sandalwood. We even make one that smells like sage. Our customers are mainly health
01:13conscious women between 25 and 54 who are looking for cleaning products that won't compromise their
01:19health that actually work and make them feel good about cleaning. Our All Purpose Cleaner is
01:25concentrated so a little goes a long way. It's extremely effective and has a simple list of
01:30ingredients and the scents we offer have the potential to enhance the mood and change the vibe.
01:37We sell Good Vibes on our website at GoodVibesClean.com for $10 to $18 a bottle depending on the size and
01:45since launching our first paid ad campaign last April, the reception has been phenomenal.
01:51We've earned over $180,000 in revenue. We've had over 75,000 website visitors with a 7% conversion
02:00rate and a 10% customer return rate. Our average order value is $30. We have over 80% profit margins
02:07when selling direct to consumer, 50% to 70% margins when selling wholesale, and in September we were
02:15picked up by select TJX stores. And we have a deal in the works with a container store for over 22,000
02:23units going to every store nationwide. In addition, our customers are asking for larger bottle sizes and
02:30later this year we plan to launch a line of cleaning products using essential oils so that we can offer an
02:35even cleaner cleaning product at a higher price point. So we are on a fundraising mission right now
02:43and we want to continue to meet to meet the needs of our customers and get national retail exposure.
02:51We need your vote to help us make it happen. And that two-year-old who inspired it all is now 16
02:59years old and he works for Good Vibes. Thank you for your time.
03:02Hi, how are you? Thank you for your pitch. Great job.
03:09I'm good. Thank you so much. That's great. So I'm Robbie Robinson and I'll kick off the Q&A session
03:18and then I'll kick it over to my fellow judges, Kina and Eda. So again, congrats on your success today,
03:26both not just from a revenue standpoint, but from a distribution standpoint, it sounds like it's getting
03:31to the right places in the right ways. Who do you think about from a competitive standpoint?
03:40Who does things right? How can you do what you do better than what they're doing?
03:46Who's seen what you're doing and is trying to catch up to it? Give us a sense for the landscape.
03:52Well, the competitor, the major competitors, when I think of competition, I think of Mrs.
03:58Meyers Clean Day. I think of Method cleaning products. And for those, they're the natural
04:07cleaning product market. They probably have the most market share for that market. But the one
04:12thing that they have not done is offered the fragrances that I offer. And I know for Method in
04:20particular, their ingredients are a little questionable. They've come under fire for
04:26not being so natural. So they don't offer this simplistic list of ingredients that GoodVibes offers
04:32as well. Great. Thank you. I'll turn it over to Kina. So I definitely got GoodVibes, just so you know.
04:42I'm really excited about your company. Love the ideas that you brought for. Thank you for sharing
04:49more about your competitive landscape and environment. And really what that led me to
04:56think a little bit more about is what is your marketing strategy?
05:02Well, thank you for asking that. Our marketing strategy is to explain to the consumer how
05:10the different scents that we offer can help them. Because we know there are a lot of cleaning products
05:17naturally in the market for them to choose from, we wanted to offer our unique advantage. So when we,
05:24in our marketing ads, we explain to the consumer that frankincense and myrrh, for example, can help you to
05:31clean the energy in your space. And that Nat Champa can help set a tone, a romantic mood in your space. And
05:39sandalwood is calming and inspires peace. So our entire marketing angle is to help to add value to the space of
05:48cleaning by helping our customers create peaceful spaces in their home. And our customers have responded in kind. We always hear back
05:57that they love to clean with our products. Our products inspire them to clean. They make them
06:03look for things to clean. And that they definitely feel a sense of peace when they use our products.
06:10Thank you. Thanks for answering that. Ali, we'll kick it on over to Ida.
06:15Great job. And I love that you've converted the inspiration for the business into a part of the
06:21business. I think it's really great. Congratulations on your success so far.
06:25Thank you. My question, I'm a numbers person, so I loved hearing you rattle off your numbers and
06:31say, ah, this is really great. Congrats on, you know, what you've achieved in terms of the revenues,
06:36as well as just, I think, was already mentioned distribution. My question is, what do you see as
06:44the next sort of big milestone for the business? And what do you need to get there from a capital
06:50perspective? Like, what do you need in order to get there from a capital perspective?
06:56Our next big milestone, honestly, would be to secure a warehouse so that we can produce the product at
07:04a greater level. And right now, based on our numbers, what we need, well, in order to get there,
07:11the key point indicated that would be a revenue of $50,000 a month. At that point, we will have to
07:18level up and we would need more space to produce. We would need more time to produce.
07:22And so getting there from where we are right now would require an investment for marketing and for
07:32organization, business organization, investing in talent for, you know, a CMO, a COO. Right now,
07:40do all the marketing myself. And while I'm doing a pretty good job, I'm running out of time. So I would
07:47need to bring people on to train them to kind of do, to continue to do what I've already done.
07:53Thank you. Thank you. That's great. Congrats again on your success this far. And best of luck
08:01going forward. I don't have any other questions. If the other judges do or don't, then we'll move on to
08:09the next pitch.
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