00:00I'm Arian Long and I am the Founder and Chief Estrogen Officer at FEMILY.
00:07We're building for a better cycle.
00:09If you are a woman or have a wife, sister, or daughter, listen up because this presentation could save a life.
00:15Over 90% of the feminine hygiene products in stores contain additives that are linked directly with illnesses and even cancer.
00:24Additionally, education and other disparities lead to some of the worst reproductive health outcomes in the modern world.
00:30At 26 years old, I was diagnosed with a cervical tumor, and I was shocked that my doctor linked it directly to chemicals in the pads that I was using.
00:39Naturally, I knew that I needed to make a change, and when I couldn't find an option that was clean and sustainable, I launched FEMILY to increase access everywhere.
00:48Our simple solution meets the complex needs of women because we're merging the health benefit of education and products with the convenience of delivery directly to your door.
00:57We launched to a core minority demographic, and our product line includes pads and liners that are 100% organic cotton,
01:05but also include proprietary ingredients that make them three times more absorbent with two times more adhesive so that they stay in place and outperform the competition.
01:14We launched in 2018 and are currently distributing our products in two major ways.
01:20We primarily sell to organizations who help us maintain both the social impact and financial impact, and consumers find us, love us, and purchase on our e-commerce platform.
01:30Overall, since launching, we have garnered major press such as Good Morning America, Forbes, and were even recently funded by Beyonce.
01:39All of this is important because the global hygiene market drives $300 billion in revenue,
01:45and the minority demographic that we launched to drives $3 trillion in revenue.
01:50As this segment grows, organic feminine care is expected to grow to over $78.9 billion in the next 10 years,
01:58and because of that, we'll expand our solution to meet the needs of all women.
02:03Overall, other companies in our segment were acquired for $100 million to $1 billion, and we know that we could have a noteworthy acquisition as well.
02:12I'm uniquely qualified to grow and scale family because I have a background in health plan marketing and led strategy for a $5 billion organization.
02:21My husband and our COO has a background in supply chain and logistics, and we have brought together some of the world's greatest minds as investors and advisors.
02:30We're here to ask new voices to invest $20,000 in our brand.
02:34With your help, we can close over $1.7 million in our current B2B pipeline.
02:40We want you to know that our key differentiator includes sitting at the intersection of both physical goods and digital health experiences for the complete feminine life cycle.
02:50By investing in us, you are saying that women matter. The future is not only female, it's also family, and we hope that you'll consider us.
03:06Erin, that was a great pitch. Thank you so much. Thank you for sharing your story.
03:12It's obviously a personal one, but it sounds like it's been transformative for you as well.
03:17I'll kick it off with questions, and then I'll turn it over to my fellow judges.
03:21So my obvious question is, why haven't the bigger players figured this out yet?
03:28So historically, most feminine care products are designed by men.
03:32They don't have vaginas and, quite frankly, can't really speak to the needs of this demographic.
03:38Additionally, there wasn't a lot of knowledge and awareness about ingredients and their leads.
03:44That research took quite a bit of time for people to uncover.
03:47And then there's also the fact that Black and minority demographics aren't really trusting of these major conglomerates
03:53and don't really see themselves represented at the consumer level.
03:59Thank you. I'll turn it over to Ken.
04:03Hello. The question I have for you is, where are your products sourced?
04:09You mentioned 100% cotton.
04:12Yes. So we're actually manufacturing with 100% organic cotton that is grown in Texas.
04:18We have partners all over the world, both in Italy, the United States, and in Asia,
04:23who are producing our products to our specifications with our proprietary ingredients.
04:33Thanks very much, and great job on the pitch.
04:36My question is around business model and path to profitability.
04:39So perhaps you can just speak a little bit about where you are in terms of profitability
04:44and how you see the company progressing to become profitable.
04:49Absolutely. So we've actually been profitable since our first year.
04:53We decided to make the decision to manufacture, and I found myself in a crazy predicament.
04:59I lost my daughter, Sage, and was on life support for days.
05:03Out of that came this awareness that there were lacks in education and access.
05:09So one of the things that we did was increase our model to expand and primarily serve B2B,
05:15and then also primarily provide education.
05:18So the way that that works is these organizations purchase our single-use pad.
05:23We're making a subscription revenue between $250 to thousands of dollars a month,
05:30and consumers who find us, get the product for free, love us, and turn around and purchase on our website.
05:35So on that end, we have a zero customer acquisition cost and an amazing customer lifetime value.
05:46Great. Thank you, Arian. That was fantastic.
05:49So we'll move on to the next pitch.
05:51Okay. Thank you, guys.
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