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The.Apprentice (2026) UK S20E02

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Fun
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00:00your life. Lord Sugar is on the hunt for the next big thing. This is an opportunity of a lifetime.
00:08Battling for his backing, some of Britain's brightest prospects.
00:12Come on boys, look at that. Your life depends on it. And then hit him.
00:17It's a deal worth fighting for. I can sense a bit of friction. Absolutely. Daniel, is that on you?
00:21So, no. I'm just talking then. 20 candidates. Never been kicked in the balls by a goat to be
00:28honest with you. 12 tough tasks. This is a complete and utter joke. Just jump straight in.
00:36One life-changing opportunity. You're fired. You're fired. You completely messed it up. You're fired.
00:50Previously on The Apprentice. I'm sending you to Hong Kong. You have to go and find nine items.
00:58A tough first task. Ryan, come on. Go, go, go, go, go. Saw the candidates crumble. We're yet to find an item.
01:05Are we going up or down?
01:08And a dismal performance from Nicky's team. Where is the driver? We don't know. We've lost our driver.
01:14Handed Kieran's boys a hollow victory. I don't call this a win. It's a bloody disgrace.
01:19Leaving Nicky. You only got one item. And Georgie. You leave me nowhere to go.
01:26In the firing line. You're fired. You don't know how serious this is until you're sat in front of Lord Sugar fighting for your life.
01:324.30am.
01:43Good morning.
01:44Good morning. Lord Sugar would like to meet you at the Paddington Bear Experience in central London.
01:50The cars will be outside in 20 minutes.
01:52Right. Thank you.
01:53Wakey-wakey, everyone. Go on, John. John. Wakey-wakey. We're off to the Paddington Bear Experience in 20 minutes.
02:03Oh, God. What do you think it's going to be?
02:06I think it's something to do with kids.
02:08All right, let's go.
02:09I don't know what task this is, but I'm ready for it.
02:13Let's win this. Let's beat the girls. I'm showering first.
02:18I'm a bit concerned, though, because two of the girls have just left.
02:21We can't leave again.
02:22I do not want to be back in that boardroom because I will throw someone under the bus. I'm telling you now.
02:38The ladies right now, I know they're going to try and get vengeance.
02:41Mate, I don't lose.
02:43Mate, I don't lose.
02:49On the banks of the Thames, the Paddington Bear Experience.
02:55A place for family adventures and marmalade-filled mischief.
03:07Good morning. Welcome to Storytime. Lawrence?
03:11Thank you, Baroness Brady.
03:16Karishma.
03:16Are you sitting comfortably?
03:26We should begin.
03:27Once upon a time, there was a very clever businessman who had a big pot of gold to share.
03:39To decide who got the gold, the clever businessman asked 20 candidates to complete a series of difficult tasks.
03:48Sure enough, a winner emerged, someone who's shone through and worthy of the gold.
03:56As for the rest of them, well, the clever businessman banished them from his boardroom and they were never heard from again.
04:05Anyway, that's enough of that.
04:07The kids' storybook market is worth 800 million in the UK alone, so for your next task, I want you to create a story for four to six-year-olds.
04:19You'll need to produce a book and an audio version to go with it. Tomorrow, you'll be pitching to retailers and the team that secures the most orders will be one step closer to living happily ever after.
04:33Now, ladies, you lost two of your team members in the first task, so Lord Sugar would like you to pick one of the boys to join your team.
04:48Have you made your decision?
04:49Yes.
04:50And who is it you're selecting?
04:52Levi.
04:53Levi, please join the ladies' team.
04:59All clear?
05:00All clear.
05:01Off you go.
05:05Two days.
05:07Children's story.
05:08Thank you for picking me. I know it's not always put your hands up, so noted.
05:13Turning tall tales into sky-high sails.
05:17Kids' storybook.
05:18Kids' storybook.
05:19Sounds like a really fun task.
05:21Page one.
05:21We can just literally go wild.
05:23Letting the inner child come out.
05:24Yeah.
05:26Pick a project manager.
05:28I personally would like to nominate myself to be PM.
05:31I've got a four-year-old child.
05:32Anyone else want to nominate themselves?
05:34I think because you've got a kid, it makes the most obvious choice as well.
05:37Yeah.
05:37I would like to just add something.
05:39Yep, sure.
05:40So I'll put my name forward.
05:41I feel like I let you boys down a little bit last week.
05:43I think I've got some great ideas which I'd like to share with the team, if chosen.
05:48OK, let's take it to a vote now then.
05:50For Marcus, put your hands up.
05:52Perfect.
05:52That's sorted.
05:53Brilliant.
05:53Amazing.
05:54On the other team.
05:58I'd like to put myself forward.
06:00Um, this is completely my bag.
06:02Setting out her story.
06:04I've got five children, all being in that age range.
06:07Property expert, Andrea.
06:10Um, I'm a school governor, background in preschool.
06:14I mean, I have personal experience of a written book which were a giraffe and it's been a major hit.
06:19Oh, wow.
06:20Yeah.
06:21OK, fab.
06:21Absolutely, yeah.
06:22Right, so who votes for Andrea?
06:25I think it's you then.
06:27Aw.
06:28Andrea, have a pee up.
06:29Aw, I'm so honoured.
06:32We are going to win today.
06:33I'm so excited.
06:34Honestly, if we don't get this, you know, I'll happily be fired.
06:37If we don't win this, we've got this in the bag.
06:40Me being project manager is just about leading the team
06:43and getting to where we need to be, yeah.
06:48Along the corridor.
06:49I've got a story idea, I think.
06:50Next for the boys.
06:52Uh, so mine is, uh, Gino Giraffe.
06:54Um, he's on a spaceship and his whole end goal is basically to have a poo.
06:57Flash out a plot.
07:00Do we want to go through the planets until you get to Uranus and that's where he takes the poo?
07:03Oh, lovely.
07:04No, no, that's, that's...
07:06OK, um, I would, I would suggest that seeing as if someone going to space,
07:09it should be a human.
07:10We've just got astro.
07:11Can I just have one more idea?
07:12My concept would be going off something that's already there.
07:16Goldilocks and the three bears.
07:17Every room is a different, like, this toilet's too big.
07:19This toilet's too small.
07:20This toilet is just right.
07:22Good, good, good.
07:23I'm happy with that.
07:23Love that.
07:25The team are talking about astronauts.
07:27They're talking about toilet humor.
07:29But is it an inspirational story?
07:31Is it a spin on a fairy tale?
07:33At the moment, I've got a lot of Martians, but not a lot of meaning.
07:36Perfect, guys.
07:37So, to finalise, this boy called Astro, five years old, goes into space and essentially
07:42he's trying to find the perfect toilet.
07:45Brainstorming their bestseller...
07:47I had just a quick, brief idea.
07:49The preschool children, four to six, they're going to be starting school.
07:52Project manager, Andrea.
07:56Could be a book about starting school, about him being nervous, trying to alleviate any
08:00worries and anxiety.
08:01That's just an idea.
08:03So, my idea is about a zebra that doesn't have any stripes.
08:08So, he's on a journey in the jungle and along the way, he meets different animals and they end
08:13up giving him a stripe.
08:14So, it's like coloured stripes.
08:16I do like the idea.
08:17Are we not using the school thing about...
08:18What is your decision?
08:19What do you want?
08:20I think we need a main character, which could be a zebra.
08:23Then we're worried about what we're going to have for the lunch.
08:26Can I just say, right now, I'm seeing it as if there's two ideas where does the zebra
08:30do zebra-like things in a safari or do they do things that children would do in a school?
08:34They're just bringing the school into the safari.
08:35Children would go to school.
08:36Yeah.
08:38They've got an idea about a zebra that has no stripes and he gets his stripes
08:42and then they're talking about the zebra being in a school.
08:45I think they've got a basis of an idea, but I don't think it's very well thought out at this stage.
08:49We've got them.
08:50Yeah, I think it's a great story, guys.
08:52I love it.
08:55Marshaling his main characters.
08:58Going into the story team, we have Tan, we have myself, we have Harry, we have Lawrence and we have Connor.
09:04And everyone else is on design team.
09:06Business owner, Marcus.
09:08In terms of sub-team leader, I would like to make Kieran, you be sub-team leader.
09:15Because you did put yourself forward earlier.
09:16Yeah, happy with that.
09:17And do you mind your rationale behind that?
09:20I mean, does he have a design agency?
09:22Are you putting yourself forward?
09:24Well, because I do have a design agency.
09:27I do a lot of branding with my own company.
09:28I do understand, Dan, however, due to timing, please, if we can just respect the decision for Kieran to be sub-team leader, if that's OK.
09:35So sorry about that.
09:36You got this.
09:37Right.
09:38Amazing.
09:38I do have a few concerns.
09:40I think with Kieran being sub-team leader, it might just be his way or no way, and he doesn't have a marketing or branding background.
09:47So I can't really see what skills Kieran's bringing to the team as being sub-team leader.
09:51All right, let's do it, boys.
09:52Let's do it, boys.
09:52Let's do it, guys.
09:53Come on.
09:55Who has a preference of going on the design team?
09:58OK, so the rest of us would like to go on the story team.
10:01Yeah.
10:01I would like to put myself on a sub-team leader just because I have a lot of experience in illustration and design.
10:06Yeah.
10:06OK, sub-team leader.
10:08Welcome.
10:09Right, guys, please remember we're a team and we're going to win it as a team, OK?
10:13We've got that, guys.
10:14Sorry.
10:1710 a.m.
10:1810 a.m.
10:19While half of each team head off to create their character.
10:22We haven't got an idea of what Marcus wants in terms of the creative.
10:26Yeah, I think we have to probably just make a bit of an educated decision on what we think.
10:30The rest will pin down a perfect plot.
10:34This isn't about creating a sales pipeline, it's about creating a sales poop line.
10:40One, two, three, poo.
10:41Central London.
10:47Base for both design teams.
10:50Publishing house, Bonnier Books.
10:52Morning.
10:53Good morning.
10:53Nice to meet you.
10:54Hiya.
10:54Hiya.
10:55Honing in on a hero.
10:57What ideas do we have for names, girls?
10:59I could have a zebra.
11:00I could have a zebra.
11:01Like a Z name.
11:01Roxanne earns her stripes.
11:04I was thinking something along the lines of Zabori.
11:07Oh, that's nice.
11:08Yeah.
11:08I think it's a strong name.
11:09I'm happy with Zabori.
11:10Yeah, okay, yeah.
11:11All right, we've got Zabori the zebra.
11:14Without a clear steer from mission control.
11:17So, Astro the astronaut, if you can now draw a body for us, you know, almost like a...
11:22Yeah.
11:22Okay, got it.
11:24Yeah.
11:24Subteam leader Kieran takes command.
11:28Okay, let's get some colour on.
11:29So, please, can we have...
11:30Sorry, sorry, sorry.
11:32Everyone, stop a minute.
11:34Please, can we get some colour on the body?
11:36We're going to go for a red cuff, a red neck, and a red boot.
11:44In terms of main colour, guys, let's get him his suit orange.
11:49That colour, I associate it with, like, being in prison, you know.
11:52But four and six-year-olds aren't going to know what people wear in prison.
11:55Dan has told everybody he's an expert at designing, but when he's coming up with suggestions,
12:02the sub-team leader is actually shutting him down.
12:04I think he wants to get on with completing the task rather than listen to members of his team
12:08who might be able to help him.
12:10Let's go outrageous on the colour for the flag.
12:12So, what about green?
12:13I'm not sure if green might be too contrasting.
12:15Right, so, can we make the flag green?
12:22Tile Yard, King's Cross.
12:24So, Astro has been travelling for a very long time.
12:27He really needs a poo-hoo.
12:28While Astro gets off to a rocketing start...
12:31Poo and big letters down here.
12:33Yeah, yeah, yeah, perfect. Exclamation mark.
12:35Yeah, yeah. Exclamation mark.
12:36For school governor Andrea...
12:38Right, team, you know what we're doing. You've got the brief. We're 20 pages.
12:42..a lesson in nailing the narrative.
12:44So, let's get on with the first page.
12:47Should we start straight away?
12:48Are we doing...?
12:49We need to get into the story, don't we?
12:51I think we could start off with the child leaving home.
12:53Yeah. And then the last sentence, maybe, of each page.
12:56We do, like, where, keep going, or it will be just fine.
12:59Could maybe the zebra have another friend or a sibling that's in a slightly older year?
13:03I just think that's going to say exactly that.
13:04OK. Let's come back to what we're doing again.
13:08Why don't we bring... Can I just stop it there, please?
13:11Oh, we're not going to get this done.
13:12We're not talking over each other.
13:14I'm the project manager.
13:15Everybody's contents will come into this,
13:17but we can't keep interrupting, because we've got to get it down on paper.
13:21OK? Yep.
13:23There's too many people trying to be in the limelight.
13:26That is the problem.
13:27And he's trying to pull people back,
13:29because we can't finish a page, never mind a book.
13:33Let's get the story down, please.
13:34But we can't... We can't have a talk.
13:36I don't care.
13:391.30pm.
13:41Maybe the glasses with the big eyes so that you can amplify his eyes
13:44and make him look extra cute.
13:45Yeah, great. Fab.
13:46So let's get our straps on.
13:49Yeah.
13:49While the girls zero in on their zebra...
13:52Oh, that's very cute.
13:53Introducing Zabori guys.
13:54What do you think?
13:55Love him?
13:55Love him.
13:56Yeah.
13:56Fantastic.
13:58For Marcus's story squad...
14:00I think we should have the same line for all of them when he knocks on the door.
14:03Like, hi, Rue.
14:04Yeah.
14:04Can I do the poo in your loo?
14:06All hopes pinned on poo.
14:10Finally, he found the perfect loo to do the most amazing poo.
14:13The kid's going to start laughing at this.
14:15Yeah, my main fear right now is the lack of conclusion.
14:17Yeah.
14:17So what's the conclusion of this story?
14:18Take it out moral.
14:19I think the end goal is that he's done the poo and then he's fine and he's happy.
14:24Okay, that's fine.
14:24That's good enough.
14:25Yeah.
14:27I do have a fear that we have oversimplified things.
14:30We have dumbed everything down a bit more than I did want to,
14:34but that's the role of a project manager.
14:35You have to make certain decisions and it's a decision that I have to stick by.
14:39Okay, perfect.
14:40Let's just make it quick.
14:40Marcus, do you have a four-year-old?
14:42Like, is this on brand or what he is?
14:44Yeah.
14:44Would he find it funny?
14:45Yeah, so he would actually find it funny.
14:50Clock ticking.
14:51Shall we get the script down and then we can drop the pictures in afterwards?
14:54For Andrea's authors...
14:58Stop, stop, stop, stop, stop.
14:59I'm conscious of time.
15:00Zavari was struggling with his shoelaces.
15:02He forgot how to tie them.
15:03Yeah.
15:04A case of writer's block.
15:07I think we're done with that.
15:08No, we can't because we need to add the slogan, but it would be just fine.
15:12I know we're doing repetition, but do we necessarily need the repetition every single page?
15:16We're not going to get this.
15:18That's finished.
15:18That's what you wanted to do.
15:19Can we just stop, please?
15:21We're never going to get this story down.
15:23You don't even know what you're trying to do either.
15:25You literally have Timmons.
15:26I know.
15:26How many pages have you got?
15:28We've nearly got 12.
15:29What's that?
15:2912.
15:30Nearly got 12 pages.
15:31How many do you need?
15:3220.
15:33We just...
15:34We can move.
15:35We can move.
15:35Yeah, we'll just...
15:36We're probably putting too much words on one page, that's how I said.
15:40Can we just finish the book?
15:41Because we need to end the book.
15:43I know we've got to get pictures on, but we're going to have a book, a story with no ending on.
15:50Towards the end, it was so sort of brutal, straight to the point.
15:52There was shouting.
15:53There was no sort of professionalism in the way she was delivering.
15:57And yeah, I didn't like that.
15:59We just had to get it down on paper, really, or we wouldn't have had a sorry book.
16:02A lot of things changed from what we originally discussed.
16:05From this morning to now.
16:10Mid-afternoon, in charge of designing the perfect picture book.
16:14Let's go.
16:15All right, moment of truth, guys.
16:16For Kieran's half of the boys.
16:18Okay, so they put illustrations on to help us.
16:20That's good.
16:20Which ain't bad.
16:21A first look at their sketched out story.
16:24So you know what, it's not too busy as well, which is quite good.
16:27I'm very impressed.
16:28Yeah.
16:30For the other team.
16:31Zabori, it's time for school, said Zabori's mum.
16:36Creative differences.
16:39Zabori was struggling with his she-laces.
16:42He forgot how to tie them, but it would be just fun.
16:45Oh, God.
16:46Oh, boy.
16:48Wait, hang on.
16:48Why is there no reference to gaining his stripes?
16:51Guys, I'm not...
16:51I'm not being funny.
16:52Where is the funniness in there?
16:54But this is quite lacklustre.
16:56It's so disappointing.
16:57I'm confused.
16:58Like, the whole storyline doesn't follow.
16:59There's zero creativity.
17:01That picture that we've done there has more creativity than this entire story.
17:05Didn't Angel say she's literally written a book before?
17:08The book that she wrote must have been a colouring book,
17:10because this is a travesty.
17:13I don't know what the PM team have been doing for the past couple hours.
17:16It seems they've been twiddling their thumbs and deciding in the last five minutes,
17:20let's write a storybook, because it's pitiful.
17:22What we got back, I can't believe they've actually handed this over to us.
17:25What we're going to have to do is crack on with what we've got,
17:27and let's hope for the best.
17:31Bringing to life Astro's hunt for Alou.
17:34So, Dan, can I leave you in charge of aliens?
17:37Yeah.
17:38Sub-team leader Kieran is back at the controls.
17:42Okay, so look, I've got an alien here, so that's my alien design.
17:46Do you want to... Should we add a bit more detail into it?
17:48Not just a two-second sketch?
17:50You know, think about it, Dan.
17:51Think of colours, think of size, think of shapes.
17:53Okay? So, in the meantime, Dave...
17:55I'm not quite sure just yet whether I think we haven't got time.
17:58Please, may I have Astro and the three aliens coming down the page.
18:02Okay, Dan, describe your three aliens.
18:05Like I said, let's keep it simple.
18:06Just do one alien, we'll change the colour.
18:07Look, that's the image there.
18:09Do you want to describe it to the gentleman?
18:13Do you want me to describe it, or you can look with your eyes?
18:15Yeah, I can do it.
18:19Some of my points aren't being heard,
18:20because I think he's in a frantic rush to get everything completed.
18:22But yeah, I think Kieran just needs to listen to us a little bit more
18:25and stop being very abrupt and abrasive in some of his words
18:27and the way that he's speaking to us.
18:29Okay, next page, please.
18:31Hang on, should we not put numbers on the pages, guys?
18:34At the end? Because that's a very simple thing to do.
18:37I know, but you keep saying at the end, Kieran.
18:39I don't... I can't see an ending.
18:40I need 24 pages complete.
18:42Once I've got images and text, we can then add...
18:45Because, again, it's very minimal.
18:50North London. Recording studio, 2020.
18:55Zabori, it's time for school.
18:59While Andrea's team lay down the story of Zabori.
19:03Would you like my green apple?
19:07Next chapter for Marcus's boys.
19:09Please, Roo, can I do a poo in your loo?
19:12Narrating Astro's epic quest.
19:15Do you want to do for Doodoo Land?
19:19Something like that.
19:20These guys like it? Are we in?
19:21I'm happy with that.
19:22Let's do it.
19:23Okay, fine.
19:23That's a bit too much, though.
19:24I'm picturing myself with my four-year-old son,
19:27listening to his audiobook.
19:28I'm happy with that.
19:29So, yeah, let's do it, boys.
19:30Yeah.
19:30Let's go.
19:31Can I kiss them?
19:32Okay.
19:36That's fine.
19:42We have to remember to do the continuation of the stripes as they add.
19:50So, page 11, yellow stripe added.
19:54What's on page 12?
19:55It will be just fine.
19:56This is, like, actually making the most out of, like, very little.
20:01Okay, cool.
20:02Next page.
20:03Can you put Zabori talking to the lion on that page?
20:06And just let's make them both a little bit smaller.
20:09Okay.
20:09Yeah.
20:10Okay, cool.
20:10Next page, please.
20:11On this page, can we move this text down into the empty gap?
20:14Yeah.
20:15Nice, nice.
20:15That's perfect.
20:16Yeah, that looks great.
20:16Yeah.
20:17Yeah, that's nice.
20:17Fantastic.
20:19It will be just...
20:20Fine.
20:24Their whole concept initially was a zebra who gains colourful stripes.
20:28That whole message has been lost.
20:30It's not in the narrative.
20:32It's just a visual in the storybook.
20:34I think we did the best we could.
20:36Yeah, and to be honest, it does look good.
20:37I've seen children's books.
20:39They...
20:40We did well.
20:43For the boys.
20:44Okay, guys, come on.
20:45We're almost there.
20:46Let's get this done, please.
20:47Yeah.
20:47Print deadline looming.
20:49This, guys, is going to be 21.
20:51This is going to be page 21.
20:53A plot twist.
20:56I would also just like to make a point.
20:58I was actually counting the pages and we've missed, like,
21:01two or three of the pages out of the book.
21:04You didn't want to mention that earlier?
21:05No, because...
21:07Sorry, can we just zoom out?
21:09This is exactly why earlier on I said we should be numbering the pages
21:12so we're keeping on track.
21:14Okay, that one, I think, is the one that we missed out.
21:16Right.
21:17We can't do anything about it now.
21:18Okay, guys, I've got to send this off to the printers now.
21:22Okay.
21:25This team have wasted so much time.
21:26They've ended up with an incomplete book and there's two pages missing
21:30any illustrations at all.
21:31Having a book with no pictures for a four to six-year-old,
21:36I think is unforgivable.
21:38Yes, we've missed illustration on two pages, but we've got a book.
21:41Yeah.
21:42I think those two pages, what we can say is that kids can draw.
21:44Yeah.
21:45They can put their imagination in.
21:46We've done it.
21:48We've made a masterpiece.
21:49An absolute masterpiece.
21:50I am very proud of every single one of you.
21:51Yeah, and let's just hope the design team will pull through.
21:54Books designed.
21:56It's the story of the Warriors done.
21:57Let's see what others think of it later.
21:59Let's go.
22:00Let's make a move.
22:01For both teams, bedtime.
22:05So I'm really excited to see the product that you've come up with.
22:20I'm not hoping it's going to be fantastic.
22:22Can't wear it.
22:23While Andrea's team meet their main character.
22:26Okay, so I want to introduce you guys to Zabori.
22:29Zabori.
22:31Oh, I love it.
22:36It's really key.
22:37For Marcus's boys.
22:39The suspense is killing me.
22:40Oh, man, I'm so excited.
22:41Astro has landed.
22:45Wow.
22:46Okay, he's got a flag.
22:48What do you think, boys?
22:49Wow.
22:49Yeah, I think this is fantastic.
22:51This is exactly how I envisioned it.
22:52Well, I'm pleased you like it because we didn't have much to go on,
22:54but we just took an educated decision on what we thought.
22:56What do you mean you didn't have much to go on?
22:58Obviously, we had Astro.
22:59Yeah.
23:00That's all we had.
23:01Sorry about that, but yeah, I think this is in line with our,
23:04you know, vision of what we wanted to do.
23:06I'm very happy.
23:10Next for the girls.
23:11Bang, bang, bang.
23:14Zabori fell over his laces.
23:16His face went bright red.
23:18The big reveal of Zabori's story.
23:21It was all just fine.
23:23First impressions.
23:27I think it fits the bill.
23:28Can I just add, sorry, sorry to put a dampener on it.
23:31I just feel like it might be difficult to explain how the zebra got the stripes,
23:35because that should have been in the storyboard.
23:38My priority was to have a completed book.
23:41There were no point in having...
23:43And do you know what?
23:43We literally had ten minutes to do the rest of it.
23:46Kasia, this is what it was yesterday morning.
23:49You're interrupting constantly.
23:50Because I was doing the...
23:52You're doing it again.
23:53People keep talking over each other.
23:55And if I'm going to be honest with you, if you worked for me,
23:59you won't be working for me anymore.
24:04Across the hall...
24:06He really needs to poo.
24:11The boy's toilet-themed tale.
24:15I'm just imagining, like, me and my four-year-old son sitting there reading this.
24:18Amazing.
24:21Why is there no illustrations on this page?
24:23What happened?
24:24It just got missed.
24:25And that's what I picked up, because I was counting the pages.
24:28And you told us right at the end, and you said that you figured it out earlier and didn't say no.
24:31No, I was counting the pages, but you were so sure of yourself, Kieran,
24:36that you knew exactly what you were doing.
24:37There was whole illustrations and graphics that were missed.
24:40So, Dan, was that on you?
24:41So...
24:41No.
24:42So, who was responsible for it?
24:44For, I guess it was you, Kieran, were ultimately responsible.
24:47I think, yeah, that's not good at all.
24:51Those two pages have really irked me.
24:53There should have been some sort of point in which they said,
24:55actually, let's review what we're doing.
24:56I could blame individuals, but at the end of the day, it's a group effort.
24:59So, I just think, yeah, it's ridiculous.
25:01I can sense a bit of friction in the sub team.
25:04Absolutely.
25:05Because of that, I want to actually make some changes.
25:07Dan, you're going to swap with Tan to join us to do the presentation and the pitching,
25:12just because I want to supervise you myself.
25:14So, the people going to consumer research are Karishma, Carrington, Katsan and Levi.
25:24I know that we started on a negative.
25:27Positive mindsets, let's go, because we need to do excellent today, okay?
25:31Yeah, let's go.
25:32Yeah, let's do this.
25:339 a.m. Today, half of each team will prepare their pitches.
25:39So, I would really like to introduce,
25:41I'm going to absolutely kick energy and emotion into this and really bring it to life.
25:44Amazing, Connor.
25:46While the rest gather feedback on their fairy tales.
25:51It was a bit frosty in there. There was tension between the PM team.
25:54Let's just hope that they can deliver in this pitch.
25:58Central London.
26:00Are we excited?
26:01Yeah!
26:03Love it, love it.
26:04Hoping for an out-of-this-world response.
26:06Everyone's got a book. Everyone's got one.
26:10The boys.
26:12He is not scared of any planet in the universe.
26:16Except for one.
26:19Doo-doo-land!
26:26Okay, I saw a few smiles here and there,
26:29but what did people think of the adventure that Astro went on?
26:33Sure, it isn't that funny.
26:34Oh, okay.
26:35Okay.
26:35Did you not find it very funny?
26:39No.
26:40Do you want to hear it one more time?
26:41No.
26:42No.
26:43Okay, that's okay.
26:46This is meant to be a fun adventure book and no kids laughed.
26:51So we're going to struggle selling this as a fun adventurous book if the consumers of the book aren't enjoying it.
26:56We should have been funnier, really, shouldn't we, for a funny book?
26:59And there's no pictures on there.
27:01Yes.
27:02Down the hall.
27:05Shall we do the big reveal?
27:07Ta-da!
27:08Wow!
27:09Wow!
27:10Isn't he so cute?
27:12Yeah, he looks cool.
27:13Zabori's team come face to face with five-year-olds.
27:19Bang! Bang! Bang!
27:20Zabori fell over his laces. His face went bright red.
27:25But it will be just fine.
27:30Hands up if we love the book.
27:32Is it interesting?
27:33Yeah.
27:33Super fun book.
27:34Super fun?
27:34Yes.
27:35Did you understand the bit about the stripes?
27:38So we had Zabori with no stripes and then Zabori with stripes at the end.
27:44No.
27:45Okay.
27:494pm.
27:53Ahead of the pitches.
27:55They didn't understand, like, why has the Zebra acquired more stripes?
27:58They had just no idea.
28:00For both teams, we had no real laughs in the room.
28:04And there was not really a lot of engagement on the faces.
28:07A chance to check it.
28:10You know the two blank pages?
28:11I don't want to know about that one.
28:12No, no, no, I do.
28:13I want to know the problem.
28:14I don't even want to think about the negatives.
28:16The whole point of consumer feedback is to get the negatives
28:18so we can work on the negatives and use it as positive.
28:20So, lads, come on.
28:21We don't have enough time.
28:22I am going to make a conscious decision to say,
28:23let's just forget about the negatives.
28:25We are trying to sell this book.
28:26I think you should put it to a vote, man.
28:27I don't even want to take this one to a vote.
28:315pm.
28:34Arriving some of Britain's biggest booksellers.
28:37All with the potential to buy stories in bulk.
28:42Ready to launch...
28:43This is a heart movie or something.
28:45...Marcus's Boys.
28:47Welcome, everyone.
28:50We are here to present to you Astro and the three aliens.
28:54Ladies and gentlemen, please keep arms and legs inside of the spacecraft
29:00as we get ready to blast off out of this world.
29:04Ladies and gentlemen, I'm going to ask you to count down with me.
29:07Five, four, three, two, one.
29:12We have takeoff.
29:15Good.
29:17He's absolutely awesome.
29:18So energetic.
29:19Yeah.
29:20Astro needs a poo.
29:23He is not scared of any planet except for one.
29:28Doo-doo land.
29:30Dun-dun.
29:30Oh, them two are a bit frowning.
29:36Please, Roo, can I do a poo in your loo?
29:40But, oh, no.
29:42This loo is too big.
29:48Across town, trotting in with her tribe, mum of five, Andrea.
29:55Welcome.
30:00Erm, educational books are quite a big thing.
30:04Erm...
30:07Children from birth, it's really good to read to children, read books.
30:12It's very educational.
30:14Erm...
30:15And I think it's a story about a boy who's a zebra
30:21on his first day at school and he's got worries.
30:23And we're sort of saying, that is fine.
30:29It was Zabori's first day at school.
30:32He was feeling worried.
30:33Bang, bang, bang.
30:36Zabori fell over his laces.
30:38His face went bright red.
30:40But it will be just fine.
30:44Zabori looked out of the window as the bell rang.
30:47Ring, ring.
30:49Guess who he saw?
30:51His mum.
30:52It was all just fine.
30:58Pitch is over.
30:59Hello.
31:00Nice to meet you.
31:01Teams have one hour to secure sales.
31:04What do you think about Astro?
31:05Other than the word poo, where's the funny in that book?
31:08Because we can't find it.
31:10Aiming to seal a deal.
31:12Took a look at foils.
31:13They do not look happy.
31:14Connor, I need you to go in and sweeten them up.
31:16With one of Britain's biggest bookshops.
31:18Astro and the Three Aliens, when we came up with the concept,
31:21it was really meant to be engaging.
31:23Connor.
31:23I couldn't find something in it where I was like, this is the main purpose and this is what makes this book individual.
31:31With the audio book, with the caricature, it's really about bringing the words on the page to life.
31:36I mean, before we go into that, I was going to say, maybe, could we perhaps consider maybe a smaller amount of units just to see how things go?
31:45My question is, what would make them think this is the funniest thing on the shelves that they can buy?
31:49I think that's where Astro really comes into it.
31:51I mean, I mean, just to obviously go back to my point, even if we can trial just a few units,
31:58and we'll see how things go.
31:59I think we would go over ten.
32:00We have ten units.
32:03I'm quite frustrated.
32:04Marcus trusted me with this negotiation, but trusted himself more to close it.
32:08But asking them initially for a low number, I'm lost for words.
32:13I was building the rapport, which takes time.
32:14We don't have time to build that rapport.
32:17We need to get straight to the point.
32:18I do think there is something in letting the person who's pitching pitch.
32:23On the other team...
32:24We really like it.
32:25I think the character of Zabori is just great.
32:29While Pasha pins down a deal...
32:31The most we would take initially of something like this would be about 500.
32:33Thank you so much.
32:34Thank you very much.
32:36..trying to steer a major sale...
32:39We put a lot of passion into this, because we all can resonate one way or another,
32:42especially if we've got children.
32:43..lorry driver Levi.
32:47Talking about the units of the item.
32:49So our initial order would be to order 50 copies.
32:52Could we push the 200 units on the first one and then go from there?
32:58That would...
32:59Can we go ahead with that one?
33:01No.
33:01No?
33:02Um, what...
33:04What...
33:05With you, you'll be supporting us a lot.
33:07If we could just push to 100, we would really appreciate the support to our book,
33:13if possible, please.
33:14We'll go to 75.
33:16OK, so we'll shake on that then.
33:18Thank you for your time.
33:18Thank you very much.
33:24I would love to know your thoughts and feedback, Victoria and Melissa.
33:27Can you explain this?
33:28While Connor tries to fill in the blanks...
33:31Yes, so children would be able to draw and bring to life Astro on his adventures.
33:36It honestly just looks like you've forgotten to build a page.
33:39In talks with high street giant Waterstones...
33:42It's a little confused.
33:44When we read it, we didn't know if it was supposed to be funny.
33:49Do you think it's something we may be able to try in one or two stores?
33:54How many?
33:54Like, we could do like 50 to 60,000.
33:5650 to 60,000?
33:57No, no.
33:58Could we potentially try a smaller volume?
34:00Try 10 copies.
34:02Could we perhaps try 1,000 copies?
34:03No, we're not going to take 1,000 copies.
34:04How many would you feel comfortable taking?
34:06I just said we could take 10.
34:09Just, I need to know, where did that figure just come out from?
34:12I had to, because we needed to finish and move on to a new retailer.
34:15I wasted time, we need to speak to other retailers.
34:17By the time you said 60,000, you scared her off.
34:23On the other team...
34:24You are actually the first online retailers that we are so
34:28interested in getting Zabori's story into.
34:30While Karishma faces client feedback...
34:33I really liked the stripes.
34:35I mean, it was such a good idea, but it kind of didn't go anywhere.
34:39Talking up a deal with children's retailer Natural Baby Shower...
34:43What did you honestly think about our story?
34:45Vanessa.
34:47Well, we love Zabori.
34:48We thought it was very creative, very imaginative.
34:51And we can see that it will work for the back-to-school story for us.
34:54That's a big market for us.
34:55Oh, wicked.
34:56So it leans into that well.
34:57What's your usual selling units?
34:59Like, what do you normally do?
35:00Um, for something like this, we'd probably be looking at about 1,200 units,
35:05um, initially.
35:0630 minutes to go.
35:10What did you think of the book, Honest Opinions?
35:12While Rothner hears some hard truths...
35:15And I'm quite concerned by the bang, bang, bang.
35:18It almost feels like he's been shot.
35:22For the boys...
35:23You saw the pitch?
35:23Yeah.
35:24Loved it?
35:25Loved the pitch.
35:26Fantastic.
35:26Aiming to complete...
35:28I thought the pitch was maybe better than the book itself.
35:31OK, but we all come as one, so that's fine.
35:33Essex estate agent, Kieran.
35:36Well, I think the thing is, the book feels a bit unfinished.
35:39OK, in terms of...
35:41I mean, there's a blank page in it.
35:42Yes, so that's for the children to open their mind
35:45and illustrate their own map of that galaxy.
35:48I don't think that's immediately obvious.
35:49Yeah. Ah.
35:50The subject matter's great.
35:51Brilliant.
35:52What four to six-year-old doesn't love poo and space.
35:55In terms of the colouring, I really feel like it pops.
35:58It is good, yeah. Yeah.
35:59So how many would you like?
36:01I think we would put a maximum order in for 50.
36:04100?
36:0650.
36:07Could we shake on 70?
36:08I think 60 and we'll show you.
36:1065, meet in the middle.
36:1260.
36:1263, done.
36:13OK, 63.
36:17You've actually done really, really well there.
36:19I love the energy.
36:20I mean, I just like to say, guys, I do sales for a living
36:23and there, I hope you've just seen, that is what I do.
36:26It's almost like Marcus forgot that in this whole entire process.
36:29I don't design books.
36:30Right, guys, we need another deal.
36:32Let's go.
36:32Let's go.
36:34Five minutes to go.
36:36The message wasn't entirely clear.
36:38You can see him sort of gaining his stripes, but it's not in the narrative.
36:42Right, OK.
36:43For both teams, toilet humour is a huge thing.
36:46Who, as a word, is funny, but that can't be your entire thing?
36:51A final push for deals.
36:53Hello, can you shake on it?
36:55Shake on one.
36:55Amazing.
36:56Fantastic.
36:56Thank you so much.
36:57Can we get to six?
36:58Thank you so much.
36:59Thank you so much.
37:00Thank you so much.
37:02We were wondering if we could get to 330.
37:05Fine.
37:06Yes, thank you, sir.
37:116 p.m.
37:12We honestly tried our best.
37:13That's all we could say.
37:14And I'm sure everyone here has done the same.
37:16Yeah, yeah.
37:17Tonight, sales will be counted.
37:20Obviously, it's been tough.
37:21It's not been easy, but we've done it.
37:23And our star man over here.
37:25And some big numbers as well.
37:26Let's go.
37:27It's amazing.
37:28It's amazing.
37:29Tomorrow, in the boardroom, the final chapter.
37:42Game day, how are you feeling?
37:43Yeah, not great after yesterday's performance,
37:45I'm going to be honest with you.
37:47There were a few people in our team,
37:49pretending they were the project manager, making decisions.
37:52And who do you think that was?
37:53You.
37:55If we do lose the task, I will tactically bring in the right people in order to save myself.
38:06I didn't sleep very well last night.
38:08I'm just crossing my fingers and praying that the other boys have smashed it out of the park.
38:13Me being PM, it is putting pressure on me, going into the boardroom.
38:17But I'm definitely not going down without a fight.
38:19Me being PM, it is putting pressure on me, going into the park, going into the park, going into the park, going into the park, going into the park.
38:28Me being PM, it is putting pressure on me, going into the park, going into the park.
38:41Right.
38:43Unfortunately, Levi is sick today, so he can't be in the boardroom.
38:49So this task was all about making a kid's storybook, an audio book.
38:56So we'll start with the boys.
38:58Now, Marcus, you put yourself forward as the project manager, is that right?
39:05Yeah.
39:06I've got a son, he's four years old now.
39:08I thought as though, also, you were really disappointed, rightfully so, in the last task.
39:12And I thought as though, I'll put myself forward to actually showcase what a proper project manager should be.
39:17Yeah.
39:18So tell me, what's the story?
39:20So we left our brainstorm having a character in space, who's on a spaceship, who needs to do a poo,
39:25and a twist on a modern fairy tale, which we agreed was Goldilocks and the three bears.
39:30Goldie-plops.
39:33Goldie-ploops.
39:34You didn't think of that one, did you?
39:35Goldilocks.
39:37Now, did you design this?
39:39We, the design team designed the character, yeah.
39:41This is Astro.
39:43So after the initial meeting in the morning, we had no, no brief in terms of what the team wanted it to look like.
39:49All we had was Astro the astronaut.
39:51I think it was a brilliant job.
39:53Yeah, we like, we really like the figure.
39:54Yeah.
39:54Right.
39:55All right, stick it on there.
40:01Astro needs a poo.
40:02And then we got a couple of blank pages.
40:06And all he sees is doo-doo land.
40:10Dun-dun.
40:11Right.
40:12Close encounters of the turd kind.
40:16Yeah.
40:17Yeah.
40:17Yeah.
40:18Now, what did the children have to say?
40:20None of them, when listening to it, actually laughed out loud.
40:23I think what they found that was initially was a storyline.
40:25They didn't find it, you know, that funny.
40:28And then we got a couple of blank pages.
40:32What went wrong there?
40:33The problem was bad management.
40:35What you should have done was go back through it.
40:36Lord Sugar, we knew we couldn't polish a turd, but at the same time, we knew this was the actual book
40:42that we had in front of us.
40:43We had to make the best out of a bad situation and pitch it to the best of our ability.
40:46The retailer said it was quite a strong pitch, but they say the product let it down.
40:52Wasn't funny or original.
40:55Right.
40:56OK, then.
40:57All right.
40:58Well, I've got the picture of what went on there.
41:00Let's talk to the ladies now.
41:02Now, Andrea, you put yourself forward as the project manager.
41:05I think you've got five kids, right?
41:07That's right.
41:08And also something to do with a school somewhere.
41:11Or a school governor.
41:12School governor.
41:13And did I hear you say you'd written the book?
41:15The school had written a book.
41:16Yeah, for children.
41:18Yeah.
41:18I thought she wrote the book too.
41:19You said you wrote the book.
41:20You said you wrote the book.
41:21And then it's in the school, we wrote a book.
41:24OK.
41:25So you come up with this zebra.
41:29So we came up with Zabori being a funny looking zebra.
41:33A zebra in witness protection, I think.
41:38We just wanted the kids to relate to him and we wanted to make him funny looking and exciting.
41:43Yeah.
41:44OK.
41:44And the story team, I hear there was a little bit of argy-bargy going on.
41:52What was all that about?
41:53It was just chaotic.
41:54It was difficult to manage and we just weren't getting anywhere.
41:58But it was just shouting over each other constantly.
42:01Sounds like this caused more strops than stripes, quite frankly.
42:07I think the biggest issue was you lost sight of your story.
42:09Yeah.
42:10How he gets his story.
42:11We're dead.
42:11I mean, it just wasn't in the book at all.
42:12We're dead.
42:13Yeah.
42:14The imagery carried the book, essentially.
42:15Yeah, absolutely.
42:17Shall I have a listen to this thing here?
42:20Yes.
42:21Let's have a listen.
42:25It was Zabori's first day at school.
42:27He was feeling worried.
42:29But it will be just fine.
42:33Bang, bang, bang.
42:35Zabori fell over his laces.
42:37His face went bright red.
42:40But it will be just fine.
42:44That's it.
42:45And magically, it looks like he's had a fight with marker pens.
42:50Who did the pitch to the customers?
42:53So, I started with the introduction.
42:55We'd not...
42:55You fluffed your lines.
42:56Yeah.
42:57Didn't you fluff your lines a bit?
42:59Possibly, yeah.
42:59I mean, the retailers, I think they found that the design and character is good,
43:05but the story really let it down.
43:07Yeah.
43:08Right, well, I think it's time to see how we all got on.
43:11Tim, can you tell me how your team did with the retailers?
43:16Well, after their positive pitch to the retailers,
43:19the total orders they walked away from with five retailers committing to sales was 419 units.
43:28Right.
43:29Karen, exactly the same thing.
43:31Well, it's a shame you didn't get the story right,
43:33because actually, I think you would have got huge orders.
43:36But you did well.
43:37Eight of the retailers, all of them ordered from you, and a lot more orders than the boys.
43:432,855.
43:45Well done.
43:48Very good.
43:49Off you go back to the house, and I'll see you on the next task.
43:55Well done, girls.
43:58Well, I think it's fair to say at the end of this,
44:12you won't all be living happily ever after.
44:17I suggest you go off now and chat amongst yourselves.
44:22I'll call you back in later, and we'll get to the bottom of where all this thing went wrong.
44:27Yeah?
44:28Off you go.
44:37Guys, we won.
44:38Congratulations, guys.
44:39A bit disappointing on the story side of things, but a lot of it was down to, like,
44:45the design team end of the day.
44:46So I feel like credit should be given to where it's due.
44:50I disagree.
44:51Credit is given to a team.
44:52All along, I said it's teamwork.
44:54It's not individuals.
44:55There's no point in arguing when you're not even listening to me, so.
45:06Right, boys, I'm very disappointed.
45:08I feel as though the problem here lies with the design.
45:11That's me being brutally honest.
45:12But in the brief, we didn't get, you didn't tell us, for example, colours.
45:15You didn't tell us.
45:15But this is the role of the design team, isn't it?
45:17Yeah.
45:17Okay.
45:18But, like, when do I design?
45:19Yeah.
45:19I sell, and I prove myself, and I sold.
45:22How many did you sell to?
45:23Sales aren't my strong point.
45:24Designing books ain't my strong point.
45:26No, no, but I don't.
45:26Do I design books?
45:28No.
45:29Ultimately, the failure of this task is down to Kieran.
45:32Providing us an unfinished product, the retailers were not happy about that.
45:35And as sub-team leader, it's down to you.
45:37When it came to the design, you guys did not execute it how you should have done.
45:41Everything we did, no problems with it.
45:43But the story didn't flow.
45:44There was no laughter when they were reading it.
45:46No one was laughing.
45:47When you read the story, didn't you all laugh?
45:49Not really.
45:50I feel that Marcus is completely putting the blame onto the design team, which is not the case.
45:56Obviously, there are aspects that we are at fault.
45:58However, the main problem lies with the story.
46:00At the end of the day, I don't think the story was a problem.
46:03I do think it's to do with the design.
46:04The retailers said it was the story as well.
46:07So why aren't you listening to them like you didn't want to listen to the negative paper?
46:11Marcus will not listen to the experts.
46:13They did not like the story.
46:15Yes, the book was unfinished, but it's still sold.
46:17I can sell the unsellable.
46:19Yeah, so I've heard a lot.
46:20I now have a very important decision to make.
46:22Let the war begin.
46:33Yes, could you call the candidates in place?
46:46Marcus, you said you became the PM.
46:50So you could show me what a proper PM looks like when I'm looking at you.
46:56I mean, I feel as though I run my team effectively.
47:00I did give someone a second chance, being Kieran, to be able to redeem himself for the first task.
47:05Can I just add there, sorry.
47:07I didn't actually put myself forward as a sub-team leader.
47:10I'm in sales, I'm not a designer.
47:11You didn't turn down the role, did you?
47:12Yeah, exactly.
47:13No, I didn't turn down the role.
47:15To tell me you don't write books.
47:17As an estate agent, you write enough bullshit about the properties that you sell.
47:23That's for sure.
47:24We also had another candidate, Dan, that wanted it.
47:27But I feel as though Dan is not confident enough to lead a team just yet.
47:30That's me being very honest.
47:31I mean, Marcus, you didn't really make any decisions at all in this process.
47:35I did. I moved you from the design team to my team because you and Kieran were bickering.
47:39That's one decision I made.
47:41Do you want to care to bring up another so I can shut you down again?
47:43Marcus, you weren't involved in any negotiations, were you?
47:47I actually was.
47:48So there was a point in which Connor was putting himself forward to speak to Foyles,
47:53but I thought he was taking too long to get there.
47:55So I then jumped in and I said, look,
47:56what's the minimum amount of sales that you can give to us?
47:59If I may interject there, they had a lot of obstacles with the story and the book, the design.
48:04I was just about to introduce our consumer research before Marcus interjected and asked
48:09if we could make an extremely small trial offer.
48:13Are you all missing the point here, right, that the book itself was rubbish?
48:21Missing illustrations. Whose fault was that?
48:24Yes, it was sugar. That one 100% down to the design team.
48:27Yes, I take on my shoulders. The book isn't complete.
48:31However, I can't take 100% of that because it's the story and the illustration that creates a book.
48:36Yeah, I would just say, I mean, Kieran, if you were just able to listen a little bit more
48:40and take your time and stop creating a chaotic environment,
48:43I do believe we could have probably got the book completed.
48:46I have to take responsibility for the missing illustration.
48:49Hmm.
48:50Priyash, you weren't involved in any negotiations.
48:53Oh, he was, Lord Sugar.
48:55He, we were talking to Waterstones. They didn't have any interest in the book.
48:58Tan then got them to 10.
49:00And then before anyone could say anything.
49:02No, that's a lie. That is a lie.
49:03What happened was, they said, we would offer 10.
49:06And then I suggested, let's do 50,000 or 60,000.
49:09And then they said, what, how many?
49:11Yes, so that's where it started, Lord Sugar.
49:12We then, they then said, we'll try all 10.
49:14And then, I'm still speaking.
49:15Wait.
49:16Um, IFS suggested 50,000 to 60,000.
49:20Obviously they said.
49:21What, books?
49:22Yeah.
49:2250,000 to 60,000 books?
49:24Yes, which was probably not a good idea.
49:25Oh, my goodness.
49:26But then I said, what about 10?
49:28So we scared them off.
49:29Their 10 order was a consolation order.
49:32It was like, it's most probably just because she drove them nuts.
49:37From what I can understand in many of their stores,
49:40they've got a table with one leg shorter than the other three.
49:44They're using the books to keep them propped up.
49:47That's about it.
49:48That's about all they wanted them for.
49:50Now, um, Marcus, which two people are you bringing back into this boardroom?
49:56Um, Lord Sugar, I would like to bring back Kieran and Dan.
50:02Kieran and Dan.
50:03Yes, please.
50:04Right.
50:06Well, the rest of you go back to the house.
50:11Thank you, Tim.
50:12Thank you, Tim.
50:13What a mess.
50:19What a total mess.
50:21I'm going to be interested to hear what you've got to say
50:23as to why you brought these two people back.
50:26So if you'd like to step outside now,
50:29and we'll call you back in later, yeah?
50:32Thank you, Roger.
50:37I mean, the joke is that the only person coming back from the story team
50:42is the project manager, and the story was absolutely crap,
50:46to use their own words.
50:48We're born.
50:50Sorry, um, could you ask Lord Sugar if I could go back in, please?
50:54That's all right.
51:01Yes?
51:01Hello, Lord Sugar.
51:02Marcus would like to come back and speak to you.
51:05Okay.
51:05Send him in.
51:06What can I do for you?
51:15I just had a quick contemplation.
51:16I would like to change my decision.
51:19I actually do want to send Dan back home and bring in Priyash.
51:24But you already said you're going to bring Daniel in.
51:26You must have had a reason for that.
51:28So, um, initially, I did want to bring Dan and Kieran back in.
51:31All right, I'll tell you what.
51:32Get out there, and all four of you be coming back in here.
51:36No problem.
51:36Thank you, Roger.
51:37Thank you, Tim.
51:38Thank you very much.
51:43Well, that's very unusual.
51:45Very, very unusual.
51:46I mean, the guy puts himself forward as, wants to show himself to me
51:50that he could be a good leader of people,
51:52and yet he can't even make a decision.
51:55It's ridiculous.
51:56And, um, yeah, I mean, this Priyash fellow...
51:59His intentions are well, but unfortunately, it made no impact to this particular task.
52:04He also made no sales, and from the sounds of it,
52:06was interrupting other people trying to do the selling.
52:10Now, interesting, this Dan fellow.
52:12It's always, this is wrong, that's wrong.
52:14I think if you're going to do anything for Dan,
52:16if you're going to keep him in this process,
52:17you must encourage him to speak up.
52:19Yeah.
52:20Kieran, who was on the design team...
52:22He made the second most sales out of everybody.
52:24What he can't get away from, Alan, is that he was the sub-team leader,
52:29and two pages have no illustrations.
52:31Yeah, yeah.
52:31You can't get away from it.
52:37OK, could you send the four candidates in, please?
52:40Yeah, Marcus, tell me, why'd you change your mind?
52:56Um, so, upon contemplating, I thought as though,
52:59not only should I bring in those individuals that didn't complete
53:03what they were supposed to do or what they were delegated,
53:05I thought I should also bring in those that didn't really pull their weight
53:08or do anything at all.
53:09What do you mean? I give an example.
53:10I don't feel as though you contributed majorly to this.
53:13Do you think you should be fired?
53:14Certainly not.
53:15I think I could be fired.
53:16Why not?
53:17OK, not only do I... I'm a good negotiator, I'm a good seller.
53:20You're not a good seller, he didn't sell anything, but go on.
53:22But, like, for example, when we were creating Ashland Ashland,
53:25I think even Dan was there, he could see how creative I was,
53:29giving with ideas and flowing, and we kept on getting shut down, shut down.
53:32Was he creative, Dan?
53:34I do believe he was.
53:34I think it's down to the leadership and the management style
53:36that both myself and Priya...
53:38And I feel like, why don't you speak up?
53:39Are you just sitting back, waiting for people to fall on their swords?
53:43No, that's not correct.
53:45In this task, I adapted very quickly.
53:47It was a big wake-up call to myself,
53:49and I've really put myself out there in this particular challenge.
53:51Where did you adapt, then, quickly?
53:53I must say, Dan did speak and share his opinions.
53:56What about you, Kieran? I mean, you failed miserably last week.
54:01Yes, I...
54:02And you're the sub-team leader.
54:03I've done the best I could with my team.
54:06I don't think your actions...
54:07You act back on a high ego, so you treat people beneath you.
54:10Last week...
54:10Are you a bit arrogant? Have you been a bit arrogant, then, towards people?
54:13I think so, and I think Dan would agree.
54:15I think he has, yeah, a few times.
54:17Why?
54:18I mean, just not listening to people, dismissing ideas.
54:22Who do you think should be fired?
54:23I think Kieran and Marcus.
54:25I agree, Kieran and Marcus.
54:26But two of them?
54:27Because I feel, Marcus, there was no leadership.
54:30You didn't set us a brief.
54:31We didn't have no instruction of what you wanted in terms of character, but...
54:35But you knew that it was a five-year-old astronaut, right?
54:37But where do I...
54:38So you just wanted the design team to go with that?
54:40You didn't want to tell us what you wanted?
54:41It's a five-year-old astronaut. Work with it.
54:44But, Marcus, the story is the biggest issue. There was no point to it.
54:50Yes, well, sugar, I know the story is not good at all, but the fact that it was finished,
54:55I feel as though it meant that we have done...
54:56We did a lot better.
54:58Can I just add, sorry, I've admitted I take full responsibility of the book.
55:02You're sat there still arguing your story's great.
55:05No, I've clearly said that the story was not a good story.
55:08So why is that on the story team?
55:09Again, hold on, Priyash, again...
55:10So where's the story team?
55:11Again, I am the one from the story team that's here.
55:13OK, OK, listen, I think I've had enough for this.
55:15I'm going to make a decision now.
55:17So here's my view.
55:21Kieran, you're a typical estate agent.
55:24You might be a good salesman, but, you know, you had failure last time.
55:30Books you know nothing about at all.
55:34Dan, I think you're quite a clever person.
55:37But I do worry that you're waiting for people to fall on their sword.
55:42And Priyash, you can talk the hoeing legs off a donkey.
55:46Would you make me a PM for the next task?
55:48No, I don't want to hear any more.
55:49I don't want to hear any more from you.
55:51I'll prove it.
55:51I'll prove it.
55:53Marcus, you claim they could show me what a proper PM looks like.
55:59Well, I've got to tell you, you ain't shown me nothing.
56:05But Kieran, I think it is regretful that there's an attitude about you, whether you could be one of my business partners.
56:15But having said that, I'm going to conclude today that, Marcus, you're fired.
56:27Thank you, Marcus.
56:41Now, you three have got to up your game.
56:45OK, go on, off you go.
56:46Thank you, Marcus, Tim.
56:47Thanks, Brady.
56:54I didn't expect to be fired.
56:55I put myself forward as PM.
56:57I thought it would be appreciated in the sense of, you know, I'm taking a risk.
57:00But it is where it is, onwards and upwards for me.
57:06The boys are so cocky.
57:07What's all this big man energy or this personality?
57:10And then in a boardroom, they write about poo.
57:18Come sit, come sit.
57:26So Marcus basically asked me and Kieran to come back and kind of change the decision at the last minute.
57:32And my face just dropped.
57:35I think Marcus just spoke too much in there.
57:37And the fact that he changed his mind really annoyed him.
57:40Did he make the right decision?
57:41Did Lord Sugarfire the right person?
57:42I think ultimately, Dan told him to do a double, me and Marcus.
57:48Now, 17 candidates remain.
57:55The search for Lord Sugar's next business partner continues.
58:02Next time.
58:03Now, this task is all about turning poultry into profit.
58:07Oh, done, done, done, done, done.
58:08Chicken.
58:10Chicken and mushroom pie, anyone?
58:11Versus egg.
58:13If you don't make any money, we will lose.
58:15Guys, I'm getting stressed, man.
58:16And in the boardroom.
58:17Bloody hell, you tend to piss off.
58:20Feathers fly.
58:21You're fine.
58:23Fresh from the fire, Marcus joins Angela Scanlan on BBC Two now, The Apprentice, Unfinished Business.
58:30Pitch perfect, brutal verdicts.
58:33Brand new Dragon's Den with new guest dragons watch on iPlayer Press Red.
58:39Music at its most magical.
58:40Radio 2's Piano Room is back with an incredible performance from Pulp.
58:44Listen on Sounds.
58:46Listen on Sounds.
58:50If you think you've got what it takes to become Lord Sugar's next business partner, visit bbc.co.uk forward slash apprentice.
58:5819
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