- 9 hours ago
Dragons Den UK S23E02
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📺
TVTranscript
00:00The doors to the den are open once more and the battleground for business is set.
00:08This is where fortunes are made and futures are forged.
00:12But in this brand new series, the game has changed.
00:18Alongside four seasoned dragons stands a revolving door of fierce investors.
00:24Ambitious, competitive and ready to take on the old guard.
00:32Tonight, an old friend returns.
00:35I'm Gary Neville, ex-football player, broadcaster and businessman.
00:40Welcome back Gary, it's great to have you next to me.
00:42No, it's brilliant to be back.
00:44The thing that I learnt on the pitch that I've taken into my business career would be that you definitely can't win a game on your own.
00:49I'm happy to dilute further with other dragons. I'm not going to miss out on this opportunity.
00:53You've got to make sure you have great people around you and great teams.
00:56I'll get shot down first and then they can come in behind and see.
01:00When someone walks into the den, the thing that I'm going to look for most is their energy and their passion for what they do.
01:05I told myself I would not get emotional.
01:07Don't get emotional yet.
01:08You might be happy to.
01:10You'll be really crying when they make you the offer.
01:12Coming back into the den was a no-brainer for me. I've watched every single episode for 20 years.
01:17Come on Debra, you've never done anything with me yet. I've been in here three times.
01:21I enjoyed it last time. I'm sure I'm going to enjoy it this time.
01:24The stakes are high. Who has what it takes to face the dragons?
01:28My God. Okay. My name is Dani and we make skin care from rescued food.
01:45Oh my God. Okay. It's happening. It's happening. I've got this. Got this. I'm in the den today because we've got to a point in the business where we're just about to lift off.
01:55And it feels like the right time to get investment from someone that really believes in our mission and it feels like the den is the perfect place to do that.
02:02Hi.
02:11Hi.
02:12My name is Dani and I'm the founder of My Skin Feels. I'm here today to ask the dragons for £50,000 in return for 10% of my business.
02:26My Skin Feels is skin care made from rescued food, including the by-products of tomato ketchup, olive oil, breakfast oats and orange juice, which I know sounds like a very weird salad you'd never eat, but I promise it's amazing for your skin.
02:40I take the bits not used in the Italian food manufacturing industry. So the skin of the tomato, the stalk of the oat, all the crushed olives. Then I ferment and extract the amino acids, the antioxidants, all the skin loving goodness. That's what goes in my products.
02:55I've been in the beauty industry for 15 years. I was part of the small team of people that set up Charlotte Tilbury, and I've gone on to work for a ton of brands since.
03:03So I've really seen just how unsustainable the beauty industry can be. But more than that, the beauty industry is often focused on how you look.
03:11My Skin Feels is designed to focus on how you feel, too, prioritizing healthy skin for everyone.
03:18We launched with two products, both over 99% natural, vegan, and thanks to our rescued fermented food, they're suitable for sensitive and eczema-prone skin, too.
03:28Now, we've been in business for just over two years. In year one, we did 23,000. Year two, 73,000. And we're already expecting to double that this year.
03:36We've launched in Whole Foods and launched across the U.S. with Credo Beauty, a pioneer in the clean beauty movement.
03:42But I'm small. I'm a one-woman business, and I'm looking for a dragon that wants to join me on my mission to change consumer habits and challenge the beauty industry to be better together.
03:52Thank you. Would you like to smell the products and try them?
03:55Please. It doesn't smell like ketchup, I promise.
03:57A face wash and moisturiser, both containing ingredients extracted from food waste, are the offering from Dani Clementina Close.
04:07Thank you so much. Do I take one of each?
04:09I take one of each, yeah, take one of each. I would recommend smelling the wash first, because it's the most citrusy.
04:13Dani is looking for 50,000 pounds.
04:16And then definitely try the moisturiser on your hand, because, honestly, it's insane.
04:20In exchange for 10% of her business.
04:23Just for Tuka's sake, is it edible?
04:25It is 99% natural, but I really wouldn't recommend eating it at all, or putting it on toast, or any of that kind of thing.
04:31Dani's products aren't for eating, but have the dragons scented an opportunity?
04:38Dani, what a brilliant pitch. Thank you.
04:40And I love your energy. Thank you so much.
04:42I just want to talk a little bit about how you actually go through your process to make your products.
04:47You mentioned the Italian food industry. Why specifically the Italian food industry, and how do you get your products from being in the Italian food industry into that packaging?
04:57It's quite a long story, but I actually wanted to use UK food waste when I started, but it wasn't really a thing.
05:02And so we work with partners in Europe that work with manufacturers, and then we work with a famous university, and they are our fermentation lab.
05:09But actually, Italian food is the best food, right? It's full of sunshine. The skin of an Italian tomato is full of lycopene, full of antioxidants.
05:15And I'm trying to get people to understand that you can find beauty in waste.
05:20You're a specialist, obviously, in this industry. What will this product do that other products in the same space can't do? Why is it different?
05:29I mean, it's different, A, because of the ingredients, but also the whole brand itself. I'm really challenging the norm.
05:35And there's a whole trend at the moment with young kids using crazy actives on their skin, and I'm a big believer in clean beauty.
05:41And so for me, making something super innovative that gets people to start thinking about what they're putting on their skin in a different way, that's really how we're doing it.
05:49So, Dani, you were at Charlotte Tilbury. What were you doing there?
05:54Oh my gosh, it's such a journey, guys. I was 19 when I started, and I actually was her intern, then her PA, then her social media and marketing manager.
06:01And so I saw the brand go from literally three of us to ten people, launched in America, and then I left.
06:06But it was an amazing experience. So I saw how to build a brand, and it was just mega.
06:10And is this the only thing you do, or how do you live?
06:14So, no. I actually have another job on Friday. I'm a professional psychic medium, which is quite...
06:20Professional? Psychic medium.
06:22Right. Yep, which is quite out there.
06:24I was born with it. It runs in my family. I trained for seven years, and I get my salary from my work as a psychic medium.
06:31So do you get investment today?
06:34I haven't talked to Debra. Sometimes you don't want to know about your own stuff.
06:38How do you know it runs in your family? What is it?
06:40Well, I was born with it, which was not fun as a child, if I'm honest with you, because when you're a kid and you're very sensitive, you're open and you feel things all the time.
06:48But actually now, what I've learned in my training is it's off. I don't want to know. I want to know when I'm in a reading with a client, and I don't want to know when I'm not in a reading.
06:55Right. So you do have another income?
06:57Yeah, for now I have another income. So when this starts to give me enough income, that psychic mediumship will go into my own time.
07:03So you've done £100,000 worth of sales approximately in two years.
07:09But revenue this year currently is £30k, which last year was £7k at this time. So we've had a big uplift.
07:16What channel have you used for that?
07:18You know, it's so interesting. It's been 75% in person and 25% online, which is so not what I thought would happen.
07:24Honestly, when I did this, you know, as a beauty brand, you expect digital first. That's the way you do it. But it costs so much money to do that now when you have no budget.
07:31So I really went scrappy and I've been at every single market. And this year it's actually starting to go 50-50.
07:37So I've now seen those sales from those two years of markets turning into digital.
07:42How are you doing on social media?
07:44So this is fun. No, it's actually really good. We're 6,000 on Instagram, but it's all community organic growth.
07:51And I've really been sharing the story behind the brand. So it's very much my journey.
07:55What about TikTok? What are you doing on there?
07:57Oh, I have a love-hate relationship. Like I'm so exhausted by social media. I've been doing it for 15 years, but I know the importance of it.
08:04I just, when you're, I just don't love it. If I'm completely honest, I know I need to do it, but I struggle.
08:10You'd be great to manage.
08:11Have you got an audience on TikTok?
08:13Very small. Not really.
08:14Okay. In part, the reason I say that is because I think the brand needs something, some real defining trait that's going to cause it to break out of quite a scrappy, saturated market.
08:26And you do have a story in the made with food thing.
08:33I do have to say TikTok is probably the battleground to tell those kinds of stories of taking food and turning it into...
08:39Yeah. Magic.
08:40Magic, right?
08:41I know.
08:42So it's...
08:43I need to do it. I just, when you're running everything else, it's like always the last thing on my list.
08:46And I've tried to swap it around, but then there's something happens with manufacturing or markets or like, and I'm just like in the middle of...
08:51Yeah, it's too much for one person.
08:52It's too much.
08:53Yeah.
08:54I don't think I would be able to go home to my two daughters and not have made you an offer because I think they would absolutely love you.
09:10Thanks.
09:11Thanks.
09:12And I also have got two very good contacts in this space.
09:16OK.
09:17Um...
09:18Stephen and Peter.
09:19Stephen.
09:20So, Stephen and Peter, would you like to come in with?
09:22I don't know.
09:23And it's not Stephen and Peter, but of course, it's not Stephen and Peter.
09:28Good evening, Peter.
09:29Um...
09:30I am going to make you an offer because the important things for me are people and passion about the product.
09:40You obviously know your industry very well and you've built a career around this industry.
09:48So I'm not going to miss out on this opportunity.
09:51So you've asked for £50,000 for 10% of your business, but I want 20%.
09:59OK.
10:00Thank you very much.
10:01Appreciate it.
10:02So, Danny, um...
10:05I know you know I would love everything about what you're doing.
10:09Um, what I really like is that you have come from...
10:13You've come from the industry which we all recognise needs...
10:18..needs to change.
10:20Yeah.
10:21..you'll probably be aware of a business, actually, Peter and I invested in, called Fussy.
10:27Um, and it faced some of the challenges that you're going to face.
10:32So it's quite a similar story that I think needs to be told.
10:37Yeah.
10:38You know, and we've told it at Fussy very, very successfully.
10:41Yeah.
10:42Yeah.
10:43So I, unsurprisingly, I'm going to make you an offer.
10:47I'm going to make you the same offer you've already received.
10:51So I'm going to offer you £50,000, but I want 20% of the business.
10:56Thank you very much.
10:57Thank you very much.
10:58For our first joint venture, Deborah.
11:00Not sure.
11:03Wow.
11:04Deborah's never going to deal with me yet in...
11:06You'd be a good duo, I think.
11:08Yeah, yeah.
11:10Keep that in mind.
11:11Yeah, I will.
11:16I'm on the fence.
11:19Um, I think you're great.
11:21Thanks.
11:22Um, but this is not one of my, sort of, passionate investments.
11:27So, for that reason, I wish you all the best, but I'm out.
11:40Come on, Sneaky, come on.
11:43The cogs didn't have you two as indecisive.
11:45Yeah.
11:50Um, Danny, well done.
11:51I really enjoyed listening to your pitch today,
11:52because you're a really good storyteller.
11:55I do think...
11:57...that I am the best dragon for you.
12:00I do believe that.
12:02But I just don't see enough.
12:10Specifically in the product that I could work with as a marketeer
12:16to make it completely punch through the market.
12:20Don't you worry about it.
12:21So, for that reason, I'm going to say that I'm out.
12:23I appreciate it. Thank you.
12:26Danny, it's really interesting, because I've got a company
12:29and we take brands and place them into multiple markets all over the world.
12:32Cool.
12:33And we do all of the digital marketing.
12:34Cool.
12:35We do everything.
12:36And we work with Estée Lauder.
12:38Oh, cool.
12:39And we run all of the cosmetic store.
12:40Nice.
12:41So, this is in the wheelhouse of...
12:44That.
12:45...knowledge of exactly...
12:46You know, we sell more moisturisers online than most.
12:50And it's probably about 80, not giving anything away,
12:5480 to 90,000 dollars every couple of hours.
12:58Mm, my God.
12:59Transactionally.
13:00Yeah.
13:01And it...
13:02It's just...
13:03It's just really difficult not to give you an offer.
13:07Because you are everything that you want to invest in...
13:11Thanks.
13:12...as an individual.
13:13Yeah.
13:14And I think you're all...
13:15You know, you're not just energetic, you're radiating.
13:18You're really good.
13:19You've got a great product.
13:21So, I'm going to make this really difficult for you,
13:24and I'm so sorry.
13:26I really am.
13:29And I know you came in and you closed the door to your medium skills.
13:33Mm.
13:34You might need those in a minute.
13:35Yeah, yeah.
13:36I'm going to offer you all of the money, 50,000, for 20% as well.
13:44Great.
13:45Thank you very much.
13:46I appreciate it.
13:50Question.
13:51I would love to work with both of you too.
13:52Thank you so much.
13:53Sorry, I should have said that first.
13:54I'm very sorry.
13:55Thank you so much.
13:56And thank you, everyone.
13:57I would love to work with you too.
13:59100%.
14:00The energy is just amazing.
14:02Would you be open to going...
14:04What?
14:05Yours is too.
14:06Totally, totally.
14:07They're just...
14:08Yeah, ours is better.
14:09Your energy is better.
14:10Yeah.
14:11It's just...
14:12It's just...
14:13You're a very good psychic.
14:14You know.
14:15I am.
14:17I'm not sure she is.
14:18That's why she only works one day a week.
14:20I'm sorry.
14:21I'm sorry.
14:22Would you be open to negotiating down a little bit to 50%,
14:26down a little bit to 15%.
14:29And splitting it between you both.
14:34I'd be very happy to share it,
14:36but I'm not sure...
14:37I'm not sure about bringing the equity down,
14:40to be perfectly honest.
14:42I'm going to be led by Deborah on this.
14:45Okay.
14:46I just feel like at 10% each,
14:49you're going to get the attention.
14:51Yeah, you're right.
14:52And I think as it drops away from that...
14:53Yes, you're right.
14:54So I think it would need to be at 20%.
15:01Okay.
15:02Deal.
15:03Done.
15:04Excellent.
15:05Yay!
15:06Excellent.
15:07I am so pleased.
15:08Oh, I'm so pleased.
15:09I appreciate it.
15:10Thank you so much.
15:11Danny has done it.
15:13Hi, everyone.
15:15He leaves the den with 50,000 pounds.
15:19And the backing of a dragon duo,
15:21whose combined energy was sufficient to get her sixth sense sizzling.
15:30Oh, I'm exhausted.
15:31It was good.
15:32It was amazing.
15:34Oh, my God.
15:35I'm just so psyched I got Gary and Deborah.
15:36How amazing.
15:38I don't know what to say.
15:40Even I'm wondering why she chose an ex-right back over a beauty king.
15:44How could you turn me down like that?
15:46I just think that's wrong.
15:47That's wrong.
16:04Here we go.
16:06There they are.
16:08My name's Ben Reeves.
16:09I'm here with my wife, Natalia.
16:10And we are co-founders of Swish.
16:15Oh, my God.
16:16Yes, thank you.
16:18Thank you, Lord.
16:19I've been waiting for a golf one.
16:21What is it, Peter?
16:22I don't know, but it's just good that it's golf.
16:27We would love to have Peter Jones on board.
16:30He's an avid golfer, so he shares the same passion as us.
16:33And Gary, too, as we know that he plays golf.
16:36Although we wouldn't rule out any dragon,
16:39because they will have the expertise that we want.
16:48Hello, Dragons.
16:49My name is Ben Reeves.
16:50I'm here today with my lovely wife, Natalia.
16:53We are co-founders of Swish, the portable golf ball cleaner.
16:57Dragons, imagine this.
16:58You step up to make a crucial part,
17:00but your golf ball is covered in dirt.
17:03A dirty golf ball can mean less accuracy, less control,
17:06and potentially a lost game.
17:09Gophers know the struggle, but we found that existing cleaning methods
17:13are inconvenient and ineffective.
17:16That's why we created Swish.
17:18On the course, many golfers resort to wet towel on their back,
17:23a spit, which is not ideal,
17:26or static golf ball washer like this one here on the next hole.
17:30In our experience, these are dry and smelly due to lack of maintenance.
17:37Swish is a compact, lightweight, and easy-to-use device that cleans your balls in seconds.
17:43Just pop it open, pre-wet the sponges, pop your dirty ball in, give it a few swishes, dry it, and it comes out spotless, ready for the perfect shot.
18:01There are over 66 million golfers worldwide.
18:05We're here today asking for an £80,000 investment for 10% equity.
18:10Thank you for listening, and we welcome any questions that you have.
18:13A portable device for cleaning golf balls is the offering from Ben and Natalia Reeves.
18:22Have you got any dirty golf balls?
18:24We do, Gary, yes.
18:26That's something you weren't expecting to say today, wasn't it?
18:31The couple are seeking £80,000 in exchange for a 10% share in their business.
18:39Self-confessed golf nut Peter Jones is first with the questions.
18:48I've been waiting for a...
18:50I've literally been waiting for having a golf product in the den.
18:53I love golf. We know.
18:56So, it is an issue when you, you know, you're picking a ball up on the green, you want it cleaned.
19:02I typically would do...
19:03I'd do the spit thing and put it in the pocket and play with my ball in the pocket.
19:09Natalia's face when you said that.
19:11No, no, it's not great, but it does work, and I think that's the thing.
19:15OK.
19:16So, I think that you've got an interesting product.
19:18It's the size of the opportunity, I think, here that we're really looking at.
19:22And how many people would really want to buy one?
19:25Because I do think that you've entered a more niche novelty product.
19:31OK.
19:32Rather than a mainstream product.
19:35We've used it now for two years.
19:36Yeah.
19:37And it's so easy to clean the ball.
19:39And like Natalia referred to, the method of the wet towel and any other method of spitting is just something that...
19:48Yeah.
19:49It's gross.
19:51Ben and Natalia.
19:52Yes.
19:53So, your business, is it pre-revenue?
19:56No, we're trading.
19:57How long have you been trading?
19:5818 months.
19:59So, give us some numbers on the 18 months.
20:01Yeah.
20:02OK.
20:03So, in the first year, we sold for £158,000.
20:07Gross profit?
20:08Gross profit, £92,000.
20:11Yeah.
20:12And net profit was £23,000.
20:14All right.
20:15Yeah.
20:16The next six months?
20:17Next year, our prediction, which...
20:20That was the first 12 months?
20:22That was the first 12 months, yeah.
20:23You said it was 18 months.
20:24So, what's the next six months?
20:25So, within the first pretty much five, six months, we haven't sold any.
20:31Any?
20:32Why?
20:33Because everything we did was organic.
20:35Everything we've traded, how we've traded so far, is with an iPhone and our dining room table.
20:41We pack, we distribute everything so far.
20:44OK.
20:45You've not really gone to any retail?
20:47No.
20:48No.
20:49Right.
20:50So, how much did it cost to make?
20:52So, it was around £7.
20:53Yeah.
20:54And how much is that so far?
20:55£29.99.
20:58Chinese?
20:59Production?
21:00No.
21:01No, UK production.
21:02UK.
21:03Right.
21:04And how much did you pay for the mould?
21:06£25,000.
21:07£25,000?
21:08Yes.
21:09I'm looking at the cost.
21:11Yes.
21:12And I'm saying, how can you reduce cost?
21:13Because I think it should be, retail-wise, under £20.
21:18Great to be manufactured in the UK.
21:20Yeah.
21:21But I would imagine that if you invest $5,000 to $10,000 in a mould, the product will cost you
21:27$2,000, $3, approximately.
21:30This is exactly what we are looking for in a dragon.
21:33Right.
21:34So, I can deliver that.
21:37OK.
21:41Ben, Natalya.
21:42Yes.
21:43What did you come to the den looking for today?
21:44This has been a five-year journey for us.
21:48It's tested us.
21:53I think when you become an entrepreneur, it tests every aspect of you.
21:58We've taken it to a stage now where we get messages from all over the world asking when we were supplied to this country because they want Swish.
22:11I can only commend you.
22:12I am a big fan of you guys, but I just don't play golf.
22:26And so, I almost can't conceptualise a bunch of things about this business.
22:31So, um, regrettably, I'm going to say that I'm out.
22:36But, um, congratulations.
22:42So, the more I've heard, the more I've realised I don't know anything about golf.
22:49But, um, this feels like a really neat solution.
22:53And I even love the... Look, look, look, look at that.
22:56Yeah, and your eyes.
22:58Look, my eyes always smooth.
23:00You can see it from here.
23:01Always smooth.
23:02Um, but it just isn't my thing.
23:04That's fine.
23:05Don't play golfing.
23:06I kind of want it to be my thing, but it's not my thing.
23:08So, um, I won't be investing, but I really wish you all the best.
23:11Thank you very much.
23:12I'm out.
23:15So, I started playing golf when I was probably about eight or nine, went and bought one club and used to play with my brother quite a lot.
23:22Got to love the game, but on the product itself, obviously, this cleans the golf ball.
23:29But one of the bigger problems, I think, for golfers is when your club actually gets dirt and mud in it.
23:35Yeah.
23:36Is there any way in which you could expand the product to be able to include the cleaning of the club?
23:43Because I think that's a bigger problem.
23:45Yeah.
23:46So, we have sold in the past a brush that cleans the grooves.
23:50Almost like a wire brush, you mean?
23:52Yeah.
23:53Personally, from our golfing point of view, we don't think that there's a better way than that.
23:58OK.
23:59Because I think Peter hit the nail on the head in terms of it's quite a niche product and it's the scale of the opportunity.
24:05He said there's, I think, 66 million golfers globally.
24:08Yes, golfers globally.
24:0966 million golfers and everyone has to clean their golf balls.
24:16Well, I think I get what you've got.
24:19It's just the size of how big could this really be in an already fairly small market.
24:25OK.
24:26Um, but do you know what?
24:27Gary's just, he's just said something there.
24:30And I was just looking at this, you know, like Pac-Man goes along.
24:35But if you could decide it in such a way that the club itself, like this club here, could actually, when you hit your ball, could actually go in, clean your club, put your bones back in the room and you've got, you've got a dual use for it.
24:52I think he could have, that's...
24:55I mean, maybe we should bring that out, Gary.
24:58Do you want me to invest?
24:59Yeah.
25:00Yeah.
25:03Being a golfer, I do think there's an element of multi-use here.
25:07And I think it's really worth exploring.
25:10Um, I also think you need to get it out there.
25:13And that's the other thing.
25:15Um, and I think that's what Gary as well could be very impactful because people do trust,
25:21you know, very well known, but incredibly well respected sports athletes.
25:27And he's one of the best, right?
25:28So that combination as well, there could be something here.
25:32I think Tuka is brilliant.
25:34He knows exactly where to do these types of products, where to get them.
25:38And I think that the combination here is that with the three of us that are left in, I think this could be a really good opportunity.
25:45I also think you need a bit more money.
25:48So I would like to throw a bit of a curveball and suggest that perhaps we go in together three dragons, but we give you a bit more money.
25:58Okay.
25:59Okay.
26:00So you asked for 80,000 pounds for 10%.
26:03I would offer you 30,000 pounds for the 10%.
26:08Okay.
26:09Okay.
26:10So ultimately if that would mean an offer from everybody of 90,000 and you'd give away 30% of the company, but you'd have three dragons if Gary and Tuka would be interested.
26:22Okay.
26:26There is quite a few things that I like about this.
26:29One, it's obviously in the sporting arena.
26:33Two, I do think there is a problem with cleaning your golf ball and your golf clubs when you're playing.
26:43So I will offer you 30,000 pounds for 10% as well.
26:51I'll tell you where I am guys.
26:54I like it.
26:57So.
26:59I will offer you 30,000 pounds for 10% too.
27:11Thank you very much for your time today dragons.
27:13We are delighted to say we would love to take your offer.
27:16Thank you so much.
27:17Thank you so much.
27:18Well done.
27:20I'm sure we'll make this work.
27:21An amazing outcome for Ben and Natalia.
27:26Bye.
27:27Who leave the den with 90,000 pounds and the backing of a trio of dragons with the expertise to get their product into the hands of even more golfers around the globe.
27:39Get in.
27:44Absolutely ecstatic.
27:46It means a world to us.
27:47Yeah, we came.
27:48Over the moon.
27:49And to get those three dragons was kind of the plan.
27:52So.
27:53It was just incredible.
28:09I'm Janesh.
28:10I'm the CEO of Spryve.
28:11I've watched Dragon's Den since I was in my 20s.
28:15So to be here now is just a really kind of surreal experience.
28:23It's like my trip to Blackpool in 1985.
28:29It does look like very old stuff, doesn't it?
28:31It does.
28:32Retro.
28:33If it's not, you're going to feel so bad.
28:39I really feel very passionate about the problem that we're solving.
28:42I just feel like I just want to get in there and just tell the dragons about my business and I just really hope they like it.
28:49Hi dragons, I'm Janesh and I'm the CEO of Spryve.
29:03We're a free app that helps homeowners pay off their mortgages faster and save interest just by doing the everyday shopping.
29:09And today I'm asking for £50,000 in exchange for a 2% stake in the business.
29:15The idea for Spryve comes from my own mortgage journey.
29:1812 years ago, my wife and I bought our first home.
29:21And I vividly remember seeing the mortgage offer document and it's saying for every £1 we borrowed,
29:26we'd pay 50p in interest over the lifetime of the mortgage.
29:29That meant we'd be paying over £150,000 in interest, money that I'd rather spend towards my family's future.
29:36And that's why I created the Spryve app.
29:39Imagine being able to put just an extra £25 a month towards your mortgage just by doing your everyday shopping.
29:44Your morning coffee, the weekly shop, booking a holiday, even that cheeky takeaway.
29:50It might not sound like much but over time it adds up and it can save you thousands of pounds in interest and knock years off your mortgage.
29:57And with just one tap using the Spryve app, that money goes straight to your mortgage lender.
30:01Right now we support 14 of the UK's largest lenders.
30:06We work with over 85 brands and we're helping over 20,000 homeowners.
30:11If I can show you a quick demo so you can see how the app works, that would be much appreciated.
30:15An app that lets users overpay their mortgages is the offering from Jinesh Vora.
30:26Imagine I've done a £100 shop at my local supermarket.
30:30I hit swipe to pay.
30:32I then scan the barcode at checkout.
30:35That pays for the shop.
30:37Jinesh is seeking £50,000 in exchange for 2% of his company.
30:41We take commission and within 15 minutes you earn money towards your mortgage which you can pay to your lender with just one tap.
30:48So, can a business designed to save its customers money entice the dragons into parting with theirs?
30:57Jinesh, is this a product that can be layered with other offers when you're shopping?
31:03Sure. So, for example, whether it's your cup of coffee, your grocery shopping, you can essentially, all the shopping you do, you just do it as normal, whether it's online or in-store.
31:14Sorry, but by layered I meant, so you go into a store, you've got three-for-twos, discounts, and often you can only use one of those offers.
31:24So, is this one that could be layered, lots of different offers, and you can still...?
31:29Yes, exactly. So, you can get all your, like, points or all your discounts, and then you still get the benefit of money towards your mortgage on every single shop.
31:37And how do you make your money?
31:39So, we make money in two ways.
31:40We make money when people shop through the app, and we also make money when people remortgage through the app.
31:44So, we also have a feature, which I didn't mention, where we scan the market every day for better mortgage deals.
31:49Every time someone switches on the remortgaging side, it depends really on the mortgage balance, but if you had a £200,000 mortgage,
31:56and we switch someone from lender A to lender B, we can end up to, like, £750 in commission.
32:01And then on the shopping side of things, we typically, on an annualised basis, our gross profit is around £48 per user.
32:08OK, so you're existing. Tell me your biggest customer at the moment.
32:12So, we work with, like, Amazon, we work with Tesco, Asda, Sainsbury's, Morrison's, M&S, Waitrose, Iceland, John Lewis, Primark, Boots, all the brands that we'd like to support.
32:24So, I'm fascinated. You seem to have quite a big exposure. Why have I never heard of you?
32:31Well, we've not really been focused on growing customer numbers. We've really been trying to...
32:36Sorry, did you just say to me you've not really focused on growing customer numbers?
32:38Yeah, and there's a reason for that. With an app like mine, it's really important. As you grow customers, there was a position where we were, like, each customer was costing me more money to be on the platform than the money I was making.
32:50And so, I made a conscious effort to, like, really focus on making sure every new incremental customer would make us money.
32:56And we're now in that position. So, we've got to 20,000 homeowners, but there's millions of people with mortgages, and who wouldn't want to pay off their mortgage faster than saving?
33:03OK, last question from me for a minute. Are you making any money?
33:06So, we're not profitable. We need to get 40,000 people shopping through our app, and we break even.
33:13And how much are you losing at the moment?
33:15So, in last year, we had a net loss of £565,000.
33:20£565,000.
33:21Five?
33:22£565,000.
33:23And what's your net loss, monthly net loss at the moment?
33:25So, we typically lose about £30,000, £35,000.
33:31You said you had 20,000 homeowners already locked in.
33:34That's right.
33:35And you've also said to Deborah that you weren't looking to grow your audience, but you've got half of...
33:39You said you wanted 40,000, is that right?
33:41So, 40,000 new shoppers...
33:43OK, so you only get to 60,000.
33:45So, I only get to 60,000, that's correct.
33:47And there's one thing you should be aware of.
33:48So, when we first started, we didn't have the shopping feature.
33:51We literally had a feature, it was like an auto-savings feature, where you'd scroll away spares,
33:54so we scroll away spare cash.
33:56So, about just under 15,000 people use our app just to scroll away spare cash
34:01and be able to make one-tap payments, like overpayments via their lender.
34:04What's your background to get into this?
34:06I used to work in financial services, so I spent the first...
34:09I thought you might have done it.
34:10It's quite complex.
34:11Yeah.
34:12For me, straight away, and I think about rewards, points, all these sort of discount-type things,
34:19I always feel like it's about trust.
34:22For me, it's trusted, particularly when you link it to your mortgage.
34:24Sure.
34:25Trust is everything in financial services.
34:28Janash, I always get a little bit suspicious when I hear what you said to Deborah,
34:33which is, we've not tried to acquire customers yet.
34:36Well, 20,000 is still, I think, OK.
34:38And how much is it costing you to acquire a customer?
34:40So, at the moment, we've done very little paid ads to acquire customers.
34:43It's all been mostly word of mouth.
34:45You're not answering questions, Janash.
34:46Right.
34:47But specifically, we just started doing paid ads last month,
34:51and the initial kind of cost per acquisition on paid ads has been about £20.
34:56And how much money have you raised?
34:58So, we initially raised £230,000 when we had nothing.
35:01We built the first version of the app using that cash.
35:05We then raised £1.45 million.
35:08And now we're in a position where we just last month raised £2.5 million in cash.
35:13And we're using that to grow the business.
35:16OK.
35:17Josh, I'm going to, this is a very quick one for me, because I've looked at a bunch of businesses
35:23that offer different sort of shopping cash-back mechanics over the last couple of years.
35:27And one of the big challenges with this business is going to be acquiring customers cost-effectively.
35:32And I think the, I think you said £20 to acquire a customer for this proposition.
35:38I think even that's going to come under pressure.
35:41We only need £40,000 to break even.
35:44And now I've got £2.5 million to grow our user base.
35:47So, you need £40,000 now, but your company's going to grow.
35:49And so you're going to need more money.
35:51And the acquisition costs are going to change.
35:53Especially if you scale spend, acquisition gets more expensive.
35:56Yeah, sure.
35:57So, I'm going to say that I'm out, but I wish you the very, very best.
35:59Sure. Thank you.
36:02Jinesh, who has invested £4 million?
36:05It's really impressive to have raised that scale of money.
36:08So, the latest investment, which is like the £2.5 million,
36:12was led by one of the top fintech investors in the UK.
36:15Why do you need anybody here if you're raising £2.5 million
36:19from an institutional investor who's going to bring their intelligence and their network?
36:23Yeah, because to Stephen's point, acquiring customers is the biggest challenge.
36:27And what I would say about all five of you here is that people around the UK trust you when it comes to money.
36:32So, you've raised £4 million. You're coming in here for £50,000.
36:36Yeah.
36:37Purely to add trust.
36:39To know for business strategy, your network, and to help me spread the word.
36:44I think that's the perfect time, really, for me to sort of say where am I?
36:48Because I think you've done some incredible things, raising £4 million for a start-up,
36:52and you're really passionate about your business.
36:54But that's one of the most important things for me, that I have to be passionate about what I invest in.
36:58Sure.
36:59And I always feel like points, rewards is a little bit of a dark art,
37:04in terms of sort of the element of trust that we've spoken about before.
37:08It also frightens me to death that you've got a cash burn of £35,000 a month.
37:13So, unfortunately, I won't be investing. I'm out.
37:15Well, thank you for listening.
37:17Jinesh, hi. You've just raised £2.5 million.
37:22Sure.
37:23And you're burning £35,000 a month.
37:25Yes.
37:26Your statement was that you needed £40,000 more customers, and they're £20 to acquire a customer.
37:32Sure.
37:33So why would you not just spend £800,000 of the £2.5 million, immediately take the business to break even,
37:39and then stop that burn and grow it from there?
37:41Yeah, it's a good point, and that's why I won a dragon.
37:43I mean, I was in the kind of the corporate world working in financial services.
37:48I've never built, you know, a brand.
37:51And I have an aspiration to help millions of people across the UK, and this feedback is really good, so I appreciate it.
37:55Jinesh, I think it's really, really interesting in terms of the fact that I feel like you've done really well, higher than my expectation.
38:05Raised the money.
38:06Yes.
38:07Yeah, like you've raised £230,000, £1.45, now another £2.5 million.
38:11Sure.
38:12You've got 20,000 customers.
38:14It's clearly working as a business.
38:17What's the level of interaction against those 20,000 customers at the moment, on average, every single week?
38:23So that, when I say active users, I'm talking about all 20,000 I use in the app every year.
38:27So everybody, 100%.
38:28Right.
38:31This is, this is for me, this.
38:33This has got me written all over it.
38:35Um, I, I think I could really help you here.
38:39Okay.
38:40Um, I'm going to make you an offer.
38:42Okay, I'm listening.
38:43I'm going to offer you 50,000.
38:44Yeah.
38:45But I'd like 5% of the business.
38:46Okay.
38:48And, so I'll tell you, I'll tell you what I'm going to do.
39:03I will give you the 50,000 for 5%.
39:06Yeah.
39:07But I would share with Peter on the basis if he wants to share it.
39:10Sure.
39:11Because I think between us, we would add value.
39:15So I would offer you 50,000 for all of the money.
39:17Yeah.
39:18But I would be willing.
39:19Yeah.
39:20If Peter accepts to share with Peter.
39:21Yeah.
39:22So that's 25,000 for two and a half percent.
39:24Yeah.
39:25And I, uh, either way.
39:26Okay.
39:27Brilliant.
39:29Do you want to think or do you want to?
39:31No.
39:32He hasn't heard from me yet.
39:33Oh, okay.
39:34I've got you.
39:35Go on.
39:36So I, you're clearly very good.
39:40Um, I really like what you're doing.
39:44I like that you come from a financial services background.
39:46Um, because that gives me the confidence that there'll be an integrity to what you're doing.
39:52Because you know what you're doing.
39:53Yeah.
39:54So, um, so I, I really like what you're doing and I'm going to make you an offer too.
39:58Okay.
39:59So I am going to offer you all of the money.
40:01Okay.
40:02Um, for 4%.
40:03Okay.
40:04Oh, thank you.
40:05Okay.
40:06Thank you so much.
40:07It's a really, really generous offer.
40:11So I just want to ask, like, Peter and Tuca, is there any way you would do 50,000 for 4% between the two of you?
40:18I just want to have more information before I make a decision if that's okay.
40:22And if we said, and we accepted that, would that be a deal done?
40:28Two dragons, unfortunately, are better than one.
40:32I hope you don't take offence.
40:33That would be the deal done, yeah.
40:35I'd accept that.
40:36You wouldn't accept that.
40:37What you could have asked, of course, is whether or not I would have shared.
40:42Is that actually, like, that's, that'd be, I mean, if I get three dragons, that'd be absolutely amazing.
40:49Well, you need to take control now. If you want to find out all of your options, you really ought to ask the question.
40:57I'll tell you what, I would accept 2% for half the money.
41:02Yeah.
41:03Yeah.
41:04If you want three dragons, you'll split 5%.
41:08Because the power of three dragons and the three dragons you've got, that's, that's pretty serious.
41:17Yeah, I'll take that.
41:18Yeah?
41:19Yeah, 50,000.
41:20Is everyone, if everyone's happy with that?
41:22I would be genuinely happy with that.
41:24Yeah, why not?
41:25That's 5% and you've got three dragons.
41:27That would be absolutely amazing, is that?
41:28Right.
41:29Is this really happening?
41:30Aren't you glad I am to be?
41:31Well done, Deborah.
41:33Thank you so much.
41:34Well done.
41:35Joy for Jinesh.
41:36Lucky man.
41:37Thank you so much.
41:38Well done, partner.
41:39Well done.
41:40I don't know why we're shaking hands.
41:41We're always hugging.
41:42Well done.
41:43Thank you so much.
41:45Well done.
41:46Well done.
41:47Well done.
41:48Well done.
41:49Well done.
41:50Well done.
41:51Well done.
41:52Well done.
41:53By the way.
41:54Well done.
41:55Well done.
41:56Well done.
41:57I
41:58Feel amazing like I'd never in my widest dream thought that I'd get three dragons. So I'm just over the moon
42:05Gonna have a beer tonight. I
42:09Think we might have been a little bit naive. They're going out that early
42:12Don't feel bad about it cuz that if that ends up being the next sort of PayPal for can you imagine?
42:27You're slicing the picture we know our stuff. Yeah, yeah, it's lovely. You look lovely. You look so handsome
42:37Next in the den are Tina and Ollie who found love then founded their business
42:43We got married in September 2023 and then about four or five months after we got married we launched our business
42:49And we haven't looked back in sort of a year and a half
42:53What is that ball that looks like a falafel now what is falafel we just smell nice come on here and I'm hungry
43:08Well, I came up with an idea one evening inside the factory was on TV
43:13And it was about a bathroom factory and it was like a light bulb moment and yeah, that's kind of how favorable started
43:23Hello dragons, my name is Tina Fugihi Hallam and my name is Oli Hallam and we're the founders of flavor bombs
43:37We're asking for 50,000 pounds for a 10% equity in our business
43:42Have I been lucky enough to travel to some wonderful places around the world?
43:46I've had the pleasure of eating and recreating some fantastic dishes over the years
43:50However, a lot of them are quite time-consuming to make and they required a plethora of ingredients that were not always easily accessible
43:56I really wanted to change this so flavor bombs was born
44:00Each flavor bomb contains all the ingredients needed to help you make an incredible curry a Vietnamese broth a sauce or a Mexican birre consomme
44:08Filled with high quality herbs spices garlic onion tomato and more all perfectly portioned and blended into a delicious globe
44:16As demonstrated
44:21All you need to do is drop one of our flavor bombs into a pan with water
44:26Add your protein or veggies of choice
44:30Stir and enjoy
44:32It's like a bath bomb for your saucepan
44:38We launched in February 2024 and the response blew us away
44:42Within weeks we had interest from a major retailer an international distributor and we exploded onto tiktok with our videos now having over three and a half million views
44:53Just shy of our first year anniversary we hit an incredible milestone of a hundred thousand pounds in turnover
44:59Now with your investment we want to scale and bring flavor bombs to every kitchen
45:05Every table and every heart that beats for the love of food
45:09Thank you
45:10We would love for you to sample a couple of our flavor bombs
45:14A range of ready-made meal bases in globe form
45:19Inspired by different world cuisines is the proposal from Tina Fagihi Hallam and husband Ollie
45:26We have birria tacos for you and also our Guyanese coconut curry
45:31The pair are seeking £50,000 for a 10% share in their company
45:38That's really, that's lovely
45:40They've succeeded in tantalizing taste buds
45:43But will the dragons find the business opportunity equally appetizing?
45:50Tina
45:51Yes
45:51Ollie, is it Mr and Mrs Hallam?
45:54Yes
45:54It is
45:54How did you guys meet?
45:57A very traditional way of online a few years ago
46:00And you started the business together?
46:01We did
46:02And what are your professional backgrounds?
46:04So, do you want to go fast?
46:05I'm actually from the film industry background
46:07So I'm a focus blur, head up team of camera assistants
46:10And, yeah, look after that side of things
46:13And I've been working tech for the past 12 years
46:15And I've led sort of global teams and startups for the past seven or eight years now
46:20So the startup world is something I'm quite familiar with
46:22And what, in terms of the financials of the business, you started in February 24
46:27Yeah
46:28So you've got roughly a year's worth of trading
46:29Yeah
46:30Yes
46:30Can you run me through, you said 100k revenue?
46:32Yeah, so it's actually 105,000 turnover
46:34That was a gross of 56,000 with a net of 30,000
46:39Yeah, 30,000, okay
46:40And what are you forecasting for this year?
46:42So 2025, we're actually due to turnover 200,000
46:45With a gross of 105 and a net of 60,000
46:51And your sales are predominantly through your website at the moment?
46:5450% through our website, the rest through Amazon and TikTok
46:57Okay
46:57Tina, Ollie, hi
47:01Hi
47:01So 100,000 and going to 200,000
47:06This seems really, really forecasting at a low level
47:09Why is that not gone very well?
47:13I think it was quite conservative because we want to get into retailers, we want to have conversations with them
47:20So we moved into a unit a couple of months ago
47:23But we haven't got our BRC or Salsa accreditation yet
47:26For food hygiene
47:27For food hygiene
47:27So that we can go into those big retailers
47:29But we also didn't want to come here and say, we're going to hit 500k next year
47:33But how?
47:34So we haven't forecast fully
47:37The piece of what I'm asking is, who have you set in front of?
47:40I mean, for example, everybody knows Levi Roots, that's quite one thing
47:42But the opening order that I negotiated just with that, just as a trial, was £170,000
47:48We haven't had those conversations yet
47:50But he's not set in front of anyone
47:51No, we haven't yet
47:53Because we don't want to burn any opportunities because we haven't got that accreditation
47:56On the unit you're in now
47:59Yes
47:59What's the capacity per week?
48:02So currently with the one machine we have
48:04It's about £2,000 a week
48:07So in the short term
48:10Yep
48:10Your maximum that you can produce
48:13You would turn over about
48:15About £200,000
48:17So what would be your gross profit?
48:19It's about 53%
48:20So you're talking about £105,000
48:22Yeah
48:23And how much would you spend on marketing on that?
48:27We're looking for about at least £4,000 or £5,000 a month
48:31A month
48:31A month, yeah
48:32So that's about £60,000 a year
48:36Yeah
48:36So you've gone from £100,000 down to £40,000
48:39Yeah
48:40Right?
48:41And what about your overheads?
48:43If you go flat out, you will probably lose £100,000, £150,000
48:48Honestly, I think you're great
48:52Don't get me wrong
48:53But you've come in here unprepared
48:56In what it costs
48:57To launch a product like this
48:59In the open world
49:01£50,000 won't go far
49:03I think
49:04No, we won't
49:04But we're not oblivious
49:06Okay, maybe the forecast we put for certain things
49:09We were a little bit naive
49:10But I know, for example
49:11Getting a listing
49:12Is not the hardest part
49:14It's doing the marketing
49:15And driving the customers
49:16To that retailer
49:17So we do need to have
49:19More of a marketing
49:20That costs money
49:20That tasted really good
49:26Oh, thank you so much
49:27So that's the most important thing
49:28When you're creating a food product
49:30Is does it actually taste good?
49:31And it does
49:32How much have you invested in this business?
49:35I mean, literally £300 at the start
49:38And then everything else has been through profits from the business
49:40Yeah
49:41So explain that a bit
49:42£300, how have you invested
49:44So how did you get your manufacturing
49:46Your space to be able to make it for £300?
49:50How have you just invested £300?
49:52It was all
49:52Well, it started in our apartment
49:54So it was, you know
49:55£50 worth of spices
49:56I did all the designing of the website
49:59And the labels and everything
50:00Ourself, like myself
50:01And that was about it
50:04We just launched on TikTok
50:05And we got orders
50:06You know, 100 orders
50:07In the first couple of days
50:08From our first video
50:10Which I think had about 300,000 views
50:11Yeah, I got everything back into the business
50:13Because when Tuka said
50:14That you'd come in underprepared
50:15I'd not read you as being underprepared
50:17As entrepreneurs
50:18I think you're really careful
50:19And cautious
50:20I think you're managing your business
50:22So that you're not losing lots of money
50:24For me, I think you've built
50:25A really strong foundation of your business
50:27Thank you
50:28That means a lot
50:29Do you want a big business?
50:33We really want a big business
50:34The dream is
50:36We want Flavor Bombs to be a household name
50:37Oh, should we have a Flavor Bombs tonight?
50:39You know
50:39This is a silence like this
50:47Is usually
50:47Gary, you're scaring me
50:48Pete hasn't said anything in so long
50:52Tina
50:55Yes
50:56Ollie
50:57I
50:58This has been really interesting for me
51:00Because it's quite rare in the den
51:02That you meet two entrepreneurs
51:03And you sit here and think
51:05No, they're going to do it
51:05But one of the things that I know
51:07Is really important
51:08Is that I'm excited
51:10By the category
51:12And I stayed in
51:14Because I'm so excited by you two
51:16And my money would be so safe with you
51:19But I'm not sure if I'm looking for safe
51:22And I know I'm looking for excitement
51:25And because I don't have that level of excitement for this
51:28I'm going to say that I'm out
51:29Thank you
51:31Tina, Ollie
51:35I've tasted it
51:37And without doubt
51:39It passes the taste test
51:41It's really, really good
51:42Thank you
51:43I'm sitting
51:45And the reason why I've been sort of quite quiet
51:48Is
51:49I'd love to say it, Harry
51:53Is I know this market better than anybody
51:55And I do feel like it's really, really challenging
51:58And I'm sitting here
52:00Thinking
52:01The level of investment
52:05I think that this might need
52:06To make it really successful
52:09Which then means
52:10How does that then potentially look
52:12For some sort of dilution
52:14But what got me
52:17Was when you said you want a big business
52:19It was a great question from Gary
52:22And I think it could be big
52:25If you get this right
52:27I also think that
52:30Ollie, I think
52:31You can just carry on being a camera guy
52:34Yeah, well
52:37Come on, work for me, Ollie
52:38I'm being really straight here
52:40I think your support of Tina is fantastic
52:44Every time we talk
52:46You keep looking to her
52:47You are
52:47You are an incredibly supportive human
52:50And you're almost looking at her
52:52In a very proud way
52:53And whenever
52:55Whenever we were talking
52:57Getting compliments
52:57He's looking to you, Tina
52:59So I'm going to make you an offer
53:04But it does come at a price
53:08Of course it does
53:10I'm going to offer you
53:13All of the money
53:14The £50,000
53:15But I'd like to be an equal partner with you
53:19Oh, my God
53:20Okay
53:20So I will offer you all of the money
53:22For a third of the business
53:25So we can have
53:25£33,000 and a third each
53:27I mean, I love the products
53:32And I love this style of food
53:34So I think that's number one
53:35So I have to be passionate
53:36About what I invest in
53:37I think you're really good people
53:40I don't have great experience
53:42In this area
53:43But I have raised significant money
53:45In my businesses
53:46Erm
53:47So I'm going to make you an offer
53:50And I'll offer you
53:54I told myself I would not get emotional
53:55Don't get emotional yet
53:57You don't know why
53:58It might be happiness
54:01It might be sadness
54:01You'd be really crying when they make you the offer
54:02So I will offer you all the money
54:08For 20%
54:12Wow
54:14Thank you so much
54:16Thank you
54:16I'll tell you what
54:22I strongly feel
54:25That you've got something
54:27So I'm going to make you an offer
54:31Gary, would you match Peter's offer
54:36For half and half?
54:37So you'd get two drugs instead of one?
54:40Yeah
54:40Yeah, I would
54:41So we'd match Peter's offer
54:43That's
54:4425,000
54:46For 15%
54:48Each
54:49Okay
54:50Thank you so much
54:51Thank you
54:52Erm
54:54I'm really glad you got offers
54:56Really glad you got offers
54:57Erm
54:57You held me in
54:58The brand held me in
54:59It's not a space that I
55:02Can get excited about
55:04Sure
55:04So I won't be investing
55:05No, but thank you
55:06Thank you, Deborah
55:07Thank you, everyone
55:12For your offers
55:13We really appreciate it
55:14And just genuinely
55:14Thank you for the feedback
55:15That you've given to
55:16That's also invaluable
55:17Erm
55:20Peter, we were wondering
55:21Whether there's any wiggle room
55:22At all
55:23Because 33%
55:24Is quite high
55:25Would you be willing
55:26To come down?
55:29What to?
55:3225%
55:32Do you know what?
55:41I would do 25%
55:43On the condition
55:44That my share
55:46Is not getting diluted
55:47If you guys go off
55:48And raise
55:49And raise some money
55:50That's
55:54We can make that
55:54That's a reasonable
55:54Yeah
55:55Yeah?
55:57Yeah, we'd love to accept
55:58You as well
55:58Thank you, Gary
56:01Thank you to you, Tom
56:01Thank you
56:03Well done
56:03Thank you so much
56:04Thank you
56:05Victory for Tina and Ollie
56:07Thank you
56:08I love being rejected
56:10Very well done
56:11We should see that
56:12From a spark of inspiration
56:14To a Dragon's Den sensation
56:16The culinary couple
56:18Cooked up a win to remember
56:19What just happened?
56:27That was crazy
56:28That was crazy
56:28Oh my god
56:29Oh my god
56:31She's celebrating the idea
56:33That you just sacked her husband
56:34But one thing I would say is
56:41You don't
56:42I don't think you should go back
56:43To being a cameraman
56:43They only got a snippet
56:45Of what he does
56:46For the business
56:47And we wouldn't be here
56:48Without him
56:48So I just wanted to say that
56:50I'm so proud of you
56:51I'm proud of you
56:52He's the best husband
56:55Best of his partner
56:56You really are
56:58He's the best
56:58Next time
57:10Welcome to the den
57:11It's a pleasure to be here
57:13Beauty supremo Susie Ma
57:15Makes her den debut
57:16Yeah let's go
57:17I'm ready to watch this
57:18I'm going to make you
57:19An offer of all of the money
57:20But for 20% of the business
57:2220%
57:23They wanted three
57:24Sometimes you do have to put
57:26Absolutely everything on the line
57:27So I'm getting emotional here
57:29I don't usually high five
57:30A competitor
57:31Aww
57:32Never seen you like this before
57:34Don't trust me
57:35I don't mean it
57:35A hysterical confession
57:38Graham Norton
57:39And Maria McElaine
57:41Are wanging on
57:42Listen to their latest
57:43On Sounds
57:44Once upon a time
57:46In a boardroom
57:46An epic story
57:47About to be told
57:49Just don't expect
57:50A fairytale ending
57:51The Apprentice
57:52Is next
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