- 2 days ago
Dragons Den UK S23 E01
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TVTranscript
00:00The doors to the den are open once more and the
00:05battleground for business is set.
00:07This is where fortunes are made.
00:10And futures are forged.
00:12But in this brand new series...
00:15The game has changed.
00:18Alongside four seasons...
00:20...and dragons stands a revolving door of fierce investors.
00:24Ambitious...
00:25...competitive...
00:26...and ready to take on...
00:28...the old guard.
00:31Joining them tonight...
00:33I'm Jenna Meek.
00:34I'm a serial entrepreneur.
00:35I'm currently the co-founder and CEO of Refy Beauty.
00:38She's shaken up the cosmetics...
00:40...world with one of the fastest growing UK brands.
00:43Welcome to the den.
00:44Yeah, it's gonna be good.
00:45We're the same age, aren't we?
00:46We are.
00:47Well, you look so much younger than me.
00:48LAUGHTER
00:50Now, this next generation powerhouse is hungry for more.
00:54I quit...
00:55I started my job in fashion...
00:56...and started my first business with £3,000 of my own savings.
00:59I scaled...
01:00...to a multi-million pound business.
01:02My vision is to...
01:03...own this...
01:05...this world.
01:06I started my second business with a mission to simplify beauty.
01:10And we are on track to build a billion pound beauty empire.
01:14I'm a vision person.
01:15I'm a mission person.
01:16That's all I care about.
01:18I know exactly what I can bring to a business.
01:20So if there's a fight for an investment, I will be absolutely fighting for it.
01:24That's why I get...
01:25...so annoyed when someone says,
01:26Oh, you can source it from China.
01:27You can source anything from China.
01:29I am not...
01:30...you can't be scared of any of the dragons.
01:31If anything, they should be scared of me.
01:33LAUGHTER
01:35It's a battle for the next breakthrough.
01:38And the dragons are ready to...
01:40...to strike.
01:45...to strike.
01:46Hi, I'm...
01:50Chloe.
01:51I'm founder of Hat and Spicy.
01:52Hat and Spicy.
01:53Hat and Spicy.
01:54Hat and Spicy.
01:55The hat I'm wearing is upcycled from a sun hat.
02:00And that I've thrifted online.
02:02And we've turned it into this fabulous piece of Path Everywhere.
02:05And that's what we did.
02:06Oh, this is right up your street, Stephen.
02:08I...
02:09I can see...
02:10...maybe Stephen in one of those.
02:11The pink one, Stephen.
02:12The bunny one.
02:13Could probably make you a pair of trousers to match.
02:15I've got to be honest, I was drawn to the bunny ears.
02:20It's green.
02:21Oh, wow.
02:22Oh, my goodness.
02:23Right now, I'm feeling very nervous.
02:25I've got all my dancers with me, who are giving me that kind of...
02:30comfort blanket.
02:31I've got it.
02:32I've got it.
02:33I've got it.
02:34It's going to be amazing.
02:35It's all right.
02:36I'm a freak.
02:38Move or reach me, shoot me, shoot me.
02:40I'm a freak.
02:41I'm a freak.
02:42I'm a freak.
02:43I'm a freak.
02:44My turn is consoling.
02:45I'm a freak.
02:45I'm a freak, move or shit
02:46You should keep me on a leash
02:48I'm the hottest on the
02:50See you, honey
02:50Told me it's gonna be in my life
02:55I'm the hottest on the
03:00See you, honey
03:05I'm the hottest on the
03:34See you, honey
03:35I'm the hottest on the
04:04See you, honey
04:05I'm the hottest on the
04:10See you, honey
04:11I'm the hottest on the
04:12See you, honey
04:13Thank you so much to my models
04:15And I've actually made you eat your own custom hat
04:17Tailored to how I feel like maybe your personality would shine through a hat
04:21I love that
04:22Risky
04:23Very risky
04:24Hats
04:29And the bespoke designer headgear are the offering from Chloe Messer
04:33So, Peter, you have got a big patriotic number
04:38For the king of the king of the UK retail suits
04:39I love it already
04:40Matches your suit, actually
04:41It's amazing
04:42Chloe is seeking 50,000 pounds
04:46Debra, you have got this big bold colorful number
04:50Just
04:51I love that
04:52I love that
04:53In return for 15% of her business
04:55And Tuka, for you
04:57We've got you some bouncing bunnies
05:00I love that
05:01I love that
05:02I love that
05:03So, if you put them on
05:04And then
05:05If you pump these
05:06There you go
05:07There you go
05:08There you go
05:10Tuka Suleiman might be all ears
05:12But will any of the dragons be either
05:15Paying up a deal
05:16It's an even taller than usual
05:18Peter Jones
05:19To
05:20To
05:21To
05:22To
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05:49To
05:25Chloe hi hello. Sorry. Can we be a bit more serious for a moment, please?
05:30So, when did you start this business?
05:34So, it started...
05:35It started in 2022.
05:37Yeah. What was your turnover in the first year?
05:40The turnover for that half year, it was 7,122.
05:44Okay, so...
05:457K.
05:46Yeah, 7K.
05:472023?
05:4823, 25K.
05:4925K.
05:5024K.
05:5130,626.
05:55Are you making a profit?
05:56I have been. They've just, for this year...
06:00I'm actually running at a loss of £500.
06:02So, when you made that 30K last year, did you make a profit on it?
06:05I did make a profit and it was £3,780.
06:10Did you pay yourself?
06:11Yeah, so I pay myself a monthly salary of just around...
06:15£800 just under, and I've taken dividends of £16,000 from the company.
06:20And you can...
06:20You can live on that?
06:21I can.
06:22I live quite frugal, and I like...
06:25thrift and upcycle, and at the moment I'm not really going out that much.
06:30How old are you?
06:3132.
06:32Okay, same age.
06:33Same age as 10 or so.
06:35Yeah, yeah.
06:38Hi, Chloe.
06:39Hi.
06:40So...
06:40My background was in festivals.
06:41I actually started quite an unsustainable festival brand, Glitter.
06:45First Jules, and decided to kind of stop it all because it wasn't...
06:50sustainable.
06:51And I felt at the time, in the festival industry, there was a lot of fashion brands doing it.
06:55But not sustainably.
06:56So actually, this is a really clever route to...
07:00create pieces like this that you're not wearing every day, but they create really special memories with.
07:05Have you been to any festivals?
07:07Have you had stalls at festivals?
07:08Have you explored that yet?
07:10So, I haven't been to festival selling, but this summer I've got a...
07:15commission for a festival in Albania called UNUM, which is an electronic dance technique.
07:20And then at Glastonbury, I have not got a pitch in the site.
07:25But it's a boutique campsite that's off site, and it's a...
07:30space where people are paying a lot of money to go bougie, and the price point of my...
07:35hats is not...
07:36it is a bit higher.
07:38So, on average, my hats sell for $200.
07:40And hopefully, that's the market that I want to be getting into.
07:45But, yeah, I'm at kind of the ceiling of what I can do on my own.
07:51Chloe, erm...
07:52Tuka, hello.
07:53I think you are...
07:55very talented.
07:56And, in a way, I've looked at this and say...
08:00you can carry on the way you are.
08:03Do one of pieces.
08:05and have fun and make a bit of money.
08:08Yeah.
08:09Or...
08:10you could say...
08:11I could design product.
08:13And, somehow...
08:15create areas where...
08:17I could create a business.
08:19But, what worries...
08:20me, more than anything, is...
08:22how big can this get?
08:24So, it...
08:25so...
08:25you...
08:26you...
08:27you...
08:28you're a one woman band.
08:29Yeah.
08:30And...
08:30you know...
08:31in order...
08:32to create...
08:33this vision...
08:34you need more people.
08:35you need a lot more than 50,000.
08:37Yeah.
08:38Right?
08:39You need premises.
08:40Ideally...
08:41a little...
08:42shop...
08:43with a workshop in the back.
08:44Yeah.
08:45Yeah.
08:46Gonna...
08:47gonna be a tough one.
08:50uh...
08:52Chloe...
08:53so...
08:54I...
08:55you're...
08:56you know...
08:55You're talented. I don't think these are what I first saw them. I thought what
09:00But actually they're really cool. You know, they are really cool. I love that they exaggerate
09:05Every nod and every shake as well, but I don't
09:10See that it's an investment because I
09:15Can't see the mechanics that turn it into a sort of a day-to-day business
09:20That can just keep throwing off profit, which you need
09:24Yeah
09:25And that's the bit that I can't find and for that reason, I'm out
09:30I'm out
09:35Chloe?
09:36Yes
09:37When I look at this business, I do think that you probably don't
09:40want an investor
09:41I do
09:42I'm not sure you do
09:45I think you might need a partner in the business
09:47Someone to bounce things off
09:48Yeah
09:49But investors are slightly
09:50Different animal, especially a dragon
09:52Because we put our money in with the prospect
09:55Of getting a return on that money
09:56Wow
09:57And the struggle that I have is
09:59I don't
10:00I don't
10:01I can't see that here
10:02So I'm going to say that I'm out
10:04No
10:05No
10:05No
10:06No
10:07No
10:08No
10:09No
10:10No
10:11No
10:12No
10:13No
10:14No
10:15No
10:16No
10:17No
10:18No
10:19No
10:20No
10:21No
10:22No
10:23No
10:24No
10:25No
10:26No
10:27No
10:28No
10:29No
10:30No
10:31No
10:32No
10:33No
10:34and someone else will just pull you in the wrong directions.
10:37You need to lead the vision and be focused on it.
10:39And you will blow up, because you already are blowing up, so well done.
10:43But this is an investment.
10:44So I am out.
10:48Thank you so much.
10:49Oh, Chloe.
10:52Yeah?
10:53The really interesting thing is...
10:54That...
10:59I really like it.
11:05And I genuinely think you do need an investor.
11:07It's the very thing that you need.
11:10I really do.
11:11You really, really do, because you don't have the experience of knowing how to...
11:14build a business, but yet you've got the creative genius.
11:19And sometimes that's what makes creative geniuses.
11:24get noticed is that they're backed and supported by people that know how to run business.
11:29But I think...
11:34I think this is a very big risk.
11:38So I'd like to partner with...
11:39And the reason for that is that there is no...
11:44No better person that understands the fashion world and the fashion market.
11:49So I would like to make you an offer.
11:54Oh, my God.
11:57Okay.
11:58I'm going to cry.
11:59But my offer would...
12:04be to share with Tuca if he would be willing.
12:08Oh, he's put me on the spot, hasn't he?
12:09Come on, Tuca Bunny.
12:11So what?
12:11So what?
12:12So you've asked for 50,000...
12:14for 15%, and I'd like to offer you 25...
12:1925,000...
12:24for 15% of your business.
12:29Okay.
12:30Okay.
12:34You are...
12:34very talented.
12:36That...
12:37I can say.
12:39I know I can help.
12:44So I am...
12:44I'm going to make you an offer.
12:48I'm going to give you...
12:49half the money, that's 25,000, and I'll match Peter's offer.
12:54for 15%.
12:58Yeah.
12:59Do you need...
12:59Do you need to think about it?
13:00No.
13:01Okay.
13:04I...
13:04I really want to do it, yeah.
13:05I want it to be...
13:06I want it to be...
13:07a...
13:08big fan.
13:09Right, let's do it.
13:10Yeah, let's do it.
13:13Come in, bring it in.
13:14Come on, tucca bunny.
13:17It's a feather in Chloe's cat.
13:19Great, thank you.
13:20Well done.
13:21She leaves the den with 50,000 pounds...
13:28Having given...
13:29given away double the 15% equity originally on offer...
13:33in exchange...
13:34in exchange for double the dragons.
13:37Working with Peter and Tucca is going to be amazing.
13:40Oh my God.
13:43I'm buzzing.
13:44I think you guys have gone absolutely mad.
13:46No, but she is special.
13:47Really special.
13:48Yeah, she is.
13:49If I can give this young lady...
13:51an opportunity...
13:52to improve her life...
13:53that's what I'll...
13:54that whole speech...
13:55would have been great...
13:56without the bunny ears on.
13:57It was...
13:58I can't take you seriously.
13:59I can't take you seriously.
14:00LAUGHTER
14:04Peter香ro точ0.
14:06Damn.
14:07It's a beautiful mess!
14:14My name is Miraj Hussainov. I was born in Azerbaijan, but I've spent most of the time
14:19in my life in London.
14:20OK. Let's do this.
14:25My family, they've got amazing work ethic. It's been amazing watching them come into a
14:29country.
14:31Hello, Dracula.
14:32And worked really hard to raise me and my sister.
14:34And yeah, that's definitely been a big inspiration.
14:37When I started the business, I didn't have any savings in the bank.
14:43So it's been a real journey of pushing the boulder up a hill and now it really suddenly
14:46feels like it.
14:47I think we're chasing it.
14:58Hello, Dragons.
14:59I'm Murad.
15:00And today I'm seeking £70,000.
15:02in exchange for a 4% equity stake in my business, Mosaic Journal.
15:07I'm using a photo printing app with a little bit of a twist.
15:10Collectively, we take over two...
15:12two trillion photos a year.
15:14Now, the reason that we take those photos hasn't...
15:17changed in decades.
15:18But the way that we store and share and experience those photos, those memories...
15:22has changed dramatically.
15:24When I visit my parents, they get out these amazing photos...
15:27two albums that show their life journey from Azerbaijan, where I was born...
15:30to here, England.
15:32What about my life journey?
15:34Mine felt trapped.
15:35Lost in my phone.
15:37So I created Mosaic Journal.
15:39When you sign up, we send you an empty Mosaic Journal.
15:42And then, using our app, you upload one photo a day.
15:47Uploading is simple.
15:49Tap a date.
15:50Pick a photo.
15:52And that's it.
15:53Once a month, for less than a tenner, those photos are printed...
15:57sent to your home for you to keep forever.
15:59You can even add the date and the location directly onto...
16:02the photographs, so you always remember where and when it was taken.
16:05Filling your Mosaic Journal...
16:07is easy.
16:08The photos slot straight in.
16:10And inside each one of these, there's three...
16:12365 slots for a full year of your life.
16:15We've kept things lean.
16:17It's just me and my developer.
16:18Yet, through posting consistently on TikTok, we've managed to grow to a thousand...
16:22paid subscribers in the last few months.
16:24I've brought a Mosaic Journal for each of you.
16:27with photos from my own journey in there.
16:29And as you look through them, I ask you this.
16:31How would you feel if...
16:32instead, it was full of photos from your journey that got you into those chairs...
16:37sitting in right now?
16:38I would have preferred it.
16:40LAUGHTER
16:42A physical photo journal featuring daily snaps...
16:47from a customer's smartphone picture library...
16:50is the proposition from...
16:52Murad Hussainov.
16:53Peter, if you could just take this one, please.
16:55Is it that one there?
16:56Yes.
16:57Cool.
16:58There you go.
16:59Quite heavy.
17:00Murad is seeking 70,000...
17:02in return for 4% of his business.
17:05This is one year.
17:06This is one year.
17:07Yes.
17:08One year photos.
17:09So can this entrepreneur make more...
17:12memories to treasure in the den?
17:14Or will this particular outing turn into...
17:17an occasion to forget.
17:23Hi.
17:24Great pitch.
17:25So tell me...
17:27what else is out there on the market like this at the moment?
17:30We see our competitors...
17:32competitors in three categories essentially.
17:33We see...
17:34photo printing.
17:35Yeah.
17:36Photo journaling.
17:37And...
17:38social media as well.
17:40Because we're actually a social photo printing app.
17:42But in terms of this exact concept, like a photo diary with a subscription...
17:47photo service that sends you photographs automatically every month.
17:50There's nothing like that on the market right now.
17:52And just on that, so a social app.
17:55Can my friends see this?
17:57Yes.
17:58So part of how this started was...
18:00I was spending a lot of time on social media.
18:02And I was thinking, this is not a real reflection of my life.
18:05I feel that...
18:07social media is broken because they're incentivized to get us to spend as much of our time as possible
18:11on our phones.
18:12So...
18:12So what I wanted to do was create a solution where you could still capture and document your life with...
18:17your friends, but it felt a little bit more positive and uplifting.
18:20And look at that.
18:21So in terms of...
18:22the social features, you can add your friends.
18:24They only see the photos they're tagged in.
18:26And...
18:27we're also introducing something called Share in Real Life, where...
18:30let's just say...
18:31we...
18:32we were friends on the app.
18:33I could just with the click of one button, complete friction sharing...
18:37send you like a framed photograph that we have together.
18:39And because the app stalls the data for the address...
18:41I would...
18:42I wouldn't even have to type it in or know it.
18:44I could just send you a gift.
18:46Amen.
18:47Thank you so much.
18:49Thank you for your questions.
18:52Good.
18:53Hey Peter.
18:54Really beautifully packaged by the way.
18:55Thanks.
18:56Really smart.
18:57I like it.
18:57I like it a lot.
18:58So what do you pay to be part of this?
19:01So the phone...
19:02This photo album is £29.99.
19:03Yeah.
19:04You can buy that once.
19:05And then the photographs are £9.99.
19:07a month including free shipping for about 31 photographs.
19:12Okay.
19:13And then when did you start this?
19:14It was incorporated in the end of 2021.
19:17I can take you through...
19:19Do you mind just to see the growth over 22 to...
19:22To now?
19:23In 2022 we did £400 turnover.
19:27And a net loss of £30,000.
19:29In 2023 we did...
19:32A turnover of £11,000.
19:34And a net loss of £84,000.
19:36In...
19:372024 we did a turnover of £36,000.
19:42And a net loss of £50,000.
19:43And a net loss of...
19:44And a net loss of...
19:47£45,000.
19:48And what do you...
19:49£45,000.
19:50And what do you...
19:52Uh...
19:53Project...
19:54The next 12 months?
19:56We project...
19:57The turnover of around £270,000.
19:59Right.
20:00And you're valuing the company...
20:02You're at £2.
20:03How much?
20:04£1.75.
20:05We're not using a revenue multiple to get the valuation...
20:07How do you use the crystal ball?
20:08Look, we raised six months ago...
20:10To £2.5 million valuation.
20:12Before we had £80,000 of revenue...
20:15In the last four months.
20:17And you own...
20:18How much do you own of the business?
20:19Yeah.
20:20So I own...
20:2163.5% of the business.
20:22If I gave you £1,000,000 for this business...
20:25Would you sell it?
20:26Uh...
20:27What?
20:27Of course.
20:28Of course.
20:29I'm just...
20:30No, I wouldn't.
20:31You wouldn't sell it?
20:32No.
20:32F...
20:33No.
20:34I think this business can get really big.
20:36Photobox...
20:37Exited on estimates of half a billion dollars too.
20:43Let's get back to reality.
20:45Okay.
20:47It's a photo album.
20:48Yes.
20:49And you know...
20:50It's a photo album.
20:52Which will probably...
20:53Appeal...
20:54To a certain percentage of the population.
20:57Yeah.
20:58To everybody.
20:59Because...
21:00It's quite...
21:01It's not a photo album.
21:02Sorry?
21:02It's not a photo album.
21:03It's a photo diary.
21:04It's a photo journal.
21:05It's not a photo album.
21:06What is it?
21:07It's...
21:08That's like saying Uber Eats or Deliveroo is food.
21:10They're not food are they?
21:11It's the...
21:12They're saving you...
21:13They're saving you time and effort effectively.
21:15Achieving a goal.
21:16It's doing it for me.
21:17I could buy that photo album tomorrow.
21:19But Tuca...
21:20Would you then go and print out ten photos?
21:22Write on them.
21:23Put the date on them.
21:24Put the location on them.
21:25Or would you rather pay me ten qu...
21:27Wait then I'll do it for you.
21:28But I don't want it.
21:29That's you.
21:30You're not the target customer.
21:31I'm just saying I'm not your target...
21:32That's what I'm...
21:33If you let me finish what I said...
21:35Is at the end of the day...
21:37You have got...
21:39A limited amount of people that would want this.
21:42You've got the...
21:43Steven's one of them.
21:44There's one gratitude journal which recently...
21:47sold over two million copies.
21:48And they don't have a subscription business like we do.
21:50Looking at this as a journal...
21:52instead of album.
21:53Is how we're looking at it.
21:56But...
21:57If you've been going four years...
21:58And...
21:59You've turned over 80 grand...
22:01Might be...
22:02Some of them do that in one day.
22:04Mm-hmm.
22:05Not when you first started though.
22:06Oh well...
22:07We'll get there.
22:08For sure we'll get there.
22:09No, no.
22:10But at what cost?
22:11So when I invest £70,000...
22:12Yes.
22:13When do you believe...
22:14That I will have my money back?
22:16We're targeting...
22:17An exit of three to five years.
22:18However...
22:19If you would want to sell...
22:20There will hopefully be...
22:21Liquidation events.
22:22On that journey.
22:23Where somebody might want to buy your shares.
22:25However...
22:26I would love for you...
22:27To be part of the journey.
22:28And...
22:29Double down.
22:30If the company's doing well.
22:31Not your valuation.
22:32I could change the value.
22:32Do you want to put it up?
22:33No, I don't...
22:34I don't...
22:35Do you want to put it up?
22:36No, I don't...
22:37I don't...
22:38It's...
22:39That's all I got.
22:40So, you're very credible, but I think this is going to take a long time.
22:45Longer than you think.
22:48For that reason, I'm out.
22:49Okay.
22:55It's interesting.
22:56Look, I own Jessops, right?
22:59So...
23:00And I own Jessops' photo as well.
23:03We've got hundreds of thousands of customers.
23:05So...
23:09So...
23:10This is not a challenge for us to be able to do something.
23:15Like this.
23:16I think it's a really neat idea.
23:17Mm-hmm.
23:18Amazing.
23:19And...
23:20You know, I could really help you here.
23:25Similarly, I could also do it myself quite easily.
23:30And in a way, I wish you didn't have your shareholders.
23:34Why?
23:35Because I would probably offer you an amount of money for the business.
23:39Mm-hmm.
23:40And bring it in-house.
23:41And offer you a job as managing director of...
23:45A whole photo group worldwide.
23:46Mm-hmm.
23:47Because I think you're exceptional as an individual.
23:50Thank you, Peter.
23:51I'm gonna say, though, sadly, that I'm out.
23:53Mm-hmm.
23:54But that's...
23:55Of no means a reflection of you.
23:57I think you've done...
23:58Done really well.
24:00Thank you very much.
24:01No.
24:05Right.
24:06Hi.
24:07Erm...
24:08I think this is where I'm at with it.
24:09I love the idea of...
24:10I love storytelling.
24:11I love the idea of, when I go on holiday, being able to select the right of...
24:15amount of pictures and put them in a book.
24:17But I feel like, for me, he's quite...
24:20busy, but also wants to do this.
24:21I feel quite overwhelmed...
24:22Mm-hmm.
24:23...that it's a year.
24:24And...
24:25how much I have to do to complete this.
24:27But I do love where you're kind of going with it.
24:30I just don't think it's perfect.
24:34So I am out, but I...
24:35I do wish you the best of luck.
24:40Thank you very much.
24:50So, do you know, when I sit here so long and we're kind of, you know, in limbo,
24:56it's for one of two reasons, or my gut does one or two things.
25:00It goes...
25:00I've been in here too long.
25:02I don't love this enough.
25:04So I really do.
25:05I really do need to declare.
25:08Or it says...
25:10There's something in here holding me in.
25:15And I think there is something about this.
25:18You have got something.
25:20And I know environmental credentials are very important to you.
25:25We've really doubled down on that as well.
25:28I don't think there's anything...
25:29If I were you, I'd be really...
25:30Be quiet now because my next pose was when I take a breath like that...
25:35It usually means...
25:37So...
25:39Soap.
25:44I'm going to make you an author.
25:49And I'm kind of...
25:49Surprising myself a bit, to be perfectly honest.
25:52But there is something about you and there is something about...
25:54This.
25:56However, your valuation, I've got to tell you, is crazy.
25:59You ask for £70,000 for 4%.
26:03So I am going to offer you all of the money
26:06But I want
26:0812% of the business
26:09Thank you
26:11Thank you for your offer
26:13I really like the business
26:18I really like it
26:21In part because
26:22It's something that
26:23I wish I had
26:24Because I've got 200,000 photos in my phone
26:26And if I could in a couple of
26:28Clicks print out my favourite ones
26:29Especially for like
26:30Valentine's Day with my missus
26:31When I do my little scrapbook thing
26:32And the
26:33These are the big occasions
26:34For my friends and family and stuff
26:35Especially if I can send it to them
26:36I would 100% be doing that
26:38So
26:39I
26:41I'm going to make you an offer
26:43I
26:46I just can't figure out how
26:47Like 4%
26:48To me it's just never going to happen
26:49It's never going to happen
26:51However
26:53I'd make you an offer
26:54For all of the money
26:54For 15%
26:58Thank you
26:59Thank you very much
27:03For your offers
27:04And your kind words
27:05As well
27:05They really
27:06Meant a lot
27:08Thank you
27:09Thank you
27:13What I want to do with this business is I want to build...
27:18this photo printing business and in parallel I want to also...
27:23build out one of the biggest kind of authentic media channels and voices on...
27:28the internet so I think it would make sense to partner with you.
27:33However, the percentages aren't going to work.
27:38They're too far apart.
27:43Would you consider...
27:48instead...
27:50taking 9% of the business?
27:53你要不要?
27:54你要不要呢?
27:55你要不要?
27:56我要不要呢?
27:57等等你
27:58Do you know in, uh,
28:03in this business,
28:04especially if you're going to try and do piece number two,
28:06which is the...
28:08to be in for the ride?
28:10You wouldn't get me psychologically and spiritually...
28:13to be in for the ride at 9%.
28:14That's me being completely honest.
28:16Mm-hmm.
28:17So...
28:18Where do you think we...
28:18can get to?
28:1915%.
28:20It's a non-negotiable.
28:23Um, okay.
28:24It's got to feel good in your heart.
28:26Do you love this?
28:27I love it.
28:28I love it.
28:28You love it.
28:29And I'm already a customer,
28:30even if I'm not an investor, so...
28:33If you love it, we've got to...
28:38Well done.
28:39Well done.
28:40Well done.
28:41Well done.
28:42I look forward to...
28:43Bye-bye.
28:47A magic...
28:48A magic moment for Murad.
28:51He leaves the den having...
28:53snapped up 70,000 pounds.
28:56That was...
28:57way more intense.
28:58Than I thought it was going to be.
29:00And gained a new business partner.
29:03whose skill set is picture perfect...
29:05for his business.
29:06Okay.
29:07We've got Stephen Bart...
29:08a lot in our corner.
29:09And...
29:10Yeah.
29:11I'm very excited about...
29:12the next steps.
29:13good stuff.
29:14Let's go.
29:15And the next steps.
29:16We'll see you next time.
29:17Let's get started.
29:18You
29:23Hi, my name
29:28My name is Carmen Gaddy
29:30and this is my business partner Yosef Brahani
29:33Oh my god
29:35Depressing, depressing
29:37And we are the co-founders of
29:38the original Teflé
29:43Carmen is a very passionate
29:45woman
29:49Very dedicated
29:50I think it's because they're all watching
29:53and Srut Tafli
29:55found a common destiny
29:57and it's a
29:58wonderful thing to share
30:00Yes
30:03Coming to the Dane
30:05it's a wonderful opportunity for Teflé
30:07as well as
30:08for us
30:09Okay, my brother
30:10Okay
30:11I feel a little bit nervous
30:13but I've prayed
30:14and I just
30:15know God is with me
30:16so
30:17yeah
30:18Thank you
30:19Thank you
30:23Hello
30:27Hello
30:28Hello
30:29Hello
30:30My name is Carmen Gaddy
30:31My name is Yosef Brahani
30:33And we are the founders of
30:35the original Teflé
30:36And we are the founders of the original Teflé
30:37We
30:38are here to look for a strategic partnership
30:41as well as an investment ask
30:43of £100,000
30:45for 2.5%
30:46of our plant-based
30:48Teflé
30:49drink
30:50company
30:51I'm a proud son of Ethiopia
30:53We've been growing Tefl for thousands of years
30:56Teflé
30:57is a
30:58Teflé
30:58for for Ethiopia
30:59It is rich in protein
31:01fibre
31:02It is rich in protein
31:03fibre
31:03and
31:04it is gluten free
31:05naturally
31:06It is vegan friendly
31:07It
31:08is
31:09It
31:10It
31:11It
31:12It
31:13It
31:14It
31:15It
31:16It
31:17It
31:18It
31:19It
31:20It
31:21It
31:22It
31:23It
31:24It
31:25It
31:26It
31:27It
31:28It
31:29It
31:30It
31:31It
31:32It
31:33It
31:34It
31:35It
31:36It
31:37It
31:38It
31:39It
31:40It
31:41It
31:42It
31:43It
31:44It
31:45It
31:46It
31:47It
31:48It
31:49It
31:50It
31:51It
31:52It
31:53It
31:54It
31:55It
31:56It
31:57It
31:58It
31:59It
32:00It
32:01It
31:37for a little bit of indulgence and we have the chocolate for a guilt-free pleasure
31:42as we speak the original teflis product is is going through a production
31:47line in one of the major gluten-free sites in uk
31:52today we are getting ready to launch and preparing ourselves
31:57with ocado with vbytes and with synkey and we are
32:02in active negotiations now with costco and morrison's
32:07to date we have almost raised nearly two million pounds
32:12but we also have interest to expand later down this year to
32:17india and uh yes and we hope that you
32:22would try our products and i hope you like them as much as we do
32:26thank you thank you
32:27thank you yes please okay a range of dairy
32:32free drinks made from teff a crop grown in east africa is
32:37the proposition from carmen gaddy and joseph brihani
32:41it's up for me
32:42yes great thank you it's all labeled nicely the duo are seeking a
32:47hundred thousand pounds oh it's a powder
32:49it's powder oh there's nothing inside them
32:52all right i was like oh that's interesting these are prototypes in return
32:57for a two and a half percent share in their company all right let me
33:02just put that down so it doesn't go all over me a plant-based
33:07deborah meaden is first to find out more
33:12thank you very much so i have never heard
33:17of teff what is it teff is
33:22a ethiopian grain that has been
33:27here for almost thousands of years
33:32a grass grass a grass a grass a grass okay lovely so
33:37So you've raised £2 million already.
33:40Now, that's quite a stunner.
33:42For your pre-revenue, you haven't sold any yet.
33:45Even this is a prototype.
33:47So how did you raise £2 million and from where?
33:51So we went...
33:52We went to angel investors and we've had significant traction, but there was one who was...
33:57who really aligned with our values and our purpose.
34:02This is why we said we would like a strategic partnership because we would want...
34:07someone to understand that it's not just about the product, but it's about supporting...
34:12agriculture, solar irrigation, ethical farming, you know, supporting communities.
34:17And how much... how much did they put in, that one person?
34:21They succeeded.
34:22It's a company.
34:23It's a company.
34:24Yeah.
34:25It's a company.
34:26They put in £2 million.
34:27We're in the...
34:27The final...
34:28The final...
34:29The final...
34:30The final...
34:31The final...
34:32We're at 90% now with raising the funding.
34:32Lotm, balance at all.
34:33No, not at all.
34:34So they pledged it?
34:35They haven't actually handed the money over yet?
34:36No, no.
34:37Carmen and Yusuf.
34:41Yes.
34:42Hi.
34:43Pleased to meet you.
34:44Good to meet you.
34:45I just want to quickly cover off the...
34:47The people that are saying they're going to give you 2 million.
34:50Yeah.
34:51What equity...
34:52What are you negotiating with them?
34:547.9% for 2 million.
34:57Yes.
34:57So how have you managed to get a 25 million valuation?
35:02With a brand and a box.
35:04Based on the plant-based drink...
35:07The market right now...
35:08The growth is 7.5%.
35:10In the UK alone...
35:12And 13.5% worldwide by 20...
35:15But why have they done that with you?
35:17Why...
35:18I mean...
35:19By the grace of God.
35:20Don't take this the wrong way.
35:22No, we understand.
35:23It's made me highly skeptical straight away...
35:25Okay.
35:26That you've been able...
35:27Unless there's something I'm missing...
35:29And that's what I want to extract...
35:30If it's possible.
35:31No, no.
35:32That's fine.
35:33What is it that has enabled you to get a 2 million pound...
35:37Potential investment at a valuation of 25 million pounds...
35:40For a business that yet doesn't exist...
35:42The founders explained that we don't...
35:45We don't necessarily just invest...
35:47In a product...
35:48But we invest in the people...
35:50And...
35:51Who we are...
35:52You know...
35:53We work together...
35:54We're strong together...
35:55And we are driven...
35:57Together...
35:58So tell me about...
35:59What have you done before this?
36:00So tell me about...
36:01What have you done before this?
36:02So...
36:03I have a coffee shop business...
36:05And...
36:06I have...
36:07A maintenance...
36:08And logistics...
36:09Company...
36:10Small company...
36:11But...
36:12You know...
36:12Our restaurant...
36:13We do serve...
36:14In Jera...
36:15In Jera...
36:16You get it from...
36:17So that's...
36:17What we were doing...
36:18And Carmen...
36:19You're...
36:20I'm a nurse by background...
36:21I...
36:22Completed my nursing...
36:23I did my masters...
36:24And then I went into...
36:25Opening...
36:26A home care company...
36:27Which cares for...
36:28Individuals with...
36:29End of life...
36:30Cancer...
36:31Erm...
36:32Learning disabilities...
36:33Mental health...
36:34And...
36:35And the two of you...
36:36Come together...
36:37How did that happen?
36:38I sadly lost my mum...
36:39In 2023...
36:40I'm sorry...
36:41And...
36:42I'd gone to the funeral home...
36:44And...
36:45I came out with my brother...
36:46And...
36:47I just said...
36:47I can't go home right now...
36:48I'm not able...
36:49So he said...
36:50Let's just go...
36:51For a coffee...
36:52And we went into the coffee shop...
36:53Which was two doors down...
36:54And...
36:55I couldn't find anywhere...
36:56To have the way...
36:57For my mother...
36:58And...
36:59Yosef had overheard me saying this...
37:01And he...
37:02And he said...
37:03Listen...
37:04Just have my coffee shop...
37:05And then he served us...
37:06So we got...
37:07Talking about injera...
37:08How good it was...
37:09And the iron...
37:10And I just said...
37:11You know...
37:12Like as a passing comment...
37:12I thought we could make this...
37:13Into probiotic drinks...
37:14And then we sat down...
37:15And we put our heads together...
37:16And we said...
37:17Let's try a plant-based...
37:18Milk alternative...
37:19Okay...
37:20You seem to have come alive...
37:21Carmen now...
37:22Because I'm...
37:23I was nervous...
37:24I'm so...
37:25I was so nervous...
37:26I...
37:27I don't know why you're nervous...
37:28To raise two million...
37:29You must have some sort of super power...
37:30Because I think that's amazing...
37:31At that valuation...
37:32Thank you...
37:32Can I ask my last question...
37:33What happens if that investment...
37:35Doesn't happen...
37:36What will you do?
37:37We've brought it as far as this...
37:39You know...
37:40And I know my mum...
37:41Had also left me some money...
37:42So I would be willing to invest...
37:44Everything that I have into this...
37:45Because everybody's loved it...
37:47Everybody loved the taste...
37:48It won't stop you...
37:49It won't stop you...
37:50It won't stop you...
37:51Never...
37:52Never...
37:53Thank you...
37:54What a beautiful story...
37:56And very...
37:57Serendipitous...
37:59What I'm about to say...
38:00You're not gonna like...
38:02Okay...
38:03In my years of investing...
38:05I've never in my life...
38:06Heard of any...
38:07Everyone...
38:08Raising 2 million pounds...
38:09For 7% of their business...
38:10Pre-launch...
38:12Unless...
38:13The founder has had...
38:15Tremendous...
38:16Outside...
38:17Success...
38:18In an area...
38:19Related to it...
38:20Or in another area before...
38:22So I'm saying that...
38:24I'd be extremely cautious...
38:25And don't factor in anyone's...
38:27Words...
38:28Until the money is in your bank account...
38:29Amen...
38:30Not even when the contract's signed...
38:31When the money's in your account...
38:32I agree...
38:33Because...
38:34I don't think that's gonna happen...
38:37I've just never seen that ever...
38:38In my entire life...
38:39Ever...
38:40And...
38:41So I'm saying that out of love...
38:42Thank you...
38:42So much...
38:43For your...
38:44For your advice...
38:45And...
38:46You know...
38:47Whether it happens or not...
38:47We've been able to have the grace...
38:49To be able to make such a product...
38:50That is...
38:51So...
38:52You know...
38:53Fantastic to us...
38:54I sense a real...
38:55Hunger...
38:56Determ-
38:57Determination...
38:58Angst...
38:59And pain...
39:00Underneath the surface with you...
39:01There's something in you...
39:02That's given you that...
39:03That...
39:04That...
39:05That steely dog...
39:06He...
39:07Yes...
39:08And I'm not gonna let go of that...
39:09And what is that?
39:11I...
39:12I think it's...
39:13Going through...
39:14Toughness...
39:17Hard life...
39:19Erm...
39:22Struggles...
39:23Trials...
39:24Tribulations...
39:25But...
39:26I...
39:27To believe in...
39:28What...
39:29What we have...
39:30It's not...
39:31Things don't happen by...
39:32Accident...
39:33I don't believe in...
39:35Coincidence...
39:37And...
39:38That's the thing that drives me...
39:40No matter what...
39:41I put my hand...
39:42To...
39:43I'll make sure it's turned around...
39:44I certainly don't think you're gonna give up...
39:46I certainly don't think you're gonna give up...
39:47I'll give you that...
39:48So...
39:49I'd bet on you as an individual...
39:51Because of that determination...
39:52I see it in your eyes...
39:53But I can't bet on this business...
39:55Without more information...
39:56I think...
39:57This is just too early for me...
39:58I...
39:59I just don't have enough evidence...
40:00So...
40:01I wish you the best...
40:02Thank you...
40:03And I'll be reading for you...
40:04But I'm gonna say that I'm out...
40:05Thank you...
40:07Thank you...
40:11Youssef and Carmen...
40:12Um...
40:13There's no real background here...
40:15And I also struggle with the...
40:17The fact that...
40:18You've come in at a 4 million pound valuation...
40:21It's...
40:22It's just...
40:23It...
40:24I'll be really candid...
40:25It's a...
40:26It just doesn't work out...
40:27It's...
40:28It's just not right...
40:28So...
40:29I'm gonna say that I'm out...
40:30Um...
40:31Thank you...
40:32But I really appreciate...
40:32You coming in...
40:33And at least giving it a go...
40:34That's fine...
40:35Thank you...
40:38Hi...
40:39Um...
40:40I think this is where I'm out with it...
40:41I do...
40:42You just resonate with what...
40:43What Steven and Peter are saying...
40:44It is just quite...
40:45An early investment...
40:47But...
40:48You're clearly incredible entrepreneurs...
40:50And you've clearly got this incredible...
40:52Fight in both of you...
40:53And...
40:54I think your story is amazing...
40:56But for me...
40:57Today...
40:58It's not an investment...
40:59So I am out...
41:00I wish you...
41:01Thank you...
41:02Best of luck...
41:02Thank you so much...
41:07Carmen and Yusuf...
41:10This...
41:11Is...
41:12Is...
41:13A personal mission...
41:14For the two of you...
41:17And I respect that...
41:20But...
41:21You've not...
41:22Convinced me...
41:23That...
41:24This is a business...
41:25Where I may even get my money...
41:27Back...
41:29And for that reason...
41:30I'm out...
41:32Thank you...
41:37So go on guys...
41:39I am plant based...
41:41I am plant based...
41:42Um...
41:43So...
41:44Why would I choose this...
41:45Over my preferred...
41:46Which is oat milk...
41:47Why should I switch?
41:49Now is your moment...
41:50Why should I switch?
41:51Now is your moment...
41:52Because it's gluten free...
41:54I'm not gluten intolerant...
41:55All I'm bothered about...
41:56Is plant based...
41:58So...
41:59Simply...
42:00If you compare it...
42:01Like for like...
42:02You got better protein and as well, there is no taste that's going to live.
42:07On a mouse after you test it, so TEF naturally is a...
42:12It doesn't have any test, so...
42:14It does.
42:15And...
42:16It's actually got...
42:17It's got quite a strong taste.
42:18Okay.
42:19That's the bit you can't tell me because I've tasted it.
42:21Okay.
42:22Okay.
42:23Definitely.
42:22So he has taste.
42:23It has taste?
42:24It has taste.
42:25It has taste.
42:26Quite a lot.
42:27The...
42:27The other thing, us are just us.
42:30We are a story.
42:32We are a culture.
42:33We are a heritage.
42:35We are supporting ethical...
42:37And sustainability.
42:39It's a movement, not just a plant drink.
42:42Now, and I...
42:43Listen, I understand all of that, but I promise you there's a load of oak brands out there...
42:47And I say exactly the same thing.
42:49So, here's the issue for me.
42:52I don't know.
42:53I suspect you're onto something.
42:56So, I think you might...
42:57Have some new market.
42:58However, I think you're going to struggle to change.
43:02People who are really settled into their plant-based drink.
43:05I prefer oat.
43:06Now, that's...
43:07That's not...
43:08That doesn't mean to say that's any better or worse.
43:09That's just that I prefer oat.
43:12So, I'm afraid I won't be investing.
43:14I'm out.
43:15That's fine.
43:17Thank you, Douglas.
43:19And good luck.
43:20Good luck.
43:21Nice to meet you.
43:23Unfortunately for Carmen and Josef, they must leave...
43:27...empty-handed.
43:28But despite their...
43:32...failure to clinch a deal...
43:34It's okay.
43:35...the duo remains...
43:37...resolute.
43:38That's fine.
43:39We wouldn't make it anyway.
43:40We will make it anyway.
43:41Yeah.
43:42I'm a little bit disappointed...
43:43...but the positives are...
43:45...they complemented a lot on...
43:47...who we are as people.
43:49At the end of the day...
43:51...nothing's gonna stop us.
44:07My name is Gul Shimbano...
44:08...and I am from Solihull, West Midlands.
44:10Exciting?
44:12We are a global movement...
44:15...empowering women and girls...
44:17...across the world...
44:18...so they can take back control...
44:19...of their own safety...
44:20...and stay safe...
44:21...wherever they may be.
44:22...who do they want?
44:23All of them.
44:24We would absolutely love...
44:25...either Deborah or...
44:26...she...
44:27...to join our mission...
44:28...because we are...
44:29...an all-female organisation.
44:32...but equally...
44:34...one of the gentlemen...
44:35...would be amazing too.
44:42Hello, dragons.
44:47My name is Golshan Bano, and I am founder of Strike Back South Defence for Women.
44:51I am here today...
44:52Looking for a £25,000 investment in return for a 10% equity in my business.
44:57After being subjected to violence and attacks whilst working as a pharmacist, I started to learn self-defence skills so I could take...
45:02...back control of my own safety.
45:04And what started as a very personal journey...
45:07...has now grown into a global mission.
45:09Today, Strike Back South Defence teaches women and girls...
45:12...pactical life-saving skills across the world.
45:15We're not a martial art and we're not a sports basis.
45:17We are a mission-driven global movement, teaching for real-life scenarios, women and girls...
45:22...to face.
45:23Here in the UK, one woman is killed every three days.
45:27And 3,000 women are subjected to violence every single day.
45:31In just 11 months...
45:32...since our launch, we have qualified 28 instructors and launched 12 franchises.
45:37And generated a turnover of over £83,000.
45:42We are already active across the UK, Ireland, Belgium and Australia.
45:47Our mission is bold and global.
45:50We want to place a female self-defence...
45:52...instructor in every major town and city across the world.
45:57What I'd like to do now is invite my co-instructor, Hannah, to...
46:02...demo one of the most common attacks that women face.
46:04This is something that happened personally to me.
46:07And that's...
46:07That's a hair pull or a pull from behind, possibly taking you to the ground.
46:11We teach a lot...
46:12...to girls and women how to be able to take control of the situation...
46:15...before you go to the ground so you can get away.
46:17...and escape.
46:18That's what we're going to do.
46:21When you're ready, Hannah.
46:22Hey, come out!
46:24Ah!
46:24Get off me!
46:25Back away from me!
46:27Leave me alone!
46:31It's simple.
46:32It's effective.
46:32And it's quick.
46:34Jenna, I would love you to come and have a go.
46:36Just to...
46:37See how simple and easy this is.
46:39Yeah.
46:39And it's available when everybody can do it.
46:41No, definitely.
46:42Self-defense classes for women with...
46:47The potential to be franchised more widely are the offering from Gulshan Bano.
46:52So I'm going to invite you to come forward.
46:54And you're going to use the heel of your palm to strike the shield.
46:57This, on the street, works very, very easily.
47:02Yeah.
47:02Gulshan is seeking £25,000.
47:06It's perfect.
47:07Let's go.
47:09Nice.
47:10And again, let's get this way.
47:12Awesome.
47:13And one more.
47:14In return, for a 10% share...
47:17...in her business.
47:18I thought I had a more powerful punch, to be honest.
47:21That was powerful.
47:22Jenna Meek might have already packed a punch...
47:25Thank you, Anna.
47:26Thank you, Anna.
47:27But will Gulshan's business prove a knockout amongst the dragons?
47:32Um, you've...
47:37Definitely identified a problem.
47:39Yes.
47:39Um, and...
47:42Just tell us a little bit about your journey.
47:45Um, so I...
47:46I was born...
47:47I was a pharmacist, went to medical school first, then went on to do pharmacy.
47:50But do my experience as a pharmacist.
47:52I've been followed back to my car.
47:54I've been attacked in a car park.
47:56I've been hauled over the counter.
47:57At work in a big chain pharmacy.
48:00I'm a petite woman.
48:01I'm five foot.
48:02And I think often people perceive you as an easy target.
48:06And we got to...
48:07There was a point where, after one of the most serious attacks, that I thought,
48:10I'm not going to be so lucky next time.
48:11And I need...
48:12I need to learn some skills to keep me safe.
48:14And that's when I started learning self-defense skills.
48:17So, you launched this 11 months ago.
48:20As the franchise and certification model.
48:22So, the business you're pitching today...
48:25Is...
48:26Is a franchise.
48:26Is a franchise.
48:27Is a franchise, yes.
48:27So, can you just tell us how that franchise works?
48:31So, the franchise...
48:32The model is...
48:33Ladies come to us who are interested in becoming instructors.
48:36They...
48:37Join us.
48:38And as a franchise, they get the Stripeback brand and the business in a box.
48:42Hannah...
48:42Hannah is one of our franchisees.
48:44So, they pay a franchise fee.
48:46I train them as...
48:47Instructors.
48:48And then they go off and teach using the brand.
48:51Right.
48:51So, you...
48:52Your income off that franchise is what I'm interested in.
48:55Up to now, the 12 franchises we have...
48:57Have been sold on an average of around three and a half thousand pounds.
49:01Right.
49:01Up...
49:02Current price now, just as we're moving on and scaling, is fifteen thousand pounds for a franchise.
49:07Wow, it's quite punchy, fifteen thousand pounds for a franchise.
49:12So, as a franchisee, how much do you...
49:17I would estimate that I would make a year.
49:19A franchisee that runs, for example, four classes a week...
49:22Yep.
49:22Your revenue can be anything from 4K to 5K a month.
49:27So, you're saying that I would make 50,000 a year?
49:32Yeah.
49:32And probably, my overheads will be 10,000 a year.
49:37Yep.
49:38And you want me to pay 15,000 of France?
49:41Yep.
49:41So...
49:42I would actually be doing a lot of it for, not for charity, but pro bono.
49:47So, our revenue model for instructors that are qualified and how they earn money is...
49:52It's huge.
49:53So, we teach within schools, we teach well-being days, we teach one-to-ones, we teach...
49:57We teach in intergroups, we teach in corporates, we teach at universities, we teach in colleges.
50:01So, there's a huge...
50:02There's a huge revenue stream, plus their own classes.
50:06Go, sir.
50:07Yes, thank you.
50:08Um, it's really important work that you're doing.
50:10So, well done and congratulations.
50:12Are you profitable at the moment?
50:14We're very profitable at the moment.
50:15Have you given the numbers yet?
50:17Yeah.
50:17About 83,000 turnover.
50:1883,000 turnover and the profit?
50:20So, my...
50:21Apologies, my brain.
50:22Apologies, my brain fog isn't great.
50:23So, total from June last year to now, um...
50:27It was 83,950.
50:31And our net...
50:32And our net profit was 15,801.
50:35But this is based on the figures where...
50:37Our franchises were around 3,500 pounds, not on the new price point where we're going.
50:42And what are you forecasting for this year?
50:44For this year, we would like to get, um...
50:46We'd like...
50:47We'd like to double, uh, franchises.
50:48And we're going in now at the higher price point.
50:51And one of the things that came back...
50:52To us again and again, is your franchise at 15,000 is too cheap?
50:56Really?
50:57Really.
50:58Three consultancy agencies said you should be pitching more on the 25 mark.
51:02How about 25?
51:04Yeah.
51:06Have you asked...
51:07Hannah, if she'd have paid 15,000?
51:09So, this is where it does change.
51:12Hannah came in at a lower price.
51:15Now, price point now for our...
51:17So, we have a certification model, not just the franchise.
51:19The certification model is women that are maybe currently...
51:22Running a business or they run a yoga studio or they have something they do at the moment.
51:25But they want to add self-defense into...
51:27So, they come along and they get qualified and certified.
51:30And then they go off and teach under their own name and their own...
51:32And that's priced around three and a half thousand pounds.
51:35So, the people that are currently...
51:37Interested in the franchise, it's a slightly different investor model at the 15,000.
51:42Interested in the franchise, it's a slightly different business.
51:47And I almost want to say, like, have you just increased that to 15,000 because you knew you were coming on Dragon's Day?
51:52And you knew you were going to get grilled about making this a proper business?
51:54No, no, not at all.
51:55Not at all.
51:56We were...
51:57We were...
52:00We continued...
52:13they're done and they can go and earn that money the franchise in terms of the brand is
52:18for it's a different client it's a different kind of woman or businesswoman that we're
52:23attracting now that wants to scale and grow this yeah but i think this
52:28will be a massive barrier to unleashing your purpose because i don't
52:33know anyone that's got fifteen thousand pounds sat around to do something like this are you willing
52:37to change this
52:38are you really fixed on this financial model no 100 we need to change okay
53:00you
52:43it was never to price out the people we really needed and that's where
52:48i guess the certification model does come in because that price point is there for them
53:00to actually come back into business so i think a day in a room you can fix this okay
53:17you
53:05this is this is not the issue okay it's it's it's simple do you know i mean that is a simple
53:22approach to to help us manage how we are scaling this is
53:38to be. Every female across the world needs to have some basic skills. It's as simple as that.
53:43Goshen, I think what you're doing is incredibly important.
53:48But I think you need someone who has experienced scaling a franchise.
53:53But you actually don't need the investor to get that experience.
53:58There's a lot of great people out there who would be willing to support a mission-driven
54:01business who have that experience scaling.
54:03But I don't have that experience, so I'm going to say that I'm out, but I wish you the very best.
54:08Oh shit.
54:13You've presented so well.
54:18Honestly, your energy is great.
54:23But this isn't an investment-led business because I think...
54:28You will find that an investor will want to exploit the business to make...
54:33...money as opposed to perhaps maybe even philanthropic...
54:38...investing in this to support it, to get it going.
54:43To get this movement, to do exactly what you're trying to achieve, rather than...
54:48How much money did we make this quarter, and how much dividend can I take out?
54:52Because I...
54:53I think that could stifle the growth and the movement you're trying to achieve.
54:58I think all of this money that you're going to generate needs to be reinvested...
55:03...continuously, which ultimately means that an investor can't ever get a return.
55:08On their investment, if they were to invest.
55:11And for that reason, sadly...
55:13I'm out.
55:17Erm...
55:18I love your passion.
55:21But...
55:22I love your passion.
55:23But as I...
55:23As a business, this is your journey.
55:26I don't really think...
55:28You need a dragon.
55:30Because an investor, as has already been said...
55:32You need a dragon.
55:33Because an investor, as has already been said...
55:33Investor wants to make a return on their investment.
55:36Mm-hmm.
55:37You have a different mission.
55:38And you've got to weigh that up.
55:39You know?
55:40Okay.
55:41So, I'm going to wish you all the best.
55:43But today, this is not investable amounts.
55:47Thank you so much.
55:53I'm sat here getting incredibly annoyed at everyone speaking.
55:56We're just getting labelled.
55:58As an investor with like...
55:59We're all the same.
56:00I could not care less.
56:01I could not care less.
56:02I could not care less.
56:03I'll get my money back because I know exactly how to build a business.
56:06But I know exactly how to build a business...
56:08It's got a purpose.
56:09Oh, my God.
56:10It's where I absolutely thrive.
56:13Like, it's what wakes me up.
56:15I'm not worried about when I'm going to get my money back.
56:17Worrying about when...
56:18When we've done our mission on that business.
56:20That's all I care about.
56:22Like...
56:23When we do that well.
56:24With a good business mind.
56:25The money just comes.
56:28So, I would love to join you on this.
56:30So, I would love to join you on this.
56:33So, I would love to give you all of the money.
56:35And for the 10% you asked for.
56:36Because I believe in you.
56:38And I believe in the mission.
56:39And I think you're amazing.
56:45I'm so pleased.
56:46Me too.
56:47Me too.
56:48You know, the reason I was sitting here quietly...
56:53I was thinking...
56:54There is a perfect partner for you here.
56:56And I was sitting here thinking...
56:58If you hadn't made the offer Jenna...
56:59I probably would have.
57:00But I think actually...
57:01Jenna is a better partner for you.
57:03So, you know what I'm going to say, don't you?
57:05Because, you know...
57:06You've got exactly who you...
57:08You need.
57:09And you should be delighted.
57:10That's a great offer.
57:11So, I won't be investing.
57:13I've never been so happy not to invest.
57:14Thank you so much.
57:15I'm out.
57:18Thank you so much.
57:19I am beyond thrilled, Jenna.
57:23Thank you so, so much.
57:24Are you accepting the offer?
57:25I completely accepted the offer.
57:26Yay!
57:31Thank you so much.
57:32Well done.
57:34And that France right was pretty awesome.
57:35Yeah, well...
57:36Thank you so much.
57:39Tell you.
57:43the den with 25,000 pounds.
57:48Having become the beneficiary of Jenna Meek's first ever
57:53Den Deal.
57:54If I change the world, can I go change the world?
57:57It's amazing.
57:59Do you know what I love about that?
58:01I go about the world going profit.
58:03It isn't just cash.
58:05It's the outcome that you want from a business.
58:08It's all I care about.
58:09It's all I care about.
58:13I don't know.
58:14I don't know.
58:15It's the outcome.
58:16It's the outcome.
58:18Next time
58:22Welcome
58:23Welcome back Gary, it's great to have you next to me
58:26I told myself I would not get my stuff
58:27Thank you
58:28Thank you Lord
58:30It's like my trip to Blackpool in 1985
58:33Swish is a compact device that cleans your balls in seconds
58:37I would love to wear it
58:38The energy is just amazing
58:41I just think that's wrong
58:42Yours is too
58:43Ours is
58:43I don't know what to say
58:48If you've been a victim of crime
58:53Details of
58:53Organizations offering information and support
58:56You will find on the action line pages
58:58Of the BBC website
59:03I don't know what to say
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