Budweiser’s Super Bowl LX Ad “American Icons” Honors a Timeless Legacy

Budweiser leans fully into symbolism and tradition with its extended Super Bowl LX commercial “American Icons,” centering the story on the quiet, powerful journey of a single Clydesdale from youth to adulthood. The spot follows one foal as it grows into a fully formed horse, capturing intimate, cinematic moments along the way that emphasize patience, strength, and continuity. With minimal dialogue and a restrained emotional tone, the ad uses the Clydesdale’s transformation as a metaphor for heritage passed down through generations, reinforcing Budweiser’s long-standing identity as a brand rooted in endurance, craftsmanship, and American legacy.