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  • 3 hours ago
Instacart is striking an intriguing note ahead of the Big Game with a Super Bowl LX teaser titled “Harmonizing,” featuring Ben Stiller and Benson Boone. The early tease offers just enough to spark curiosity, hinting at an offbeat, music-driven concept that brings the unlikely pairing together.

Adding to the buzz, the Super Bowl 2026 spot is directed by Spike Jonze, signaling a stylish and unconventional approach. With its title alone suggesting rhythm, connection, and timing, Instacart appears to be building toward a commercial that leans more creative than traditional — and one that could stand out once the full reveal arrives.

How do you think Instacart will bring all these pieces together on Super Bowl Sunday?
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Transcript
00:00Say it then.
00:00Hey!
00:01Instacart lets you choose your bananas!
00:03Get them just how you like!
00:05What is Instacart?
00:07What are you, a mouse?
00:07I don't sing loud, though.
00:08It's a harmony.
00:09I'm harmonizing.
00:10I don't like it.
00:12Okay.
00:13I never liked it.
00:14I am sorry.
00:15Instacart, I am a little boy who has a moustache.
00:18Try singing, huh?
00:20Would you like to go again?
00:21Yeah, go again.
00:22Say it.
00:23Instacart, oh my god goodness.
00:26My goodness.
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