- 7 weeks ago
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00:00:00A six-time Super Bowl winning coach, Bill Belichick exited the Patriots, and he hoped he was also
00:00:16escaping his days in the media spotlight.
00:00:18He was wrong.
00:00:23His future turned out to be more chaotic than anyone had expected.
00:00:26Never been too worried about what everybody else thinks.
00:00:30Bill Belichick dating 24-year-old ex-cheerleader Jordan Hudson.
00:00:36For a coach that spent his career as the grown-up in the room.
00:00:40Right now, we're focused on Cleveland.
00:00:42He was so deliberately boring and locked up.
00:00:46His relationships were always on the sidelines.
00:00:49And all of a sudden, Linda was gone.
00:00:52His sudden emergence as tabloid fodder has left his fans and haters alike baffled.
00:00:57Is that Bill Belichick?
00:00:59When that ring camera footage surfaced.
00:01:01Where was he going?
00:01:03Right.
00:01:04My feeling was this does not square with anything I thought I knew about Bill Belichick.
00:01:09Bill, what are you doing?
00:01:10Now, as one of the NFL's greatest coaches surprisingly tries his hand at college football.
00:01:15I was talking to my husband and I was like, have you heard this Bill Belichick rumor?
00:01:21And he goes, Holly, Bill Belichick is not coming to Chapel Hill.
00:01:27Okay, wow.
00:01:28This North Carolina thing.
00:01:29Belichick's trying to prove something here.
00:01:32His often on-field relationship with a former college cheerleader.
00:01:35What is she doing there?
00:01:36What is her role?
00:01:37Looms over his professional legacy.
00:01:40How did you guys meet?
00:01:40I'm not talking about this.
00:01:42No?
00:01:43No.
00:01:44What are you looking for?
00:02:02For over two decades, Bill Belichick wasn't just a football coach.
00:02:07He was the football coach.
00:02:08He was the coach of the Patriots for basically my entire childhood.
00:02:13He had a good week on the practice field, good weekend meetings, good week of preparation
00:02:17against a team we don't know very well.
00:02:19He gave me the vibe of like an evil genius.
00:02:21The architect of the greatest dynasty the NFL had ever seen.
00:02:26They were legitimately great from top to bottom.
00:02:29I can only consider his entire tenure in New England
00:02:32truly the greatest run we've seen in football history.
00:02:3717 division titles, nine conference championships,
00:02:42six Super Bowl rings.
00:02:44Our job is to win the game and that's what we did.
00:02:48The cornerstone of his winning philosophy?
00:02:51Following his four sacred rules.
00:02:53Don't believe the hype.
00:02:55Isn't that a net positive?
00:02:56We're focused on Cleveland this week.
00:02:58Manage expectations.
00:03:00We obviously need to do a lot better job at what we're doing.
00:03:03Speak for yourself.
00:03:05We're just going day by day right now.
00:03:08Everybody's working hard trying to get better.
00:03:10That's what we're all doing.
00:03:11Ignore the noise.
00:03:13We're on to next year.
00:03:14It's 2015.
00:03:15You forget about last year.
00:03:16That was last year.
00:03:17I think he's definitely a control freak.
00:03:19He basically tried to control his players, you know, their personal lives as coach,
00:03:25telling them what they can and can't do.
00:03:27You know, in your personal life you have to conduct yourself in a way that doesn't cause
00:03:30distractions to the team.
00:03:33Being the authoritarian and having control over every facet of operations with the New
00:03:37England Patriots is part of what Belichick believed, and it's hard to argue with,
00:03:41gave him a lot of his success.
00:03:47Bill Belichick always had a transactional relationship with the media.
00:03:51It was Bill Belichick's job to win, and then when he did a post-game press conference,
00:03:57he wanted to do the least amount possible to satisfy his role as a head coach.
00:04:02He just wanted to get in and out.
00:04:04Not worried about last week. Not worried about next week. Not worried about last year.
00:04:08Worried about this week against Cleveland.
00:04:12He was so deliberately boring and locked up.
00:04:17At the time, it worked fine because whatever he was doing, Bill Belichick was in control.
00:04:22Certainly, journalists, sports journalists probably wanted more out of him, but the fans,
00:04:26they were happy because he was winning and bringing Super Bowls to the fans in New England.
00:04:31He was somebody who didn't want anybody to know anything.
00:04:35He put us in the palm of his hand, which was a clenched fist.
00:04:38Because of Bill's multi-decade track record of avoiding the public spotlight,
00:04:43fans were alarmed when they correctly suspected his relationship with a much younger woman.
00:04:48That is Bill Belichick holding hands with a young brunette in New Orleans.
00:04:55This was the tweet from, I guess, a few weeks ago. How did this go unnoticed?
00:05:00For Bill Belichick, his relationships were always on the sidelines. I mean, certainly people in New England
00:05:05kept track of who he was dating. He was in a long-term relationship with Linda Holliday.
00:05:11People accepted that relationship. I mean, she was very public, you know, in New England.
00:05:17So she would pop up in social pages. Then around Nantucket, you would see them.
00:05:23But then all of a sudden, Linda was gone and replaced with someone else and someone much younger.
00:05:30After months of rumors, the media finally learned the mystery woman's name.
00:05:36Jordan Hudson, a woman nearly 50 years his junior.
00:05:40Bill Belichick dating 24-year-old ex-cheerleader Jordan Hudson.
00:05:48Suddenly, the man who spent a lifetime shutting out the noise was a headline.
00:05:53The legendary football coach, Bill Belichick, was seen in public with his new girlfriend,
00:05:59Jordan Hudson. Isn't that nice? Now, normally, a day out with your new squeeze wouldn't raise
00:06:05any eyebrows except for the fact that Belichick is 72 and his girlfriend is 48 years younger.
00:06:11There were reports of him showing up at delis in the south coast of Massachusetts with
00:06:16this attractive young woman and people just like,
00:06:18it's got to be one of his granddaughters or a niece or something, right?
00:06:22No, it wasn't. He was getting a sandwich with his girlfriend who was one-third his age.
00:06:29She was born just a few months before the first Super Bowl championship that Bill Belichick won with
00:06:35Tom Brady. I mean, there's a certain ew factor there.
00:06:40You know, my girlfriend's 20 and that's like my girlfriend going out with my dad. That's kind of weird, you know?
00:06:48My dad and I have like the same age gap, so I think it's disgusting.
00:06:55Let's be honest here. He's not even like dad age. He's like grandpa age to her.
00:07:00Even more creepy.
00:07:01What?
00:07:03Thinking about Bill Belichick being intimately involved with a girl a third of his age,
00:07:08call me old-fashioned, it's just freaking gross.
00:07:12Media pundits didn't pull their punches.
00:07:15Bill Belichick dating this 24-year-old girl.
00:07:18It's the weirdest shit ever.
00:07:19It's so f***ing weird.
00:07:20Well, when he asked her, how old are you? She said, this many.
00:07:25The story became unavoidable, crossing over into pop culture and making its way onto late night shows.
00:07:31Sir, this order will make it socially acceptable for a man in his 70s to date a 24-year-old.
00:07:38That's right. We're calling it the Belichick Law.
00:07:41The Eagles scored 24 points in just the first half.
00:07:4724, 24 or in football terms, one full Bill Belichick girlfriend.
00:07:53But coach, you used to talk about Foxborough High School when we sucked.
00:07:58But now I know why you're so obsessed with Foxborough High School.
00:08:02You were scouting your new girlfriend.
00:08:04Bill had his defenders.
00:08:07I believe he's in town of dating anyone he wants.
00:08:10If they have a mutual interest in each other, then sure, be our guess.
00:08:14Like, his prerogative is his prerogative.
00:08:17I don't think it detracts from his coaching.
00:08:19It's hard to tell if he's happy, but if she's thinking I'm happy,
00:08:23you know, more power to him.
00:08:25It's his decision, but I mean, what's it to me?
00:08:29Belichick's a smooth operator, his girlfriend's.
00:08:32Let's not go there, please.
00:08:34Jesus Christ.
00:08:37He's killing it.
00:08:38Yeah.
00:08:42But no one can agree about what's actually going on behind closed doors.
00:08:47Um, I don't really know what the appeal is.
00:08:51I guess it has to do with the money, the status.
00:08:53Would she be with him if his net worth wasn't $70 million? I don't know.
00:08:57I don't think it's real love, you know, something's going on there.
00:09:02I would be always worried about like, am I, is this person just using me for money?
00:09:07Are they totally not attracted to me?
00:09:10But so I could try to get inside this guy's head.
00:09:12I don't know, man. It's not the Belichick I recognize.
00:09:15I think the public usually could fall on two sides.
00:09:19I think the public is united in saying to themselves, Bill, what are you doing?
00:09:25The most interesting part of this is that the guy that we saw at the podium in New England
00:09:30suddenly doing stuff that that same person who coached and ran the Patriots
00:09:38would have thrown out of the building.
00:09:41There has to be something in that relationship other than, I guess, the obvious that makes it worth it.
00:09:49But I bet there's a lot of people out there thinking, Bill, what is it?
00:09:59Bill's relationship with Jordan led fans and commentators to reflect on his rise to greatness.
00:10:05How could one of the greatest NFL coaches of all time end up here?
00:10:11Bill Belichick is the greatest football coach of all time.
00:10:15He is the ultimate gridiron genius. He is the maester.
00:10:20The paragon of what it means to be disciplined.
00:10:23Nothing through fear in the hearts of grown men like getting called to Belichick's office.
00:10:28A person who does their job to the exclusion of anything else in your life
00:10:31that might seem to impinge on the job.
00:10:33He is America's emotionally withholding father.
00:10:38That's it, period. This week, Cleveland.
00:10:42Even if his social graces fall short of their norms, Bill Belichick is American football.
00:10:50The man was virtually sired on a football field.
00:10:53The son of a coach at the Naval Academy.
00:10:56It is the Army News!
00:11:01His father was famed as a strategist in sports, but in the Naval Academy.
00:11:06That's a position and a perspective that I think reflects a very sincere commitment to the rules.
00:11:14From day one, he was by his dad's side, always watching, studying, and being around football.
00:11:21His father, seemingly out of the crib, trained him to be a coach.
00:11:26He was always trying to live up to his father's image, and that's always a problem.
00:11:31You could either have a miserable life where your life falls apart because you can't live
00:11:36up to your father, or you could exceed your father.
00:11:40You know, look at John F. Kennedy. John F. Kennedy had a dominant father as well.
00:11:44He wanted his sons to do great things in public life.
00:11:48He was able to accomplish that, but at great personal cost to himself.
00:11:55And then he spent his formative coaching years under Bill Parcells.
00:12:01You know, Bill Parcells uttered that cliche, you know,
00:12:03don't tell me about the pain, show me the baby.
00:12:05Bill was not only steeped in that philosophy,
00:12:09but then took it to the nth degree when he was in New England.
00:12:12In 2000, a linebacker named Andy Katzenmoyer, who had been a first-round pick a year earlier
00:12:17under the previous regime, was late to a meeting, and Bill essentially cut him on the spot.
00:12:23One of the philosophies that I think that was so important to him
00:12:27was just the sense that when we're here, this is the most important thing.
00:12:31Every now and then, there might be something that came up that
00:12:35might be an excuse to that rule, but for the most part, I mean, that's how he lived.
00:12:41While Bill grew up in the disciplined world of Navy football,
00:12:45Jordan came from something entirely different. She was raised in Hancock, Maine,
00:12:51a small coastal town where her dad worked as a fisherman, and everyone knew everyone.
00:12:59Jordan grew up in a world of pageants and small-town attention,
00:13:05a place that naturally pushed her toward bigger dreams and bigger stages.
00:13:11For the better part of 20 years, Belichick preached focus. He preached discipline. He preached
00:13:20doing your job, having a singular focus. Now, for a lot of Pats fans, that is truly one of the most
00:13:27ironic and hypocritical things ever. Belichick would always tell you about not liking chaos,
00:13:35wanting things orderly, ignore the noise. And yet, way before Jordan Hudson, it seemed like he
00:13:43secretly loved the madness, like he thrived in chaos.
00:13:49Developing story tonight involving spying by the New England Patriots.
00:13:53The Patriots caught red-handed. Tonight, the New England Patriots are fighting
00:13:57back against accusations of unsportsmanlike conduct. You can almost trace a lot of the success
00:14:04to the scandals. I had no knowledge whatsoever of the situation until Monday morning.
00:14:10Bill doesn't just survive chaos. That really was the end of it for me.
00:14:16Every time things fell apart, he found a way to come out stronger.
00:14:22Belichick had a scandal that was getting international press coverage, and he was fine
00:14:27letting the world talk about it, but they weren't going to talk about it as a team.
00:14:31And, you know, sure enough, by the time that Super Bowl came around,
00:14:35that team was ready to play. He had done his job.
00:14:38Ignore the noise. Ignore the noise. Tune them out. Do your job. Even though there was some hypocrisy
00:14:42and irony woven there within, you can't argue with the results.
00:14:48Bill Belichick was so focused on the team being successful that he was willing to look the other
00:14:55way knowing that he had somebody like Aaron Hernandez. They were kind of like,
00:15:00this kid's trouble. And he's like, yeah, but have you seen him catch a football?
00:15:04Here in Boston, we were known to have a pretty tough media.
00:15:08But Bill Belichick tamed them. I mean, they were afraid to ask questions.
00:15:15Control or chaos, it doesn't matter.
00:15:18I had no knowledge whatsoever of this situation.
00:15:20Bill seems to thrive in the storm.
00:15:22And this is where his philosophy, win at all costs, I think, goes against common human morality.
00:15:32I just don't see him as a very moral person, to be honest with you.
00:15:36This guy who won everything did these things that made people question, was it worth it?
00:15:44The question that it redounds to is, is winning worth it?
00:15:50Football is a game in which you bleed and you scrap for territory. And this coach,
00:15:54who's overseeing it like a general overseeing a battlefield, did he win the war?
00:15:59He won it six times. And might makes right. This is the great man theory of sports.
00:16:07Towards the end of his career in New England, after Tom Brady left the Patriots,
00:16:12things were just falling apart. All of a sudden, people were much more skeptical
00:16:16of his success and how successful he could be without Tom Brady.
00:16:21Who's really more responsible for New England's success?
00:16:23Is it coach Bilicek or is it Tom Brady?
00:16:27The greatest player in the game has a hell of a lot bigger impact than the greatest coach in the game.
00:16:33Bill was incredibly angry. And so I frankly think he got sick of it.
00:16:39He built up a franchise, you know, from a multimillion dollar franchise to a billion dollar franchise.
00:16:46And he wants the honor for that.
00:16:49So much thanks for the opportunity to be a coach here for 24 years.
00:16:54We're going to, we're going to move on. And I look forward, excited for the future.
00:16:59After nearly a quarter century in Foxborough, the dynasty was over. Belichick stepped down,
00:17:07expecting the league he dominated to open its doors. But when he looked for his next chapter,
00:17:13there were no offers.
00:17:24The greatest of all time is being told you're not welcome in the business that you dominated.
00:17:31And so the question then becomes, who am I? How do I get back into football?
00:17:35And the only venue left for him is in college.
00:17:39It was during this period of uncertainty about his coaching career,
00:17:43when Bill Belichick had a life changing encounter with a stranger.
00:17:46And so here we have the story of an older man who was suddenly needing to be media savvy and familiar
00:17:55with what young people are into. And on an airplane headed to Palm Beach, Florida,
00:18:02in the seat next to him sits down a very precocious young woman, who to him presents as certainly
00:18:11beautiful and striking and charismatic and has the answers to a test that he never thought it worthy
00:18:19to take. Here's his new teacher.
00:18:21And so the question of what is Jordan Hudson doing? Why is she interesting? She's interesting because
00:18:30she has been this lever of change in the temperament, psychology, presentation, the public life
00:18:40of somebody who abhorred the very premise that you would have to live in public.
00:18:44Chapel Hill is a small town that bleeds Carolina blue.
00:18:57So when rumors started that the greatest football coach of all time could be coming to town,
00:19:02everyone paid attention.
00:19:04I think I was here at work and I just checked my social media and it said Bill Belichick
00:19:12was interviewing for the job at North Carolina. I was like, yeah, right, whatever. And I go home
00:19:17and I was talking to my husband and I was like, have you heard this Bill Belichick rumor? And he goes,
00:19:22Holly, Bill Belichick is not coming to Chapel Hill.
00:19:25The days passed and we're like, oh my gosh, this might really happen.
00:19:33What many would never have imagined is now happening. Bill Belichick is finalizing a deal
00:19:39to become that next head coach at North Carolina. He is leaving the NFL to go to college.
00:19:48I was actually sitting at the bar and all of a sudden across the TV, ESPN,
00:19:52Bill Belichick has accepted the job at UNC. And there were these five guys my age and their arms
00:20:00just went into the air and they jumped off of their stools and they started chest bumping and
00:20:05high-fiving and hooting and hollering. And I said, I guess people are pretty excited about this.
00:20:12Yeah, it was crazy when they made the announcement.
00:20:16Franklin Street and the Carolina campus are buzzing about Bill.
00:20:20Chapel, Bill, Bill on the Hill. Just a couple of nicknames and puns that fans are coming up with
00:20:25after the school signed NFL coaching legend Bill Belichick.
00:20:29It was the only thing anybody wanted to talk about, whether it was on social media
00:20:33or whether it was my friends and family calling, have you met him? Do you know him? Have you seen him?
00:20:38It was all consuming for days after the announcement was made.
00:20:42We should be proud in Carolina. The Tar Heels got the best coach maybe in the history of football.
00:20:49They're making him the highest paid public employee in the state of North Carolina.
00:20:52Ten million dollars a year.
00:20:54North Carolina. You cannot make this up.
00:20:57It's going to be very fun in Chapel Hill. Not a football program, but will become one with Belichick.
00:21:04Season tickets selling out. The individual tickets selling out.
00:21:07And sure, just the buzz around the program. It was all about Carolina football.
00:21:15North Carolina, of course, is a basketball school.
00:21:21Of course, Michael Jordan is probably our most famous alum.
00:21:24Then you've got Tyler Hansbro, Danny Green, Phil Ford, Lenny Rosenbluth.
00:21:30The list goes on and on and on.
00:21:32With six national titles and more Final Four trips than any team in history,
00:21:37North Carolina basketball is widely considered to be the greatest college program of all time.
00:21:43Basketball is extremely important to Chapel Hill.
00:21:47Just not really important emotionally. They're really important economically for the town.
00:21:52And so when the sports teams are doing well, people come into town, they're having fun,
00:21:56they're buying beer, they're buying wings. The whole town does well when the sports teams do well here.
00:22:01We just never try to take it for granted how our basketball team has always been top of the class.
00:22:09Now we hope to parlay that into football.
00:22:13We would love to be a football school.
00:22:18But on the other side of campus, the story is very different.
00:22:22Tar Heel Football hasn't won a conference championship since 1980 and has never captured a national title.
00:22:28Not one stepping out of basketball's shadow.
00:22:31North Carolina wants to get into the business of football. I understand why.
00:22:36We're living in a time when football has never been more vital to the economy of the college campus.
00:22:41It makes money in ways that no other sport can.
00:22:44Football is the greatest, most popular sports-slash-media business that exists in this country.
00:22:51It's no mystery why UNC wanted Belichick as their new head coach.
00:22:57But why would one of the greatest coaches in the NFL want to coach a middling college program?
00:23:03The answer is simple. Control. UNC was willing to give him what no NFL owner would.
00:23:10There is uncertainty about whether or not he would get a head coaching job at the NFL level at this time.
00:23:16From an NFL standpoint, it kind of felt like he was without a dance partner.
00:23:21NFL owners respected the resume, but not the demands for total control.
00:23:26Bill Belichick in New England was a rare thing. He was the head coach and the general manager.
00:23:32He was horrible as a front office executive, but he wanted that power.
00:23:38I think that there was a sense around the league that if you're going to hire Bill, you have to let him do things his way.
00:23:45But most owners didn't want to do that.
00:23:48You have to overhaul your entire organization when you bring in Bill Belichick.
00:23:53He's going to have his fingers in everything.
00:23:55And I don't know if these organizations are willing to just hand over the keys to Bill Belichick.
00:24:01He almost got the job with the Atlanta Falcons. And Arthur Blank went to Bob Kraft and said,
00:24:10tell me about Belichick because I've heard that he really wants to run everything.
00:24:14And Kraft said, yeah, he does.
00:24:17So when Blank went back and talked to his entire administrative staff about that,
00:24:23they were against Belichick because a lot of them were afraid they were going to lose their jobs,
00:24:27because if Belichick did everything, what was for some half of them to do?
00:24:32The fact that you could have a head coach with his credentials on the street,
00:24:37and he doesn't even finish in the top three of anyone's ballots in the Atlanta Falcons,
00:24:42I think changed what he thought about how the NFL is run and whether he wanted to be a part of it.
00:24:50Belichick is different. Belichick is a savant, the greatest football coach of all time,
00:24:56by popular acclamation. So the shock of Belichick diving into college, okay, wow,
00:25:02this North Carolina thing. Belichick's trying to prove something here.
00:25:08I've always wanted to coach in college football. It just never really worked out.
00:25:14I had some good years in the NFL, so that was okay. But, you know, I'm here to teach, develop,
00:25:21and build a program in the way that I believe in. I think when the University of North Carolina hired
00:25:27Bill Belichick, they thought they were getting a program builder and somebody who could elevate
00:25:33their game to a point where they could be on the same field as Clemson. What the University of North
00:25:39Carolina got was someone who knows football and then a circus of nonsense right behind it.
00:25:47Never in my wildest dreams did I think Bill Belichick would do a shirtless walk of shame
00:25:54out of some cheerleader's cabin in Massachusetts.
00:25:59The 70-year-old coach was caught, shirtless, slipping out of a suburban house.
00:26:07The footage went viral in hours. And with it, the questions.
00:26:12What was Bill Belichick doing here? And who was he with?
00:26:16All you're witnessing is the walk of shame. But you're witnessing a walk of shame when we have a ring
00:26:23camera. So I think a lot of people were mortified on his behalf.
00:26:27Are you guys familiar with this ring cam video?
00:26:30I'm scared of it.
00:26:31It went viral, truly.
00:26:33This video hit the internet just yesterday. Ring camera of the greatest coach of all time.
00:26:39Maybe on the back porch. Is this a walk of shame?
00:26:42Old guys have sex. Breaking news.
00:26:44Whoa, that's what's happening?
00:26:45Hey, congrats to Bill.
00:26:46Congrats, Bill. Thank you.
00:26:49The door cam footage, it made him human and also a little like, oh, Bill,
00:26:53Bill could be fun.
00:26:54It is hilarious. That's all I know.
00:26:57I don't really, like, know what to say.
00:27:01I just could have gone my whole life without seeing Bill Belichick shirtless.
00:27:06Look at his neck. The veins out of his neck are popping out.
00:27:09It's clear that Bill Belichick never expected that that is the footage that would get out
00:27:14into the public for people to have dialogues about.
00:27:20When that ring camera footage surfaced, my feeling was like, I don't know the person in this footage.
00:27:29This does not square with anything I thought I knew about Bill Belichick.
00:27:33And I was like, kind of interesting.
00:27:35Is there more to him? Is he, like, a little freakier than I thought, you know?
00:27:40I think most people thought he's in midlife crisis, that, you know, he's lost it.
00:27:47Professionally, he's going downhill and his personal life seems to be a mess.
00:27:55The doorbell camera story could have ended there.
00:27:58But podcaster Pablo Torre wasn't satisfied and went boots on the ground to investigate.
00:28:03And lo and behold, I find an Airbnb listing. The owners were diehard football fans.
00:28:11When they see on the ring cam this topless man, they're just, like, concerned for the safety of a young woman.
00:28:19She's with this creepy old guy. It's either a relative or a drug dealer.
00:28:24What the f***ing problem?
00:28:26The doorbell camera footage of Bill Belichick might have been forgotten if it wasn't for a televised roast of Tom Brady.
00:28:39Everybody asks me which ring is my favorite. I used to say the next one.
00:28:45But now that I'm retired, my favorite ring is the camera that caught Coach Belichick slinking out of that poor girl's house at 6 a.m. a few months ago.
00:28:53What's funny about the ring cam video is that I didn't really think about it too long.
00:28:59But when Brady mentioned it on stage in front of the world on that Netflix roast, it became this artifact.
00:29:06And so the question was, I should probably figure out what the hell the story of this video is.
00:29:13It wasn't easy.
00:29:14Clearly a ring camera. It's on a porch. How do I find out what house this is?
00:29:19And the only thing I could think of was, you know, those GeoGuessr guys?
00:29:24So I DM a character by the name of Rainbolt.
00:29:27And this is a man whose job, whose superpower almost literally is you show him a photo of any place in the world and he can tell you, oh, it's here.
00:29:36And he said, I would love to help you out on this.
00:29:39Simultaneous to that, I was making calls around the New England area.
00:29:43And I got a tip that actually this might be an Airbnb.
00:29:47And so I get the coordinates from Rainbolt.
00:29:51Winthrop, Massachusetts, near the airport, drivable from Boston, less than 20 minutes away, seaside town.
00:29:58Simultaneously, I'm on Airbnb.com looking through every public listing for Winthrop, Massachusetts,
00:30:06and I'm looking to match. And lo and behold, I find an Airbnb listing that the GeoGuessrs have validated that the website allows me to book.
00:30:16And so I book a stay at the Airbnb and I show up and suddenly I'm standing on the porch.
00:30:23It felt like I was crawling into my computer, like suddenly I'm in the screen.
00:30:28The owners were diehard football fans.
00:30:31When they see on the ring cam this topless man, they immediately had the thought that I think everybody
00:30:39had who saw that online, which was, is that Bill Belichick?
00:30:43There's an older gentleman.
00:30:46I got them on tape in my show.
00:30:48Their recollection was the young woman shows up.
00:30:51She's with an older man.
00:30:53They were wondering, like, is this like an escort situation?
00:30:56Is this like a drug deal situation?
00:30:59She's with this creepy old guy.
00:31:01It's either her relative or a drug dealer.
00:31:05It was her first thing because of the age discrepancy.
00:31:07Remember, you go, must be a freaking cocktail.
00:31:09I was like, what?
00:31:10It's crazy.
00:31:12In their minds, they're just like a little concerned for the safety of a young woman.
00:31:19We were legitimately worried about her because she booked for four nights or something.
00:31:23Five nights.
00:31:23Five nights and she was here that one night with him.
00:31:26And we didn't see her again.
00:31:28What the problem?
00:31:30When I saw the ring camera footage and then it came out eventually later, of course,
00:31:34that it was possibly Jordan.
00:31:36To us, the most interesting piece is the power dynamic.
00:31:39Who has the power here?
00:31:41Who's exerting more power?
00:31:43Is someone the victim in this dynamic?
00:31:44We don't know.
00:31:46So I think it left me with a lot more questions that I did not feel like I had any answers to.
00:31:50I don't know.
00:31:53For nearly two years, the only glimpses of Jordan and Bill were in quiet corners of Nantucket.
00:32:01But things got real the moment Jordan took their relationship public on Instagram.
00:32:06It just felt like a complete 180 to the Bill Belichick we knew.
00:32:12Here he is on Instagram.
00:32:14He's posing in photos that clearly he's approving Jordan to share of their private life.
00:32:18You know, doing this acro yoga pose on the beach.
00:32:22Posing in a Halloween costume as a fisherman and she's a mermaid.
00:32:26For a New England sports fan, to see Bill Belichick on social media,
00:32:31dressed as a fisherman, reeling in a mermaid, was more unlikely than actually meeting a mermaid.
00:32:38I just can't say enough how strange it has been the last couple of years of the life of Belichick.
00:32:46This is Bill Belichick. The man lives and breathes to tell you to go screw
00:32:51when you tell him to do anything else but what he wants.
00:32:55It boggles the mind what she had to say to get him to do that.
00:33:01It would be one thing if he weren't even wearing the costume, honestly.
00:33:04They'd say, okay, maybe she just got him to the beach and then she got a photographer to say,
00:33:08hey, Bill, hold this while I put on this mermaid costume. But he played along.
00:33:13And to this day, if there's anything that sums up the confusion of this relationship,
00:33:19it's that Instagram post.
00:33:22I don't want Instagram in my sports. I don't want TikTok in my sports.
00:33:28But I've been a little put off, honestly, by the Jordan Hudson bashing.
00:33:33Just people ripping into her as if she's put Bill Belichick under her spell.
00:33:45Seeing the initial reactions, there were a lot of sexist reactions where it's like,
00:33:50well, she must be taking advantage of him. She's making him do all of these things.
00:33:55It's easy to be like, is this a blink twice situation? Is this like, Bill, let us know.
00:34:02Which I think is where most people went, which I also think requires
00:34:06checking a lot of your assumptions about this relationship.
00:34:11One of the things I study in sports and American culture is sexism.
00:34:17And what happens when women insert themselves into the world of sports,
00:34:22whether it's as an announcer, you know, a female announcer or an owner of a team.
00:34:29And I've seen the way that people are just so negative about women within the world of sports.
00:34:38So I can't help but wonder if part of the negative reaction to Jordan Hudson is just this sort of
00:34:44macho sports, misogynistic vibe that's out there. Keep her out of our sports.
00:34:51In 2024, Bill surprised fans by announcing that he was now active on social media for the first time.
00:34:58Hello, everyone. Surprised to see me here? Oh, I am, too. Hello, InstaFace. See you soon.
00:35:04He definitely didn't want to join Instagram on his own accord. We know that.
00:35:08We have a lot of data points for him. We had no data points for her.
00:35:12So I think it's understandable to be like, is she like, is he under a spell?
00:35:19However, it's not like he is the victim here as far as we know.
00:35:25He is a powerful guy who has this young woman.
00:35:29But because they weren't giving us anything more than Instagram posts,
00:35:33it became impossible to decipher what was actually going on.
00:35:36What she's trying to do exactly isn't clear. But what is clear is she's trying to create
00:35:44and cement her persona with Bill Belichick. And he's not necessarily a willing partner.
00:35:50He is not someone who wants to court the press. He's not someone who wants to be on social media.
00:35:55But Bill Belichick is being allowed to be chipped down
00:35:59by his much younger girlfriend, who grew up and understands media in a much different way.
00:36:08My understanding is that Bill Belichick really doesn't like the media,
00:36:12that he really, at his core, is the guy that we all met,
00:36:16who abhorred the very premise that you would have to live in public.
00:36:20And to the extent that he now needs to live in public, she has an answer. I think she's earned his trust.
00:36:30This woman is so naive to the world of being a public figure. And she really does not have a
00:36:37grasp of the magnitude of what she is doing.
00:36:41This has a lot of implication for Bill Belichick's legacy as one of the most
00:36:46famous, important figures in the National Football League.
00:36:49If you are a winning coach or a winning player, we want you to stay there.
00:36:54We want to put you in the Hall of Fame when we come back and visit it. We want to remember how
00:36:58great of a coach you were. We don't want to have to think about your 20-something girlfriend who is
00:37:04slowly demolishing the legacy, Instagram post by Instagram post.
00:37:14Bill Belichick has always thrived in chaos, on the field, in the locker room, and even in his
00:37:21personal life. It's where he feels most at home, where he's most in control.
00:37:27Everyone was dialed in, and if you weren't on the same page as everybody else, you were gone.
00:37:32He treated everybody, including Tom Brady, equally. Nobody was ever safe.
00:37:41In 2007, after nearly three decades of marriage, Bill and his wife Debbie got divorced.
00:37:51Belichick is a savant, as his former boss, Bob Kraft, has acknowledged. But Kraft goes a step further,
00:37:59and he says, an idiot savant. The guy is a genius in one way, but very, very undeveloped in others.
00:38:09And one of those ways, according to other teams around the league, was who he decides to surround
00:38:14himself with and trust to do the jobs that he considers paramount.
00:38:21But like so many of his decisions, the move wasn't sudden. It was calculated.
00:38:30Long before the papers were signed, he was already seeing Linda Holliday, a former TV correspondent who
00:38:38lived in a brownstone Bill quietly paid for. I think it just showed that there was a certain
00:38:45desperation in him. Bill Belichick, as a coach, is a football genius. As a manager of people,
00:38:54his record is abysmal. Linda quickly became more than a partner.
00:38:59She became the public face and executive director of the Bill Belichick Foundation.
00:39:05Even though they weren't married, I mean, she played the role of this first lady of a iconic
00:39:11coach, you know, in New England. I think really at this time, I'd like to shine the spotlight a little
00:39:16bit on Linda. She's really been the driving force behind our philanthropy. She's smart. She's a
00:39:23tireless worker. Linda, thank you for broadening my vision, brightening my world, and enriching our journey.
00:39:32She managed the appearances, the fundraisers, the press, all the things Bill hated.
00:39:41She was the smiling counterpoint to his silence. But as years passed, cracks appeared in their
00:39:47relationship. Bill had a long history of benching guys in the middle of the game.
00:39:52If they weren't stopping a certain play and a certain player was getting beat,
00:39:57Bill would throw the next guy in there just to see if he could stop the bleeding. I mean,
00:40:00any coach would do that. And just like on the field, when a veteran starts showing diminished skills,
00:40:07he makes a change. I think what was most important to Bill was Bill. I think when he said and people
00:40:14ascribed to him that nothing's more important than the team, I think it was really nothing's more
00:40:18important than Bill. Bill Belichick had survived countless scandals in his career.
00:40:24I've never been too worried about what everybody else thinks. But the hardest hits were still to come.
00:40:29I'm not talking about this.
00:40:31I think that both Jordan and Bill, that it didn't occur to them what a huge moment that could be,
00:40:39and then it just exploded. Why don't you just have a story about where you met, by the way?
00:40:43They do. It's on a plane. And she was so defensive. I was like, girl,
00:40:48you just gave us a window. Awkward. This was the cringiest thing I have ever seen.
00:40:57On the field, Belichick built an image of control and authority. Off the field,
00:41:02the spotlight is starting to show he may not be as in control as fans thought.
00:41:08I can't decide what was the more discomforting viral moment of 2025. Was it the couple caught on
00:41:14camera having an affair at the Coldplay concert? Or was it Jordan and Bill's CBS interview?
00:41:21Coach, thank you for doing this. What's going on with this sweatshirt?
00:41:24Well, you can see I've worn this one for a while.
00:41:26Do you remember how you got the cut here?
00:41:28No.
00:41:29Where did this title come from?
00:41:31The publisher, a couple other advisors on the book. That was really their choice.
00:41:35My choice would have been how I did my job or lessons from my life in football.
00:41:40What should have been a controlled conversation became the opposite.
00:41:45You have Jordan right over there.
00:41:48On national television, the interview unraveled.
00:41:52You joined InstaFace, as you put it. I love that. There's some great pictures of you and Jordan,
00:41:58where you're a fisherman and she's a mermaid. It's charming. It's a different side of you.
00:42:03What's the reaction been like?
00:42:04What's it been like?
00:42:07It was supposed to be a puff piece. It was supposed to be a layup of an interview with CBS
00:42:17Sunday morning.
00:42:19When Bill wants to speak publicly about something that he's passionate about or interested about,
00:42:24he can be captivating and an amazing storyteller. When he's doing something against his will or
00:42:30something that he doesn't want to talk about or something that he doesn't think is in the best
00:42:33interest of the football team, nobody can put up awkward silences and stomach awkward silences quite
00:42:40like Bill.
00:42:40We have a Bill Belichick who's trying to promote a book, and Bill Belichick had a big opportunity
00:42:48there. All he had to do was play along.
00:42:50Everybody in the world seems to be following this relationship. They've got an opinion about your
00:42:54private life. It's got nothing to do with them, but they're invested in it.
00:42:57How do you deal with that? I've never been too worried about what everybody else thinks. Just
00:43:03try to do what I feel like is best for me and what's right.
00:43:06It was right at the moment they started talking about his relationship, Jordan shut it down.
00:43:11How did you guys meet?
00:43:13Not talking about this.
00:43:15No?
00:43:16No.
00:43:16Bill Belichick shutting down in the middle of that interview was fascinating.
00:43:23This is great for my job. This is good for business. Every once in a while, a story comes
00:43:29along, and this is good for business in the sense that, well, here we are, and we're doing this,
00:43:34and people are interested.
00:43:37I think Belichick, if not okay with it, is of a mind, screw it, whatever. Say what you're going to
00:43:43say. Write what you're going to write. I want to be with this person, and that's all that I care about.
00:43:48But to allow it to get to the point where she's publicly right there next to him,
00:43:56you know, exposing this in this way is, I did not think it would ever get that bad with him.
00:44:04He was somebody who was undefeated versus the media.
00:44:09It went against every single thing we have known publicly about Bill Belichick.
00:44:14It raised so many red flags to people that probably wouldn't have been there had she not
00:44:18said anything, and Bill just said in the interview, we met on a plane, and they move on.
00:44:24That timeline when they met, it's murky, so it's not surprising that that is the moment that she
00:44:29tried to shut it down.
00:44:30It also shows that I don't think he cares. I think somewhere along the way, on that front,
00:44:35I don't think he really cares.
00:44:37I think that both Jordan and Bill, that it didn't occur to them what a huge moment that could be,
00:44:45and then it just exploded.
00:44:46I'm not talking about this.
00:44:49I was sitting back watching it. She said, we're not talking about that. I sat up. I said, what?
00:44:53Nikki Glaser then commented on the social media clip of Edelman and Gronk talking about this and
00:44:58said 100% this. She's acting as his publicist. Publicists do this during interviews. People are out
00:45:03for blood. But then Jenny Belichick, who is married to Bill Belichick's son, replied to
00:45:09Nikki Glaser's comment and said, publicists act in a professional manner and don't storm off set
00:45:14delaying an interview. Jordan Hudson was speaking for 73-year-old, six-time Super Bowl-winning head
00:45:24coach Bill Belichick? Yes.
00:45:26On his book tour? I've got to say, I can't get enough of it.
00:45:31Oh, man. I have nothing else to say.
00:45:34This guy is a universal laughingstock. Sir, are you okay? Please blink twice if you need us to
00:45:41step across your doorframe. Here's this powerful, like, and he's getting whipped by a 24-year-old.
00:45:49And I think he likes it.
00:45:51We're not talking about that.
00:45:53He almost seemed, as someone who was always prepared on the football field, he almost seemed
00:45:57unprepared for it. Right. Didn't really sell the book in any way.
00:46:01And almost didn't talk about the book, except the naming of the book.
00:46:04Yeah. It was a very, as they said, weird interview.
00:46:07Awkward.
00:46:08Why don't you just have a story about where you met, by the way?
00:46:10They do. It's on a plane.
00:46:12Either say that, or say you met at a f***ing Patriots event, but do not go,
00:46:17we're not talking about this, because now it's a whole f***ing thing.
00:46:19A very simple question. How'd you meet? And she was so defensive. I was like, girl,
00:46:24you just gave us a window? Because what is this relationship?
00:46:28What made that interview so fascinating is that we were watching, in real time,
00:46:33Bill Belichick seated to someone else, and not just anyone. A young girl in her 20s.
00:46:40Not someone who is a PR handler. Not someone who has experience in it.
00:46:44It's someone who's just trying to take control of Bill Belichick. And that alone is fascinating.
00:46:49To actually hear her speak, because that was the first time I think anyone had heard her speak,
00:46:55to be, we're not talking about this, and her presumably acting as his pseudo-publicist
00:47:00in that interview was just reaffirming of everything we suspected about their dynamic.
00:47:05I don't want to be ageist and say he's got no agency, but I do want to ask him the question,
00:47:09without her in the room, are you okay?
00:47:12This was the cringiest thing I have ever seen. The tattered sweatshirt? I just don't know. I think
00:47:22he may be being held hostage. What exactly is he getting from this? He doesn't want publicity.
00:47:28He doesn't want attention. He doesn't want people to be drawn to him. He wants to win. And to have a
00:47:36distraction in the winning, must be eating him up alive. Who are any of us in Patriot Nation to ever
00:47:43question Bill Belichick for all those game plans? Slowing down the Rams, figuring out a way to stop
00:47:47this offense, stymieing that receiver. But at the same time, when something like that happens,
00:47:54and he doesn't understand why it was so awkward for all of us, that's alarming. Like, that's a maybe
00:48:01it's time we step in and have a conversation. Like, this is how the rest of the world sees you.
00:48:06Bill, I know you like to quote, ignore the noise. Well, the noise is deafening for the rest of us,
00:48:11so maybe you should tune in.
00:48:14The CBS interview felt like rock bottom.
00:48:17I'm not talking about this.
00:48:18But the truth is, it was just the start.
00:48:21His girlfriend, Jordan, on the sidelines.
00:48:24The fact that Bill Belichick allows this to continue.
00:48:28Jordan Hudson amassed nearly $10 million in real estate just months after meeting Bill Belichick.
00:48:34This shit's getting weirder by the second.
00:48:36Amidst controversy, most people would lay low and avoid the cameras.
00:48:41Bill and Jordan chose to circumvent conventional wisdom and double down on their growing public
00:48:47relationship.
00:48:48They've kind of started to question the legacy of Bill Belichick.
00:48:54This is not going to end well.
00:48:55The public is united in saying to themselves, Bill, what are you doing?
00:49:05Bill and Jordan came from completely different worlds.
00:49:07How did you guys meet?
00:49:08I'm not talking about this.
00:49:10No?
00:49:10No.
00:49:11No.
00:49:11But before long, their relationship became tabloid fuel.
00:49:15I'll say what?
00:49:16This was a debacle.
00:49:17This was the cringiest thing I have ever seen.
00:49:20While any crisis manager would have told them to lay low, Bill did the opposite.
00:49:27He showed up front row at a Holiday Inn in Portland, Maine, cheering on his girlfriend
00:49:33at the Miss Maine pageant.
00:49:35And his presence there sparks another wave of media curiosity.
00:49:39Getting Bill Belichick into that setting in a vacuum, it's sweet.
00:49:45In context, it's f***ing nuts.
00:49:49Check, check.
00:49:50Testing, one, two, three.
00:49:53I can't believe we're doing this.
00:49:54Oh my God.
00:49:54We are attending the Miss Maine pageant featuring Jordan Hudson.
00:50:01When we walked into the ballroom, it was a dark room.
00:50:06They were pumping music and they had lights going on the stage.
00:50:09And there was a guy talking to the front desk guy.
00:50:12This man turns out to be Chad, the bodyguard of Bill and Jordan.
00:50:17We hear him say to the front desk guy, yeah, Bill's staying here.
00:50:21Keep it on the down low.
00:50:22I was like, oh my God.
00:50:24That just reaffirmed like, yeah, they do like each other.
00:50:27Like he showed up to a ballroom that he did not have to come to.
00:50:31In the middle of prepping for his debut season as the head coach at UNC,
00:50:35to watch his girlfriend compete in a beauty pageant.
00:50:37I also think that it speaks to Bill's profound lack of giving any Fs.
00:50:46That is real.
00:50:47Bill does not care what anybody thinks, what anybody says.
00:50:51It has been him against the media his entire career.
00:50:55He'll get pissed if the quarterback talks about his ankle injury.
00:50:57But for some reason, he doesn't give a crap about all this publicity that's been generated
00:51:03by him and his 22, three-year-old girlfriend.
00:51:06And if you can explain it to me, great.
00:51:08He's the kind of guy who would have mocked that just a few years ago, you know.
00:51:13And I'm sure a lot of his former players were just on the floor laughing their heads off.
00:51:20You know what? I do commend Bill for showing up.
00:51:22Because there was certainly a world where he didn't have to show up, and I don't think anyone would have questioned him.
00:51:27Okay, if you thought it was awkward looking at Bill Belichick watching Jordan on stage at the Holiday Inn,
00:51:32how about Belichick sitting next to Jordan's dad, who's 24 years younger than Bill Belichick?
00:51:39What do they have to talk about?
00:51:42You have Bill Belichick sitting next to Jordan Hudson's father, who's younger than me.
00:51:47God, I feel bad for that guy.
00:51:48He's got to be pissed just sitting there next to a 73-year-old man that's dating his 24-year-old father.
00:51:57Well, she fell short in the Miss Maine Beauty pageant, placing third.
00:52:03And she didn't look too happy about it, Alex.
00:52:06Bill betrayed absolutely no emotion through the entire thing. He sat there like this.
00:52:12He's not emotive. When she walks out as second runner-up, he's not clapping. And they immediately
00:52:20leave. You know, they whisk away in their Mercedes. It's as if he's just checking a box that will show
00:52:26up and give just the right amount of support, probably very similar to his press conferences.
00:52:31I'm just going to do the minimum amount that's required of me, and then I'm going to get the heck out of
00:52:35town.
00:52:36Good for Jordan that she has goals and dreams and things that she's always wanted to pursue
00:52:41and achieve. But she has to know what kind of spotlight is on her boyfriend.
00:52:46It's this fundamental tension of knowing. And she is young enough truly to know this in ways that
00:52:52Bill Belichick cannot. Attention is literal currency now.
00:52:56After the Miss Maine pageant, as we're driving back to New York, I get a notification on our
00:53:04Instagram that Jordan Hudson has followed the sports gossip show. I immediately call Charlotte,
00:53:10tell her the news. She's like, oh, my God. And we then send Jordan a message.
00:53:14Hey, we saw you followed us. Come on the show. We'd love to hear your perspective. You know,
00:53:21let's let's have a conversation with you. She doesn't respond. A few weeks pass. We send
00:53:27another message that she does not respond to. Flash forward a little bit more time. And I go
00:53:33and check and I'm like, I wonder if Jordan still follows us on Instagram. And I noticed that she had
00:53:38unfollowed us on Instagram. She intentionally unfollowed us, which I kind of love. I do too.
00:53:43It's sort of iconic. It's sort of better than her following us. It's her following us and then
00:53:46unfollowing us. Follow us again. Follow us again. We tag her in the caption and we don't get any
00:53:51messages until the next night when Charlotte gets a call from an unknown number. Every time it comes
00:54:00time for me to tell this part of the story, my heart literally starts beating so fast. It's like a
00:54:05spy. No, truly. It was like it was the. OK, so I'm on the couch at home. It's Saturday at 9 0 7.
00:54:14My husband and I were trying to decide what to watch. Couldn't decide and sort of I was just looking
00:54:19at my phone and this unknown number comes up. I showed it to my husband. I was like, should I answer
00:54:23this? And he's like, no. And I was like, OK, they immediately call back something in me. I don't know
00:54:30what it was. I was like, I'm going to answer it. Is this Charlotte? Yes. Hi, how are you? Good.
00:54:40May I ask who's calling, please? Oh, this is Jordan Hudson, the president of your universe.
00:54:50So at this point, my my heart starts beating like I'm running a marathon internally at this point.
00:54:56She had not made contact with any journalists. She had not responded to comment from anyone. And here
00:55:03she is calling me out of the blue on a Saturday night. My husband thinks I'm getting pranked.
00:55:10And I'm like, no, I'm fine. I'm like, no, it's really hard. He brings me a pad of paper and a pen.
00:55:15She had a few questions, all of them centered around the Miss Maine episode.
00:55:19There was kind of an edge to her voice where it felt like she was gearing up to confront me about
00:55:26something. She talked to me for 37 minutes in circles to the point where I was like, I don't
00:55:33know why we're still on the phone. And like it began to feel inappropriate is the best way that I can put
00:55:38it. I said to her, I was like, look, Jordan, I don't have my notes in front of me. I'm not comfortable
00:55:43answering until we get Madeline on the phone. I'll text you on a chain and we'll find a time to chat.
00:55:48This week. And she was she understood. She was like, I get it. Before I hang up, though,
00:55:52she goes, Madeline is going to flip when you tell her I called.
00:55:57And she was right. And she was right. I did.
00:55:59Madeline flipped. I just couldn't believe it. It truly was unbelievable.
00:56:04We obviously are like freaking out on the phone, but we're like, OK, well, obviously we have to talk
00:56:07to her. This would be a huge get for our show. We talked to her on FaceTime for like two hours,
00:56:12almost two hours. She was like, you know, it feels like you are two people who have actually tried
00:56:18to cover this story with some humanity. She said, you know, you got closest to the truth
00:56:23of anyone, but you're still really far off. And we said, well, correct us.
00:56:27It seemed like she was going to come on the show.
00:56:29I just couldn't believe it. Thursday night, she's like, well, let me see if I can move travel plans
00:56:37around, potentially come to New York to come do the interview on Friday.
00:56:40Very late into the early hours of the morning on Friday. So it's like one or something at this point.
00:56:47We're both just kind of like, I don't think she's coming on the show.
00:56:52We talked to her for five hours that week. In the five hours we talked to her, she never once
00:56:58offered a fact that corrected the record of what we had said. And she pretty soon starts really laying
00:57:04into me, yelling at me. She's crying. And she said that she had just finished the Miss Maine episode.
00:57:10And she had heard the end of the show where we were more critical of her. She really didn't tell us
00:57:17much about Bill. She didn't tell us much about UNC. She wanted to talk about the fact that we had
00:57:22covered the Miss Maine episode and not said exactly what she wanted us to say. It seemed like her handling
00:57:29of the situation told us more about her than an interview would have. The media circus following
00:57:35Bill and Jordan is starting to put pressure on Bill's role at UNC. We've seen the hype train build
00:57:42up to an enormous level around there in Chapel Hill. Your relationship with Jordan Hudson has been
00:57:47a headline. This is just trying to make good. He's trying to impress his girlfriend. He's trying to
00:57:51make some money. And ultimately, I don't think it's going to work. Faculty, students, and fans alike
00:57:57are beginning to wonder if signing Bill was worth it. This woman has allegedly shut down
00:58:04the Hard Knocks documentary. What is going on here to my guy?
00:58:11The pressure in Chapel Hill started to rise. With the season only months away,
00:58:17expectations for Belichick were reaching a boil. I think it's fair to say that the football program
00:58:23has been an afterthought to the basketball program here. Belichick's trying to prove something here.
00:58:29He's trying to microwave a college football program. And to shortcut that is so difficult.
00:58:38He's bringing an NFL organization to North Carolina to try to reshape that school and the way
00:58:45business is done at that level. I think when University of North Carolina hired Bill Belichick,
00:58:50they thought they were getting the archives of brilliant defensive game plans, a master strategist,
00:58:57a program builder, and somebody who could elevate their game to a point where they could be on the
00:59:03same field as Clemson. Hey, maybe they'll be talked about as SEC adjacent. There's a chance that he could
00:59:10be seen as not only the greatest hire we've ever made, but considering the circumstances, the greatest hire
00:59:17in the history of college football. But if it doesn't work, and the amount of money that's been
00:59:23invested in this will be very embarrassing to the school. You have the highest paid employee in the
00:59:29state of North Carolina. You have his GM, Mike Lombardi, who's the highest paid GM in college football.
00:59:33If you add a Bill Belichick salary, his son's salary, and Lombardi's salary, it comes to about $70 million.
00:59:39The university also, this same few months, announced we have $70 million in budget cuts coming.
00:59:47So it's really easy to kind of, I know that all money comes from different places and football
00:59:52money isn't educational money, but a lot of people were uneasy with the hire.
00:59:56I don't know what they thought they were getting, but I think what they were getting was,
01:00:01he's going to help sell tickets. No matter what, they put themselves on the map.
01:00:05And tiptoeing into the end zone goes the quarterback, Chris.
01:00:10There is no doubt that football brings in a lot of money. It brings in a lot of revenue.
01:00:15It's all about money. Don't ever be fooled that it's not. It is.
01:00:19When the sports teams are doing well, people come into town, they're having fun,
01:00:22they're buying beer, they're buying wings. The whole town does well.
01:00:25We've sold tons of Chapel Bill t-shirts and hoodies, and we have just the hoodie that we have.
01:00:31It just has the regular long sleeves. But we have a pair of very sharp scissors downstairs,
01:00:35and we will cut the sleeves off. We have cut the sleeves off dozens and dozens of sweatshirts.
01:00:40If that's what you want, we'll do it for you. The Belichick hire immediately shifted the spotlight.
01:00:46Tickets sold out in record time, despite a 25% price increase.
01:00:51We've seen the hype train build up to an enormous level
01:00:55around there in Chapel Hill for good reason.
01:00:57Yes.
01:00:57Boosters and donors followed. The athletic department brought in $18.1 million in contributions,
01:01:05and football ticket sales revenue alone topped $20 million. But as those numbers climbed,
01:01:11the off-field distractions grew too.
01:01:13We got to talk Belichick. What everybody is talking about is his girlfriend Jordan. Like,
01:01:20what is going on here to my guy?
01:01:21I think when UNC hired Bill Belichick, they thought they would be on ESPN way more than they would be on
01:01:28TMZ. I would be fired if I walked into my office and had a girl of her age, and I'm coaching men her age. It
01:01:37would be a moral clause violation amongst the university.
01:01:42How is this going to play out?
01:01:43It's either going to be an incredible success or an absolute five alarm fire.
01:01:49It's starting to feel like it's only downhill from levels.
01:01:53Behind the scenes, Hudson quietly took the reins of Belichick's public persona,
01:01:58his brand, his endorsements, his media footprint.
01:02:03The fact that she's CC'd on every email that Bill gets at UNC, she is not hired by the university.
01:02:10This is a public university. Jordan's, like, affecting things at this program.
01:02:15Yes. No, I mean, she's listed as a chief operating officer of Belichick Productions.
01:02:20I think it is a very fair question. What is she doing there? What is her role?
01:02:24It also seems deeply irresponsible.
01:02:27The man celebrated for game plans was suddenly tied to headlines about media deals, access and
01:02:34strategy. Was Jordan Hudson the rumored mystery celebrity on Dancing with the Stars?
01:02:39And then some of those deals started to unravel.
01:02:42Within two days of production, they killed this entire show. She was too much for them.
01:02:48Reports are stating that she lost a slot in Dancing with the Stars because she wanted too much control.
01:02:56One person that was really close to making it that would have been very polarizing.
01:03:01Her ambition is coming off the hustle of other people, not herself. That's why people aren't quite
01:03:08giving her the break for all the hustle that she's put into it.
01:03:12My God, this woman has allegedly shut down the Hard Knocks documentary about the North Carolina
01:03:20Tar Heels featuring Bill Belichick in his first year as a college football coach.
01:03:24Jordan Hudson was instrumental in that deal blowing up because she was trying to assert control over the negotiations.
01:03:30She demanded to be granted content approval and partial ownership of the show.
01:03:34NFL films pulled the plug at that point.
01:03:36Hard Knocks is a show that's been around since I think 2000 or 2001.
01:03:39Yeah, not going to give you partial ownership of something that's been going on for 25 years.
01:03:43Unlike the dropped Dancing with the Stars deal, which mostly involved Hudson and her brand,
01:03:49the breakdown of Hard Knocks was a loss for the entire University of North Carolina
01:03:54as they missed the opportunity to produce the first ever college edition of the series
01:03:59and all the money that would have come with it.
01:04:01If she actually is the reason that Hard Knocks didn't happen,
01:04:05that directly affects players at the University of North Carolina.
01:04:09Their future earnings, it directly affects the narratives they could start to tell about themselves
01:04:14if they want to play in the NFL.
01:04:16With questions mounting about Jordan Hudson's role in Belichick's operation,
01:04:21the university was forced to step in.
01:04:23I was told by someone inside and pretty close to the program that they hired a PR guy.
01:04:30Yes, they needed somebody who could control the press conferences,
01:04:34but they also needed someone who could get their arms around the distraction that she was causing.
01:04:39And that's when UNC put out a statement.
01:04:41While Jordan Hudson is not an employee at the University of Carolina Athletics,
01:04:47she is welcome to the Carolina football facilities.
01:04:51Jordan will continue to manage all activities related to Coach Belichick's personal brand,
01:04:57outside of his responsibilities for Carolina football and the university.
01:05:02She does not work for the university. She works for Bill, but she's welcome in the football field house.
01:05:09There is Bill Belichick, the coach. Football stuff. There is Jordan Hudson, the person. Personal stuff.
01:05:15And that is the very clear delineation that they want to draw.
01:05:19Football season almost seems like an afterthought at this point with all of this publicity.
01:05:25And all of this happening just a few months after Belichick was brought on.
01:05:29It's been pretty wild to watch Jordan try to act as a public relations expert and then do literally
01:05:36the opposite thing of what any public relations expert would advise you to do.
01:05:40I think part of the problem is we don't know what she wants.
01:05:43From a PR perspective, at least in my opinion, she does not have control over her own media narrative
01:05:49and had opportunity after opportunity to take back control of that narrative. And she continuously has not done so.
01:05:56I don't think what is out there right now is helping her change the narrative around herself.
01:06:02She's trying to create her persona with Bill Belichick, and he is not someone who wants to court the press.
01:06:08So it's incredibly contradictory, this playbook. You don't even know how it's going to work.
01:06:14You know, if you look at the X's and O's, it doesn't make sense on paper,
01:06:19and it clearly doesn't make sense out in media and culture right now.
01:06:23After everything, the headlines, the contracts, the chaos, football finally returns.
01:06:31In Chapel Hill, a sellout crowd eager to get its first glimpse of a new era of North Carolina football
01:06:36under the tutelage of one of the game's all-time greats.
01:06:39For Belichick, this is the moment to prove the old reputation still holds.
01:06:43Looking forward to getting out there on the field.
01:06:47But before the first snap, one thing's already clear.
01:06:50Jordan Hudson's still in the picture. She's not stepping back. Not here.
01:07:00After months of hype and noise, the season has finally arrived.
01:07:04In Chapel Hill, a sellout crowd eager to get its first glimpse of a new era of North Carolina football
01:07:09under the tutelage of one of the game's all-time greats.
01:07:12Looking forward to getting out there on the field.
01:07:15The first game day, you know, we had the eight o'clock game, Monday night, Labor Day,
01:07:20we're the only game in the country. The atmosphere was just off the charts.
01:07:26I had been in Chapel Hill for a long time. I've seen some very big games. That day was so far and
01:07:33away the biggest, most exciting day. Never seen anything close to that. And it was all about the
01:07:39Belichick hype. It was different. People were having fun. And the quad, where the students
01:07:45all hang out, was turned into a concert venue. Up and down Franklin Street, the bars and the
01:07:50restaurants were packed. You just look around. It's like, we can do this. This is what big time
01:07:57college football should be. That was a special day. He's got a man out there, and holding it in is
01:08:04Jordan Shipp. And then they come out. That first series of the game, we score. With Hood, Hood for
01:08:10the goal line. Stranding and goes in. Touchdown Heels. And my friends and I, we were high-fiving
01:08:15and fist bumping. We're like, we're going to win the national championship.
01:08:21I think everybody in that stadium believed after that first series that that was a possibility.
01:08:27They score their first touchdown. The announcers are like Bill Belichick. He hasn't lost it. Rah, rah, rah.
01:08:35And then, well, you know. Hoover puts it right on the money. And the Horned Frogs have answered.
01:08:45Then they get kicked off the field. And it's intercepted. And it's going to be a walk-in
01:08:50touchdown. An utter embarrassment. To the 10. Touchdown TCU. 75 yards and no flats. TCU's a good
01:09:00program. They won nine games last year. And disparity between the two teams. No chance.
01:09:09Bill Belichick's Tar Heels were embarrassed. We just watched TCU take Bill Belichick and North
01:09:15Carolina behind the woodshed and absolutely humiliate them. That is the most disappointing
01:09:22debut we've ever seen. I did do a better job all the way around. Coaching, playing all three
01:09:28phases of the game. Just wasn't up to what it needs to be. And I know we're a lot better than that.
01:09:33So. This is bad. This was very, very bad. You can't tackle. You're turning the football over.
01:09:39Ball is loose. A scoop and a score. TCU has busted out the whooping stick.
01:09:45If you thought Belichick was going to come in there and it was going to be Patriots of old,
01:09:50then I think you're mistaken. We try to be objective and say, well, TCU's a good team.
01:09:56This is our first game. They'll figure it out. But then on the other hand, we're like,
01:10:02okay, well, this is Carolina football. Here we go again. We just have to balance our expectations.
01:10:08Things don't get much better for Belichick and the Tar Heels as UNC drops three of their first
01:10:16five games of the season. They got blown out by UCF 34-9. We saw this incredible,
01:10:22just absolute troll job from UCF. It's obvious that it isn't working so far.
01:10:27On the double move. Room service. Touchdown, Randall. This ends up being the most points
01:10:33allowed in any quarter under head coach Bill Belichick. It was rough. We've gotten
01:10:37smoked. UNC is 2-3. They're 0-3 against powerful opponents. They've been outscored 120-33 in those
01:10:45games. They rank 128th out of 136 FBS teams in scoring. I think people are like,
01:10:53we're supposed to be 4-0. Like, wait a minute. Maybe this is not all that it was cracked up to be.
01:10:59But the unflattering box scores are compounded by eye-raising images of Jordan roaming freely
01:11:09on the sidelines before, during, and after the games. It's his girlfriend, Jordan, who's on the
01:11:16sidelines before the game. And they're having a little chat session here. I think he's going to have
01:11:22who he wants on the sideline, who he doesn't want on the sideline. He obviously values her opinion and a lot
01:11:27of factors. You turn on Carolina football games and she's on the sideline whispering to him things
01:11:34as the players are on the field. The clips hit the internet. Reactions poured in. He's on the
01:11:40sideline and she back there. They talking like they going over game playing. Johnny, sit in the
01:11:45suites. Yes. Baby bro, I'll see you after the game. What is Jordan Hudson doing holding the locker room
01:11:52door open for the UNC players to go back in? That means that she has privy and access,
01:11:57the likes of which nobody else except somebody named Belichick has on the campus of UNC football.
01:12:03He doesn't care how unprofessional it looks. And that is now reflected with the way the team
01:12:09plays. Yeah. To see her on the sidelines with an all-access credential, to me, indicated that she had
01:12:14some sort of work reason to be there, which is very odd for a head coach's wife. Certainly,
01:12:19there have been head coach's wives who have been on the sidelines before game. However,
01:12:23it is odd the frequency that she is there. And I think brings up a lot of questions around,
01:12:27okay, well, what is her role in the UNC program? And I think they're fair and valid questions for
01:12:31people to want to know the answers to. Look at Ms. Jordan running things on the field.
01:12:36I didn't know she was an assistant coach. Did you? She seems to be following closely to a Taylor Swift
01:12:42playbook of bringing the pizzazz and the conversation and the wardrobe.
01:12:48It's really noticeable when someone's cosplaying Taylor Swift. There's a bit of Taylor Swift karaoke
01:12:54going on. She's wearing sequins, you know, tar heel blue. She wants that attention. It's a direct
01:13:01contradiction to a typical Bill Belichick sweatshirt, hoodie, cut off sleeves. It's such a contradiction.
01:13:10For people in New England, we have to even check, what are we watching?
01:13:15I have no moral judgment on how Jordan Hudson dresses. The question though, is if you're in
01:13:21the business of public relations and marketing, why you draw attention to yourself, why you are
01:13:27comporting yourself like an influencer who wants to be seen and noticed and talked about.
01:13:33To quote Bill Belichick, are you doing your job? And I think the answer is pretty clearly no.
01:13:41Jordan Hudson is not good at being a PR manager for Bill Belichick. I think that's pretty obvious.
01:13:47She has no professional experience as someone who manages the public image of a very famous public
01:13:53figure in sports. All of the decisions that presumably she was making on behalf of him in terms of his media
01:14:00presence and his social media presence felt very disjointed and all over the place.
01:14:05Sometimes I wonder if Belichick knows what she's going to post. I think at some point he certainly
01:14:11finds out. And I think she is given more latitude than any PR person in the history of any team that
01:14:17Belichick's ever worked for. I think she's earned his trust. There's part of me that kind of wonders
01:14:23if he doesn't love her kind of evil, maniacal, controlling brilliance. Like, you know how they
01:14:29say in Star Wars, always there are two, a master and an apprentice, like with Sith. Maybe he sort
01:14:34of sees her as like his young Sith overlord. Certainly right now, it seems as if she's putting
01:14:40all of her energy into building the Bill Belichick brand. She wants a Bill Belichick IP that they can
01:14:46control. I mean, that means money and influence. Is Bill Belichick at North Carolina doomed,
01:14:52or will he turn it around? I wish he would have never even put himself in this in this position
01:14:57that he is. It's like the perfect storm to go against him. Yep. You have a 24-year-old around
01:15:03college kids. That's their big sister. You already know your big sister comes to the practice facility
01:15:09of the game. We trying to holler at her. You know what I mean? You got the young blood. Like, so all of it
01:15:15is toxic. This life should have been separated. The Bill and Jordan story kept unfolding in real time.
01:15:23Week after week, there were new surprises. But this time, it wasn't just talk.
01:15:29Another bombshell story. Cameras were rolling during one of their meetings.
01:15:34She's telling Bill Belichick how to talk about football. He's a simp. He's simp number one in
01:15:45America right now. Jordan Hudson has categorically made life harder inside the UNC football program.
01:15:50The Bill and Jordan story was evolving faster than anyone could keep up. And just when it felt like
01:16:01we'd seen it all, a recording surfaced from behind closed doors. Another bombshell story coming out
01:16:08about what's going on in Chapelville. What we have here is behind the scenes footage from the set of
01:16:14coach. Is it necessary to say keep them out of the end zone? Because I feel like that's pretty
01:16:19self-explanatory on teams. I don't know if there's like an additional point. Yeah, yeah. They'll be,
01:16:24100 percent. 100 percent. I think that applies to all.
01:16:28Well, we just said that the Cowboys offense is the best offense in the league. They have the
01:16:32most yards per game. Okay, so they're going to get the ball down there. We know they're going to
01:16:36get the ball down there. What she is showing us inadvertently is this is what the power dynamic
01:16:43is like around Bill Belichick. If somebody puts on a clock, I could create this in five
01:16:47minutes. Will you give me two grand to do that? The reason why this is a thing for the people on
01:16:52set was that she showed up and they didn't realize why she was doing anything. I thought she was a
01:16:59producer on the show. She runs his media company, but was his media company involved in this or is
01:17:05this him being paid? This exact question is where she has a very clear view of what her job was
01:17:12Uh-huh. And everyone else was like, I suddenly woke up one day and realized I'm working for
01:17:17Jordan Hudson. Can we set up a meeting with like the entire graph, even anybody that has anything
01:17:21to do with this? Yeah. Now you're just butting in. Now you're really trying to involve yourself.
01:17:26I mean, we could say it differently. Let's say red zone instead of end zone.
01:17:30She's telling Bill Belichick how to talk about football. She's just like pulling his puppet strings.
01:17:35Yes! On life. Do you want to sound like we should actually, we should get Tony in here.
01:17:39No kidding. You should send him one of those texts. It's like even when I'm working. Even
01:17:44when I'm with somebody else, I'm thinking of you. He's a simp. He's simp number one in America right
01:17:50now. I don't know, they have four full-time graphics people. I can't do that.
01:17:55Belichick and Hudson spoke their minds loud enough for everyone to hear.
01:17:59And now the question in Chapel Hill continues to grow louder. Who's really calling the shots?
01:18:06Right now we can't take our eyes off the train that derailed and crashed into the fireworks
01:18:10factory that is everything Belichick and Jordan. Regardless of whether Jordan Hudson is giving him
01:18:15the greatest advice in the world, there's just a fundamental power struggle around how this man
01:18:19is behaving and what decisions he is deciding to follow through on. And so big picture, there is just
01:18:24that complication. Belichick built a legacy on being one step ahead. Now there are signs he may
01:18:32be a step behind. I think Bill Belichick has kind of lost his fastball. Doesn't have his fastball the
01:18:38same way that he used to. He lost his fastball as a coach. In many ways, it's kind of sad because
01:18:45I think there's this realization here in New England that the game passed him by. He wasn't keeping up with
01:18:53the changes in the game. And you can see that on the field. I don't think he realizes the shortcomings,
01:18:59which means I think the shortcomings are going to fester and flower and expose. And he's not going
01:19:06to have success down there. If you're a person who cares about the odds, I'd say that the line at how
01:19:14long Bill Belichick is going to be at North Carolina should be one season. And I would not take the over.
01:19:21And now the whispers are hard to ignore. I thought being like, hey, he's going to be done after a
01:19:26season was like a bold flavor. No, he may not make it through the season. A buyout, an early exit.
01:19:33What began as a bold new chapter suddenly feels unstable. Multiple media outlets reported he was
01:19:40actively looking at an exit strategy after his team continued to struggle. For some, this unravel feels
01:19:48less like a tragedy and more like a vindication. I think the Crafts are probably enjoying this on
01:19:53some level because if he went on to have success, that would make them look bad. Brady went on and
01:20:00had success. Brady still had championship football left in him and they let him go. That's on them.
01:20:06And so if Bill went on and had great success, that would look bad on the Crafts. You let a guy walk out
01:20:11the door who still has great coaching left in him. What were you doing? Bill's recent seasons have
01:20:16sparked debate about how this period fits into the legacy he built. Belichick, well, he's just cashing
01:20:24checks based on Tom Brady's legacy. There was nothing that would give me optimism that Bill Belichick can
01:20:32turn this ship around. I would really want a rebate if I were North Carolina because you're not getting the
01:20:36Bill Belichick that you thought you were getting. I think everybody that's the greatest at what they
01:20:42do, whether you're Bill Belichick or Michael Jordan or LeBron, you're always going to have the people
01:20:49that want to take you down, that want to find the negatives and humble you. The greats are measured
01:20:57by the results. And right now, the results at UNC are messy. It's looking like an embarrassment.
01:21:05And there's a lot of people around the state. They relish the idea of Carolina making a big mistake.
01:21:11And they will not let Carolina forget it if it turns out that way. So the NFL already didn't want
01:21:18him. He's got no shot with another team. Where would he go? But what happens if the fall of a legend
01:21:24becomes the making of something new? I think she's very smart. I think she's very intelligent,
01:21:30knows exactly what she's doing. The latest reports, Jordan Hudson amassed nearly $10 million in real
01:21:36estate just months after meeting Bill Belichick. This shit's getting weirder by the second.
01:21:40She's absolutely entitled to her fair share of what Belichick has made during this time or more.
01:21:46She breaks all the rules because she is about herself, about distraction and attraction. She is about
01:21:53bringing all the attention to her. This has been a supernova success story.
01:22:03Sometimes, influence isn't loud. It's consistent. And Jordan has remained consistently close.
01:22:11What that means in the long run? Can we set up a meeting with the entire graphics,
01:22:16even anybody that has anything to do with this? Yeah. Remains to be seen.
01:22:19What she is showing us is, I am told, not dissimilar from what it's like at Carolina right now. It is
01:22:28not Jordan Hudson and UNC football. It is often Jordan Hudson versus a football program that's just not
01:22:35prepared, did not sign up for this version of Bill Belichick. In fact, they signed up for the opposite.
01:22:40Why would we bring this guy in just so Jordan can come in here and like boss us around?
01:22:44With him coming in, some people thought we were going to win every game. We just want to win.
01:22:54Could an argument be made that Jordan's winning?
01:23:00Has she gotten everything that she's wanted?
01:23:04Like, some people are turned on by power. Like, can we just say that?
01:23:06I think a lot of people are. Measuring the success of Jordan Hudson depends on what you're measuring it
01:23:14by. I don't know anybody fresh out of college building an eight million dollar real estate
01:23:17portfolio. If the variable that you most care about is, are people paying attention to you?
01:23:25Jordan Hudson. This has been a supernova success story.
01:23:36It went from zero to the biggest story in sports.
01:23:42I think part of the problem is we don't know what she wants. I don't know what she would
01:23:47categorize winning as. Jordan filed a trademark application on August 25th through Bill Belichick's
01:23:53company for the term gold digger. Get your bag, girl. People are dismissing her and the story,
01:23:59but it's like, do not underestimate Jordan Hudson.
01:24:03I think she's very intelligent and knows exactly what she's doing. And if she happens to fall in
01:24:08love with Bill, then even better. Bill is a very powerful person. Jordan has now become a very
01:24:15powerful person. She's CEO now of Bill Belichick, Inc.
01:24:18I wouldn't say that she's winning because she doesn't own her own image and brand. Everything
01:24:25Jordan Hudson does is based off of Bill Belichick. She can't do anything on her own.
01:24:31Bill Belichick's girlfriend. 24 year old girlfriend. His girlfriend. Girlfriend. Girlfriend.
01:24:35She's a girlfriend. She has to earn the right to be her own celebrity.
01:24:40The graveyard that is media is filled with the bones of people that were once the number one
01:24:50trending topic. I think the real standard you hold yourself against is in fact longevity.
01:24:56It's the hardest thing to do. Taylor Swift's done it. Bill Belichick as a coach did it.
01:25:02The person who considers herself a student of both, she's going to have to prove that too.
01:25:16How does it end?
01:25:19Um, oh my gosh. Um.
01:25:22He's going to go to the hall of fame. He's still going to be considered one of the great coaches
01:25:27of all time, if not the greatest coach of all time. But people are going to say,
01:25:33remember that girlfriend? Remember, he couldn't get a job in the NFL. He had to go to North Carolina.
01:25:40In terms of football fortunes, I don't think it's going to end well. The whole North Carolina
01:25:46situation is going to implode. He is basically tarnishing what was a great football legacy.
01:25:54You got to wonder how fans in the long term are going to respond to that.
01:25:59It's a little sad that we've forgotten, you know, the two decades of unparalleled dominance that he
01:26:05helped foster in the NFL.
01:26:09Beyond just Bill's legacy and the implications for that and this story being about power at its core,
01:26:15I think it also is a story that tells us a lot about what it means to be a public figure in 2025.
01:26:21Bill Belichick dating this 24-year-old girl.
01:26:25This is the weirdest shit ever.
01:26:26It's so f***ing weird.
01:26:27He's ruining the legacy and no one in New England wants that to happen because of a young girlfriend.
01:26:33If the girlfriend leaves, then maybe people might want to bring him back up and then he can just be
01:26:38Hall of Fame coach Bill Belichick. But in the meantime, people are just going to watch the train wreck.
01:26:44They're fine. I think Belichick, like I said, is, if not okay with it, is of a mind, screw it,
01:26:51whatever. Say what you're going to say. Write what you're going to write.
01:26:54I want to be with this person and that's all that I care about. And so he's fine. He can handle it.
01:26:59The expression, it comes with the territory, it comes with the territory.
01:27:03The good that he did, the greatness, the accomplishments, the accolades, things that
01:27:11nobody will ever probably be able to do again in professional football, let alone professional
01:27:16sports, will outweigh and outshine anything that goes on with Jordan and at UNC as well.
01:27:22No one is going to remember what he did at North Carolina, just as no one really recalls
01:27:27Michael Jordan playing for the Washington Wizards.
01:27:30Legacy is rarely a straight line. It's the wins, the losses, the choices we make, and the people we
01:27:39let in. Whether you love him or you hate him, he's still the evil genius that made Foxborough an empire.
01:27:47Belichick's story hasn't fully been written. It's just shifted to a place no one expected.
01:27:54And maybe that's what makes legacies human.
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