Professeure de renommée internationale et figure majeure de la génomique, Elena Baranova a consacré sa carrière à repenser en profondeur la prévention de la santé. Fondatrice de Baranova Monaco®, elle a créé un environnement scientifique d’excellence où la personnalisation n’est plus un concept, mais un standard.
00:00As personalized health and longevity continue to gain attention,
00:04some approaches stand out through scientific, precision and measurable results.
00:10That's exactly what we will explore with Baranova Monaco from the Royal Monceau in Paris.
00:30Hello, Professor Elena Boranova. Thank you so much for being here.
00:43Thank you. Thank you for inviting me.
00:45You are the founder of Baranova Monaco. Could you explain to us what it is exactly?
00:52Baranova Monaco is the brand which regroups different types of activities,
00:57but all of them are devoted to personalized health and happiness.
01:02And the most important is that all techniques are based on DNA activation.
01:09It concerns your physical potential, DNA potential, mental, emotional as well,
01:16that can activate your global resource and bring you to a totally different level of health.
01:24This is our unique know-how. And of course, we have created the products as well.
01:29To make the life easier of our clients, we have specific educational activities for public,
01:39for doctors on different levels.
01:42So how do you support your clients? What do you do exactly?
01:46We do specific recommendations based on very advanced personalized analysis,
01:53biochemical, quantum, genetic, of course, and essentially epigenetics.
02:01We have also additional integrative psychological tests and behavior analysis,
02:09hormone regulation, neuroregulation. It is highly adapted to each person because everybody is different.
02:17And the idea is not to use one-feet-tall approach, but to personalize your recommendations.
02:26We are talking about high-level things. Just before we continue, let's talk about your background.
02:33Medicine runs in your family, right? Generation after generation. You also wrote books, received many awards.
02:42You teach doctors in major universities. Could you tell us a bit more about your background?
02:49Yeah. In fact, it's the chance. I was born in the family of five generations indeed of scientists, world-known scientists and doctors.
02:59So it's a destiny. And then the key of success is to do what you really like.
03:07And it's the biggest luxury in my life, by the way. And I had different recognitions and prizes like
03:14the femme leaders in France who recognized me as the woman of the year and the same in Moscow and so on.
03:26But it was simply something additional. It came itself. It has never been the aim or the target.
03:34Got it. Thank you so much. You're impressive. You work on gene activation.
03:40How do you explain this in simple terms? Is it possible?
03:44Of course. And it's actually fun. Everything that enters into your body, what you feel, changes our gene activity.
03:54When you eat, when you sleep, when you fell in love, when you're angry or stressed, our genes are around to help us.
04:00Because in fact, our genes are our friends. So they're here to support us, to be around.
04:06You know, like, don't do this. Don't do this. Turn. OK, we're here.
04:10So, and the activity of our genes is stable up to like 35 years.
04:15But then after 35, there is other life when the gene activity declines.
04:20So our weak points become more and more visible. And it depends.
04:25Some people have it in the form of detox. The others, brain activity.
04:30Some others cannot sleep anymore, et cetera, et cetera. Many of them, practically all, have different hormonal changes already after 35.
04:40Sometimes in our genetically modified era, even before.
04:46So we adopt this activity to your needs. How it works?
04:52Everything that enters into your body, any signal, can be either inductor or inhibitor of gene activity.
04:59So you've created supplements. Could you tell us more about it?
05:04Yes. The supplements were the logic continuation of our activities.
05:09And when I started to consult in the field of epigenomics, nutrigenetics, all these regulation of moments,
05:18we used to apply for gene regulation high concentration of specific antioxidants.
05:25But it was difficult to find the right concentrations.
05:29So my patients, also as my doctors, students, they told me,
05:35you have to create something. It's not possible. So difficult to find such and such concentration.
05:40Either something else is added, et cetera.
05:44So they have, however, simply pushed me to do it.
05:48So the line, Barano Monaco was born from actually the advice and assistance of my patients and my doctors.
06:00Just one question about the supplements. It's a very criticized market.
06:06How do you explain its limits and what standards you impose to yourself and your brand?
06:12It is very criticized indeed. And I'm the first to say that 97% of products on the market are not efficient and maybe even dangerous.
06:25There were a lot of studies, university studies on this field all over the world.
06:30This is the reason also to create something reliable, what works, what is really effective therapeutically.
06:38But also our aim was to bring pleasure to the people.
06:43That's why our products are highly personalized. Even the capsules, the capsules are highly personalized.
06:49They are not having any gluten or gelatin or any other toxic or favorable products in it.
07:01We have pure, very high quality of active ingredients and we make it work.
07:09Moreover, we have checked it with quantum genomic studies.
07:13These are fantastic studies. You can see it for each product in our website.
07:18So you can see how the bioenergetic fields, which are directly related to gene expression, gene activity, increase when you take our supplements.
07:29That would make it really unique and really highly effective.
07:34Elena, could you please share with us an example that shows the impact of your method on people?
07:41Yes, with pleasure. Many people come with the biggest request to help them with the tiredness.
07:48It is actually the most important, what we can actually do and where we can help.
07:56All that concerns chronic fatigue, tiredness.
07:59And I remember one nice woman of 56 years who visited already all doctors and everybody said that she was in perfect health, but nothing really worked.
08:11She was sad and very tired. And when we started integrative program with gene and neural regulation in two weeks, she called me saying that thank you.
08:23I'm so happy now because I restarted to sing in my shower and it was really very emotionally strong.
08:31I also remember the men because we have like 50% men and 50 women among our clients.
08:38We also have families with children and great children, etc.
08:42And the men, you know, they don't complain in the same way as the women.
08:47Actually, they don't really say exactly what bothers them.
08:53They say, I started to see the world in black and white or one of guys told me, can you bring me back my tiger force?
09:05And he was one of the big political leaders and he was feeling that in fact, he's tired and he cannot assume anymore the same level of energy.
09:17So when we activate this level of energy through gene activities or we make work our genes for us and profit people from it.
09:29So and they feel like the new young start in their life, the new period which starts and a lot of forces.
09:41Many of them had new again children quite late.
09:47Many of them started new projects.
09:50Elena, thank you so much.
09:52My pleasure.
09:53For sharing all that with us.
09:55I'll take away that understanding your body and making the right decisions at the right time can truly change the way you move through life.
10:05Thank you for that.
10:06Thank you for inviting me.
10:08Thank you for spending that time with us and see you soon on Forbes.fr.
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