CTP (20251112 S3ENovSpecial2) Paul Jordan (Joint broadcast) RatedPG13CrudeAndSuggestiveLanguage BTS

Name: CTP (20251112 S3ENovSpecial2) Paul Jordan (Joint broadcast) RatedPG13CrudeAndSuggestiveLanguage BTS
Uploaded: 2025-11-10T03:38:13+00:00
Duration: 51 min 40 s
Channel: Joseph M. Lenard

Joseph M. Lenard

1 day ago

CTP (S3ENovSpecial2) Is Your Coffee Filtered Through Bunn's? Asking For A Brand
WARNING: This episode PG-13 for crude and sometimes suggestive language
Exploring more of the fascinating intersection of Activism, Community Engagement, Faith / Religion, Human Nature, Politics, Social Issues, and beyond
Two hosts compare notes on the state of podcasting, from gear and editing to RSS distribution and platform strategy. The talk widens into branding, ADHD/OCD and focus, food and health, writing from transcripts, and how to stay resilient while creating consistently.
• starting lean with Zoom and simple mics
• editing flow that reduces friction
• RSS distribution for reach and SEO
• what counts as a podcast today
• audience growth across video and audio
• provocative topics as attention bridges
• branding pitfalls and clever turnarounds
• ADHD, focus, and workflow guardrails
• natural health vs processed convenience
• personal stories on illness and recovery
• repurposing transcripts into a book
• more

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Creativity

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00:00Hello, welcome to another episode of Firstitutionalist podcast. I am your host, Joseph M. Leonard. That's L-E-N-A-R-D. It looks French. It's not. It's Leonard without an O. Thank you for tuning in. As Graham Norton used to stay on his show. Let's get on with the show.

00:26Hello, Joseph M. Leonard with Firstitutionalist Politics Podcast. Odd show today. You can see Paul Jordan on with me from the Paul Jordan Business Breakthrough Podcast. We're kind of doing a joint podcast here. So it will be rather interesting.

00:47And that's my lead. You know, let me hand it over to Paul so he could give a brief intro from his perspective.

00:58Hi, well, thank you for being here with me today. It's good to see you. I love that we're thousands of miles apart, but we're right here together on Zoom. The technology always impresses me.

01:06Yes, it is amazing. I like Zoom. I like to cheat and use Zoom to record for my show. Yeah. There's all kinds of – we both have – we were talking before we hit record.

01:22We both have IKey background, me in the U.S., him in England. And what was I going to say? Oh, there's all kinds of, like, podcast studios, like Restream and StreamYard.

01:38And there's a billion different studio products that allow you to do this. But I just prefer to use Zoom.

01:46I have to say, I agree, because I've got Squadcast, and I've tried it, and it had all sorts of problems with echo and lag. Didn't like it at all. And it's supposed to be special for podcasts. But Zoom, robust, solid, always works. Much better, I think.

02:02Exactly, exactly. You get what you need out of Zoom. And then I usually take the recording and run it through NCH Suite, video pad editor to add additional effects, like scrolls.

02:20Like when I show it on my side on the behind-the-scenes video channels. I'm on five video channels, but 25-plus audio channels.

02:30So behind the scenes, there'll be the sprawl with your name on it to let people know for sure, in case they don't see the small print in the bottom corner of the window there.

02:43Is my audio good, by the way? Because I forgot to check my microphone, make sure I've got the right microphone. Let me just have a look.

02:50No, it's good. I'm hearing you fine, and you're hearing me fine. I use a Razer Gamer headset, which I find works pretty good.

03:02I don't have, you know, a couple thousand dollar expensive, ridiculous condenser mic.

03:09I've got various microphones, and I just wanted to make sure I've had the white ones selected, but I have. I've got this. This is my blue Yeti here.

03:20Ah, yeah. See, you've got a nice expensive microphone. I just got it.

03:26Reasonable.

03:27Oh, okay.

03:30What did that cost you?

03:33Oh, I got it on offer. I think it was about 90 UK pounds, which is probably, what, $120? Something like that?

03:44That's actually less, but you have to have a mixer to go through, right?

03:49Whereas my headset plugs directly USB port into my laptop.

03:54So I actually paid more. This is a $250 headset.

03:58Oh, wow. Wow. So a microphone is USB straight into my computer.

04:04Is it? Good. Good. Yeah, that's, I have a book. You can see three of my books on the screen here.

04:12Terror Strikes Coming Soon to a City Near You, Constitutionalist Politics 1. There's also Part 2, How to Write a Book and Get a Published Hinch Tips and Techniques.

04:22What you don't see is the book that I just wrote. We were talking before we hit record. The Book of Kennedy. I'm having trouble getting on Apple Books.

04:34But it's on Kindle. The print version will be available on Amazon by the time people hear this.

04:43As well as Barnes and Noble Nook. But having, I also have podcasting quick start guide where I talk about these things, right?

04:53Like, start off with an inexpensive mic. Don't, don't be pouring $10,000.

04:59Like, I, this green screen isn't really a green screen. It's just green material I bought at Michael's, a craft store that I then brought, you know, illuminate images upon, which I've already changed the image once.

05:20In fact, I'm going to go ahead and change the background again to, oh, and the phone's ringing, if you can hear it.

05:31Why are people bothering me right now? I should have unplugged the phone.

05:36Never fails. The phone won't ring until I hit record on a show, right?

05:41But at any rate, yeah, podcasting quick start guide to tell people, you know, you could start off low cost and low key and work your way up.

05:53Don't spend tens of thousands of dollars till you find you're going to be good at what you do.

05:59Now, we've talked enough about me so far.

06:03What about the Paul Jordan Business Breakthrough Podcast?

06:06Yes. When did, I started mine in 2023. When did you start yours? How long you've been going?

06:15That's a good question. So the podcast, I kind of, I first dabbled, I kind of played around last year, probably be about a year ago.

06:23And I, I set up a free Buzzsprout account because with Buzzsprout.

06:27That's who I use.

06:29Well, it's great to get started because it's free, but after 30, 30 days, they delete the episodes, don't they?

06:37Yeah. So I, I do have the lower end paid version of Buzzsprout.

06:42So yeah, all my episodes are, will be eternally available.

06:47I do recommend the low end cost, Buzzsprout.

06:51But yeah, to start, you can start for free.

06:54Well, that's what I did last year, but this year I've gone all in and I've got a proper paid account.

06:59But it's interesting because I've spoken to so many people and the term podcast, I mean, you and I probably know that back in the day,

07:07a podcast was an MP3 file that you downloaded on a USB cable to an Apple iPod, a little Apple iPod with a wheel or something.

07:15But now an iPod, no, now the term podcast means nothing because you don't download it.

07:20It can be a live stream. It can be a YouTube video. It can be a Spotify. It can be what we're doing now.

07:25So podcast is a very vague term. What does it really mean?

07:29Yeah, absolutely.

07:32And there used to be shock jocks. I invented the term shock caster.

07:39I also co-host with Savage Dunfilter.

07:42That's who was reaching out to be trying to record at the same time.

07:46No, I told you three o'clock I could be with you. Not now.

07:50We're recording now.

07:51But I invented the term shock caster and he, my show is kind of a G, Christitutionalist Politics is a G rated show.

08:01So I don't really use the term, but he, Savage Unfiltered, where we get rowdy and raucous and indeed, you know, nasty at times even.

08:15Yeah, so he uses the term shock caster and, in fact, released a book called shock caster by the name, talking about his evolution and then me coming on to the show and inventing the term, right?

08:30Because it's like a shock jock. Now it's a shock caster.

08:34But as you said, podcasting is kind of this big blob bucket beyond what it originally was.

08:43And with us both having an IT background, we're familiar MP3 audio files.

08:50There's all kinds of audio files now.

08:52Most podcasts behind the scenes are MP3s.

08:58I think that's what Buzzsprout uses, isn't it?

09:00But now, of course, and again, podcast tradition was just audio, whereas now podcast is video as well, isn't it?

09:07Like this, you know?

09:08Right. Like I said, I use BitChute, Brideon, Daily Motion out of France, Rumble, and YouTube to present my behind-the-scenes videos, I call them.

09:23But indeed, my podcast is primarily carried, like most, on Spotify, iHeartRadio, player, 25-plus audio platforms.

09:34You're through Buzzsprout, too, so I take it, which is what's called behind-the-scenes here, RSS feeds.

09:43You can put your RSS link out on Spotify and others so that the Buzzsprout recording you put up is carried on.

09:54Do you know how many platforms yours is carried on right now?

09:57I think I'm trying to think.

10:00I can't remember off the top of my head, but I know there's a screen where you set it all up, and I think I've got a couple of channels pending because I've, like, submitted the request.

10:08But, yeah, Spotify, I think Apple, iTunes, I think is on there.

10:14Where else?

10:16Probably Amazon, Audible, Google.

10:19I think it's about eight or nine people that are on there, which is syndicated out there to all these places.

10:26But what I found, it's very good for SEO because it's like having backlinks.

10:30So when people do a search for you, they find you in all these different places.

10:33So it makes you look, gives you exposure, which is very powerful, you know?

10:36It gives you a presence, yes.

10:38Like the big ones, it changes, of course.

10:42People get fickled and go different places.

10:48But the big ones are still Spotify, iHeartRadio, Player FM.

10:53There's a billion different, smaller, like Podbean, Podcaster, Pod this, Pod that, Pod the other thing.

11:05But, yeah, why would we limit ourselves, right?

11:08We want to be on all of them, yes?

11:11Absolutely.

11:11And if they can be published there automatically, so much the better.

11:14As long as we don't have to do it manually because that would be very time-consuming.

11:18Yes, that would be a real pain in the hindsight, yes.

11:22So, go ahead.

11:24What were you going to say?

11:25I was going to say, and the original style of podcast was great for driving,

11:30but the new style of podcast with visual doesn't play well when you're driving the car

11:35because it's quite a distraction if you want to watch and drive.

11:39That's not so good.

11:40But you can still just turn the screen off and listen to the audio.

11:43Yeah.

11:44Well, it's definitely why you want to be mostly – like, I – to be honest, Daily Motion in France,

11:54next to no viewers.

11:56Next to none.

11:57My biggest video platform is BitChute.

12:00Not YouTube or Rumble, but BitChute.

12:04But you want to be present a lot of places for anyone to find you based on their preference, their choice.

12:13But, yeah, you've still got to record for audio only.

12:17Like, I've got a couple shows.

12:20My two prominent shows are science-related, of all things.

12:27I'm going to flip my background again to my show background.

12:34If I can get to it here real quick.

12:36I'm – okay, come on, cooperate.

12:42Where'd you go?

12:45All right, this will do.

12:46That's not the background I was looking for.

12:48But, yeah, Christian-based podcast, right?

12:51Christian-based and U.S.-backed politics, the Constitution.

12:57But my two favorite or most listened and viewed shows are science shows.

13:07One is Flat Earth Dave talking, is the Earth flat or a sphere?

13:14That's my most popular show.

13:16It's not like he's exclusive only to my show, but for some reason, that's the one that gets the most hits of mine.

13:24My second biggest hits show is what color is the sky really?

13:31And if you pair it blue, you're not a thinker because is it blue at night?

13:37No, it's not.

13:38The sky is actually opaque.

13:41It is reflective of the water of the Earth.

13:45Sometimes it looks green.

13:46Sometimes it looks orange due to sun spots and whatnot.

13:51Some at night it looks black.

13:52If you're on Mars, you look up, it would look red.

13:55So the color of the sky is not blue.

13:59It's opaque.

14:01And we see things reflected.

14:04And I use that as an analogy and a metaphor to set up political questions of people who aren't thinkers, right?

14:15They're emotional, hysterical snowflakes, as the term is nowadays, right?

14:21They don't think anything through.

14:23What color is the sky?

14:24Blue.

14:25No, you don't think.

14:27You accept crap people hand you and you parrot it.

14:32Yeah.

14:32I think people are, you know, I'm not judgmental, but there are, I think in every country, there are some people that are just very, they're a bit like sheep.

14:42They just accept what they're given.

14:43They don't challenge it.

14:44They don't find out for themselves.

14:46They just believe what they're told rather than go out and do some research and very quiet.

14:49They want to coast, coast through life, try to find the path of least resistance.

14:57Yes.

14:57Yeah, exactly.

14:59And in terms of biblical, for the biblical aspect of my show, the unwilling versus the unable to know, right?

15:11We are all ignorant of things we've yet to learn, right?

15:16There's a difference between being ignorant and just not knowing because you haven't learned yet and being stupid and delusional and not wanting to know.

15:28Yeah.

15:29Yeah.

15:30Yes, I hear you.

15:32As you say, it's the case.

15:33Sometimes we don't know what we don't know, but we can acknowledge that.

15:36We can acknowledge it and act accordingly, but some people don't.

15:41They don't even know what they don't know, but they don't even realize it.

15:45They don't acknowledge that there's stuff they don't even know about.

15:47They either don't realize it or they, right, like they're saying, if you can't baffle them with brilliance, dazzle them with bullshit, right?

16:00As the saying goes, right, they know they don't know, but yet they're going to pretend they do.

16:06And hope they can fool people.

16:08It's just insane.

16:10But anyway, you have a business show.

16:13So what are your usual business-related topics?

16:18Well, I usually talk to a lot of coaches because they're in the business of coaching other people, which is always very interesting because I have a variety of different coaches, life coaches, business coaches.

16:29I've got an interview booked in August with a lady who's an ADHD coach because I've got a bit of ADHD.

16:36I deal with that myself.

16:38Yes.

16:39Welcome to the club.

16:41Yeah.

16:41Not a fun club always, right?

16:45I always joke.

16:46Normally when I'm talking to somebody about a show, they'll say something like, I forget who I had on the other day.

16:58The show hasn't aired yet.

17:00He mentioned his song or his song.

17:03He mentioned his wife, Beth.

17:04So I said, oh, thanks.

17:06Now my ADHD, OCD brain is going to have that kiss.

17:12Beth, I hear you calling song in my head the rest of the day, right?

17:17The intrusive OCD thoughts that come in and just won't go away, right?

17:24I know the feeling very well.

17:26It's kind of, I think for me, my, the way I describe my ADHD, it's like a pinball machine where the silver ball is my attention, but it's bouncing from thought to thought.

17:37Here's a thought.

17:38Here's a thought.

17:39And it's just going all over the place.

17:40I can't control it.

17:41It's like this, this, this, this, this, this, but sometimes it can be hyper-focused, but I just get so distracted.

17:47Sometimes I get to the end of the day and I think, what did I start my day doing and how did I get to this point here?

17:51And what happened in between, because I didn't stay on the task I wanted to stay on.

17:55And I, I drive myself nuts.

17:58I get very frustrated.

17:59Yeah.

18:00And I take it your brain, like mine too, is you have trouble getting to sleep at night because your brain won't shut off.

18:09Well, I get to sleep well, but when I wake up, if I wake up, that's it.

18:14It's ding, ding, ding, ding, ding, ding, like a buzzing bee.

18:18Oh, and I can't get back to sleep.

18:20Yeah.

18:20If I wake up, that's it.

18:21And you mentioned life coaches.

18:24That's why I switched.

18:26I'm going to toggle my camera so that the main background shows.

18:32The Book of Kennedy is my most latest book that just came out that I'm having trouble getting on Apple Nook or Apple Books.

18:43Barnes and Noble Nook, I had no trouble getting it on.

18:46But yeah, the Book of Kennedy is a life book, not a life coach book, but life and living.

18:54And, you know, this imperfect world we're living in and trying to be optimistic while there's so many what I call mass holes, the masses of asses who are miserable and want to try to make everybody else miserable.

19:10Trying to get through this life being positive while so many are trying to drag us down.

19:17Yeah, I hear you completely.

19:21And I think much as I love technology and I think humankind technologically, we've advanced hugely.

19:27But I think we've gone backwards in a societal way, generations.

19:31If you look back at the Aztecs and all the older generations, they had it much better because they were very communal.

19:37They're very sociable.

19:38They were very natural to live.

19:40They were very spiritual.

19:41Despite all that human sacrifice stuff.

19:44Yeah.

19:45I wasn't so keen on that stuff, but they had some good things, didn't they?

19:49And they learned from the land nature would always cure things.

19:52They would always sort things out.

19:53There was no obesity, probably no depression.

19:57They just got on with life and enjoyed a simple life.

19:59Versus all this stuff we're trying to synthesize from nature rather than use the things.

20:05Because there are so many people now, we can't use up all of everything from nature.

20:12But yeah, I mean, things like honey, the antibacterial properties in honey.

20:19If you can't afford the antibiotics, eat a lot of honey.

20:23It's got antibacterial and antiviral properties to it.

20:27And that's mold, right?

20:30The discovery of penicillin came from coughing on a Petri dish, leaving it for a two-week vacation,

20:38coming back and discovering the mold and determining the antibacterial properties of mold, hence penicillin.

20:49I'm allergic to penicillin, though.

20:51Thank God for other antibiotics.

20:54I can't take the penicillin stuff.

20:56But anyway, I got us off track again.

20:59Yours is a business show.

21:02And I was joking, like business and branding and entrepreneur before we hit record.

21:09Like I go to restaurants and most places have coffee makers by the name Bun Brand, B-U-N-N.

21:17And I like to joke, who would want coffee filtered through anyone's buns, right?

21:25Boom, boom.

21:25I can never pass the lame humor.

21:28But that's a marketing and branding nightmare.

21:32Whereas here in the U.S., there's a jelly jam company named Schmuckers.

21:38Apparently, you don't have them there, we discovered while we were talking.

21:43But they embrace the suck, so to speak, right?

21:48Their marketing angle is with a name like Schmuckers, it has to be good.

21:54They have the brain capacity to know, our name is really odd.

22:00How can we turn that brand?

22:03Because branding, as we were discussing, really is just propaganda.

22:08What can you say to show you and your company in the best light, right?

22:15Well, indeed.

22:16And I think, you know, I think the term Schmuck is more of an American term from what I understand.

22:21But it has that kind of meaning, doesn't it?

22:24So you think it's got to be really good to get over that, the association with Schmuck.

22:30It's got to be really good to kind of overcome that hill, isn't it, I would have thought.

22:33Is it a very old brand then?

22:34Has it been around for a long, long time?

22:36It's been around a long time.

22:37It's my preferred brand of grape jelly.

22:41So what can you think of any oddball brands that had to overcome those sorts of things?

22:51over there in the UK?

22:55There probably are some, and I'm trying to think who they could be.

22:58Some unfortunate names.

23:00I think there's one, there's French Connection UK, and the acronym is very dangerous, you know,

23:07French Connection UK.

23:09Yeah, yeah.

23:11Absent of vowel, it becomes longer, yeah.

23:15With the extra vowel, it can be for unlawful cardinal knowledge.

23:20Let's put it in terms of the, what was it, Van Halen had that album, right?

23:28Rather than spell the word, they used for unlawful cardinal knowledge.

23:33Well, you take the initials and you know what we're talking about there now.

23:38So now I've turned my own show, I'm going to have to put an explicit warning on this one.

23:47I think they've capitalized on it though, because they did t-shirts, so it's like FC UK.

23:52So it's kind of very borderline, but it's actually okay.

23:56So they've actually made a big thing out of it.

23:58Rather than it being a dangerous thing, they've actually made a big thing of it.

24:01Right, take the lemons and make lemonade from them somehow, yes.

24:08But there are, I'm trying to think of what other brands that have unfortunate names,

24:11because there are a few, none of them spring to mind right now.

24:15My brain is working on it, but I know there are some brands where you think,

24:18really?

24:19Why would you call yourself that?

24:20Because it's just very inappropriate for that kind of product or for that kind of service.

24:25Yeah.

24:26Conversation.

24:27Like, yeah, Mrs. Grass's soup.

24:33Well, you sure wouldn't want to make soup out of grass.

24:38They are an instant chicken noodle soup maker.

24:44They no longer exist.

24:46They were bought out by Mrs. Knoll or whatever.

24:49But yeah, Mrs. Grass's soup.

24:52When I think grass, I think, right?

24:55Hippies smoking.

24:56Smoking.

24:57Grass.

24:57You don't think soup.

25:01But it was a great soup.

25:03We loved it growing up.

25:05But was it all different flavors then, like chicken, vegetable, tomato?

25:09They had a few varieties, but their primary brand was, yeah, chicken noodle.

25:15Yeah.

25:16Grass's chicken noodle soup.

25:17Yeah, that's an interesting one, isn't it?

25:18But yeah, I suppose some businesses, they just, before, you know, when they start out, they

25:25don't give the name a lot of thought.

25:26They just run with it.

25:27And then as they've evolved, they suddenly realize that, oh, hang on, perhaps that name

25:31is not such a good name.

25:32But now we're kind of stuck with it.

25:35Yeah.

25:35And for things like search engines, some of the names work well, and other names work

25:41badly, you know?

25:42So it's branding and naming.

25:45Yeah, it's an interesting one, isn't it?

25:46Because some of the companies that have been around today have been around for like hundreds

25:49of years.

25:50And people like Heinz, you know, Heinz have been around for a long time talking about food.

25:54Very well-known brand.

25:55They've got a very distinctive label shape on the tin.

25:58And Kellogg's, Nestle.

26:00I spoke, I recorded a show with Stuart Kellogg, who is a descendant of one of the brothers

26:09that originally founded Kellogg's and that cereal.

26:14But, you know, he doesn't get any money from it because he's not a direct descendant from

26:19it.

26:19But yeah, so we were talking about, yeah, Kellogg's and Post and indeed those names that have

26:26been around for such a long time.

26:28And now we've got the Maha movement, make America healthy again movement, right?

26:34A lot of companies make stuff more healthy in the UK or especially for like in India and

26:43other nations.

26:45They don't allow all these food dyes and crud.

26:51Like Trump the other day was calling out Coke for all the high fructose corn syrup.

26:58And now they've agreed to start bottling more with regular cane sugar.

27:03Now, there's no really caloric benefit to the change, but there are downsides to high fructose

27:12corn syrup as opposed to a natural cane sugar.

27:18And it does taste better.

27:20And they're bottling it in Mexico with the cane sugar.

27:24But Americans, to be cheaper, they're feeding us the high fructose corn syrup crap.

27:32So Coca-Cola have a plant in Mexico that manufactures it with cane sugar, but the American plants

27:39still use the glucose.

27:41High fructose corn syrup, yeah.

27:44Because it's cheaper, right?

27:47The cane sugar is a degree healthier because it's a more natural thing.

27:55Our body handles it better.

27:58High fructose corn syrup, calorically and whatnot.

28:04It's like I saw a program the other day, Olestra.

28:08Remember that?

28:09It tasted like fat, but it had no calories.

28:13So they started putting it in a lot of things to be fat-free, but it caused bowel problems.

28:22All these concoctions we come up with, synthetic substitutes and like taking corn and turning

28:32it into corn syrup that it was never meant to be, that's not its natural state, all have

28:39side effects.

28:40We need to, as you know, return to more natural things.

28:46Definitely.

28:47Yeah, I'm a big, I'm a, you know, I'm not a complete health guru, but I do try and avoid

28:52processed foods.

28:53It's, it's just to me, it's common sense.

28:55But people, like we were saying earlier, people will blindly eat what they're given.

28:59You know, they won't necessarily research it.

29:01They think, oh, McDonald's, fine, I'll eat it.

29:03That's convenient.

29:03I'm hungry.

29:04I'll eat it.

29:05Everything in modern, I like McDonald's once in a while.

29:08Well, but you can't eat it every day.

29:12It's dangerous.

29:14It's bad.

29:16Yeah.

29:16Once in a while.

29:17Yeah.

29:17Same here.

29:18I know they taste okay, but, but again, going back, that's when back in the day, thousands

29:23of years ago, there was no obesity.

29:25Diet was healthy.

29:26People were probably a lot healthier.

29:27All of the modern diseases are a cause of modern society, aren't they?

29:31Fast food, no exercise, convenience.

29:34Yeah.

29:34A lot of it.

29:35Right.

29:37We've, we've improved so many ways.

29:41We live longer because our diet is more enriching to some degree.

29:47But yet, yes, so many bad side effects.

29:51We have so many health issues and we're living longer because now, you know, back in the 1800s,

29:58again, it's on the history channel.

30:01I don't know if you get it.

30:02Henry Winkler's dangerous history or whatever.

30:07The other day, the show I saw about the stuff they were putting radium in things, right?

30:19The stuff that we find in chemical cleaners now, they were putting in foods in the late 1800s

30:28to make it look better because trains and planes meant we could get food from the south to the north

30:38in a reasonable amount of time.

30:41But it still wasn't fresh, fresh as if grown locally.

30:46It was aged.

30:48It was decaying.

30:49So they put artificial stuff that was bad for us in it to make it look better.

30:55So we still eat it, but it was causing all kinds of stomach problems.

31:00But then, as we said, the advent of penicillin, miracle drug, aspirin, miracle drug,

31:09all kinds of miracle drugs of today, we're using to offset all the bad stuff we're taking in.

31:17So in the balance, we're living longer.

31:20It's ridiculous, isn't it?

31:22We're creating drugs to cure the problems that we've caused for ourselves in the first place.

31:27It's madness that we could prevent by eating the wrong stuff and, sorry, avoid eating the wrong stuff

31:32and eating the right stuff.

31:33Absolute madness.

31:35But it's interesting you talk about penicillin because I've just finished reading a book,

31:39very interesting book, called The Entangled Life by Merlin Sheldrake.

31:43And it's all about fungus and mushrooms, and it is so fascinating.

31:47Oh, the values in that stuff, yeah.

31:51Yeah, cancer in China, because China are very good with sort of like homeopathic medicine and so forth,

31:56and Japan, and they said how specific mushrooms are used for treating uterus cancer very successfully.

32:03And there are so many natural things that are now making their way into science.

32:06If you look at like aloe vera, that's now, we know that it's good for your skin, it's good to swallow.

32:11Garlic is good for your blood.

32:13All the stuff that nature produces, science is gradually acknowledging and introducing

32:17and building into daily products.

32:19Yeah, I mentioned honey for the antibacterial and antiviral properties, 100% natural stuff.

32:27I didn't choose this hairdo for those viewing on video, the bald head.

32:33I had cancer in 2010.

32:36APL leukemia, blood cancer, right?

32:39What cured me?

32:43Oh, what was it?

32:44Oh, I can't think of that.

32:46It was something that was originally an acne medicine derived from vitamin K.

32:53Again, something natural, vitamin K.

32:56But it was created as an acne cream.

32:59But then, of course, people abused it.

33:02They overused it.

33:04They used it more than directed, right?

33:07So, of course, a bunch of lawsuits claiming it caused irritable bowel syndrome.

33:13Well, if you didn't misuse it, it wouldn't have caused that.

33:17But they stopped making it for that.

33:20And the Chinese discovered that it cured APL leukemia.

33:24But the drug costs $2,000 a bottle now because it's only manufactured in one place on the planet because of all the places that stopped making it because of all the lawsuits.

33:42And it's the other thing, too, there's these lawyers, these ambulance chasers drive me crazy on TV.

33:49I don't know if they're as bad over there, but they're literally people advertising, women, did you have permanent hair loss from your chemotherapy?

34:02Well, you know your hair is going to come out during chemo.

34:08And if it lines up being permanent, whereas I shave mine, some of it could grow back.

34:15But would you rather have died from cancer?

34:19I mean, please, can we have a sense of proportion?

34:23You have a drug that causes hair loss, wear a wig, dummy.

34:29If you're that worried about your hair, right, don't sue to put that manufacturer out of business.

34:37Then other people are now dying from that cancer because they can't get the drug.

34:43You're whining caused some hair loss.

34:46Too bad.

34:47Get a sense of perspective.

34:49Yeah, yeah, absolutely.

34:51I didn't realize that.

34:52But you're looking amazing.

34:53I didn't, I'm so sorry to hear, but you've recovered.

34:56Thank you, yeah.

34:57I'm on disability too since 2004.

35:01Former IT guy, anxiety, stress, lack of sleep, weight, you know, beginning, working all day and then getting calls all through the middle of the night, not getting sufficient sleep.

35:13Eventually the body says, you're not going to slow down.

35:16Guess what?

35:17We're going to force you to slow down, right?

35:20So I suffer from like 10 different myriad of health issues.

35:26So I'm on disability, can't work, which is one reason why I try to write books as a hobby, try to supplement my disability.

35:35I'd rather be working with my sixth-figure salary still in IT rather than barely keeping a roof over my head on my disability budget, right?

35:48Oh, yeah.

35:48Thank you for the comment.

35:50Yeah, I turned 63 this year.

35:53It's 63 in August.

35:54Luckily, I don't look as old as I am, although look at all that gray in the goatee.

36:02The hairstyle suits you.

36:03You've got the good shape.

36:04Your face is the right shape.

36:06It suits you well.

36:07It looks good.

36:07And it's a good, it's not the 1980s.

36:10People don't automatically assume, oh, bald head, he's a Nazi skinhead, right?

36:16No, it's a good look.

36:18I think it's a good look.

36:19You know, I've thought about it.

36:20I don't know if it would suit me, but some guys, and I think you're one, the shape of their face looks really good.

36:25It's like Stanley Tucci, he looks really good.

36:27Some guys, they look like that.

36:30Stanley Tucci, I like him.

36:32Yes, exactly.

36:33I know what you mean.

36:34Exactly.

36:35Denzel, for a black man, right, bald and goatee, too.

36:40I mean, I think he's slightly older than I am, and he looks much younger than even I do.

36:48I mean, the guy, it's like, I want to know what he's eating.

36:51It's like he doesn't age.

36:54Yeah, well, I think a lot of celebrities have the luxury of, like, personal trainers, personal chefs.

37:00They have all the good nutrition, organic food, the best of everything.

37:03So I think they've got a few tricks that help them look younger than they actually are.

37:07True, yeah.

37:08Yeah, having millions of dollars, it doesn't solve all your problems, but it sure as heck can help.

37:16Yeah, it takes away the stress.

37:18Money makes most problems go away, let's face it.

37:21You know, no worry about paying the bills, no worry about paying the mortgage, no worries about paying for anything, because you've got plenty of it.

37:29And you can have the best of everything for your diet, for your health, exercise.

37:33Yeah, it must be pretty good, I think.

37:35I'd like to find out for myself.

37:36Oh, me too.

37:38I, you know, I didn't get into writing books to be the next J.K.

37:43Reiling millionaire.

37:44Now, I certainly would like more money from selling more books, but to become a millionaire would be great if it could happen.

37:53But I, you know, that's not what I'm in it for.

37:56And I'm sure your, the Paul Jordan Business Breakthrough Podcast is not probably raking in millions either.

38:05Not yet.

38:06I'm getting there.

38:09I'm interested to hear more about your books, though, because I'm, I'm in the process of writing a book at the moment.

38:14You need my how to write a book at Get It Published Tips and Techniques from Amazon.

38:19There's a lot of great tips and tricks and techniques.

38:23Like, you've got a podcast.

38:25I'll give you the one for free.

38:27You can write a book about business.

38:29And you just have some of your shows you've done transcribed and you've got ready-made chapters.

38:38Bam!

38:38There's a book.

38:39You can put it together in 30 days.

38:41Perfect.

38:43And then someone can get it, get it transcribed from audio into text.

38:47And then.

38:48And you can do that through AI for free these days.

38:51Like, I use Converter.app, my show's Constitutionalist Politics Podcast.

38:59I usually provide a transcript at Buzzsprout.

39:04They allow you to put on a transcript.

39:06They now automate a transcript, but I don't like it.

39:11I delete theirs, put my own.

39:13I use Converter.app, free app.

39:17They're all equally bad.

39:20They're not perfect, right?

39:22AI's got a long way to go.

39:24It gets words wrong, especially if you're talking names.

39:28It gets them wrong.

39:30But the transcription for free is fantastic so that people can have something to read along with if they want.

39:40And same thing for a book.

39:42You transcribe it.

39:44You copy it over into Microsoft Word, run spellcheck, correct things.

39:49And, of course, vocal speech is different usually than written speech, especially in England when you're used to the uppity, uppity Oxford type stuff, right?

40:02Like, I joke, my name is Joseph M. Leonard.

40:06It looks French.

40:07It's not Lenard.

40:08It's Lenard without an O.

40:11It's Polish something.

40:13Lenard Owaszkiewiczki or something at some point.

40:16I've not looked that far enough back in the woodpile to find it.

40:20But Joseph M. Leonard, because there is a Joseph Lenard out of South Carolina, another state, who is also a Christian author.

40:31So I have to distinguish, you know, between the two of us.

40:35I say he is not me.

40:37I am not him.

40:38And neither of us will be confused for Shakespeare.

40:44Very good.

40:46It's interesting because you mentioned South Carolina.

40:48I had the pleasure of working there many years ago.

40:51It was actually during the time of Katrina because there's a place called Greenville.

40:55I was working at Greenville.

40:56I was there for about two weeks.

40:58It was beautiful.

40:59But Hurricane Katrina was kicking off.

41:01And everyone was just up the coast in Mississippi.

41:04Wonderful place.

41:05Loved it.

41:06Really enjoyed the work there.

41:07Good people.

41:09But that was 2006, 2007, round about then.

41:12Probably 2006, I think.

41:14Great place.

41:15But, yeah.

41:15And also, Greenville features in one of the American crime authors.

41:20I'm trying to think of his name.

41:22Oh, my goodness.

41:23There's quite a few, aren't there?

41:24Crime authors in America.

41:25Very famous ones.

41:26He did the, oh, what was it?

41:30I can't remember.

41:31It'll come to me.

41:32Let me think a bit more.

41:32The name will come to you.

41:34If I can't think of it now, I'll send you the message afterwards.

41:36But he's written loads of books.

41:37Some of the books have been made into films in America.

41:40Big films with Matthew McConaughey and so forth.

41:42But, anyway, this particular book, it was quite funny because I was looking for a second-hand book to read when I was out there because I had a lot of time in the evenings to myself.

41:51And I just picked up this book in a bookshop.

41:53And as I started to read it, I couldn't believe it.

41:56I thought, wow, it's actually referencing Greenville where I'm staying.

41:59And it was just such a strange coincidence.

42:01It was meant to be, you know.

42:02Very good.

42:04Yeah, that's kind of neat.

42:06Me being from the Detroit area, like my Terror Strikes Coming to a City Near You book is about Martin, a journalist who's writing a book about terrorism.

42:18So it's kind of a book in a book kind of a thing, storytelling, pride and truth storytelling mechanism, of course, been done for hundreds of years and whatnot.

42:30So, and he's from the Detroit area.

42:33So, yeah, I try to, it's like, oh, I can't think.

42:38Tyler Perry was in a movie about a detective or something.

42:47And I forget the detective's name, but that writer also writes about Michigan and houses, you know, couches his in Michigan.

42:58And I wish, if you look up Tyler Perry movies, there's one where he's a detective or a spy.

43:07Yeah, we're both having mental blocks here, right?

43:12It's part of the writer block process.

43:15I go into it in how to write a book and get it published, tips and techniques.

43:20Writer's block and podcaster block is always going to be a thing.

43:25And things never come to us when we want them to.

43:30I think, yeah, because the brain, you know, the subconscious works at its own pace, doesn't it?

43:35And we're having a conversation here.

43:37There's a lot going on.

43:37We're thinking about what we're talking about.

43:39I'm listening to what you're saying.

43:40So there's probably not a lot of bandwidth in my brain to kind of go away and think about that author's name whilst I'm doing all that at the same time, you know?

43:48Exactly.

43:50Detroit, that's a great, I mean, I always associate Detroit as being a huge car manufacturing base.

43:55Is that still the case with America?

43:56Yeah, well, Ford is in Dearborn, a suburb of Detroit, and GM is still located in Detroit.

44:07Chrysler, of course, has gone through so many mergers.

44:11It's not really an American company anymore, but they do have a U.S. headquarters in Auburn Hills, a northern suburb of Detroit.

44:20So, yeah, Detroit is still the primary Motor City manufacturer of the United States, but it's gotten desegregated quite a bit.

44:33You know, Honda and Hyundai and Toyota and Mitsubishi all now have major presences here, mainly in our southern states.

44:45So, car manufacturing is way spread out from what it used to be.

44:53But, yeah, we're still known as the Motor City, and unfortunately, parts of Detroit, downtown is great if you can afford to be there.

45:01It's expensive, right?

45:03But parts of Detroit look like Hiroshima after Fat Boy was dropped on it still.

45:10Really?

45:11All the neighborhoods that are gutted and practically erased were not putting the money into reclaiming, you know, what they had.

45:20A lot of auto plants that shut down and moved, and the neighborhoods around them then dried up because all the jobs went away.

45:30So, Detroit, you know, like a lot of large cities, like probably London even, right?

45:36There's some great parts of London, and there's probably a lot of S-I-H-S-H-I-T parts, right?

45:44You know, you don't want to be going, and you'd still be afraid of Jack running into Jack the Ripper's ghost, right?

45:52Yeah, there are places like that.

45:55I remember, but interestingly, I remember going back to Greenville, I remember I went out for a really long walk one day,

46:00and I remember seeing these beautiful hotel buildings, beautiful office buildings, really, really beautiful churches, very modern, very glitzy churches.

46:08And then you'd walk around a corner down like a little lane, and there'd be these guys living in shacks, really just within a few hundred yards.

46:16I just couldn't believe it, you know, really poor, one extreme to the other in such a short distance.

46:22I was really quite shocked by that.

46:23Oh, it's like London, yeah, or even Tokyo, because you mentioned Japan before.

46:31I would imagine every nation, state has their urban center that has that dichotomy of so many with wealth and so many with nothing.

46:48Yeah, it's a real shame.

46:49I mean, the human race, what have we done?

46:51You know, that should not be happening.

46:52We're sending people to the moon, we're making these smartphones, but that should not be happening.

46:57That should not be happening.

46:58Yeah, well, again, it goes back to this being a fallen world.

47:04It's not the world God would want it to be.

47:08No, definitely not.

47:09It's the shambles we humans have screwed it up to be.

47:13It's very sad, isn't it?

47:15When are we going to sort out, when is mankind going to, what will it take for mankind to be harmonious and sort itself out?

47:22I don't know.

47:22Yeah, well, and then there's the other part.

47:24The Bible rightly states, I'm on disability, right?

47:30I, as a Christian, though, we are to want to be our brother's keeper, right?

47:37Take care of widows and orphans.

47:39But the Bible makes the distinction, and I agree wholeheartedly.

47:43There's a difference between those who are unwilling to bother to try to do for themselves and those who are unable.

47:52I have no obligation to someone unwilling and just demands things from me.

48:00They're alive, so I have to give them things.

48:03No, the Bible does not say God helps those who help themselves.

48:09It doesn't specifically say that, but it is implied in a lot of the scriptures.

48:17You shall be known by your fruits.

48:19You must sow to reap.

48:22You have to act on both your own and others' benefits in order to benefit.

48:31You can't just expect today's entitlement mentality.

48:37I'm here.

48:38You owe me.

48:39Give me.

48:41You know, give, give, give.

48:42I don't have to earn it.

48:44Just give.

48:45And I don't want it tomorrow.

48:47I want it yesterday.

48:48I think that's a lot.

48:51Yeah, I hear what you say, because I see that a lot in the younger generation, but I'm sure the older generation would have said that about us, maybe.

48:58But it's like instant gratitude, isn't it?

49:01People are looking for instant gratitude.

49:04Today's Twitter attention span, I call it, too.

49:07Right?

49:07Yeah.

49:08Never before in the course of human history have people had access to facts and reality.

49:15Conversely, never, and I quote this in my CTP2 book, quotations chapter, mainly from famous quotes from famous people, but there's a few Joe originals in there.

49:28I say, right?

49:29But conversely, never before in the course of human history have had people had access to delusional nonsense to feed their emotional hysteric bubble.

49:45Very true.

49:46I mean, and there's so many things that we can lay the blame on, aren't there?

49:51Access to the internet, access to information, communication.

49:53But it goes back to the ignorance versus stupidity.

50:00We are all ignorant of things.

50:03You choose to be stupid.

50:06And not go and find out for yourself.

50:09I know.

50:10Exactly.

50:11Sorry, I'm going to have to go shortly because I think I've got some food that's been ready.

50:16My food is going to be ready very soon.

50:18Yeah, I like to try to keep my shows for 30 minutes, too, and we've blown past that already.

50:24So I wanted to wrap it up, too.

50:27I wish we'd have gotten more into Paul Jordan business breakthrough type stuff.

50:33I hope your audience won't be completely, you know, upset and disappointed that we clearly far talk more about my stuff than your stuff in this co-branded show.

50:48It's been really interesting.

50:50Maybe we can do it again sometime.

50:53Sounds like fun to me.

50:55Sounds like something I'd love to do.

50:57Brilliant.

50:57Well, Joseph, I'm going to say goodbye.

50:59Have a great rest of your day.

51:00Yep.

51:01All right.

51:01Take care.

51:02God bless everyone.

51:04See you soon.