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00:30それはあなただ
00:34トヨタは作る
00:37あなためがけて
00:39あなたが熱狂するものを
00:45あなたの助けになるものを
00:49あなたを自由にするものを
00:52あなたを自由にするものを
00:54あなたを自由にするものを
00:59あなたを自由にするものを
01:06あなたの常にするものを
01:08私たちと言うものを
01:09私たちは
01:10トヨタブランドの思いを
01:11伝えました
01:11トヨタブランドの思い出しました
01:12トヨタブランドの思い出しました
01:13私たちは以前から
01:14Mobility4ALLの実現を目指して
01:18Mobility for all, a reality.
01:21But, while standing on the front lines of manufacturing,
01:25there was always something that felt a little off.
01:30That something was that we often say for all.
01:36But in truth, there isn't a single product that perfectly suits everyone in the same way.
01:43What we think when we're making something is,
01:45we want to help someone.
01:49We want to make someone smile.
01:52We always picture the face of a certain singular you
01:56and keep that face in mind as we make things.
02:03Drawing ever closer to the day when Mobility for all is real,
02:08by keeping you in mind,
02:10we realize that this is what truly drives our monozukuri,
02:16our manufacturing spirit.
02:18At the end of the commercial that you just saw was this Corolla.
02:23The Corolla is symbolic of our two-you.
02:31In other words, car-making for a specific someone.
02:35In line with the times in people's lives,
02:38the Corolla has always transformed for the you,
02:42right in front of it.
02:43Regardless of its look or body type,
02:47it has always been the Corolla.
02:52That's why the Corolla has always been a car for everyone.
02:58To stay like that,
03:00how should the Corolla evolve?
03:02The Earth is vast and the world is diverse.
03:07Roads differ and so do energy realities.
03:11That said,
03:12there's one thing that we all share,
03:15and that is a sense of caring for the Earth.
03:19And there's one more thing,
03:20wanting to drive a car that looks cool.
03:24I think that many of us share such a desire.
03:27Whether it's a battery EV,
03:31plug-in hybrid,
03:34hybrid,
03:34or internal combustion engine vehicles,
03:38whatever the power source,
03:40let's make good-looking cars
03:42that everyone will want to drive.
03:45This car is packed with inventions
03:47aimed at making that a reality.
03:50And next is this IMV Origin.
03:55When planning this vehicle,
03:59the you that we had in mind
04:00were the people living in rural villages in Africa.
04:05With you in such places in mind,
04:08we incorporated two key ideas into the vehicle.
04:12The first idea was,
04:14we will ship this vehicle from our production plant unfinished.
04:18This vehicle leaves its plan
04:19before it is ready to be driven.
04:21It is the local people
04:26who will assemble and complete it.
04:30This brings new local jobs
04:32in the form of assembly work.
04:36The second idea was that
04:37customers would define the vehicle
04:40on their own terms
04:42even after it's assembled.
04:44Will it carry people
04:47or cargo?
04:49Will the cargo be boxless
04:52or something else?
04:54We just build the base.
04:59From there,
05:01each customer will complete the vehicle
05:03to fit their needs.
05:04As a carmaker,
05:10not finishing the vehicle
05:12was frustrating.
05:15However,
05:16not finishing it
05:18is what makes it
05:19a for-you car
05:21because people have different needs
05:24in their daily life and work.
05:27The IMV Origin
05:27is a vehicle
05:28that takes on the challenge
05:29of constant reinvention
05:30based on the concept
05:32of deliberate income points.
05:33Next,
05:34please watch this video.
05:36Because it's small,
05:45it'll take narrow roads
05:47with ease.
05:48Because it's small,
05:51turn just as you please.
05:54Because it's small,
05:56get closer,
05:58you and me.
05:59Because it's small,
06:02loading and boarding
06:03is easy peasy.
06:04Because it's small,
06:06you can chase big dreams.
06:10Because it's small,
06:12you can do it all.
06:18Because it's small,
06:21you can do fun things.
06:24Start small
06:25with Daihatsume.
06:29Hatsume or invention,
06:30just for me,
06:32Daihatsume
06:33from Daihatsu.
06:39This commercial,
06:40don't you find yourself
06:42just humming along?
06:44I was singing along
06:47backstage too.
06:48It's small,
06:49it's a little embarrassing.
06:53Do it in front of you.
06:53but so it's a good thing
06:55that my mic was off
06:56backstage.
07:02So what you can do
07:03because it's small,
07:04when driving on
07:06Japanese roads,
07:06I imagine that there
07:07are quite a few times
07:08when one thinks
07:09that I'm so lucky
07:10that this car is small.
07:11The first car in this
07:12commercial was a
07:131950s midget.
07:16It would be great
07:20to have a small car,
07:21trigger the salts.
07:22No, no, let's make it.
07:25Peeling to a unique invention
07:27of Daihatsume
07:27making small cars
07:29is incredibly difficult.
07:33As someone who has been
07:34involved in car making,
07:36I can say that
07:36from my heart.
07:37But Daihatsu continues
07:39to take on
07:40such challenges.
07:43What you saw
07:43at the end
07:44of this commercial
07:44was the midget
07:46of the future.
07:47Now, as then,
07:49Daihatsu's car making
07:50is staying at the course,
07:53going around town
07:54to listen to what
07:55people are saying,
07:56thinking about
07:57how to help people
07:58when they find
07:58someone in trouble,
08:00racking its brain
08:01over how it can make
08:02the most of its
08:03technologies
08:03for making things
08:04small.
08:06This led to
08:07the midget X
08:08and let me
08:13introduce one more.
08:17Zecopen,
08:18the convertible
08:19mini vehicle.
08:20What makes this
08:21co-pen so great?
08:24It's real
08:25wheel drive.
08:29It might be hard
08:31to convey
08:31how amazing it is,
08:32but achieving
08:34real wheel drive
08:35in a front-engine car
08:36with such a compact body
08:38is truly incredible.
08:40You need to place
08:41the engine low,
08:42carefully package
08:43the transmission
08:44and propeller shaft,
08:46and design the pedal layout
08:47so that everything
08:48fits perfectly
08:48into this body.
08:52Well, I would like
08:54to take hours
08:55explaining why,
08:56but to make
08:57a long story short,
08:58it's packed full of
09:00the wisdom
09:00and ingenuity
09:02of its developers.
09:05The other day,
09:06it was reported
09:07that in the news,
09:09our chairman,
09:10Akio Toyoda,
09:10will become
09:11Daihatsu's master driver.
09:13I think he would be
09:14driving and breaking
09:15the co-pen a lot.
09:16So, everyone
09:21at Daihatsu,
09:23building a car
09:24with master driver
09:25Toyota
09:26around isn't easy.
09:29Be ready
09:31for quite a ride.
09:34But as a carmaker,
09:36there can be
09:37a more fun way
09:38to make cars.
09:40I truly can't wait
09:42to see
09:42what kind of car
09:43this co-pen
09:44will be like.
09:46Daihatsu can come up
09:50with unique inventions
09:52by pursuing
09:53what smoke can do.
09:55We will use
09:55that strength
09:56to work together
09:57toward mobility
09:58for all.
10:00And one more thing.
10:04This 2U ad reads,
10:06If you can't go,
10:09mobility will come to you.
10:11Mobility is about
10:17more than
10:18just someone
10:18getting in
10:19and going.
10:21Another key role
10:22of mobility
10:22is getting closer
10:24to you
10:25and delivering
10:26something.
10:30The car
10:31pictured here
10:32is this
10:33Kaioi Bako.
10:35Just as cardboard boxes
10:37come in different sizes,
10:39so does
10:40the Kaioi Bako.
10:42From extra large
10:44to small.
10:47Daihatsu
10:47will make
10:48the small boxes
10:49and Toyota
10:50will make
10:51the big boxes.
10:52in the beginning,
10:55I spotlighted
10:56the Type-G1 truck
10:58which was
10:58the origin
11:00of our
11:01commercial vehicles.
11:02At the time,
11:03we had just begun
11:04taking on the challenge
11:05of entering
11:06the automotive business
11:07and the trucks
11:08that we delivered
11:08suffered breakdown
11:09after breakdown.
11:10It is said
11:12that Kiichiro
11:12Toyoda
11:13immediately rushed
11:14to the scene
11:15each time.
11:17That truly
11:18is the
11:19customer-first
11:19spirit
11:20and I believe
11:22Kiichiro
11:22also had
11:23two other
11:24things in mind.
11:26One was
11:27the Genchi Genbutsu
11:29engineerist spirit
11:31going to see
11:32things for oneself
11:33on site
11:34to understand
11:36the circumstances
11:36of a vehicle's
11:37breakdown
11:38with a desire
11:38to improve.
11:40and the other
11:41one was
11:42his feeling
11:42towards society
11:43that we
11:44shouldn't allow
11:45life to come
11:46to a halt
11:46and that we
11:47must make
11:48Japan a better
11:48place.
11:50Probably carrying
11:51this sentiment
11:51forward,
11:52Toyota intends
11:53to continue
11:54valuing and
11:55nurturing
11:55commercial vehicles
11:56or holding
11:57mobility.
12:01Mobility for all.
12:05Act for others.
12:06To you.
12:07Daihatsume for me.
12:12These phrases
12:13inspire our
12:15creativity
12:15and motivate
12:16us as car
12:17makers.
12:20And these
12:20passions
12:21are the
12:21driving force
12:22that bring
12:23more diverse
12:24forms of
12:24mobility
12:25to life.
12:27For example,
12:30this
12:30Boost Me.
12:31If we had
12:34something like
12:34this,
12:35people with
12:36mobility issues
12:37and those
12:37without
12:38would be able
12:39to seriously
12:40compete in
12:41sports together.
12:42From that
12:44idea,
12:45our colleagues
12:45proposed
12:46expanding this
12:47kind of
12:48mobility.
12:49And this
12:50Kitsmobi,
12:51if we had
12:52something like
12:53this,
12:54wouldn't it
12:54open a whole
12:55new world
12:56for children?
12:56From that
12:58idea,
12:58our colleagues
12:59gave form
13:00to a
13:00mobility
13:01solution
13:01for
13:02children.
13:06Thinking of
13:07someone,
13:09a single
13:09you,
13:10and exploring
13:12how we can
13:12fulfill that
13:13person's
13:14needs.
13:14we want
13:16to make
13:17various
13:17ever-better
13:19cars by
13:20pursuing
13:21the
13:22to-you
13:22ideal,
13:23believing
13:24that will
13:25lead to
13:25producing
13:26happiness
13:26for all.
13:28Sometimes
13:29you succeed
13:29with an
13:30invention,
13:31and sometimes
13:32things don't
13:32turn out
13:33the way
13:33you had
13:34hoped.
13:35But the
13:35difficulty
13:36is what
13:37makes
13:38something
13:38worth
13:38doing.
13:41That's
13:42what taking
13:42on challenges
13:43is all
13:44about,
13:45a future
13:46created by
13:47all the
13:48youths
13:49around the
13:49world.
13:51We want
13:51cars and
13:52countless
13:52miles to
13:53be right
13:54at the
13:54center of
13:55that future.
13:57For this,
13:58we want
13:59to make
14:00cars even
14:01more beloved
14:02and fun.
14:07Let's
14:07change the
14:08future of
14:08cars.
14:09With this
14:10passion as
14:11a driving
14:11force,
14:12we,
14:13the
14:13entire
14:14Toyota
14:14group
14:14will keep
14:16taking
14:17on the
14:17challenge
14:18of
14:18innovation.
14:21Thank you
14:22very much.
14:25For more
14:26videos,
14:26just subscribe.
14:27million.
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