Die Toyota Group präsentiert auf der Japan Mobility Show 2025 in Tokio ihre neuesten Innovationen, Konzeptfahrzeuge und Zukunftsvisionen. In diesem Video zeigen wir die komplette Pressekonferenz mit englischer Simultanübersetzung – kompakt, hochwertig und in voller Länge.
😇 Dein Abo hilft uns: https://tublo.eu/abonnieren
✅ Source: Toyota
➡️ Mehr Infos: www.tuningblog.eu
Die Japan Mobility Show 2025 ist das Schaufenster der Mobilität der Zukunft – und Toyota nutzt die Bühne, um mit wegweisenden Technologien, nachhaltigen Antrieben und visionären Konzepten zu begeistern. In der Pressekonferenz stellt die Toyota Group nicht nur neue Elektro- und Wasserstofffahrzeuge vor, sondern auch intelligente Mobilitätslösungen für eine vernetzte und emissionsfreie Zukunft. Gezeigt werden unter anderem Studien zu autonomen Fahrzeugen, robotischer Mobilität und zukunftsweisendem Design.
Technische Highlights umfassen neue Plattformen für batterieelektrische Fahrzeuge (BEV), fortschrittliche Fahrerassistenzsysteme sowie innovative Interieurkonzepte mit Fokus auf Benutzerfreundlichkeit, Digitalisierung und Nachhaltigkeit. Besonders auffällig ist die klare Designsprache, die sich durch futuristische Linien, großflächige Glasflächen und adaptive Beleuchtungselemente auszeichnet.
Diese Pressekonferenz gibt einen umfassenden Einblick in die strategische Ausrichtung der Toyota Group – von Lexus über Daihatsu bis hin zu neuen Mobilitätsdienstleistern. Mit dem Fokus auf CO₂-Neutralität, Mobilität für alle und fortschrittliche Technologien zeigt Toyota klar, wohin die Reise geht.
#ToyotaMobilityShow2025 #ToyotaJapan2025 #MobilityForAll #FutureOfMobility #ToyotaGroup #JapanMobilityShow #AutonomesFahren #Elektromobilität #tuningblog - das Magazin für Auto-Tuning und Mobilität!
😇 Dein Abo hilft uns: https://tublo.eu/abonnieren
✅ Source: Toyota
➡️ Mehr Infos: www.tuningblog.eu
Die Japan Mobility Show 2025 ist das Schaufenster der Mobilität der Zukunft – und Toyota nutzt die Bühne, um mit wegweisenden Technologien, nachhaltigen Antrieben und visionären Konzepten zu begeistern. In der Pressekonferenz stellt die Toyota Group nicht nur neue Elektro- und Wasserstofffahrzeuge vor, sondern auch intelligente Mobilitätslösungen für eine vernetzte und emissionsfreie Zukunft. Gezeigt werden unter anderem Studien zu autonomen Fahrzeugen, robotischer Mobilität und zukunftsweisendem Design.
Technische Highlights umfassen neue Plattformen für batterieelektrische Fahrzeuge (BEV), fortschrittliche Fahrerassistenzsysteme sowie innovative Interieurkonzepte mit Fokus auf Benutzerfreundlichkeit, Digitalisierung und Nachhaltigkeit. Besonders auffällig ist die klare Designsprache, die sich durch futuristische Linien, großflächige Glasflächen und adaptive Beleuchtungselemente auszeichnet.
Diese Pressekonferenz gibt einen umfassenden Einblick in die strategische Ausrichtung der Toyota Group – von Lexus über Daihatsu bis hin zu neuen Mobilitätsdienstleistern. Mit dem Fokus auf CO₂-Neutralität, Mobilität für alle und fortschrittliche Technologien zeigt Toyota klar, wohin die Reise geht.
#ToyotaMobilityShow2025 #ToyotaJapan2025 #MobilityForAll #FutureOfMobility #ToyotaGroup #JapanMobilityShow #AutonomesFahren #Elektromobilität #tuningblog - das Magazin für Auto-Tuning und Mobilität!
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MotorTranskript
00:00:00Good morning, everyone. I'm Yuta Tomikawa of Toyota Times.
00:00:08A very heartfelt welcome to the Toyota Group Pavilion at the Japan Mobility Show.
00:00:14In this Toyota Group Pavilion, we have Toyota, Daihatsu, Lexus, and Century,
00:00:20the four Toyota brands all gathered here today.
00:00:24And I called it the Toyota Group Pavilion, but that's a name that is self-proclaimed.
00:00:29It's only us that's calling that name.
00:00:32And is someone in JAMA here, Japan Automobile Manufacturers Association,
00:00:36are you holding up your hand? Is that that person from JAMA?
00:00:39No, because we haven't received the official approval to call it the Japan or Toyota Group Pavilion yet.
00:00:46So we'll get that approval later.
00:00:49And we're hoping to introduce each of the brands in turn in this pavilion.
00:00:53And at the very end, we have the Century Brand press conference.
00:00:56And for that, we will have our chairman, Mr. Akio Toyoda.
00:01:00I think you've heard on the news last night that he met with President Trump in a dinner last night.
00:01:06And we'll not talk about that at the press conference, of course.
00:01:08So please enjoy our grand press conference.
00:01:10And with that, let's begin our press conference for the Toyota Group.
00:01:13We'll be right back.
00:01:43We'll be right back.
00:02:13We'll be right back.
00:02:43You will find the displays that represents many of our most valued beginnings.
00:02:51The Toyota Model AA, our first attempt at passenger car production.
00:02:55The Type G1 truck, the starting point of our commercial vehicles, which are so vital to daily life.
00:03:01The Toyota Group, the Toyota Group, and the Toyota Automatic Loom Type G.
00:03:07The Toyota Group began with the wooden loom invented by a young Sakichi Toyota, inspired by his mother's struggles.
00:03:14Through continuous improvements, later in his life, Sakichi invented the Toyota Automatic Loom Type G.
00:03:26At the core of all of this was a desire to act for others.
00:03:33That has been, and will continue to be, the starting point of every challenge we take on.
00:03:42Before I continue, please watch this.
00:03:46For everyone.
00:03:58For everyone.
00:04:00For the planet.
00:04:01Für die Zukunft.
00:04:03Das ist wichtig.
00:04:05Wir wissen, dass das wichtig ist.
00:04:09Aber vor allem,
00:04:11etwas anderes muss sich verändern.
00:04:15Das ist, dass Sie.
00:04:17Toyota wird es für Sie.
00:04:21Sie werden es für Sie.
00:04:25Sie werden es für Sie.
00:04:27Sie werden es für Sie.
00:04:29Stimmengewirr.
00:04:32battling es für Sie.
00:04:34Z czasie Sie.
00:04:36Stimmengewirr,
00:04:49des Änderungsmaßensens those
00:04:51Wow!
00:04:53We have long worked hard to make Mobility for All a reality.
00:05:02But, while standing on the front lines of manufacturing, there was always something that felt a little off.
00:05:11That something was that we often say for all.
00:05:18But in truth, there isn't a single product that perfectly suits everyone in the same way.
00:05:26What we think when we're making something is, we want to help someone.
00:05:32We want to make someone smile.
00:05:35We always picture the face of a certain singular you and keep that face in mind as we make things.
00:05:46Drawing ever closer to the day when Mobility for All is real by keeping you in mind.
00:05:54We realize that this is what truly drives our Monozukuri, our manufacturing spirit.
00:06:02At the end of the commercial that you just saw was this Corolla.
00:06:09The Corolla is symbolic of our to you.
00:06:14In other words, car-making for a specific someone.
00:06:17In line with the times in people's lives, the Corolla has always transformed for the you right in front of it.
00:06:27Regardless of its look or body type, it has always been the Corolla.
00:06:34That's why the Corolla has always been a car for everyone.
00:06:40To stay like that, how should the Corolla evolve?
00:06:46The Earth is fast and the world is diverse.
00:06:50Roads differ and so do energy realities.
00:06:53That said, there's one thing that we all share.
00:06:57And that is a sense of caring for the Earth.
00:07:01And there's one more thing, wanting to drive a car that looks cool, I think that many of us share such a desire.
00:07:12Whether it's a battery EV, plug-in hybrid, hybrid, or internal combustion engine vehicles, whatever the power source, let's make good looking cars that everyone will want to drive.
00:07:28This car is packed with inventions aimed at making that a reality.
00:07:33And next is this IMV Origin.
00:07:38When planning this vehicle, the you that we had in mind, were the people living in rural villages in Africa.
00:07:48With you in such places in mind, we incorporated two key ideas into the vehicle.
00:07:54The first idea was, we will ship this vehicle from our production plant unfinished.
00:08:00This vehicle leaves its plant before it is ready to be driven.
00:08:05It is the local people who will assemble and complete it.
00:08:11This brings new local jobs in the form of assembly work.
00:08:17The second idea was that, customers would define the vehicle on their own terms, even after it's assembled.
00:08:26Will it carry people, or cargo?
00:08:31Will the cargo be boxless, or something else?
00:08:36We just build the base.
00:08:39From there, each customer will complete the vehicle to fit their needs.
00:08:49As a car maker, not finishing the vehicle was frustrating.
00:08:58However, not finishing it is what makes it a for you car.
00:09:04Because people have different needs in their daily life and work.
00:09:08The IMD origin is a vehicle that takes on the challenge of constant reinvention based on the concept of deliberate incompletence.
00:09:16Next, please watch this video.
00:09:18Because it's small, it'll take narrow roads with ease.
00:09:31Because it's small, turn just as you please.
00:09:36Because it's small, get closer, you and me.
00:09:41Because it's small, loading and boarding is easy peasy.
00:09:47Because it's small, you can chase big dreams.
00:09:52Because it's small, you can do it all.
00:09:58Because it's small, you can do fun things.
00:10:05Start small with Daihatsume.
00:10:10Hatsume or invention, just for me, Daihatsume from Daihatsu.
00:10:21This commercial, don't you find yourself just humming along?
00:10:26I was singing along backstage too.
00:10:30Because it's small, it's a little embarrassing to do it in front of you.
00:10:37So it's a good thing that my mic was off backstage.
00:10:41So what you can do because it's small, when driving on Japanese roads, I imagine that there are quite a few times when one thinks that I'm so lucky that this car is small.
00:10:53The first car in this commercial was a 1950s midget.
00:11:00For around town saying, it'd be great to have a small car, trigger the salts.
00:11:05Now that let's make it.
00:11:08Heading to a unique invention of Daihatsu making small cars is incredibly difficult.
00:11:15As someone who has been involved in car making, I can say that from my heart.
00:11:20But Daihatsu continues to take on such challenges.
00:11:24What you saw at the end of this commercial was the midget of the future.
00:11:29Now, as then, Daihatsu's car making is staying at the course.
00:11:34Going around town to listen to what people are saying.
00:11:38Thinking about how to help people when they find someone in trouble.
00:11:42Racking its brain over how it can make the most of its technologies for making things small.
00:11:47This led to the midget X.
00:11:54And let me introduce one more.
00:11:57Zekopen, the convertible mini vehicle.
00:12:02What makes this Copen so great?
00:12:06It's real wheel drive.
00:12:09It might be hard to convey how amazing it is.
00:12:15But achieving real wheel drive in a front engine car with such a compact body is truly incredible.
00:12:22You need to place the engine low, carefully package the transmission, and propeller shaft,
00:12:28and design the pedal layout so that everything fits perfectly into this body.
00:12:34Well, I would like to take hours explaining why, but to make a long story short,
00:12:41it's packed full of the wisdom and ingenuity of its developers.
00:12:46The other day, it was reported that in the news, our chairman Akio Toyoda will become Daihatsu's master driver.
00:12:55I think he would be driving and breaking the Copen a lot.
00:13:00So everyone at Daihatsu,
00:13:05building a car with master driver Toyota around isn't easy.
00:13:11Be ready for quite a ride.
00:13:16But as a car maker, there can be a more fun way to make cars.
00:13:22I truly can't wait to see what kind of car this Copen will be like.
00:13:28Daihatsu can come up with unique inventions by pursuing what small can do.
00:13:37We will use that strength to work together toward mobility for all.
00:13:43And one more thing.
00:13:45This 2U ad reads,
00:13:50If you can't go, mobility will come to you.
00:13:58Mobility is about more than just someone getting in and going.
00:14:04Another hero of mobility is getting closer to you and delivering something.
00:14:12The car pictured here is this Kayoi Bako.
00:14:17Just as cardboard boxes come in different sizes, so does the Kayoi Bako.
00:14:25From extra large to small.
00:14:29Daihatsu will make the small boxes and Toyota will make the big boxes.
00:14:35In the beginning, I spotlighted the Type G1 truck, which was the origin of our commercial vehicles.
00:14:45At the time, we had just begun taking on the challenge of entering the automotive business,
00:14:50and the trucks that we deliver suffered breakdown after breakdown.
00:14:53It is said that Kiichiro Toyoda immediately rushed to the scene each time.
00:14:59That truly is the customer first spirit.
00:15:03And I believe Kiichiro also had two other things in mind.
00:15:09One was the Genchi Genbutsu engineerist spirit, going to see things for oneself, on sight,
00:15:18to understand the circumstances of a vehicle's breakdown with a desire to improve.
00:15:23And the other one was his feeling towards society, that we shouldn't allow life to come to a halt,
00:15:29and that we must make Japan a better place.
00:15:32Furbly carrying this sentiment forward, Toyota intends to continue valuing and nurturing commercial vehicles or holding mobility.
00:15:44Mobility for all.
00:15:47Act for others.
00:15:49To you.
00:15:51Daihatsu me for me.
00:15:54These phrases inspire our creativity and motivate us as car makers.
00:16:01And these passions are the driving force that bring more diverse forms of mobility to life.
00:16:09For example, this Boost Me.
00:16:14If we had something like this, people with mobility issues and those without would be able to seriously compete in sports together.
00:16:25From that idea, our colleagues proposed expanding this kind of mobility.
00:16:31And this Kidsmobi, if we had something like this, wouldn't it open a whole new world for children?
00:16:40From that idea, our colleagues came form to a mobility solution for children.
00:16:46Thinking of someone, a single you, and exploring how we can fulfill that person's needs.
00:16:58We want to make various ever better cars by pursuing the 2U ideal, believing that will lead to producing happiness for all.
00:17:11Sometimes you succeed with an invention, and sometimes things don't turn out the way you had hoped.
00:17:18But the difficulty is what makes something worth doing.
00:17:22That's what Taking On Challenges is all about.
00:17:27A future created by all the youths around the world.
00:17:33We want cars and countless miles to be right at the center of that future.
00:17:39For this, we want to make cars even more beloved and fun.
00:17:46Let's change the future of cars.
00:17:52With this passion as a driving force, we, the entire Toyota group, will keep taking on the challenge of the innovation.
00:18:04Thank you very much.
00:18:05Thank you, Koji-san, Sato-san.
00:18:26I was hearing the humming of Koji-san, and I'm humming along myself, too.
00:18:37Maybe more of you, too, would want to raise your hands if only two people raised their hands.
00:18:42Oops.
00:18:43And after this, for this pavilion, we're going to move on to the Lexus press conference.
00:18:51But there's a little bit of time until we begin.
00:18:54So until then, I'd like to introduce a little bit of the Toyota and Daihatsu booth.
00:18:59And for information, actually, the other booths are full of people.
00:19:04But be assured, using these screens here, you'll be able to see the other brand's press conference on these screens as well.
00:19:13So you can stay here and watch all the press conferences, press presentations.
00:19:18So I'll start from the Toyota booth.
00:19:21Challenge Me is what you see in front of us with a wheelchair.
00:19:25Probably you'll think it's a very cool wheelchair.
00:19:29This image was a Land Cruiser.
00:19:30It's the Land Cruiser of wheelchairs.
00:19:35And Akio also, looking at it, he said that, make it real until I become 80.
00:19:42He's 69 this year, so within 10 years, it should be commercialized.
00:19:46I think that was a commitment people were forced to make in front of Akio.
00:19:49Akio also said that he wants to do drifting with this wheelchair.
00:19:52Well, usually he uses the car to do drifting, and he's really good in doing donut turns.
00:20:01Maybe there'll be a day that we'll be able to see him drift and make donut turn in this wheelchair.
00:20:06Next is Boost Me.
00:20:08And in the commercial, you probably saw this with a person playing tennis.
00:20:11So anyone will be able to ride this and play sports.
00:20:14And I actually tried this. I did a test ride before.
00:20:18So there's a photo. I will put it on the screen so you can see it on the screen.
00:20:22Well, using the center of gravity of yourself, you can do the operation of this.
00:20:28So you need to practice a little bit to get the feeling.
00:20:34But it's quite easy, and if you get used to it, you can use it for many things.
00:20:40I want to do badminton. So you can see people are plotting.
00:20:43It means that I was successful in the control.
00:20:47And next, this is Walk Me.
00:20:50So when we hear of mobility, I think everyone thinks of vehicles that have wheels.
00:20:54But here, it's standing on four legs.
00:20:56It means that it will be walking with these four legs.
00:20:59And it means that it will be opening new areas that this mobility device can go to, like walking up the stairs.
00:21:07And this Walk Me, I like how it moves.
00:21:11When it's sitting down, it stands up.
00:21:14And when it's sitting down, it's like the madam at the ryokan hotels that sit on her knees, a little slanted in an angle.
00:21:22But then she will stand up very elegantly.
00:21:25And it looks, it resembles that kind of movement of the madam at the ryokan hotels.
00:21:31You'll be able to see demonstrations throughout the show.
00:21:34Next is Kidsmobi.
00:21:36And this is a mobility that was designed for children's use.
00:21:41It uses AI and autonomous vehicle to carry the kids in the car, so you'll not need to have a driver's license to ride this.
00:21:47Next is the IMB Origin.
00:21:50And this was having in mind people of Africa.
00:21:55You can see how simple the structure of this vehicle is.
00:21:59Try to image this.
00:22:00Try to image this.
00:22:01When you go to Ikea, the Ikea to buy furniture, it comes all packed in one cardboard box.
00:22:09Ikea, right?
00:22:11But it's Ikea in Japan, in Japanese.
00:22:13Maybe my pronunciation wasn't so good.
00:22:15So the image is that you get a cardboard box with all of the parts and not assembled, and then you open the box and assemble itself.
00:22:25So that's the idea of IMB Origin.
00:22:28And next, there was a big focus with the TV commercial.
00:22:32People were talking about it, saying, what's that car?
00:22:35And it was the Corolla, this car.
00:22:38If you look inside, it's quite advanced, state-of-the-art.
00:22:41Interior is something that you've never seen before.
00:22:44And even the, you'll be able to see the interior.
00:22:47And appearance is quite cool too.
00:22:49I hope you can come closer afterwards.
00:22:52And then Kayoi Bako, two years ago at the previous mobility show, we've introduced this Kayoi Bako, and it's become much more ready for launch.
00:23:02And quite stylish too.
00:23:04And for Kayoi Bako, after using this, there will be the last mile that we have to fill with this kind of a compact mobility.
00:23:12It looks a little bit like the Walkme I just introduced.
00:23:15It's called Chibimo, and it also moves with its four legs.
00:23:18And it's cargo that you don't know what's in.
00:23:22It might be delicate and sensitive to carry.
00:23:25So it has to be carried very carefully, and this mobility will realize just that.
00:23:30And this is what you can get on and try and move the objects of cargo.
00:23:34And of course, I'd like to introduce Daihatsu 2.
00:23:39Daihatsu TV commercial, 1957 launched Mizzet is also here.
00:23:44The first generation Mizzet is here, and the future Mizzet X is right next to it, displayed there.
00:23:50And from this Mizzet to the future Mizzet X, you won't be able to see it because there's so much people, but on the floor, there is the connection between these two with a line.
00:24:05And it talks about what kind of inventions took place in the meantime.
00:24:09So if you look at the floor, there will be also some interesting information about the car.
00:24:15So maybe it will be interesting to watch the floor and see which car is connected to which car.
00:24:20That's something to keep in mind for Daihatsu.
00:24:23And for Daihatsu, when we talk about Daihatsu, it's about Kopen.
00:24:27And Sato-san, he has been very much focused on Kopen.
00:24:30He was saying to me that he wants to become a chief engineer of the Kopen.
00:24:35And I'm trying to comment down and say that you're the president of Toyota, you're not able to do that.
00:24:40But he's always been talking very excitedly about this Kopen.
00:24:43And he is always talking about the Kopen when we talk about the Japan Mobility Show.
00:24:49And that's how much he is impressed with the technology and engineering in this car.
00:24:54So we've been a little creative.
00:24:56We put a mirror on the floor of the Kopen so you'll be able to see how it is on the floor of the Kopen.
00:25:03So now that was a quick introduction to the booth of Toyota and Daihatsu.
00:25:12And we'll be going on to the introduction of Lexus.
00:25:16All you can see is the Joby plane from the Lexus booth.
00:25:19So those who are watching the streaming, when you come actually to the show,
00:25:23please make sure you check that out too.
00:25:26And now I think I'll call Morita-san, Morita-san, now to you.
00:25:29Ah, hi.
00:25:30Ah, Tomika-san!
00:25:32呼ばれましたね、私今。
00:25:34おはようございます。
00:25:36Toyotimesの森田京之介です。
00:25:38こちら、Lexus boothでございます。
00:25:41今、説明を少ししておりましたけれども、
00:25:44こちらではこの後、サイモンハンフリーズによるプレゼンテーションが行われるんですが、
00:25:48英語によるプレゼンテーションになりますので、
00:25:50日本語と中国語による同時通訳を入れさせていただきます。
00:25:53レシーバーをそちらにご用意しておりますので、
00:25:57そちらにあるレシーバーを取ってお聞きください。
00:26:00今、プレゼンテーションの最終調整を行っておりますので、
00:26:04私からも少しだけお話をさせてください。
00:26:07先日、Toyotimesの生配信をご覧いただいた方もいるかもしれませんが、
00:26:11そこで、トヨタの5つのブランドについて、
00:26:15どんな立ち位置なのか、少し明確になるようなそんな話がありました。
00:26:19その中で、このレクサスというブランドはどんな立ち位置なのか、
00:26:24そしてそこで少し話が出た車が話題になってましたけれども、
00:26:29今日このレクサスのブースの中には、並んでますね。
00:26:321台だけベールがかかっている車があります。
00:26:36この車が果たしてあの時話題になった、あの車なのか。
00:26:41だとすると、タイヤはいくつついているのか、
00:26:45皆さんぜひお楽しみにしていただければと思います。
00:26:47さあ、それでは準備整ったでしょうか。大丈夫ですかね。
00:26:52はい、それではレクサスのプレゼンテーションを始めさせていただきます。
00:26:55ご視聴ありがとうございました。
00:27:25ご視聴ありがとうございました。
00:27:27ご視聴ありがとうございました。
00:27:29ご視聴ありがとうございました。
00:27:30Well, good morning, everyone, and welcome to Lexus.
00:27:42Well, as you just heard from our CEO, Sato, this year, the Japan Mobility Show means more to us than a single event.
00:27:51I hope you've already had the chance to see the series of commercials we released a couple of weeks ago,
00:27:57setting the pace for the future of each of the Toyota Group brands.
00:28:03From Toyota to Century, each of our brands has a clear promise to our customers.
00:28:11With Century in the exclusive, ultra-luxury space, Lexus now has the freedom to strengthen its promise to our customers at the heart of the luxury marketplace.
00:28:22And that promise is to discover, to think independently, confidently, to be adventurous and innovative,
00:28:32all with the explicit goal of helping our customers to discover a new luxury lifestyle.
00:28:39So today, I want to challenge your perception of what a luxury brand can be.
00:28:47And for a car brand, that begins with a flagship.
00:28:51And our flagship is the LS.
00:28:55Now, since the LS was introduced in 1989, the rules of the luxury market, they've changed dramatically.
00:29:02Once upon a time, executive sedans ruled the automotive world, and now they're fighting a losing battle with SUVs.
00:29:12People are aspiring to completely different experiences.
00:29:17Our customers want to define things on their own terms.
00:29:21They want the space and freedom to curate their time with maximum efficiency.
00:29:28And they aren't afraid to challenge the status quo in pursuit of that ideal.
00:29:35Lexus has always been about more than just four wheels.
00:29:40We've never shied away from a challenge.
00:29:43To discover new products, new services, and new experiences.
00:29:48And now, to redefine our flagship, the LS that no longer stands for luxury sedan, nor luxury SUV, but rather for luxury space.
00:30:03Ladies and gentlemen, here it is, the new LS concept.
00:30:07恐れや苦悩に向かって、自分の道を信じる人だけが、世界を広げることができる。
00:30:25What do you think?
00:30:42Well, you know, I did promise you the future would be about more than four wheels, but you probably weren't expecting six.
00:30:50When that door opens, you're teleported to a home away from home.
00:30:55Your own private space.
00:30:57A space to truly discover sanctuary.
00:31:01Six wheels to revolutionize packaging.
00:31:05Maximizing floor space.
00:31:07Unhindered access to an environment to call your own.
00:31:12Space is freedom.
00:31:14And space is privacy.
00:31:15Two commodities that are simply priceless.
00:31:18In a frenetic world, what greater luxury is there than that?
00:31:24But our customers, they're also looking for variety, even at the flagship level.
00:31:30Because the reality in this segment now is that people no longer aspire to just one type of car.
00:31:37And especially when we view this from a global perspective.
00:31:41We as a brand believe that the emotional side of driving will always remain.
00:31:46The Lexus Sport concept is a chance to discover complete immersion.
00:31:52An experience that engages all the senses in ways never experienced before.
00:31:59And the LS Coupe concept answers the wish to have the best of everything.
00:32:05The ability to discover duality.
00:32:07A car that's as fun for the driver as it is for the passenger.
00:32:11A balance of contradictions that has always been Lexus's forte.
00:32:18As Lexus's flagship series, these vehicles form an arrowhead to lead the brand into the future.
00:32:25A future where you can create your own luxury lifestyle.
00:32:30And it's becoming clear that that future lifestyle will require many components.
00:32:38Since its founding, Lexus has fused product with lifestyle experiences.
00:32:43In just 36 years, the brand has shown that it can set its mind literally to anything, yet still remain uniquely Lexus.
00:32:53A brand strengthened by variety.
00:32:57And the future we envisage for Lexus is not just about creating cars.
00:33:03City centers are seeing ever greater restrictions to space.
00:33:08What if we took the essence of the private space we created in the LS concept and put that in an autonomous one-person format?
00:33:16Seamlessly connecting business and pleasure, mobility and infrastructure on land, and taken one step further to its logical conclusion, sea and air.
00:33:30In other words, 360 degrees of mobility.
00:33:36We can foresee a time when we'll no longer be tethered to roads.
00:33:40And the potential in broadening the horizons of the Lexus brand, it's immense.
00:33:47For many years, we've been working with Joby.
00:33:51Not just because their personal air mobility is smooth, quiet and efficient.
00:33:56But because of the freedom it allows us to discover.
00:34:01Fundamentally changing how and where we live.
00:34:04Enameling people to discover an independent and luxurious life, off-grid, fully self-contained.
00:34:13And the ability to escape, it's not only limited to the air.
00:34:18What if we could bring both privacy and adventure to seafaring?
00:34:23An autonomous catamaran that allows you to discover true escapism.
00:34:30Different spaces connected by different solutions.
00:34:34With our cities and our brand spaces standing as gateways to support and enable a multidimensional way of living.
00:34:44Ladies and gentlemen, luxury is leadership.
00:34:48And the leading edge of luxury is forever evolving.
00:34:52At Lexus, we believe that everyone is their own brand.
00:34:56We pride ourselves on being eye-to-eye with our customers.
00:35:01And we want to help them to see the world through new eyes.
00:35:05To discover limitless new horizons.
00:35:09Yet still feel at home.
00:35:11Thank you very much for your attention.
00:35:13And please enjoy the show.
00:35:15Thank you.
00:35:16Thank you.
00:35:17Thank you.
00:35:18Thank you.
00:35:39Thank you.
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00:39:33Das ist der Tirek, der sich über die Tirek befestigt, die Menschen auf die Tirek befinden.
00:39:52Das ist der Tirek befestigt von 2,3,5,3 und auf die Tirek befestigt.
00:39:56Das ist der Tirek befestigt von 6,6 Linden, der Tirek befestigt.
00:40:03Das ist eine neue Flagschip für Lexus.
00:40:07Ich habe sehr viel Spaß gemacht.
00:40:11Und hier ist der LXus-Sport.
00:40:15Hier ist der LXus-Coupe.
00:40:17Hier ist der LXus-Sport.
00:40:19Hier ist der LXus-Sport.
00:40:23Hier ist der LXus-Sport.
00:40:27Kuckoo-kuckoo.
00:40:29Das ist der LXus-Sport.
00:40:31Das hat an Faktum.
00:40:35LXus haben sich überall bei einem
00:40:47Spektum.
00:40:52Das ist für Kyle-Sport.
00:40:56Hier ist der thürmte die Schleimschung der Böbelung, und das ist der Slamm-Böbelung.
00:41:03Es gibt die Schleimschung des Böbelung, und das ist der Schleimschung des Böbelung.
00:41:15Wie war das?
00:41:16Die LS-S ist die Säden, weil ich meine Schleimschung bin, so ist es.
00:41:21Das ist ein Sprech, eine Läggzüriere Sprech.
00:41:26Das ist eine sehr neue Challenge.
00:41:30Das ist ein Sprech.
00:41:32Das ist ein Sprech.
00:41:34Das ist ein Sprech.
00:41:36Das ist ein Sprech.
00:41:38Wenn ihr in die Zeit nicht in die Zeit,
00:41:40dass sich hier in der Lexus-Booth-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss-Buss.
00:41:44So, Lexus wird die neue Herausforderungen für die neue Herausforderungen bewerben.
00:41:51Ich denke, dass die Top-Brennung von Toyota erinnert.
00:41:55Tomikawa-San, bitte.
00:41:57Ja, auf Wiedersehen.
00:42:00Vielen Dank.
00:42:01The one next up is Century means that Akio will be on stage.
00:42:10Earlier I was watching the comment on YouTube.
00:42:13I saw Akio's comment as well, saying that I'm up next.
00:42:17And even after that, he was saying that, oh, I'm a chairman this time, not Morizzo.
00:42:22So I'm sure that he'll be appearing on stage.
00:42:25He committed to it.
00:42:26And now about the Century, I think you saw the TV commercial.
00:42:29The color was orange, and probably that amazed many people.
00:42:34It was, I said orange color, but it's a color called amber.
00:42:41It's an amber color.
00:42:43Amber will be one of the traditional colors of Japan that is like the color of the sunset.
00:42:51And whether that amber color is behind the cover, I don't know.
00:42:55But now, assuming that it is, you can see how large it is.
00:42:59And the tire is this large, too.
00:43:02So when we unveil this, I think you're excited to see how it looks.
00:43:08And Century, speaking about the Century, have you seen this ad in Ginza?
00:43:13We've posted it on our social media site.
00:43:16This is the Century in Ginza, right in front of the Sony building.
00:43:22This ad was on the Sony building, and then we had the real Century in front of the building.
00:43:27There's only one of these cars each in the world, the blue, excuse me, white and black.
00:43:34And if you definitely want to take this photo, this Century, actually, both of it is owned by Akio.
00:43:42So the staff asked him whether we can borrow his car to take this photo.
00:43:48And he was very generous and allowed us to use his car in front of the ad.
00:43:53So it's only one each in the world, MS Century, right in front of the new ad.
00:44:02So I think this received a lot of attention, too.
00:44:07And now, probably, we'll be able to see this amber color Century.
00:44:12Here we begin.
00:44:23Thank you.
00:44:53Thank you.
00:45:23Thank you.
00:45:53Thank you.
00:45:54Thank you.
00:45:55Thank you.
00:46:04Thank you.
00:46:05Thank you, everyone, very much, for taking the time to be here today.
00:46:12The Century stands at the pinnacle, a car in a class of its own.
00:46:22I believe this car was born carrying Japan on its shoulders.
00:46:30Today, I would like to take a moment to share the Century story in my own words.
00:46:36It is not just about making automobiles.
00:46:43With Japanese ideas and skills, we must create an automobile industry for Japan.
00:46:51These were the words of Kiichiro Toyota.
00:46:58In the 1930s, a time when Japan was seen as incapable of making cars.
00:47:05What Kiichiro set out to build was not a company called Toyota, but Japan's automobile industry itself.
00:47:17Together with others who shared his vision, Kiichiro embarked on this challenge.
00:47:26Then, in 1938, one year after Toyota was founded, another man joined the effort.
00:47:38Please watch this video.
00:47:45In 1938, Kenya Nakamura passes through the ticket gate of the Tokaido Line's Kariya Station.
00:47:55In his hand was a letter from Kiichiro Toyota.
00:48:00Nakamura had written to Kiichiro after reading his words in a company brochure.
00:48:09Three days later, a reply arrived.
00:48:12I want to meet you.
00:48:16Kenya Nakamura would go on to join Toyota.
00:48:21However, as war raged, the dream of making passenger cars drifted further away.
00:48:31August 1945, end of the war.
00:48:38In November that year, just three months after the war's end, Kiichiro took action.
00:48:45I want to build a democratic automotive industrial nation contributing to Japan's peaceful rebuilding and to world culture.
00:48:58With this statement, he established the Automobile Association.
00:49:02Kiichiro believed that a thriving automobile industry and the mobility it provided were essential for Japan's post-war recovery and to bring stability to people's lives.
00:49:17He worked to unite all those involved in automobiles.
00:49:19Even as his health deteriorated, Kiichiro devoted himself to establishing the industry.
00:49:26Yet the strain only deepened as the Dodge Line recession plunged his business into a crisis.
00:49:31March 1952, Kiichiro Toyoda passes away before fulfilling his ambition.
00:49:41Carrying on Kiichiro's vision, Shoichiro Toyoda joined Toyoda following his studies in automotive engineering.
00:49:50The following year, Kenya Nakamura became Toyota's first chief engineer.
00:49:57Eiji Toyota, who appointed Nakamura, explained his choice as follows.
00:50:02Kenya firmly stood his ground against the engineering team, telling them,
00:50:08If you say it can't be done, I'll build it myself.
00:50:12That's why I appointed him as chief engineer.
00:50:16The crown, the corona, Nakamura continued to bring new vehicles into the world.
00:50:25A year before the 1964 Tokyo Olympics, Nakamura and Shoichiro began developing the century together.
00:50:35What we need now is a car we can proudly show on the world stage.
00:50:46To be like no other.
00:50:50Not to follow trends.
00:50:53Let's make a car that contributes to inspire all those who see it.
00:50:59The century's development continued cutting-edge technology with traditional Japanese skills imbued with human spirit and essence.
00:51:07However, getting off the ground proved incredibly difficult.
00:51:14A century team was hastily formed at the Higashi Fuji plant.
00:51:20And for over a year, Nakamura and Shoichiro stayed in the bachelor's dormitory working through sleepless nights.
00:51:28Nakamura continued to mentor Shoichiro as an engineer.
00:51:38For his part, Shoichiro looked back fondly on his time with Nakamura.
00:51:43Chief Engineer Kenia Nakamura will forever remain in my heart.
00:51:50I came to believe that if young engineers like myself were trained to embrace Nakamura's spirit, we could make a major contribution.
00:51:58With help from their team, the pair built the car from the ground up.
00:52:07The model's catalogue opened with the following words.
00:52:11A new prestige vehicle showcasing Japanese capabilities to the world.
00:52:221967, the first generation Sentry is born.
00:52:24The Sentry's development was overseen by Kenya Nakamura, Toyota's first chief engineer.
00:52:41To be like no other, this spirit guided Nakamura in every aspect of the Sentry,
00:52:50from its development to production and sales.
00:52:55That development began in 1963.
00:53:01It was 30 years after Toyota started making cars.
00:53:07And only 18 years after the war.
00:53:11How could Toyota, with no tradition or prestige, hope to create a world-class vehicle, the pinnacle of luxury cars?
00:53:28Such reactions were hardly a surprise.
00:53:31Despite that, Nakamura was not deterred.
00:53:37Tradition will naturally follow.
00:53:40Let's create a new kind of luxury car, unlike anything before.
00:53:46The actless heel of today's luxury cars is that nothing innovative can be done.
00:53:52Saying that, Nakamura boldly pursued fresh ideas and breakthrough technologies.
00:54:02At the same time, he adopted elements of Japanese culture and tradition.
00:54:08Including Edo metal engraving on the phoenix emblem and Nishijin-ori brocade for the seat fabric.
00:54:18To create something that was to be like no other, Nakamura focused on fusing cutting-edge technology with Japanese culture and tradition.
00:54:30From that original model, the Sentry became Shoichiro's beloved car for life, one he continued to ride in through the second and third generations.
00:54:44And to each new generation of engineers, he continued to offer suggestions for improvement.
00:54:52Whether it was better straight line stability on the highway or making sure the car could handle a stiff crosswind.
00:55:02Day after day, he continued giving instructions for improvements from the back seat.
00:55:08Shoichiro only went to such lengths for the century.
00:55:14Why was that?
00:55:16Why did Nakamura take on the challenge of developing the century, a project many at the time called Reckless?
00:55:29Please allow me to share my own interpretation from here.
00:55:34In their hearts, I believe, lay the same passion that Kiichiro poured into establishing the Automobile Association just three months after the war's end.
00:55:54This Automobile Association was the forerunner of the Automobile Business and Culture Association of Japan, which I currently serve as chairman.
00:56:07On forming this association, Kiichiro said,
00:56:13I want to build a democratic, automotive industrial nation, contributing to Japan's peaceful rebuilding and to world culture.
00:56:28These words have never left me.
00:56:30The mention of Japan's peaceful rebuilding reflects a spirit of contributing to society through industry, a desire to bring back the smiles and peaceful daily lives of the Japanese people with the automobile industry as a driving force.
00:56:50Meanwhile, contributing to the world culture means building a better society through mutual understanding and exchange of cultures between different countries and peoples.
00:57:05What the people of Japan needed at that time, I believe, was a sense of pride in being Japanese.
00:57:18That is why Nakamura worked together with Shichiro, the son of Kiichiro, and set out to make a car underpinned by Japanese tradition and skills which they could proudly show on the world stage, a car that could contribute to world peace and cultural exchange.
00:57:47The pride of Japan, the pride of Japan, I believe the century was created to fulfill that role.
00:57:58Today, more than five decades after the birth of that first century, where does Japan find itself?
00:58:12The Japan as number one era is behind us, and we are now in what has come to be known as the last 30 years.
00:58:23Japan as a nation seems to have lost some of its energy and dynamism,
00:58:29along with its presence in the world.
00:58:40If Kiichiro and Nakamura could see Japan today, what would they say?
00:58:50I suspect they wouldn't say anything and instead leap straight into action.
00:59:00When Nakamura saw the post-war media headline starting from zero, he said,
00:59:07It's true that our facilities were destroyed and we had no materials or money, but we had the strengths and skills that Japan has built up.
00:59:19That's why we were able to be rebuilt.
00:59:22He said that in anger.
00:59:25Today, Japan has an automotive industry that operates on a global scale.
00:59:32We possess the monozukki skills that have sustained the nation.
00:59:37We have a stunning nature that enchants people around the world, a rich food culture, and a spirit of hospitality.
00:59:47Today, we also have manga and animation which have become synonymous with Japan.
00:59:54Likewise, in the areas of music and sports, young people continue to share Japan's charms with the world.
01:00:06I believe, now more than ever, we need the century.
01:00:13Please watch this.
01:00:17In the past, there was a person who infused the spirit in one sheet of cloth in a textile.
01:00:29And a century later, there was a person who infused that spirit into a car.
01:00:38And there was a person who honed and brushed up and sophisticated the car with technology.
01:00:44Having history, but times, things change, but there are things that do not change.
01:00:58Being reborn through the ages, there is no end to monozukri, no end to manufacturing.
01:01:06There probably is something that only Japan can create.
01:01:11Going along that one path with the only you, one of one.
01:01:24Century.
01:01:26The name is set to represent the 100th anniversary of the Meiji era and the birth of Sakichi Toyota, the Toyota Group's founder.
01:01:37For me, it is about creating the next 100 years.
01:01:44And then, there is the century's phoenix emblem.
01:01:52In Japanese mythology, the phoenix only appears when the world is at peace.
01:01:58Century is more than just the name of a car.
01:02:06It is a heartfelt desire for world peace and an endeavor to shape the next 100 years from Japan.
01:02:19That is what the century means to me.
01:02:21With Shoichiro's passing, I came to see this as my personal mission.
01:02:34Of course.
01:02:35I cannot do it on my own.
01:02:44Thankfully, at Toyota, we have many colleagues who carry on the spirit of Kenya Nakamura.
01:02:51Together, we have decided to launch the century brand.
01:03:04One of one.
01:03:08For me, as Nakamura put it, to be like no other.
01:03:14Century is not just another brand within Toyota Motor Corporation.
01:03:21We want to cultivate it as a brand that brings the spirit of Japan, the pride of Japan out into the world.
01:03:36The next century begins with us.
01:04:06Thank you.
01:04:19Creating the next century.
01:04:21Next 100 years.
01:04:23Century brand of Japan.
01:04:26So literally, century.
01:04:28And the scarlet color is really bright when you get close.
01:04:32So we're talking about a century later.
01:04:34So you'll be 139 years.
01:04:36Oh, so you remember my age.
01:04:38Thank you.
01:04:39149.
01:04:41Your age will be 149.
01:04:43So we'll have to be watching that.
01:04:45So this will be the end of the Toyota booths, Toyota brand booths, press conference presentations.
01:04:52But we're hearing some music.
01:04:55And as we talk here, you can see people's heads moving around there.
01:05:01Is someone coming out here?
01:05:03Well, I do believe, I heard that some people are coming out.
01:05:10Maybe there are people who don't know that they're coming back.
01:05:13Let's call them.
01:05:15Please come back to stage.
01:05:17So you might have thought that we've completed our presentations.
01:05:21Oh, it's a little different to what I've heard.
01:05:26Not the people that I expected.
01:05:28So we have President Sato, also Chief Branding Officer, Simon Humphries, and President Inoue from Daihatsu.
01:05:41Thank you for coming.
01:05:42And also Vice President Nakajima from TMC.
01:05:45So we have ended our press conference.
01:05:48But Koji-san, do we have something yet?
01:05:55Well, actually, I wanted to thank everyone for gathering here from very early in the morning.
01:06:01And I think there are people who have been on business trips for a long time to come here.
01:06:07It's been two years since the last mobility show.
01:06:11And for us, Toyota Group, Daihatsu, Daihatsu, Lexus, and Century, these four brands are what we want to introduce through the mobility show.
01:06:22And we've started that with our presentation.
01:06:25And we wanted to come up here to express our appreciation.
01:06:29I see.
01:06:30So that's why all the related people, including the President, is coming up on stage.
01:06:34There's more and more people coming to the stage now.
01:06:38And this stage has a limit to what it can carry.
01:06:44So we have only the people who can be here.
01:06:48Maybe Nakajima-san is taking two, maybe 1.8 people worth of the weight here.
01:06:53So we have to, that's that, and have people stand below the stage too.
01:06:57So everyone from Toyota Group, please come here.
01:07:00All the related people.
01:07:01And the streaming is still continuing.
01:07:04Miyazaki-san is here too.
01:07:05Why don't you come together with Nakajima-san, Miyazaki-san, if you were here?
01:07:10It seems like you were just suddenly called.
01:07:13I think it's very important that we all are here to express our appreciation.
01:07:19Like Chairman Toyota said, there's Akio-san back here.
01:07:23Thank you.
01:07:24Thank you for coming back.
01:07:26Thank you, Akio-san.
01:07:29So we asked a question to President Sato, but can I ask the same question to you?
01:07:35So having all the people from the group and standing on stage expressing our appreciation,
01:07:40I think it means a lot to use.
01:07:43So what did you want to say?
01:07:45Well, it's the first time we're using the South Hall because the former hall or the hall that we usually use is under construction.
01:07:51And like the President said, it was an opportunity for us actually to use it as a Toyota Group pavilion.
01:07:57So it was a big opportunity for us.
01:07:59And now this year, we've been thinking about very deeply about what we should be conveying,
01:08:06what kind of message we should send out from this Toyota Group pavilion.
01:08:09And we've all worked together, the Toyota Group-related parties.
01:08:12And now you see it in front of your eyes.
01:08:15So you might think that we're using too much time for the press briefing.
01:08:18Media people has to go around and rush around and run around the halls.
01:08:24It may be a little inconvenient to you.
01:08:26But I think we were ahead of any TV broadcasting companies to give you the opportunity to introduce our products.
01:08:36And we appreciate this opportunity.
01:08:39For us, we wanted to show how serious we are in every single product that we are working on.
01:08:47And with all of these products to individual consumers all around the world,
01:08:52we have this feeling of 2U from Toyota brand and Daihatsu does the funny things from Osaka.
01:08:59And then the elderly brother position will be Lexus.
01:09:03And we have the one-of-one Pride of Japan like no other century.
01:09:09So those are the four brands we've introduced.
01:09:13I don't know how the aftertaste will be on your end.
01:09:17But it's the start of this Japan Mobility Show.
01:09:21And there's going to be a lot of visitors coming here.
01:09:24So I will be watching carefully what their reactions are.
01:09:28But I hope that you will be supporting us, not just Toyota, but all of the automobile industry.
01:09:36I think the pride of Japan is that we have the automobile industry and established industry here in Japan.
01:09:44And I hope you will join us in feeling the same way.
01:09:47And to have everyone feel supportive of the car industry, this one-teamness is very much important.
01:09:54It's very important for our next growth into the future.
01:09:57Thank you.
01:09:58So it was improvised and you didn't script this.
01:10:02So I'm really impressed in your message.
01:10:04Thank you so much.
01:10:05And those who are watching on YouTube, we wanted to call out that we're waiting here for you to come to the pavilion.
01:10:11So let's do that here with everyone.
01:10:13So there's a camera on top of the cameraman there.
01:10:18So let's wave to that camera and send our message and call out.
01:10:23And call out to those viewers.
01:10:25So the viewers of the streaming on YouTube, please come here.
01:10:29We'll be waiting for you.
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