Cracker Barrel's new logo: Woke propaganda or poorly timed minimalism?

Watch Cracker Barrel's new logo: Woke propaganda or poorly timed minimalism? - Straight Arrow News on Dailymotion

Transcript

00:00Cracker Barrel is changing their logo, but is it woke propaganda or poorly timed minimalism?

00:05Ditching the iconic Man in a Barrel for a sleek, text-only design, the company says

00:09it's part of a broader modernization push, but not everyone's buying it.

00:13Conservatives online, including Donald Trump Jr., are calling the move woke.

00:16They're pointing to Cracker Barrel's DEI policies and comparing the backlash to the

00:20Bud Light controversy.

00:21Some critics are saying the brand is abandoning its southern roots to appeal to a younger,

00:25more progressive crowd.

00:26Cracker Barrel is revamping its interiors with muted colors, booth seating, and a vibe

00:30that the internet has dubbed the millennial gray trend.

00:33And despite the company's defense, the controversy has hit its stock hard, down over 11% the day

00:39after the announcement.

00:40So whether these changes stir nostalgia or spark debate, the story is now steeped in political

00:44drama, like some Cracker Barrel sweet tea.

00:46But what do you think?

00:47Are you a fan of the redesign?

00:49Are you boycotting?

00:50Let us know in the comments and follow us here for more.