00:00A new look for a familiar face. Cracker Barrel changed its logo for the first time in nearly
00:0650 years and somehow it's causing a stir far beyond the breakfast and dinner table.
00:15What is wrong with Cracker Barrel? Donald Trump Jr. posting on X echoing frustrations from some
00:21conservatives who aren't loving the new look. His comment was in response to a post from Woke
00:27War Room, which pointed out that Cracker Barrel is under fire from America First Legal, a group that
00:33filed civil rights complaints over the company's DEI policy, even after President Trump's January
00:39executive order against it. The new logo drops the man and the barrel, leaving just the text,
00:45and that's where the woke accusations started to spill over. Radio presenter Owen Schroyer posted,
00:51it's literally a cracker in a barrel. Yes, on the hilarious irony of using a racial slur against
00:57your main demographic, it will attract that younger crowd you're reaching for, or serve better food.
01:04Some online are calling this the next Bud Light, referring to the 2023 controversy when the beer
01:09brand faced boycotts after partnering with transgender influencer Dylan Mulvaney.
01:15Hi, impressive carrying skills, right?
01:17In the company's press release, Cracker Barrel called the new look rooted even more closely
01:22to the iconic barrel shape. But Cracker Barrel says the new logo is just one piece of a bigger plan.
01:29They're listening to guests and making changes inside the restaurant, too.
01:33The feedback's been overwhelmingly positive that people like what we're doing.
01:37The chain is adding booths, brighter lighting, and fresh, brighter coats of paint.
01:41On a recent trip, CEO Julie Massino said locations were lining up to be next for the refresh.
01:48Cracker Barrel has not responded to the backlash over the logo, but according to Forbes,
01:54shares fell more than 11 percent by Thursday morning.
01:57With Straight Arrow news, I'm Kennedy Felton.
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