Cracker Barrel responds after logo rebrand backlash, stock drop

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00:00Cracker Barrel is responding to criticism over its rebranded logo.

00:06The Homestyle Food Restaurant issued a statement Monday titled,

00:09Our Promise to You.

00:11The statement reads in part,

00:13We're truly grateful for your heartfelt voices.

00:16You've shown us that we could have done a better job sharing who we are and who we'll always be.

00:22The new logo displays simple text reading, Cracker Barrel.

00:25The rebrand removes a previous image of Uncle Herschel, as well as the text below that once read,

00:31Old Country Store.

00:33The change prompted backlash from prominent conservatives, including President Trump,

00:38who claimed the chain had gone woke, and others calling the new logo soulless.

00:43As a result, Cracker Barrel shares fell about 7% Thursday.

00:47Some customers also complained about new styling at stores,

00:50which some speculate is an attempt to appeal to younger generations.

00:55while also abandoning the company's southern roots.

00:58But what's important is things that people love about Cracker Barrel,

01:01the soul of Cracker Barrel is not changing.

01:03The rocking chairs are still there, the fireplace is there, the peg game,

01:07all the things that make Cracker Barrel Cracker Barrel.

01:09The restaurant chain also says Uncle Herschel is not going anywhere,

01:12and will still be featured on road signs and the menu.

01:15The statement concludes with,

01:18Our promise is simple.

01:19You'll always find comfort, community, and country hospitality here at Cracker Barrel.

01:24Uncle Herschel wouldn't have wanted it any other way.

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