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00:00Welcome to a new episode of Forbes, where innovation meets the medicine of tomorrow.
00:17Today we explore the intersection of AI and prenatal diagnostics.
00:21We're here with Nina Abid from Fetal First and we will be talking about this brand new platform and all it offers.
00:28Thank you, Nina, for being with us today.
00:31Thank you so much for having me. It's such an honor to be on your stage.
00:36Can you tell me more about the idea of Fetal First?
00:40Sure. I mean, Fetal First, you know, unfortunately came from a very tragic experience that happened personally to me.
00:51I, you know, lost my son due to a late anomaly detection.
00:57I'm so sorry for you.
00:58It's really, really unfortunate.
01:00But the, you know, surprising thing is that I realize it actually happens to a lot of parents.
01:06We don't hear about it. No one talks about it until it happens to someone.
01:11And when it happened to me, I realized that there is huge gaps in the prenatal care.
01:19Yeah, we always think it's for other people, not for us.
01:22Exactly. A hundred percent.
01:25And then, you know, when I had my own experience, I realized that there is this huge segmentation and gap in prenatal care.
01:34And there's also this inaccessibility for fetal medicine, which just shocked me, really.
01:42And it made my journey really, really difficult.
01:45But as a technologist myself, I mean, I built tools to make people's lives easier and to help companies make more money.
01:52I realized that I can actually build a technology to help make this situation better for parents and, you know, spare the pain for parents to go through such kind of journey.
02:08And, you know, I realized I can build a, you know, a technology that uses all the prenatal data to help understand.
02:17What type of prenatal data can be uploaded to your platform?
02:21That's a very good question.
02:23And that's actually what makes us very, very unique as Fetal First.
02:25The kind of data that we use is everything.
02:29So we feed our AI platform every single prenatal data from, you know, ultrasounds, scans, MRI images.
02:40You've got amyosynthesis test results and also genomic sequencing data, as well as the whole history of the patient.
02:50So our AI model, if you use all this data to have a look and understand the pregnancy from a fuller picture rather than from, you know, one segmented side, which is actually what's going on right now.
03:06And what we have in the market currently is very segmented and is very, you know, is not connected, so to say.
03:13So the platform does that.
03:14But how come do you pick up all this information and all this data?
03:17So when a parent goes to their gynecologist and they realize that the parent has an anomaly, that's when the investigation starts.
03:29You know, some parents, unfortunately, they don't get the diagnosis.
03:34They don't even detect the anomaly.
03:36So a parent goes on, you know, with the pregnancy not knowing that their baby has a congenital anomaly that could change their lives.
03:43A lot of parents know that there is anomaly, but they don't understand the severity of that anomaly.
03:48We all walk around with anomalies, but we don't know that we have them.
03:53And now that the technology is, you know, the testing technology is improving, we are picking up more and more anomalies.
04:00Some pregnancies, unfortunately, they get terminated and they shouldn't have been terminated.
04:06Because, and the reason is not because the doctors are not good or because, you know, the reason I have my own experience is not because my doctor was bad or they didn't give me, you know, the information I need.
04:19It's because the system fails them because the system doesn't give, you know, the information to do maybe all the tests that we need.
04:27Exactly, fast.
04:29That's the key.
04:30That's the key.
04:30So what Fetal First does using this, using our technology is, you know, providing parents and doctors.
04:39So the Fetal First is not just for parents, but it's also for doctors.
04:42It gives them that, you know, bigger perspective of looking at the pregnancy as complex as it is, not just from one single point.
04:52To understand exactly the severity of the anomaly, but also predict the disability level of this anomaly for the parents to understand exactly what is it they're dealing with and what it means.
05:04You know, instead of all the jargon and the test results, it says to the parents what it means for the quality of life of their baby and their own quality of life.
05:14But how does your AI differ from traditional prenatal analyst tools?
05:20How?
05:20How? Perfect question again.
05:23So what really makes our platform unique is the fact that we are able to fuse all these kind of data.
05:29Now, the data sets that we have is what makes us very unique as well.
05:33So the data sets that we currently have is collected from, you know, Imperial College Hospital, Oxford University in terms of like research, the NHS, which is a, you know, an institution when it comes to healthcare globally.
05:48You know, we have access to this kind of data that enables our platform to be extremely precise.
05:57So in terms of results, for example, currently we are experiencing 98.2% accuracy rate.
06:06It's amazing.
06:07It is.
06:08We are literally redefining, you know, fetal healthcare.
06:12It's a game changer.
06:13It is a game changer.
06:14And this is just the start.
06:16This is just the beginning.
06:17We are literally just, you know, taking off the lid of something that could be incredibly amazing and helpful.
06:23So the accuracy level that we're talking about is, you know, it predicts or it removes the uncertainty from, you know, from the game.
06:38You know exactly whether, you know, the baby has anomalies or not with that extended percentage.
06:44Now, working together with, you know, the NHS and the Imperial Hospital and getting more and more good data, we are, our goal is to achieve 99% and we are on the way of doing that.
06:59My next question is how do you ensure data privacy and security for such sensitive health information?
07:08You know, absolutely.
07:11It's so sensitive, I mean.
07:13Yeah, yeah.
07:14I mean, healthcare in general is, or data in healthcare is very sacred.
07:21Now, it's even more sacred when it comes to unborn children.
07:26Yeah.
07:27And that's very, very, you know, sensitive line that we understand.
07:31So at the core of our business is the security and safety of this data.
07:36First of all, the kind of, you know, security system that we have is so strong that we're able to access NHS data.
07:44NHS, you know, has very strict guidelines that we adhere to.
07:48In terms of, like, data storage, we don't store the client's data.
07:52So all the, let's say, personal data, all the personal indications are stripped out of the data.
08:04So the data that we have has no information about the patient themselves.
08:08So there's no risk of it to be, to being, even if, let's say, there is a risk, which there isn't because we are trying, you know, we're doing, or we can't really, you're literally using.
08:17All the security, you like it.
08:18We use, you know, end-to-end encryption, we are GDPR compliant, and we also use, you know, Azure's Vault, Key Vault, which is just the next, next level of security when it comes to, when it comes to, you know.
08:36So it sounds absolutely safe.
08:37Look, it is safe by the standards that we have currently, but our goal is not to just sit there.
08:47Our goal is to make it absolutely safe and strip out all the personal data, not to share, you know, the information of the people themselves.
08:57That's going to help everybody.
08:58Exactly.
08:58It's not about that, but it's also, you know, when it comes to security, it's not about just the technology itself.
09:04When it comes to security, we're talking about building, we're having that trust.
09:09I mean, these parents are entrusting us with the most vulnerable information that they have.
09:14Yeah, sure.
09:15And we understand that.
09:15That's a very big responsibility, and we appreciate that and make sure that that trust is always there.
09:22We spoke about parents, but who is Fetal First mainly designed for parents, professional, boss, doctor?
09:30Well, Fetal First is not just, you know, for parents.
09:35It actually, it provides value for both ends of the care equation.
09:41So for parents, it provides the, you know, the information, the analysis in the language they understand,
09:47but also it provides, you know, psychological and emotional support through our forums and also through our, you know, informed therapy.
09:56We have therapists on board that are informed with this specific, you know, situation.
10:03And, but also we provide logistical support for parents because there are, for example, some countries where parents are not able to make choices.
10:12They don't have choices.
10:13Either the government makes choices or the government tradition sometimes or even religion makes it even difficult for those parents to make decisions.
10:21But we, when in areas where law prohibits parents from making those decisions, we're offering and giving a hand by giving them all the logistical support to be able to make those decisions.
10:36So we are giving the power of decision making back to the hands of the parents.
10:43And in terms of doctors, we are providing diagnosis support through our AI and also telehealth, telehealth, you know, secure telehealth platform where they can connect with the patients.
10:59So what we're essentially creating here is the, you know, we're creating more of like less confusion and less ambiguity and more collaboration between the patient and the doctor.
11:13Because both of them, they're using the same system and both of them have access to the information they need to be able to make decisions.
11:20What impact has Fetal First already had in your pilot studies or clinical trials?
11:25You heard it first from here, because this is literally the first time that we are going to be talking about it.
11:30Currently, we have achieved 20% reduction in misdiagnosis.
11:35A lot of, you know, unfortunately, anomalies, they go undiagnosed.
11:42And from our pilot trial, we have noticed 20% reduction in misdiagnosis.
11:48And this is in a very short period of time.
11:50So this has just happened in the past few months.
11:53So now that we are building more and more relationships with fetal medicinal centers, we are going to be seeing this number increasing.
12:02And how accurate are your assessment in detecting fetal anomalies?
12:07The accuracy is currently, like I said earlier, 98.2%, which is negative predictive percentage, which means we are extremely reliable when it comes to ruling out fetal anomalies, which is incredibly important for parents because then it takes away all that stress and anxiety.
12:31And we're looking at increasing it to 99% now that we are establishing relationships with and partnerships with, you know, Oxford University, NHS, Imperial Hospital, UCL.
12:44Currently, we have, you know, we have someone who is extremely important in genetics, Dr. Gudrun Moore.
12:52She's a pioneer, world renowned, and she joined the, yes, she joined our board as an advisor.
13:02And through her, of course, we're going to be able to, you know, get even better and better in terms of, in terms of our accuracy.
13:10Right.
13:10Yeah.
13:10What would you say to a future parent who is hesitant to use AI in such a sensitive area?
13:16You know, I completely understand people feeling hesitant.
13:20It's completely understandable.
13:22But what I want to say maybe is...
13:24Everything is new.
13:24The AI is new as well.
13:26A hundred percent.
13:27Especially in such a sensitive...
13:29Sensitive subject, yeah.
13:31...subject and matter.
13:32But what I want to say here is that AI is not here to replace the human expertise.
13:39Yeah.
13:39AI is here to ensure that the human expertise has enough information and enough deep analysis to understand exactly what kind of situation they're dealing with to improve their judgments.
13:53So we're here, you know, not to replace human.
13:56But to help.
13:57But to help and even make, you know, the capacity of our human doctors much stronger and more empowering, especially for, you know, gynecologists.
14:09They don't necessarily have the fetal medicine, you know, expertise.
14:13But then we're making fetal medicine, world-class fetal medicine, accessible to everyone and literally democratizing it to all parents worldwide.
14:28Now that we are building our relationships with, you know, for example, the UAE healthcare system, we're bridging those borders where governments were resistant.
14:39Now we are bridging those governmental borders, governments are seeing the value that such products is bringing in and more and more governments are coming in.
14:50We're talking about lots of countries here in Europe, you know, France included, and the UAE and Middle East in general.
14:57And you will be hearing definitely more, you know, partnerships to come in because they see the value.
15:05Thank you so much, Nina, for sharing with us all this sensitive experience and for today's conversation.
15:14Very interesting.
15:15Thank you very much for having me.
15:16Appreciate it.
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