How can European hospitality firms adapt to rising competition and changing travel habits? With revenues approaching €200 billion, the European hotel sector is recovering from the impact of the pandemic. However, the recovery is occurring in a deeply reshaped market environment: the rise of Airbnb, the premiumization of the camping experience, the emergence of coliving spaces, and the growing dominance of online booking platforms are challenging traditional business models. [...]
01:00So, what growth prospects are emerging for European hoteliers by 2030?
01:07How will price trends take shape in the face of pressure from alternative rentals and digital platforms?
01:13And which European markets are the most attractive for future developments, from Portugal to Poland, including Italy?
01:19In this new study from the European Business Insight Collection, Zerfi's consultants have conducted an in-depth analysis of the dynamics of the European hotel market using exclusive data and forecasts through to 2030.
01:31The study is based in particular on a unique scoring system that identifies high-potential markets using around 10 economic and competitive criteria.
01:41It also offers a comprehensive overview of the key players, including a ranking of the 30 largest hotel groups and detailed financial data for the 200 leading companies in the sector.
01:51Numerous case studies illustrate the innovative strategies being implemented, especially in areas such as lifestyle, soft branding and digitalization.
02:01For more comprehensive information on this strategic analysis, you can download the presentation document located next to the video.
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