- 5 months ago
Category
📺
TVTranscript
00:00:00Good evening and welcome to a blockbuster two-hour Apprentice megafinal.
00:00:03What a journey it's been.
00:00:0512 weeks, 16 eager candidates, one Lord Sugar, and a £250,000 investment up for grabs.
00:00:1114 candidates have fallen foul of the firing finger, and now only two remain.
00:00:15So join me here on Your Hired in an hour's time to hear firsthand from all the candidates and the Apprentice Dream Team.
00:00:21Yes, Claude, Karen, and Lord Sugar will all be joining me right here in the studio.
00:00:25But first, put down whatever you've got in your hand.
00:00:28Dim the lights, put the phone and your relatives on silent, and sit back and enjoy Camilla vs. Sian in the final of The Apprentice 2018.
00:00:39I'm after workers, not shirkers. Winners, not whingers.
00:00:4511 weeks ago.
00:00:48Just to make it perfectly clear, make me money and don't piss me off.
00:00:54Lord Sugar began his search.
00:00:58For a brand new business partner.
00:01:02This was absolute garbage.
00:01:04You don't know what you're bloody well doing.
00:01:06It was bloody chaos.
00:01:07Let's go.
00:01:0916 hopefuls.
00:01:11We took a step back.
00:01:12You took, I didn't step back, you pushed me back.
00:01:15Took on testing tasks.
00:01:17Action.
00:01:17Just do it.
00:01:18I'm going to stop there.
00:01:19Please listen to me.
00:01:20What the hell have they been doing?
00:01:21Now for two candidates.
00:01:23If it's an issue, why would you walk off?
00:01:25Why are you still talking?
00:01:27The final hurdle.
00:01:29You're fired.
00:01:30You're fired.
00:01:31You couldn't give away Prosecco on a hen night.
00:01:33You're fired.
00:01:38Previously.
00:01:39Hand your business plans over to Claude and Karen.
00:01:43Focus.
00:01:44The candidates were critiqued.
00:01:47What would be the trends for next summer?
00:01:49Big sleeves.
00:01:50Big sleeves on swimwear.
00:01:51You'd drown.
00:01:52And their proposals.
00:01:54What does this say to you?
00:01:56Fun.
00:01:57Sassy.
00:01:58No.
00:01:58That is completely sexualised.
00:02:00Were picked apart.
00:02:02Someone, you're talking hot air.
00:02:03Maybe that's slightly ambitious.
00:02:05Slightly.
00:02:05Slightly ambitious.
00:02:06Only slightly.
00:02:07No, I think you're a pipe dreamer.
00:02:09In the boardroom.
00:02:11Today, only two of you will remain.
00:02:14Sabrina's tennis business.
00:02:16I'm just struggling with the scalability.
00:02:18Was knocked out.
00:02:19Sabrina.
00:02:21You're fired.
00:02:22Khadija's cleaning plan.
00:02:24London is not waiting for you.
00:02:26Bit the dust.
00:02:27You're fired.
00:02:28And Daniel's recovery shots.
00:02:30If I go into business with you,
00:02:32I'm going to be labelled as someone endorsing a drinking culture.
00:02:36Missed their target.
00:02:37Daniel, you're fired.
00:02:39Good luck.
00:02:40Now, Sian and Camilla go head to head.
00:02:43Girl power.
00:02:45This will change one of our lives.
00:02:47Two northern girls as well.
00:02:49Doing it for the north.
00:02:50Yes.
00:02:51Who will win Lord Sugar's investment?
00:03:02Six a.m.
00:03:09Hello.
00:03:10Good morning.
00:03:12Lord Sugar would like to meet you at Newcourt, St Swithern's Lane, in the city of London.
00:03:17The cars will leave in 20 minutes.
00:03:18Okay, thank you.
00:03:20What, what, what?
00:03:21Newcourt Lane.
00:03:22Where's that?
00:03:2320 minutes.
00:03:24Go, go, go, go, go.
00:03:24Pass it off.
00:03:26For the two finalists, one last task.
00:03:30I'm not going to be going down without a fight.
00:03:32I've never failed at anything that I've put my heart in.
00:03:35And my heart is fully in this.
00:03:37There's no way I can lose.
00:03:39I knew I had it in me to get to the final.
00:03:40And I've got what it takes to win.
00:03:44£250,000.
00:03:46That is life-changing.
00:03:47I can feel the pressure.
00:03:50I need to go in there and fight for my place as Lord Sugar's business partner.
00:04:08London Square Mile.
00:04:14Location for Lord Sugar's final showdown.
00:04:32Good morning.
00:04:34Good morning, Lord Sugar.
00:04:35We are stood in the heart of the financial district, home to some of the most profitable
00:04:42companies in the world.
00:04:44And with my help, one of your businesses could be just as successful.
00:04:49Now, only one of you can receive my £250,000 investment.
00:04:55And this is your last opportunity to convince me that it should be you.
00:05:00So, for your final task, I want you to launch your new business.
00:05:05You need to create a new brand for your company, produce a digital screen and a TV advert.
00:05:11In a few days' time, you'll pitch your new business to me and 200 industry experts at City Hall, just behind me.
00:05:22Afterwards, we'll meet in the boardroom where one of you will become my business partner.
00:05:28Now, there's a lot to do, so I brought some familiar faces back.
00:05:43Camilla, heads or tails?
00:05:45Heads.
00:05:48Heads it is.
00:05:49Yes!
00:05:49Choose your first assistant.
00:05:52Daniel.
00:05:57Sian?
00:05:58Khadija.
00:06:01Jackie.
00:06:04Jasmine.
00:06:07Tom.
00:06:12Come on, Curran.
00:06:13Coyote.
00:06:26Come on, Sabrina.
00:06:29Now, Sian, swimwear is a crowded market, so you need to prove to me that your new business will stand out
00:06:37and that you can create a unique and memorable brand.
00:06:41Camilla, you have your nut milk product.
00:06:44I need convincing that this is a scalable business that can expand beyond your kitchen into a huge brand.
00:06:52OK?
00:06:53Everything clear?
00:06:54Yes, a lot of sugar.
00:06:55Well, very good luck.
00:06:56I'll see you in City Hall in a few days' time.
00:06:59Three days to prove their proposals can be valuable ventures.
00:07:04Super excited to work with you all again.
00:07:07First, for Camilla.
00:07:08I am ecstatic that you're all on my team.
00:07:11Sell her concept in a nutshell.
00:07:14My business is nut milk, which is a dairy-free alternative.
00:07:19Lord Sugar said to me, you need to show me that it's scalable, so that's a really important element of this.
00:07:24What makes it different is it's a grab-and-go drink.
00:07:27To me, it sounds very exciting.
00:07:28I'm a vegan, so I don't consume dairy.
00:07:30I can't wait.
00:07:30Grab and go.
00:07:31I'll grab it and take it and run.
00:07:32I'll be chasing after you.
00:07:34Across the hall.
00:07:35It's affordable luxury swimwear.
00:07:38Diving in with her team, Sian.
00:07:40So these are a few of the pieces.
00:07:42It's mainly aimed at pool parties, so these are fashionable pieces.
00:07:46Lovely.
00:07:47Lord Sugar had advised that it's a saturated market and my brand needs to stand out from the crowd.
00:07:52Now, the idea of using reversible elements, having customisable options, we really need to focus on,
00:07:58because that's what's going to set me apart from competitors.
00:08:00Next, come up with a name...
00:08:03What about, like, Swim Reverse It?
00:08:05..to help her swimwear make a splash.
00:08:08Bikini Hut.
00:08:09Like Pizza Hut.
00:08:11How about, like, Bikini Bitch?
00:08:13What about Babe instead of Bitch?
00:08:16No.
00:08:17No.
00:08:17Throwing around names for nut milk...
00:08:22I thought my milk.
00:08:23Mind milk?
00:08:24My milk.
00:08:24Like, my milk.
00:08:25Camilla's team.
00:08:27I'm just thinking of things that have, like, the word nut in it.
00:08:30I had a suggestion.
00:08:31Love nuts.
00:08:34That's quite naughty.
00:08:36I've been specifically said to tone it down.
00:08:39Because it's grab and go.
00:08:40How about having grab in the...
00:08:41Grab my nuts?
00:08:42Daniel.
00:08:43Verbal warning.
00:08:44Nutty seduction.
00:08:45Oh, I quite like Milk It.
00:08:50It makes it sound like it is a big brand.
00:08:52That's good, because then it's kind of dairy-ish.
00:08:55So, Team Split, Tom, Coyote, Jackie on the advertising team,
00:08:59myself and Daniel on the branding team.
00:09:01OK.
00:09:02Amazing.
00:09:03Just some quick questions before we head out.
00:09:05Key concepts.
00:09:06It's obviously nuts.
00:09:06Like, you can have fun with them.
00:09:08Cheeky.
00:09:08Cheeky is key.
00:09:09It's cheeky.
00:09:10But not too cheeky.
00:09:13Do you want it to be sexy?
00:09:14Not sexy, but cheeky.
00:09:18Cheeky?
00:09:18Yeah, mild sex appeal.
00:09:20Mild sex appeal.
00:09:21Cheeky, but not...
00:09:22Yeah, not overly cheeky.
00:09:23But still cheeky.
00:09:25Yeah.
00:09:26So, is everyone clear on what the USPs are?
00:09:31Yeah.
00:09:33Advertising team,
00:09:34Curran, Jasmine, Sabrina.
00:09:36In terms of sub-team leader...
00:09:39Hmm...
00:09:39I'm going to put my trust in you, Curran.
00:09:47Oh, wow.
00:09:48Good.
00:09:49No, no.
00:09:49What do you mean?
00:09:50You know I got this.
00:09:51Is that a bad choice?
00:09:52It's not a bad choice.
00:09:54This is about Sean.
00:09:55I actually really liked his airline bid.
00:09:58It's just if you get too overexcited...
00:10:00Do you know what I'm going to say?
00:10:03Jasmine, if you'll be sub-team leader,
00:10:04you're all working together.
00:10:06It doesn't matter in reality.
00:10:08The key thing to remember is keep it simple,
00:10:11less is more.
00:10:11And what I'd say is, with the model,
00:10:13wetter hair.
00:10:14So, does everything make sense?
00:10:16Yes.
00:10:16Let's go.
00:10:19Midday.
00:10:21The finalists head off to build brands.
00:10:24This is the time to shine.
00:10:26This is it.
00:10:26I'm good under pressure, though.
00:10:28Ask me that in, like, three hours.
00:10:31The rest set out to create a digital poster.
00:10:34Good to be back, guys.
00:10:36Even though you kind of hijacked my sub-team leader role.
00:10:39Did I hijack it?
00:10:40I don't know.
00:10:41Some hijacking went down in there.
00:10:43But, you know, it's all good.
00:10:44But look, it's not about us.
00:10:45Exactly.
00:10:46Let's just do this one for Sean.
00:10:50East London.
00:10:51Location for both digital teams.
00:10:54How do we add sex appeal?
00:10:55That's the thing.
00:10:55Working on ways to make Camilla's poster
00:10:58fit the cheeky brief.
00:11:00What about milk being washed over a face
00:11:02or milk dripping down a face?
00:11:04Coyote, Tom and Jackie.
00:11:06I think it's naughty, but I do like it.
00:11:09I don't know if that's too far.
00:11:11Is that too far?
00:11:13So, it could be a cow lathering up his teats
00:11:16or her teats and then getting out.
00:11:18Yeah, I don't think milk cows have teats.
00:11:22Yeah, they do.
00:11:23I'm pretty sure they do.
00:11:24I don't know.
00:11:24It needs to be kind of cheeky.
00:11:27What about someone literally grabbing our nuts with them?
00:11:30Just running me.
00:11:31Just to emphasise the grab and go concept.
00:11:32Just grab, go, literally.
00:11:34What if you had nuts all laid out
00:11:37and what you did is you reached in
00:11:39but you pulled out milk?
00:11:41Yes, yes.
00:11:42And then you ran.
00:11:43That's a good idea, Jackie.
00:11:46Next door.
00:11:47Moment of truth.
00:11:48See how these look.
00:11:49Preparing to shoot their poster.
00:11:51Let me know how you get on.
00:11:53Sian's team try their products for size.
00:11:56Right.
00:11:57Can you undo me, please?
00:11:58Yes.
00:11:59Oh, my God.
00:12:00Oh, it is very revealing.
00:12:02It's very exposed.
00:12:04Oh, I think this one's way too skimpy, Sabrina,
00:12:07but you look really good in that one.
00:12:09Put a towel around me.
00:12:10Which one looks best, pink or black?
00:12:12Sabrina's looking pretty hot in the pink.
00:12:14What's that, yeah?
00:12:17Yeah, it looks awesome.
00:12:19This works really, really well.
00:12:21Yeah, that's great.
00:12:23I think Sian's going to love that look.
00:12:25And then if we get some, like, water in the hair,
00:12:27this is more flicky.
00:12:29Yeah, your hair looks so nice.
00:12:30I feel like it would be a shame
00:12:31to lose that drama by wetting it.
00:12:33Mm, yeah.
00:12:37Central London.
00:12:38Base for both finalists.
00:12:40Hi.
00:12:41Hi.
00:12:41Nice to meet you.
00:12:42Hi, Camilla.
00:12:42Marketing agency, NGIN.
00:12:45Start writing some names up.
00:12:47Still swimming through names for her brand, Sian.
00:12:51Luxy swim.
00:12:53You know, or just luxe and then swim underneath,
00:12:55like you've done that?
00:12:57You don't like the word luxe?
00:12:58No.
00:13:01Um.
00:13:03OK.
00:13:04Er, swim style.
00:13:07You don't like the word style.
00:13:09You don't want the word luxe?
00:13:11No.
00:13:11Er, do, do, do, do, do, do.
00:13:16Definitely not swim by Sian, though, right?
00:13:18Um, I think the by Sian links it to me.
00:13:23I feel like to expand, it'd be better to keep me out of it.
00:13:27Yeah.
00:13:28I really just want her to have the best name
00:13:30that she's really comfortable with.
00:13:31But equally, we need to be realistic.
00:13:34And there's no point in wasting time,
00:13:35because even if the name's amazing,
00:13:37the brand might look awful.
00:13:39What if you just called it Signature by Sian?
00:13:42I think that sounds like a perfume.
00:13:45Next door.
00:13:46We like Milk It, so M-L-K-I-T.
00:13:50Camilla's priority, crack a logo for her nut milk brand.
00:13:54We want something that's really eye-catching,
00:13:56something that pops off the shelf.
00:13:58What about yellow?
00:13:59I would be inclined to go down orange.
00:14:02I think that's better.
00:14:03Yeah.
00:14:05Can we have a picture in the logo
00:14:07to maybe dot the eye with a nut?
00:14:09That's cool.
00:14:10We could maybe play around with the shape.
00:14:12We could do a diamond shape.
00:14:14I'm not a fan of a diamond.
00:14:15No.
00:14:17How about an unconventional shape?
00:14:18Like a splash?
00:14:19Yeah, I know what you mean.
00:14:20Yeah, that's quite cool.
00:14:23One thing that we could try is just putting nut in bold.
00:14:26I wouldn't do that.
00:14:27No.
00:14:28I think the logo's great, I think the name's great,
00:14:30I think the tagline's great.
00:14:31Camilla definitely rates my services quite highly.
00:14:34I just charge a small fee.
00:14:36Her, Lord Sugar and myself, 33% each.
00:14:40I like it.
00:14:41It looks like milk.
00:14:41Yeah, it's spilt on the floor.
00:14:44I think we've nailed it.
00:14:45Yeah.
00:14:47For Sian...
00:14:48Style your swim.
00:14:49Yeah.
00:14:49Style your own.
00:14:50Yeah.
00:14:51I really like that.
00:14:52Name finally agreed.
00:14:54Yeah.
00:14:54Being about styling the product your own way.
00:14:57Her swimwear brand take shape.
00:14:59Let's start making some designs.
00:15:02What if we did the hand of Fatima?
00:15:04So it's like a female empowerment symbol.
00:15:09Yeah, perfect.
00:15:11The idea of the hand is perfect.
00:15:13You know, female empowerment.
00:15:16I can explain that.
00:15:17Yeah, you can.
00:15:17And it all makes sense and it all links.
00:15:19And it's got meaning behind it.
00:15:21Yeah.
00:15:22I'm happy.
00:15:23They spend all day thinking about a brand name, thinking about a logo.
00:15:27They've got one in the end.
00:15:29Style your own.
00:15:30Well, style your own what?
00:15:32And how do you style your own?
00:15:34You buy her style.
00:15:35It doesn't really say, this is a premium range of swimwear to me.
00:15:393pm for the rest of Sian's team.
00:15:43So we're shooting a repeated loop.
00:15:46Shoot an eye-catching clip.
00:15:47You need to keep it pouty, sexy.
00:15:49For her luxury swimwear.
00:15:52Okay, shall we start shooting?
00:15:53Okay, action.
00:15:55Nice.
00:15:57Okay, ready?
00:15:57How about like a fun one, like a jump in the air, in a swimsuit?
00:16:01Nice.
00:16:02A bit random though, no?
00:16:05I think we should stay away from that.
00:16:07I feel like I really want to do one with glasses.
00:16:10I don't think you should use the glasses.
00:16:11Can you just do one with the glasses, please?
00:16:13Because it looks good, okay?
00:16:15That was really nice.
00:16:16All the attention on this looks good.
00:16:19Ditch those.
00:16:20This is affordable luxury.
00:16:22Affordable luxury glasses, yeah.
00:16:25Very nice.
00:16:28I can't sit here and say that it's classy.
00:16:30I can't do that because I don't think it is.
00:16:32It's tacky.
00:16:33Is Sian going to be happy?
00:16:34Probably not, and if she's not, then she's going to have to speak to Jasmine,
00:16:39because this is her rhodia.
00:16:41Okay, so I think we've got it.
00:16:44Yeah?
00:16:45Amazing.
00:16:45Well done.
00:16:47On the other team...
00:16:48Three, two, one, action.
00:16:51...bringing Camilla's cheeky concept to life...
00:16:53Smiling, smiling!
00:16:55...Tom, the tree surgeon.
00:16:58Wink, smile!
00:16:59Smiling, smile!
00:17:01Yeah.
00:17:02I think a bigger smile.
00:17:04You've got to look silly, right?
00:17:05So I'm trying to look silly.
00:17:07Do you look silly or do you just look weird?
00:17:09Three, two, one, action.
00:17:11Be shocked.
00:17:12Pause.
00:17:14Smile, smile, smile, smile, smile, smile!
00:17:18You did a weird face-in.
00:17:19I know, it's a basic.
00:17:20When I turn...
00:17:21The smile is what we want.
00:17:22We want the smile.
00:17:23You want it to be really smiley?
00:17:25Do you want me to give a go if I put on a grey t-shirt?
00:17:26Give it a try, see if I can do it.
00:17:28You can do.
00:17:30I'm not...
00:17:31I'm easy with that.
00:17:32I think it's going good.
00:17:35I mean, I pause.
00:17:36It's cheeky, it's fun.
00:17:38Boys are getting involved.
00:17:39I think it is a good idea.
00:17:40It says what it does on the tin.
00:17:42Those are all tick boxes, really.
00:17:43Action!
00:17:44Surprise, smile.
00:17:46Go do it.
00:17:48Yeah.
00:17:51That's cool.
00:17:52Five p.m.
00:17:58Hi, Jasmine, how are you doing?
00:18:00For Sian the boss, a chance to check in.
00:18:03Brand name is S-Y-O Swim.
00:18:06Stands for style your own.
00:18:08It's got the hand of Fatima on there.
00:18:11The what, sorry?
00:18:13The hand of Fatima.
00:18:15Basically, it's like power and strength to women.
00:18:17It should really fit in with the age range.
00:18:19OK.
00:18:20We have filmed the short video.
00:18:23Sabrina ended up wearing the swimsuit.
00:18:27Did you wet her hair?
00:18:28There was a lot of drama in her hair.
00:18:30Like, it was quite voluminous and zhuzhed up, so...
00:18:33No, we didn't wet her hair.
00:18:36All right.
00:18:37So, OK, so, Sian, we're just on our way to go and edit it now.
00:18:41OK, so what I'd say is, member blesses more.
00:18:43OK.
00:18:44Bye.
00:18:45Bye.
00:18:46Oh, I would have liked her hair wet.
00:18:48I just think it would have looked better.
00:18:50And I did say that to her.
00:18:51Yeah, you did say that.
00:18:51And do you know what?
00:18:52The little things like that, as much as it doesn't seem like a big deal,
00:18:54it would just set the scene.
00:18:55It's a big deal to you.
00:18:55It's your business.
00:18:56Yeah.
00:18:58Catching up with her team...
00:19:00Hello.
00:19:01You.
00:19:02Camilla.
00:19:03We've shot Tom digging into a bucket of nuts,
00:19:06pulling out a container of milk.
00:19:08We've got, like, the cheeky smile and the cheeky wink.
00:19:10We're just about to go in to edit the gif.
00:19:12If you can get the key USPs in there.
00:19:14Gourmet flavours, it's grab and go.
00:19:16But if we could bring some cheeky hashtags into that.
00:19:19No problem.
00:19:19We're doing it for you.
00:19:20It's all for you, Camilla.
00:19:21All for you.
00:19:21I think you'll be pleased.
00:19:22OK, toodles.
00:19:24See you.
00:19:24Bye-bye-bye-bye-bye.
00:19:25Bye.
00:19:26Aw.
00:19:27Sounds like they're going on well.
00:19:28Yeah.
00:19:28I like the concept.
00:19:29Little cheeky wink.
00:19:30Yeah.
00:19:31Tom's got a good smile, so is Coyote.
00:19:32Yeah.
00:19:33But I've seen Tom wink before.
00:19:34He looks a bit creepy.
00:19:35Does he?
00:19:36Yeah.
00:19:36Oh.
00:19:376 p.m.
00:19:39Design agency Exterian.
00:19:41Has Sian sent over her branding?
00:19:43Yeah, sure.
00:19:44The big reveal of Sayo Swim.
00:19:48It's a hand.
00:19:49I'm not sure I get it.
00:19:51But if she understands it, you know, then that's...
00:19:53We'll support her no matter what.
00:19:55Yeah.
00:19:55So if we could try and make that work, then that'd be great.
00:19:58We're thinking about having, like, a pool-type background moving.
00:20:01I'm not sure it'll work.
00:20:03I think that looks good.
00:20:05We're losing the swimsuit.
00:20:06This is good.
00:20:08We must get some words on there.
00:20:11Hashtag style your own.
00:20:12And then can we have that pink?
00:20:14That's good.
00:20:15No.
00:20:15They could be, like, reversible.
00:20:18Customizable.
00:20:19Yes.
00:20:20Oh, my God, that looks better.
00:20:21That looks crap.
00:20:22I mean, come on.
00:20:24Guys, I think we've got it.
00:20:25Two, three, yes.
00:20:27At the end of the day, we wanted something that was bold
00:20:29and that would be attention-grabbing.
00:20:31We've definitely got that.
00:20:32I just hope that it is simple and classy enough
00:20:36for what Sian had in mind.
00:20:37Upstairs...
00:20:42Not orously good.
00:20:44Milk it.
00:20:45A first look at milk it.
00:20:48It's slightly different than what I thought it was going to look like.
00:20:52How are we going to add more cheek to this?
00:20:54I mean, the cheekiness is going to come from...
00:20:56Wipe your nuts?
00:20:57Could be, like, wipe your nuts?
00:21:00He's wiping his lip.
00:21:01Yeah, but that's not now.
00:21:01No, but that is the cheeky thing.
00:21:04Notoriously good, wipe your nuts.
00:21:06I don't see why not.
00:21:07Camilla doesn't want it to be too sexy
00:21:09because that's what she was criticized for.
00:21:11She was saying cheeky as well, so I think it's cheeky.
00:21:12I think it's good.
00:21:13Tongue and cheek.
00:21:15It's comical.
00:21:16Is this a take for going with,
00:21:17or do you want to have a look to take either to see how that looks?
00:21:20For Kylie, let's just see the difference.
00:21:21Yeah, of course.
00:21:25Oh, my God.
00:21:26This guy's crazy.
00:21:29I mean, what do you reckon, mine or Tom's in?
00:21:31What do you reckon, mine or Tom?
00:21:32I don't know.
00:21:33Should we consider changing the actor, or...?
00:21:35I don't think so.
00:21:36I like it, I like it.
00:21:38I don't think so.
00:21:39I think we should stick.
00:21:41Stick or twist?
00:21:42Stick.
00:21:46Posters put to bed.
00:21:47Dan, thank you so, so much.
00:21:48Cheers, buddy.
00:21:49You've done a great job.
00:21:50Brands built.
00:21:51Thanks so much.
00:21:52Thank you very much.
00:21:54Cheers.
00:21:54For both teams, back to the house.
00:22:029am.
00:22:03Morning, guys.
00:22:05Morning.
00:22:05For the finalists...
00:22:07Basically, I did one and Tom did one.
00:22:09Oh, OK.
00:22:09A chance to check out digital posters.
00:22:11Oh, OK.
00:22:17Initially, I didn't realise mine was so animated.
00:22:19Do you get what I'm saying?
00:22:20Let's do it.
00:22:20It's good.
00:22:21You drink dairy-free, so that's why you're so excited about it.
00:22:24I'm excited about it anyway.
00:22:25I can't wait for it anyway.
00:22:27Yes.
00:22:27I'm going to go with Coyote's one.
00:22:31I think that's going to work really well.
00:22:34But I'm not sure about the hashtag wipe your nuts.
00:22:37I do want to tone it down a little bit.
00:22:39I'm going to remove that from the gif because it's too risky.
00:22:42Yeah, yeah, yeah, yeah, yeah, fine.
00:22:44If it was me, I wouldn't have put wipe your nuts.
00:22:47Personally, I do understand where they're coming from.
00:22:49It's cheeky, but it's a little bit too cheeky.
00:22:51So I think it's really important that they bear it in mind
00:22:54when they're going forward with the advert.
00:22:55How was yesterday?
00:22:58Good.
00:22:58It's all right.
00:22:59Am I going to be impressed?
00:23:00I hope so.
00:23:07Yeah, I guess, you know, I kind of asked to keep the background plain.
00:23:15I asked you to wet her hair too.
00:23:17Like, the wet hair would have made it a lot better, I think.
00:23:20I suppose it's so different from maybe what you had in your mind.
00:23:23Yeah.
00:23:24Yeah, it's completely different.
00:23:27I mean, that looked absolutely shite.
00:23:29Let's be honest.
00:23:29Let's be real.
00:23:30It's hard because you don't want to be rude, but this is my brand now.
00:23:35I'm just, yeah, I'm fuming.
00:23:38Upstairs.
00:23:38I'll kind of run you through how the advert goes.
00:23:40Next for Camilla's team.
00:23:42So, it's based in a boxing gym.
00:23:43Come up with a concept for their TV ad.
00:23:46And you can see Tom.
00:23:48He's got some boxing gloves on.
00:23:49Yeah.
00:23:49And he's beating up nuts.
00:23:50He's trying to milk nuts.
00:23:51Code, he's drinking up milk.
00:23:52And he goes, why not just milk it?
00:23:54And then you get a selfie, and it ends with the logo.
00:23:56The message in this is saying, this is how you milk nuts, and this is how it's cool.
00:24:03Is that what you're, that's what it says to me.
00:24:05It's actually saying, there's an old school way of doing it, and a new school way of it.
00:24:08Just grab and go.
00:24:09Why are we taking a selfie with the thing?
00:24:12Yeah, so because he's, you're in a boxing gym, it brings in the kind of health factor.
00:24:17It's got to show that the milk is the cool kind of style of the show.
00:24:20Yeah.
00:24:22We'll talk you through our ideas.
00:24:25We've got the model this time, which should help 100% more.
00:24:28She's getting on this yacht.
00:24:29Yeah.
00:24:29In one bikini, one way.
00:24:31She's sunbathing.
00:24:32Bottle pops, music blares, and then it turns into a party.
00:24:35Okay.
00:24:36And she flips it.
00:24:36And that's when it changes.
00:24:37Yeah.
00:24:38Who do you want directing it?
00:24:42Kiran.
00:24:43Yeah.
00:24:45I want you to use your creative flair.
00:24:48I need both of you girls in bikinis.
00:24:51Stick to what we discussed.
00:24:53Yesterday I was, you know, playing supervisor.
00:24:56But today, I'm the captain of that yacht.
00:25:00And I'm steering us onto a winner.
00:25:0410am.
00:25:05The finalists head off to create new products to present tomorrow.
00:25:10So how do you feel about the gif?
00:25:12I think it looked pretty crap.
00:25:14But I hope with the advert, they listen to what we've said and just kind of follow what we've done.
00:25:19For the rest, shoot a 30-second TV ad.
00:25:22One thing that doesn't make sense to me is someone just walks on with a glass of milk.
00:25:26I don't think the advert needs to make sense as such.
00:25:28I think that just needs to be cool.
00:25:30Sorry, it does need to make sense because we're selling a product.
00:25:35Imperial Wharf Marina.
00:25:37I'm just filming a shot.
00:25:39Could you just hide for one moment?
00:25:41Location for Sian's video shoot.
00:25:43OK, up at the sun, down to the yacht.
00:25:47At the helm, Captain Curran.
00:25:51Curran!
00:25:51Right, see, I like...
00:25:53Curran!
00:25:53I do...
00:25:54Curran?
00:25:55Yeah?
00:25:55We are spending too much time...
00:25:57I know, we're spending too much time talking.
00:25:58No, no, no.
00:25:58Just let me go and do what I'm going to do.
00:26:00But we're waiting here so that we can walk up there.
00:26:02OK.
00:26:02You listen to me.
00:26:03Don't worry about them, right?
00:26:05Who's not listening?
00:26:06So zoom in a little bit.
00:26:07Curran, we should prioritise getting the main shots.
00:26:10Let's get the main priorities.
00:26:11The shot's happening and then we're going into the sunbathing.
00:26:14But we haven't...
00:26:15I don't know if we're going to have time to get everything done.
00:26:16We will.
00:26:17Amy, what I'd like you to do is just look all the way along here.
00:26:20Maybe just spend a bit of time on the thing looking out like that.
00:26:22And action!
00:26:25That's nice.
00:26:27And action.
00:26:30So party.
00:26:33I'm a little bit worried about some of the shots that Curran has taken.
00:26:36Obviously, I haven't seen everything that he's been filming.
00:26:39But I'm really hoping that we can salvage this in the edit room.
00:26:42Keep it sexy, guys.
00:26:43Keep it sexy.
00:26:44Just keep it sexy.
00:26:47I think that's a wrap, girls.
00:26:49Good job.
00:26:51Setting for Camilla's TV ad, a boxing gym.
00:26:55Wait, wait, wait.
00:26:56Is that how you milk a nut?
00:26:58Why don't you just milk it?
00:26:59Calling the shots.
00:27:00You want to actually taste it and be like,
00:27:02Oh, this is really good.
00:27:03I want to share this.
00:27:05Tree surgeon Tom.
00:27:06My friends would love this.
00:27:07Could I share it?
00:27:08Of course you can.
00:27:09That's the best one yet.
00:27:11But we need to have a good reason.
00:27:12Like, why am I sharing this?
00:27:14I mean, it's her storyboard.
00:27:15I mean, let's just want to change it.
00:27:16No, no, no.
00:27:16I'm not about changing the storyboard.
00:27:18I still think it's absolutely, utterly ridiculous
00:27:20if I'm just taking a picture with a guy who's got milk.
00:27:23Sometimes you just want to take a selfie with a guy who you think is cool.
00:27:25I know, but I cannot stress enough.
00:27:27How often have you taken a selfie?
00:27:29All right, guys, how about it's the realisation that it's a real cool new flavour taste
00:27:33and you want to share that with your friends?
00:27:35Okay, that makes sense.
00:27:36Okay, so you're getting a cool guy, the picture, the flavours, and we're playing off the USP.
00:27:40We're 100% sticking to Camilla's plan.
00:27:42I'm just slightly concerned.
00:27:44It doesn't make sense.
00:27:45But it's her idea and we need to execute it to a T.
00:27:48So the pressure is definitely on our team.
00:27:50My friends would love that.
00:27:51Do you mind if I share it on social media?
00:27:53Of course you can.
00:27:55Perfect.
00:27:581 p.m.
00:27:59Food and drink developer, Tastemakers.
00:28:02I would love to make a chocolate orange cashew.
00:28:04I think that would be really nice.
00:28:06Creating a new flavour for tomorrow's pitch.
00:28:09I think it definitely needs some dates in there.
00:28:11Nut milk producer, Camilla.
00:28:13I can definitely taste the orange at the end.
00:28:15I think just a sprinkle of salt.
00:28:18Mmm, yeah, that's nice.
00:28:19So this is 15% nuts.
00:28:21Yep.
00:28:22What does that mean in terms of profit?
00:28:23Because we're talking about a product which is double what our other kind of leading competitors are going for at the upper end.
00:28:28Yeah, so each percentage of nut that you add, it cannibalises into your margins.
00:28:34I know myself that the higher the nut content, the more interested I am in the product
00:28:39because I know that it's 15% nuts and the rest is good stuff.
00:28:43Whereas 2%, what's the other 98%, you know?
00:28:46Yeah.
00:28:46So I think that that is a selling point.
00:28:48Cool, just as long as commercially, you'll be able to get that margin.
00:28:52Cool.
00:28:53Camilla has shown a lot of product knowledge.
00:28:55She's obviously experimented a lot with various different flavours.
00:28:57But then the higher the nut content, the higher the cost price.
00:29:00So that's something that Camilla really has to be aware of.
00:29:03Cheers.
00:29:03Cheers.
00:29:04Good luck.
00:29:05Thank you very much.
00:29:08Across town...
00:29:10This is kind of my chance to do a bam-in-your-face design,
00:29:13and I think I need to really play on that.
00:29:16Sian creates sample swimwear...
00:29:18So you would see that and think, I know that that's Sire Swim.
00:29:21...for the pitch tomorrow.
00:29:23That's your drawing.
00:29:25The white areas, I don't really want any white.
00:29:28OK.
00:29:28So if we try pink...
00:29:31Ooh, that's nice.
00:29:33And then if we just zoom out so we can see the full print,
00:29:36that looks so much better than it did.
00:29:38That looks so good.
00:29:39So you'd have one side of it with this print on,
00:29:41and then the other side would have turquoise,
00:29:44so you literally could just flip it.
00:29:46OK, yeah, perfect. This is done.
00:29:48Sian wants to make a brown that's memorable, that stands out.
00:29:51She's got a unique print.
00:29:53She wants to make it reversible.
00:29:54All of those things do make it stand out.
00:29:57I just hope she can execute it well enough.
00:29:59Whoa.
00:30:00That looks so good.
00:30:03You wouldn't think we've just drawn that.
00:30:05Not we, you.
00:30:095pm.
00:30:10If we kick off, just have a look at what we've got, how it looks.
00:30:15South London.
00:30:17Booyah!
00:30:17Look at that, look at that, look at that!
00:30:20Look at that, look at that!
00:30:21Managing his masterpiece, Curran.
00:30:23This is her walking down the side of the street.
00:30:25Oh, yeah, this is the daddy shot.
00:30:26Well done, well done.
00:30:27Right, cos this gets in the yacht for the first time.
00:30:29It's got the sun to the...
00:30:30It feels like a lot of yacht, but OK.
00:30:33Cut there.
00:30:34A bit more.
00:30:35I'm just a bit concerned that we may spend too many seconds on this.
00:30:38Well, this is the main thing.
00:30:40I think Sian said 90%, yeah, we absolutely need just that.
00:30:43As long as it doesn't compromise the overall quality of things.
00:30:46Look, look, that looks better already.
00:30:47OK, guys, we still need to do a voiceover, so...
00:30:49And we need to do the logos,
00:30:51and then I would love to enhance some of these colours,
00:30:53like the sky needs to be bluer.
00:30:57While we were shooting today on the yacht,
00:30:58Jasmine and Sabrina, they were saying,
00:31:00no, come here, do this, we haven't got time,
00:31:02we've only got this long, da-da-da-da-da-da.
00:31:03They can't see what I can see.
00:31:05I think it's a banging advert, what can I say?
00:31:07It works.
00:31:08Point proven, I think.
00:31:09Sio Swim, style your own swimwear.
00:31:15Is that it?
00:31:15I'm really, really happy with that.
00:31:17I think it's a great advert.
00:31:21Also in the cutting room...
00:31:22What?
00:31:23What?
00:31:24Firstly, the end bit is too long, anyways.
00:31:26Knock that off.
00:31:27Bringing milk it to life...
00:31:29We don't need you trying.
00:31:30That could be caught.
00:31:31Then it doesn't make sense.
00:31:32Tom, Jackie and Coyote.
00:31:35Why don't you just milk it?
00:31:36Yeah, it's nice, it's nice, it's nice.
00:31:39That's good.
00:31:40That's good.
00:31:41One thing we haven't clocked is how long this video is yet.
00:31:44Do not give me that look.
00:31:45Shall we check now?
00:31:46Shall we...
00:31:46No, no, no.
00:31:47Let him finish what he's doing.
00:31:49What is it, Aaron?
00:31:51One minute 11.
00:31:54I mean, okay, let's...
00:31:56Okay, okay.
00:31:57Stop, stop, stop.
00:31:57Let's get real here.
00:31:59We've got a minute.
00:31:59We've got to make it 30 seconds.
00:32:01It's notoriously good.
00:32:02Cut notoriously good.
00:32:03Cut it, cut it, cut it, cut it.
00:32:04And then cut her drink in the milk.
00:32:07Do we need that bit where you're throwing the ball
00:32:09and you're going to the ropes?
00:32:10Do we need that bit?
00:32:11I don't want to change anything on that.
00:32:12That's a comical bit.
00:32:13Are you sure?
00:32:14Yeah.
00:32:15Take it out just for this time being,
00:32:16just so we can see it without.
00:32:17The problem the team have got at the moment
00:32:19is that they've got a lot of ideas
00:32:21and they seem to have put them together,
00:32:22but I'm not sure that they make a sequence.
00:32:24It doesn't kind of hang together, I don't think.
00:32:26Time milkshake brings all our boys to the yard
00:32:28and their life gets better than yours.
00:32:32Cool, done, simple.
00:32:33Good.
00:32:33Yeah, it's a wrap.
00:32:356pm.
00:32:37For the finalists...
00:32:38How are you doing? I'm Sian.
00:32:40..finishing touches to prototype products.
00:32:43Camilla, lovely to meet you.
00:32:45Hi, Gareth. Hiya.
00:32:45..getting her nut milk supermarket ready...
00:32:47So these are the packaging options, are they?
00:32:50Camilla.
00:32:51You can reseal this one,
00:32:52and to me this screams grab and go.
00:32:55Yeah.
00:32:55And that's what I really want to hone in on.
00:32:56That's my USP.
00:32:57That's what sets me aside from competition.
00:33:00It's on tomorrow.
00:33:01It's me versus bikinis.
00:33:03I'm feeling really confident.
00:33:04I'm ready to just back up all the decisions that I've made.
00:33:07I've got the flavours on board.
00:33:08I've got an amazing brand.
00:33:09And seeing it come to life has made me even more hungry to win this.
00:33:13Amazing.
00:33:14I can definitely see that on the shelf of the store.
00:33:18Refining her bikini design...
00:33:20We're going to have the D-rings at the side with the Ds facing inwards.
00:33:23Sian.
00:33:24It's going to have this print on one side, the turquoise print on the other side.
00:33:28And it's going to have bone-in in side seam.
00:33:30Everything's in place now.
00:33:32You know, I've got everything ready for tomorrow.
00:33:33I just need to prepare, prepare, prepare.
00:33:36And I'm excited.
00:33:38I'm nervous.
00:33:38I'm everything in one.
00:33:39I'm emotional.
00:33:40But I'm going to get through it.
00:33:41I'm going to do everybody proud and hopefully get the win.
00:33:45Tonight, pitch-ready prototypes to be created.
00:33:50Tomorrow, City Hall.
00:33:529am.
00:33:58Wait, wait, wait.
00:33:59Is that how you milk a nut?
00:34:01For Camilla...
00:34:02Do you mind if I share it?
00:34:03Of course you can.
00:34:05A first look at her commercial.
00:34:08See?
00:34:09Yes!
00:34:11Love it.
00:34:14Downstairs.
00:34:17Oh, that's good.
00:34:18Yes.
00:34:19The premiere of Sio Swim.
00:34:22Yes!
00:34:24Sio Swim.
00:34:25Style your own swimwear.
00:34:27Oh, look at this!
00:34:28Do you like it?
00:34:30Do you like it?
00:34:31Do you like it?
00:34:32That gave me goosebumps.
00:34:33Hirin, you pulled through.
00:34:35I knew you would.
00:34:36You did a sick job.
00:34:37I'm so happy.
00:34:38Thank you so much.
00:34:40If you go and ask any of the great directors, you know,
00:34:42Quentin Tarantino, Martin Scorsese,
00:34:44they'll tell you, forget what everybody says.
00:34:46If you've got a vision, go and implement it.
00:34:48And that's what I did.
00:34:49If I didn't stick to my guns on a lot of what we did
00:34:51in that advert, Sian wouldn't have been as happy
00:34:54as she was today.
00:34:56And that's the truth.
00:34:58Next for Sian.
00:35:00Oh, my goodness!
00:35:02First look at her new swimwear.
00:35:05You could either have those bottoms or you could have these bottoms,
00:35:10whichever you prefer.
00:35:12Well done, babes!
00:35:14Well, look, you smashed the advert.
00:35:15I've made a nice bikini.
00:35:17Together, this presentation should go really, really well.
00:35:20They come together really nicely.
00:35:21Yeah.
00:35:22For Camilla's nut milk...
00:35:24Oh!
00:35:24Yes!
00:35:26...first peek at her packaging.
00:35:29The shape of the logo is almost like it spots on a cow almost.
00:35:31Yeah, it's very good.
00:35:32I want to try it.
00:35:33Can we try it?
00:35:34Yeah.
00:35:34Should we do it?
00:35:35Here's to Camilla winning today.
00:35:36Oh!
00:35:36Hey!
00:35:39Limey.
00:35:39That is quite nice.
00:35:41Game changer.
00:35:42Love it.
00:35:42Oh, my God.
00:35:44It actually tastes so good.
00:35:45Like, honestly, so good.
00:35:47And it's vegan, man.
00:35:48Do you get what I'm saying?
00:35:49It's like dairy-free.
00:35:50That's going to convert people.
00:35:51There's going to be a massive conversion from Milk It!
00:35:53after this, trust me.
00:35:55Okay, so the plan for today is Jackie can help me with pitch prep.
00:35:59Perfect.
00:35:59And you boys go to consumer testing, get as much information as possible
00:36:04and things that I should expect to come up in the pitch
00:36:07so that I can answer those questions with confidence.
00:36:09Yeah, so you're prepared.
00:36:10You guys get some nice info on what they think of the prints, etc.
00:36:13We're going to stay here and get ready for the biggest pitch of my life.
00:36:16That's it.
00:36:17Let's do it.
00:36:17See you later.
00:36:2010am.
00:36:23Half of each team heads off to gather feedback from the public.
00:36:29For the finalists...
00:36:31Is there anything salient missing?
00:36:34...last chance to prepare their pitch.
00:36:36I'm in my kitchen at the minute,
00:36:38but I've got the tools to take it to the next level.
00:36:42I've got a lot to talk about in terms of the branding,
00:36:44in terms of this design, in terms of moving forward,
00:36:47the whole customisable side of things, reversible, etc.
00:36:50I'm hoping that that's enough to prove to him
00:36:53that this is something different,
00:36:55it's not your standard swimwear brand.
00:36:57Charing Cross Station.
00:37:00Oh, wow!
00:37:02It looks good.
00:37:03Finding out if Sio's swim hits the spot.
00:37:06What do you think we're trying to sell?
00:37:08Sabrina, Curran and Jasmine.
00:37:13So I was thinking they'd be like swimming goggles.
00:37:15Yeah.
00:37:16Ah, OK.
00:37:17Is it, like, maybe religious?
00:37:20I'm not very sure.
00:37:21Jewelry?
00:37:21Do you like the idea of swimwear that you can, kind of, reverse?
00:37:25Yeah.
00:37:25Yeah, because if you're on holiday,
00:37:27you want a different look for every day.
00:37:28Do you think that's quite unique versus...
00:37:30Yeah, definitely, yeah.
00:37:31You don't have different choices.
00:37:33Yeah.
00:37:34Unless you go a lot higher end.
00:37:35Does this scream high-end luxury to you when you look...
00:37:38Well, not really to me.
00:37:39I don't think it looks luxury.
00:37:41No.
00:37:41Maybe a little bit barby dolly and trashy, maybe.
00:37:47Yeah, it's kind of mixed.
00:37:49Yeah, they love the reversible, customisable,
00:37:51but there are some key ones to take away from it.
00:37:53But it's good, because we need picks of you,
00:37:54so Shan knows what's coming up,
00:37:56but then in her pitch, she can say all of the positives.
00:37:58I think she's got this spot on.
00:37:59Yeah.
00:38:01Oh, look at this!
00:38:03Oh, my dear.
00:38:04No!
00:38:05Looking for fans of Milk It...
00:38:07OK, so do you want to try a little bit?
00:38:09..the rest of Camilla's team.
00:38:10One goat, I love that.
00:38:12That's actually, yeah.
00:38:14Oh, it's got a nice, it's really nice.
00:38:15Yeah, yeah, yeah, great.
00:38:16This is our packaging. Can I ask you what you think?
00:38:18Looks a little bit like a cow.
00:38:20Kind of misleading.
00:38:21I would rather see something more with nuts on it.
00:38:23If you're a very strong vegan,
00:38:25the reason you don't drink it is because of the animals and everything.
00:38:27So it can put you off, essentially.
00:38:29Yeah.
00:38:30I think it's really important, to be honest.
00:38:32So, yes, give it a positive,
00:38:33as well as give it any negatives that did come up as well.
00:38:35What do we all think that the negatives were?
00:38:37I mean, we had a comment about the branding.
00:38:39People thought it was a little bit...
00:38:40Cowie, so we need to address that.
00:38:43Yeah.
00:38:43It's a little bit of a doubt.
00:38:45City Hall.
00:38:47In just three hours,
00:38:49the finalists will pitch their business to Lord Sugar...
00:38:52Oh, holy guacamole.
00:38:54..and leading industry experts.
00:38:57Oh, this is good. This is easy.
00:39:00Yeah, this is fine.
00:39:02This is probably the biggest moment of my life so far.
00:39:10It's huge, and it's going to be nerve-wracking.
00:39:15Hi!
00:39:16How are you doing?
00:39:17How are you doing?
00:39:17How are you doing?
00:39:17How are you doing?
00:39:17How are you doing?
00:39:17How are you doing?
00:39:17How are you doing?
00:39:18How are you doing?
00:39:18But first, a chance to filter through the feedback.
00:39:22How did it go?
00:39:23They loved the flavour.
00:39:25Fab!
00:39:25That's what we want to hear.
00:39:27So 100% of people said they would buy it.
00:39:29Yeah, 100% said they'd like it.
00:39:31Yeah, 100% of people said they'd buy it.
00:39:32In terms of the packaging, I guess the main criticism is that
00:39:35it looks almost like it's trying to replicate a cow
00:39:38in traditional milk.
00:39:39If you've got a really passionate vegan,
00:39:41they don't want to have any sort of remembrance
00:39:43of a cow's milk on their product.
00:39:45I'm not worried about...
00:39:46That gives you an indication to that, does it?
00:39:47Yeah, I'm not worried about that at all.
00:39:49The main focal point is the taste.
00:39:51Thank you so much for your hard work, everyone.
00:39:53That has been amazing to hear that feedback.
00:39:56They loved the concept of it being multi-way, reversible.
00:40:01People did say that it didn't look as high-end.
00:40:04They said it looked more kind of high street.
00:40:07The main thing is that your concept of,
00:40:09does it stand out as something that's different
00:40:12in the swimwear market?
00:40:14Yeah.
00:40:14Pretty much 100% people have said, yes, it does.
00:40:16And that's what he wanted me to do.
00:40:18That's what he wanted.
00:40:18So we're going to leave you to finish off your prep now.
00:40:21Good luck.
00:40:21Thank you so much.
00:40:22We've been leaving you, Sam.
00:40:23John, eye on the prize.
00:40:24It's the final stretch, OK?
00:40:26You're nearly there.
00:40:27Thanks, guys.
00:40:294pm.
00:40:31Doors open to some of the biggest names in British business.
00:40:39The customer is going to love the customisable element.
00:40:42So we can charge a premium for this type of thing.
00:40:45Including experts from the worlds of health food and swimwear.
00:40:51Grab and go.
00:40:52It's exciting.
00:40:54We're on the final stretch now.
00:40:55I've just got to deliver on this.
00:40:56All right.
00:41:02Let's get on with it.
00:41:03First to pitch, Sian Gabidon.
00:41:09This is the biggest presentation of my life.
00:41:11I'm going into that pitch with a winning attitude and I want to make sure I do myself justice,
00:41:17I do my brand justice, I do my family justice.
00:41:19I'm here for the win.
00:41:20Good afternoon, ladies and gentlemen.
00:41:25I am super excited to introduce you to my swimwear brand, Sio Swim.
00:41:29Sio Swim is an affordable luxury swimwear brand aimed at 18 to 34-year-old females who like to go to pool parties and look great whilst doing it.
00:41:37I'm sure females here will appreciate that it's very difficult to find swimwear that actually fits you well.
00:41:42So what we do on our website is we allow you to send in your measurements and we will make it to your size for a premium price.
00:41:48One of the key USPs of this brand is that we can customise, we can reverse swimwear, we can multi-weigh it.
00:41:54But what I'd first of all like to do is show you a sneak peek of our SS19 collection.
00:41:59All items are designed and made in the UK.
00:42:01I hand-drew this print yesterday.
00:42:03You'd have the bright, vibrant one side, you can flip and reverse it and have the other print on the other side.
00:42:10So we did some consumer research and 100% of those said that they loved the idea of reversibility and customisability.
00:42:17Thank you very much for that.
00:42:21We've also created a social media ad.
00:42:24And I've actually got another sneak preview of a TV advertisement that we've built.
00:42:28Not only does it capture the market, it also shows the reversible element of the swimwear.
00:42:33Falling in love with me, possibilities, possibilities, I look like all you need.
00:42:55Sire Swim, style your own swimwear.
00:42:59So we'll be expanding through new ranges which will be available for all shapes and sizes and I think it's key that, you know, you did see the model in the very skimpy style.
00:43:08We have other versions if that's what the user wants.
00:43:11I'm happy to open up the floor for any questions.
00:43:14Richard Lim, Retail Economics.
00:43:16Being able to reverse your products I think is a really good way to differentiate your brand.
00:43:21Do you think that came across clearly enough in your advert?
00:43:23Because I didn't notice.
00:43:24I felt that it did, maybe it's because I already know that it's reversible, but we did the twist.
00:43:30I don't know if you saw when the champagne was poured, we twisted the material to show that it was reversed.
00:43:36You know, moving forward to do more ads, we would put more emphasis on making sure that was really, really noticeable.
00:43:41But we wanted to keep it fashionable too and cool and not too obvious and in your face as such.
00:43:47I'm Melissa Odabash and I am a swimwear designer for the past 20 years.
00:43:52What sets you apart from every high street shop?
00:43:55One of the key features is obviously the fact that it's got this customisable element, reversible and multi-way.
00:44:00I am a designer.
00:44:01I drew out these designs.
00:44:02I didn't copy these from anybody else.
00:44:04I mean, I think you've got a great pitch, but did you know that there's 2,000 swimwear designers that launch each year?
00:44:10I didn't know that, but I know that my brand is here right now and they're not.
00:44:14It's extremely oversaturated business.
00:44:19I get people coming back to me because they can't get my products anywhere else.
00:44:22So, for me, to be able to grow profits in the first year the way that I have, I must be doing something right and it must show there is a niche in the market with the people I'm marketing this to.
00:44:33Thank you, everybody, for listening to my presentation.
00:44:35Thank you all for the questions and thank you, Lord Sugar.
00:47:34Okay.
00:47:35So, the nutty gritty.
00:47:37The current profit margin is 58%.
00:47:39If we were to sell, so based on my calculations, if we were to sell 2,000 units per week, that
00:47:46would give us a revenue of 24,000 pounds.
00:47:49The current profit margin is definitely due to change as it comes to a, um, uh, as it economises, um, yeah.
00:47:59That is, that's definitely going to increase. The profit margin can definitely increase.
00:48:05So now just to give you an insight on the production and the scalability of the product.
00:48:09We're already selling online. If we do supply to supermarkets, the product can be pasteurised and packaged in long-life packaging.
00:48:16This long-life packaging is essential for us to move forward.
00:48:20Thank you very much for your time. I'd like to open up to any questions that you might have.
00:48:25Hi, I'm Al Overton, buying director of Planet Organic. Your 15% nut milk sounds delicious. It also sounds expensive.
00:48:32What is the current retail price?
00:48:34So the current retail price is £3 on these.
00:48:37The milks that we have at the moment go up to maybe 9% and I'm wondering if there's a broad enough mainstream audience for a very premium nut-based milk.
00:48:46Personally, I was searching for something with a higher content, so I'm confident that there is a market for it.
00:48:51Hi, Gary Hyde, senior buying manager for Ocado.
00:48:54My question is related to customer perception of your packaging.
00:48:58I get the point about it's a milk splodge, but it kind of feels like it's more like a cowhide.
00:49:03Yeah.
00:49:03Um, and given that this is meant to be dairy-free, do you not think that's a bit confusing for consumers?
00:49:08It does say on the front of the package that it's dairy-free straight away.
00:49:12You've got the fact that it's spelt alternatively in terms of the milk spelling, but I understand that that's a risk.
00:49:18Thank you for your questions. Lord Sugar, I hope I've proved to you that milk is scalable.
00:49:22Thank you. Enjoy the rest of your day.
00:49:24Oh, my God, it was amazing. It was amazing. It was so good.
00:49:43Well, Camilla and her nut milk, how did you find the product?
00:49:47I think there's a challenge around selling a brand on the very, very high percentage of nuts.
00:49:52Pecan nuts are particularly expensive.
00:49:54Yeah.
00:49:54I think also you can't just assume that consumers will pay a premium price. You've got to give them a reason.
00:49:59She's in the right category. It's a category that's been grown by over 20% year on year on year.
00:50:05It's a really attractive area. Many multi-global companies are into this space, and they all have access to capital.
00:50:12How deep are your pockets would be one of the questions I would have if I were you.
00:50:15I reckon there's a few challenges to bring it to market, so thanks a lot.
00:50:19Good luck with us.
00:50:24Pitch is over.
00:50:26I want this more than anything in the world. You know, everything I've done has led to this moment, and I came here to win.
00:50:32This is more than just an investment. This is life-changing.
00:50:37Tomorrow's definitely going to be intense. I'm going to be the most nervous I've ever been in my life.
00:50:41Blood, sweat and tears have gone into this project, and fingers crossed I've done enough to secure the win tomorrow.
00:50:48Tonight, there's nothing more the candidates can do.
00:50:53Tomorrow, the final showdown.
00:50:56You can now go through to the boardroom.
00:51:09You can now go through to the boardroom.
00:51:09Well, Lancashire versus Yorkshire, right?
00:51:32We've got the War of the Roses.
00:51:36As you can see, we've got Sian and Camilla in the final, and you were brought along to assist them in launching, effectively, their business.
00:51:47Curran, I see you're back.
00:51:49Obviously, you got back from Hollywood okay then?
00:51:52Yeah, just about.
00:51:53Good, good.
00:51:55I'm back in full shape.
00:51:56What are you doing? Rehearsing for Panto at the moment?
00:51:58Err, no.
00:51:59Not yet.
00:52:00Okay.
00:52:01So, if I start with Sian.
00:52:04Yeah, so we split the teams based on, I was on branding.
00:52:08I felt I needed to be on the branding side for obvious reasons.
00:52:11I put Khadija with me.
00:52:13And then Jasmine, Sabrina and Curran went off to create a GIF and a TV advertisement.
00:52:19Did you have a sub-team leader?
00:52:21I started with Curran.
00:52:22Yeah, I heard about that.
00:52:24Everybody went, what?
00:52:25I got completely hijacked.
00:52:29And then you said, no, no, only joking, right?
00:52:33No, she's so serious.
00:52:35No, I was serious about Curran, and then everybody's reaction, I was like, well, okay, let's just do Jasmine.
00:52:40Right.
00:52:41I saw the billboards.
00:52:42I think you weren't too happy with that, was you, when you saw it?
00:52:46Err, yeah, I, erm, yeah, I didn't like it at all, if I'm honest.
00:52:51You'd said cool and vibe, and you thought it was a bit sort of 1980s and a bit tacky.
00:52:55I mean, the bikini was very bright itself, and I wanted to keep everything else quite simple for that reason.
00:53:00And there was kind of water in the background that was moving, and then Sabrina was moving, and then, yeah.
00:53:04Yeah, there was text that was moving.
00:53:05So, okay, that was the gif, right, and then you and Khadija had to do, has come up with the brand name for your company, is that right?
00:53:13Yeah.
00:53:13Yeah, and I heard from Karen that that was a rather painful, drawn-out, long exercise.
00:53:21Yeah, we had a lot of names, a lot of ideas.
00:53:23We really wanted to make sure we got this idea of, you know.
00:53:26I mean, this is what you came up with, yeah?
00:53:28Sayoswim.
00:53:29Yeah, and this hand of, well, what is this hand?
00:53:32It's the hand of Fatima.
00:53:33It basically just means female empowerment, and part of the bikinis is to make women feel good about themselves.
00:53:39So I felt it was just a nice icon to have as almost the face of the brand.
00:53:44Hmm.
00:53:45Right.
00:53:47Day two.
00:53:49Who was making the advert?
00:53:50Me.
00:53:51Sean believed in me, against all odds.
00:53:54She took a massive gamble.
00:53:55Everyone was saying, no, don't do it.
00:53:56Spielberg.
00:53:57You must have felt like Spielberg.
00:53:58Everyone was saying, no, don't do it, Sean, and she did it.
00:54:01And I went there, and I directed the pants off this advert with the help of Jasmine and Sabrina.
00:54:07Yeah, I saw the advert.
00:54:09Yeah.
00:54:11Well, let's put it this way.
00:54:12It was a remarkable improvement on the aeroplane advert.
00:54:16I felt like it was a really subtle way of doing it, but it still looked quite fashionable and cool, and I really liked the advert.
00:54:22Okay.
00:54:23And then we got that product there.
00:54:27I drew it, scanned it in, and worked on top of my drawing, which, in the end, I actually really love it.
00:54:34I think it looks good.
00:54:36You know, I don't know what I'm talking about when it comes to this stuff, but you young ladies, most of it, well, he does.
00:54:41Oh, you just heard of me, yes.
00:54:43Of course you do, yeah.
00:54:45He is an expert.
00:54:46I knew Sean was so capable throughout the process, but actually, these last three days, I was blown away.
00:54:54She literally drew that up so quickly and was so clear and concise.
00:54:57It was a talent, isn't it?
00:54:58She's so talented, honestly.
00:54:59Yeah, I think, for me, Sean isn't always the loudest person in the room, but she doesn't need to be.
00:55:05She's great at what she does.
00:55:07She knows exactly how to execute it, and she was an absolute pleasure to be a project manager to work for on this task.
00:55:14Good.
00:55:15So, Camilla, how did your elves get on?
00:55:20They were very, very good.
00:55:22I'm surprised Jackie didn't want to be project manager.
00:55:25I thought I'd try and let Tom do it for a fourth time.
00:55:30Cheers, Debbie.
00:55:33So, in terms of the team split, I took Daniel with me.
00:55:37First of all, we decided the name.
00:55:39I wanted Milk It from the start, but obviously I didn't want to spell it like the traditional milk because it's a complete movement away from that.
00:55:46Just tell me about this cow pat here.
00:55:48What is all this about?
00:55:52It looks like a splodge.
00:55:54Yeah, so it's supposed to look like spilt milk, and I wanted it to kind of spill over the side of the carton like a milk spillage.
00:56:02Yeah.
00:56:02Now, Daniel, I understand that you were demanding 33% of the business, right?
00:56:07Well, I kind of assumed I had a lot of input, and if you can be okay with it.
00:56:10You're making the pistachio, as they say, yeah?
00:56:12You should give him a kick in the macadamia.
00:56:14So, it was your 35, the designer's 15, that's 50, her 50, and I'm out.
00:56:23I'm completely out of the equation.
00:56:25I mean, thank you for the money, it's fine.
00:56:27We'll take it from here.
00:56:28Yeah.
00:56:29All right.
00:56:30Carry on, then.
00:56:31So, then, the other side of the team went off to do the gif.
00:56:34Yeah, the gif was very good.
00:56:36It was.
00:56:36I absolutely loved it.
00:56:37Coyote, you always smile, you're like an emoji.
00:56:40Yeah.
00:56:41Just trying to light up the room for you.
00:56:43You did.
00:56:43You did light up the room.
00:56:45So, you had two versions.
00:56:47One were you, one were Tom.
00:56:48Yeah.
00:56:48I had to go with my gut instinct, and I just thought, I want to go with Coyote's.
00:56:52It's got higher energy.
00:56:53He looks so happy.
00:56:54And he's a vegan, so you could tell he was genuinely excited about my product.
00:56:59Yeah, so I'll be a consumer of this product 100% when it comes out, definitely.
00:57:02Right.
00:57:03Then, day two.
00:57:04I was absolutely in my element.
00:57:06I absolutely loved going to the tastemakers and trying out different flavour combinations.
00:57:11And, in the end, we came up with a really, really good product.
00:57:13So, we got that.
00:57:14Yeah.
00:57:15And then, we've got to go on to the television advert.
00:57:18I think it was trying to incorporate some of the, I guess, feelings from it.
00:57:22So, like, sassy, fun, humorous.
00:57:25I think they were a bit confused.
00:57:26Yeah.
00:57:26I think what you got, I was really excited.
00:57:29Yeah.
00:57:29And when you got 30 seconds advert, you can't condense it all in.
00:57:32So, in order to try and make you happy, you ended up with a mishmash, really.
00:57:37I think it could have been better.
00:57:40Okay.
00:57:41So, folks, what do you think about this project?
00:57:44It's great.
00:57:44I love it.
00:57:45Yeah, when you really feel the passion.
00:57:46You'd like it.
00:57:47You're a vegan, so you would like it.
00:57:48It really is endless, the opportunities.
00:57:50And it's an industry which is very much on trend and booming currently.
00:57:53You can't believe what Daniel says.
00:57:55He's a shareholder.
00:57:56Yeah.
00:57:57What?
00:57:59That's quite right.
00:58:01He's biased.
00:58:03Yeah.
00:58:03Yeah.
00:58:04Quite right.
00:58:05All right, well, look, thanks a lot, people.
00:58:09Good luck in all of your own ventures.
00:58:12Feel free to contact me.
00:58:14I'd like to come to your premiere.
00:58:17Absolutely.
00:58:18When it comes in Leicester Square.
00:58:19Looking forward to it.
00:58:20Battle through the crowds.
00:58:22And get there.
00:58:23Could I have a front row seat?
00:58:24Yeah, for sure.
00:58:25Well, OK, thanks a lot, then.
00:58:27Thank you so much.
00:58:29Take care.
00:58:30Good luck, girls.
00:58:32Good luck.
00:58:32OK.
00:58:32Thanks, dear.
00:58:33Love.
00:58:33Love.
00:58:33Love.
00:58:34Love.
00:58:34Well, ladies, I now got to do more of a deep dive into the business.
00:58:45So, I'll start with Camilla.
00:58:49In order for this thing to be in a grab-and-go state in a retailer environment, you have got
00:58:56lots of hurdles to overcome, because this type of packaging, you can't just go to a firm
00:59:02and ask them to make you 10 or 50.
00:59:04No, I know, yeah.
00:59:04They want 10,000 runs and things like that.
00:59:07There's a company where you can do a minimum order of 40,000.
00:59:11That packaging gives it a shelf life of nine months, which means that it could sit anywhere
00:59:15in the supermarket.
00:59:16It doesn't have to be in the fridge.
00:59:18It could be on the shelf as well.
00:59:19So, that's going to be an attractive pull for the supermarkets.
00:59:22They would take a large order, and it would sit on...
00:59:25I've had experience with supermarkets.
00:59:29With respect, they're not waiting for Camilla with her meal kit.
00:59:33Everybody's running at them with something new.
00:59:36Yeah.
00:59:36Why does this stand out?
00:59:37What sets it apart from the rest of the products on the shelves is that it is grab-and-go.
00:59:41It's got a gourmet flavour range, and the branding is so vibrant, and it is so sassy that people
00:59:47want to get behind it because it's the cool thing to drink.
00:59:50That means that if it's that great, then how long would it be before some of the big brands
00:59:55are already there and say, well, we'll make some of this also?
00:59:59Those other brands, they're known as pour-on cereals.
01:00:02It's a completely different market.
01:00:03This is 15% nut content.
01:00:0515% nut content.
01:00:07But have you done any research into how much margin that supermarkets would require on
01:00:13this product?
01:00:14Yep.
01:00:15So, around 40%.
01:00:16I don't think so.
01:00:17I think you'll find it's a bit more than that.
01:00:1940 to 60.
01:00:20If it costs you 65p, what do you think you're going to sell it to a supermarket for?
01:00:25I would imagine around £1.85, and then they can sell it for £3.50 or £3.
01:00:31No, no, no, no, £1.85, impossible.
01:00:34The market that I'm in at the minute, I'm doing direct website sales.
01:00:37That's all right to your auntie and your uncle around the corner, but not to a supermarket.
01:00:41They're not going to pay £1.85 and sell it for £3.50.
01:00:46So, with the 15% nut content, people can expect to pay more.
01:00:50People would pick it up, see 15% and buy it because of that.
01:00:54OK.
01:00:55Sian, this is a very crowded market.
01:00:59Why are you going to stand out and be different?
01:01:01What I plan to do with this brand is to make it the swimwear brand.
01:01:05I still believe that the customisable element would be something that nowhere does.
01:01:10This is affordable luxury, and this is for young people.
01:01:13It's 18 to 34-year-olds who want to go online and do it online.
01:01:15What's your turnaround time for someone who...
01:01:18You could either have a fast-track order, which you pay extra for,
01:01:21which is two to four working days, or it's ten working days standard at £3.99.
01:01:25These kids are not going to wait that amount of time.
01:01:27But people do.
01:01:28People have ordered through me, and people are happy to wait.
01:01:31Let's say you get to a stage one day where you've got 1,000 orders a day coming in,
01:01:36and each of them are going to individual people.
01:01:39Can you think of the system that is going to be required?
01:01:42I appreciate on a larger scale it would need more people,
01:01:45it would need more time and effort,
01:01:46but the way that I work right now works fine,
01:01:48and I know that to scale that up,
01:01:50if you had the right people in the right place,
01:01:51doing the logistics, using the spreadsheets that I use on a bigger scale...
01:01:55You're working out of one room, you've got one machinist,
01:01:58you do the designs, you buy a bit of material...
01:02:02But I already know the transition,
01:02:03and I already know how I would make that transition.
01:02:05I already have a potential company in mind.
01:02:08If that wasn't appropriate, if you didn't want to work with them, that's fine.
01:02:11We could find a company where we can make enough orders per day.
01:02:14Look, look, look, look, look, excuse me.
01:02:17450 pieces have been sold in a year, yeah, approximately?
01:02:21I mean, talking about nuts, it's peanuts, OK?
01:02:24I appreciate that, but what I'm trying to do...
01:02:26It's like eight a week, isn't it, really?
01:02:27I'm trying to bring you something small
01:02:30that I know has potential for us to together make big...
01:02:32How would you produce 100 a week?
01:02:34Easy.
01:02:35I could produce 100 a week easily.
01:02:38How?
01:02:39Using the manufacturer that I was...
01:02:40that I put in the business plan,
01:02:42they can produce 50 pieces a day.
01:02:44Um, look, I'm going to have a last-minute chat
01:02:48with Karen and Claude,
01:02:51and then come back in here.
01:02:53One of you will be my business partner, OK?
01:03:04I think we have got the best two,
01:03:07there's no question of it.
01:03:09So, if I start with Sian...
01:03:11My view is that she is a very clever, ambitious young woman,
01:03:15obviously got a flair for design,
01:03:17and she designed something like that in two minutes.
01:03:19That really is brilliant.
01:03:20I'm just slightly concerned
01:03:23that she is completely naive
01:03:25to the whole manufacturing process,
01:03:27and I think, Alan, that's where you step in,
01:03:29because you do understand
01:03:31about the manufacturing process,
01:03:33and you can educate her on how to do it.
01:03:36I believe with the right guidance,
01:03:38she'd be very, very, very investable.
01:03:40Let's go on to Camilla, then.
01:03:41What frustrates me is the fact
01:03:43that she doesn't know her costs.
01:03:44She doesn't know her numbers.
01:03:46Look, Camilla, to me, is a typical entrepreneur.
01:03:49An entrepreneur is someone
01:03:50who spots a gap in the market,
01:03:52and universally, her product was liked,
01:03:55and that is almost incredible
01:03:57at a taste testing
01:03:58and amongst the experts yesterday.
01:04:00I really, really think she's on to something, Alan.
01:04:03The interesting thing is,
01:04:04she's going for a 15% nut content,
01:04:06where the market is at 2% or 3%,
01:04:08so she is offering
01:04:08a completely different product.
01:04:10However, high nut content, high cost.
01:04:12Hmm.
01:04:14Well, look, this has been a long journey
01:04:15through this 12-week process.
01:04:18I'll bring them back in
01:04:19and then make one of them my business partner.
01:04:24Yes, Lord Sugar?
01:04:25Could you send the two of them in, please?
01:04:27Yes.
01:04:34Well, ladies, you really both give me
01:04:40a bit of a dilemma.
01:04:42Camilla, you've got a little cottage industry
01:04:44making this stuff at home.
01:04:46And, Sian, what you've got
01:04:48is a very, very crowded market,
01:04:50not to mention how we're going to get them made.
01:04:53You know, I know the business is small scale
01:04:54at the minute, but I've built the foundation,
01:04:56and I've shown from year 1 to 2
01:04:57that the business is profitable
01:04:58and that people are willing to place orders.
01:05:01OK, I've only had 400 orders in the last year,
01:05:03but that's with me putting
01:05:04very minimal amount of spend in marketing.
01:05:07How much do you spend on promotion or advertising?
01:05:10I will get one order minimum per day,
01:05:13which already is generating me profit
01:05:15because I'm spending £10
01:05:17and I'll get, say, a £50 order.
01:05:19I know if I spend more money on marketing,
01:05:21and I know that's why I've overdone it
01:05:23in the business plan, I appreciate that,
01:05:24but I know that that will generate the profit
01:05:26and that will generate the orders.
01:05:27The products are good and the products will sell.
01:05:29It's about getting them in front of the right people.
01:05:31Hmm.
01:05:32Hmm. Yeah.
01:05:34Camilla, three months old, that's your problem.
01:05:37I don't think you have a handle on your costings.
01:05:40I haven't had the time to grow enough
01:05:42to be able to showcase my numbers and my figures.
01:05:44I am in my infancy.
01:05:45Mine is something that no-one's doing at the minute.
01:05:48It's something new, it's something really lucrative.
01:05:51And Sian is saying that she's selling herself as a brand,
01:05:54but she's not on anyone's radar.
01:05:56You're running this business for three years,
01:05:58you've only sold 400.
01:06:00Camilla, your product could be very easily ripped off,
01:06:02and not just that.
01:06:03If the big brands are not doing it,
01:06:04maybe there's a reason for it,
01:06:05maybe it's because the margins are not big enough.
01:06:07You don't know your numbers.
01:06:08I do know my numbers.
01:06:10You don't know your numbers.
01:06:10I don't feel like you have enough expertise
01:06:13as much as I do in my area.
01:06:14I've been going three months
01:06:15and I've made a lot more progress than you.
01:06:17Have you?
01:06:17Yes, a lot more progress.
01:06:19You don't know anything about my progress.
01:06:21I do know a lot about my product.
01:06:22Camilla, I have stylists approach me for products.
01:06:25My product's something new, something exciting.
01:06:26Yours is something that's been overdone,
01:06:27but you're not known by anyone.
01:06:29A brand can take your ingredients
01:06:31and create your product.
01:06:32But 400 people are coming to you, that's it.
01:06:35I'm not trying to say I'm making millions of pounds, Camilla,
01:06:37but I've increased my profits by 1,000%.
01:06:39Yeah, in three months, I'm making profit.
01:06:41I've increased my turnover.
01:06:42Have you been in business for two years?
01:06:42Camilla, you haven't hit any hurdles yet.
01:06:44I am my business, and if I can use my skill set
01:06:47and your skill set, we can create something amazing.
01:06:50There's a massive potential in my product,
01:06:51and I'm willing to work with you, Lord Sugar,
01:06:53to make this a success and really crack this market.
01:06:58Well, look, I'm going to summarise now.
01:07:02Camilla, I've said to you earlier on,
01:07:05I find you a big risk,
01:07:07a very, very big risk.
01:07:12Having said that, there is a growing market in here.
01:07:16Sean, crowded market.
01:07:19That is a big, big concern to me.
01:07:22But you are an expert in your field,
01:07:25and you are a good designer.
01:07:27There's no question of that.
01:07:28I think that it is a growing market.
01:07:39Yours is a massive market.
01:07:42It's very tough for me to make a decision.
01:07:45But on reflection,
01:07:53Sean, you have a great aptitude
01:07:56and a talent for design.
01:07:58You're going to be my business partner.
01:08:00Oh, my God.
01:08:03Well done, Sean.
01:08:04Thank you so much.
01:08:06So, Sean, I'll see you soon
01:08:08when we get our business going.
01:08:10And, Camilla, I wish you all the best also.
01:08:13All right, ladies?
01:08:15Thanks very much.
01:08:16I'm just absolutely over the moon
01:08:34that I've won this investment
01:08:35and that I'm going to be working with Lord Sugar.
01:08:37I love what I do.
01:08:38I love fashion.
01:08:39He's all about business,
01:08:40and to put us two together
01:08:41is just going to be ridiculous.
01:08:43Like, the possibilities are endless.
01:08:4516 candidates, one investment.
01:08:52For now, Lord Sugar's search is over.
Be the first to comment