- 7 weeks ago
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00:01We are in tough economic times and in this climate you need to stand out from the crowd.
00:09From across the country, 16 of Britain's brightest business prospects have come to London.
00:16I'm not interested in any steady eddies or cautious carols. I'm looking for someone who's exceptional.
00:23They're here to compete for a job with a six-figure salary, working for Britain's most belligerent boss.
00:31I can't believe seven people couldn't have come up with something better than that. Where's all your brains then?
00:37Serial entrepreneur and multi-millionaire, Lord Sugar is once again on the hunt for an apprentice.
00:44Some of the stuff I've heard coming out your mouth is a lot of hot air, so in the interest of climate change, I don't want to hear any more crap.
00:51Hard rush shot.
00:53To land their dream job.
00:54Oh yeah, there's a place there.
00:56The candidates need to work as teams.
00:58I'm completely entitled to say my opinion.
01:02I didn't say you weren't. I just disagree with you.
01:04But shine as individuals.
01:06Do you like this dress?
01:08Oh, this is a dumbass fit.
01:10I need everything spoon fed to me. Oh, it's a spoon. Give me some spoon.
01:14Because in the end, there's just one job.
01:17You're fine. You're fine. You've talked yourself out of this. You are fine.
01:22I'm fine.
01:24I'm fine.
01:26I'm fine.
01:27I'm fine.
01:29Previously on The Apprentice.
01:32Today, I want to see your skills in buying and negotiation.
01:37Ten hours to buy ten items.
01:40Tony! Tony, my man. We're in a rush.
01:43That's for you. Take care. See you soon. Cheerio. Bye-bye.
01:45That's beautiful. Thank you very much.
01:48Under Liz, the girls got the lot.
01:51Crikey, it is a big.
01:53Do you have any in stock that are four metres long?
01:56We don't have that, I'm afraid.
01:58Leading the boys, Jamie was on hold.
02:01What call is currently held in a queue?
02:04Five-zero. Five-zero, yes.
02:06But while Chris and Stuart talk down prices...
02:08Is there any chance there's a one-off you could please do for £100?
02:12I desperately need these truffles.
02:15Let's try the £200 mark a little bit more.
02:17The girls overpaid.
02:19Oh, thank you.
02:20OK, so £200 for the 56 grams of truffles.
02:23Yeah, and it was delivered fresh this morning.
02:25£200, it's a lot.
02:27In the race to win, the boys snatched victory.
02:30Yes!
02:32Wow, you won. It didn't sound like your bloody one.
02:36Knight's bridge for the truffles.
02:38Yes.
02:40Stella pleaded guilty.
02:42I should have been more aggressive with them.
02:43I heard you were a bit wooden, actually, a bit too corporate.
02:46But Laura paid the price.
02:48You know, the minute that you said £200, that was it.
02:51You were dead in the water.
02:53You're fired.
02:55And became the ninth casualty of the boardroom.
02:58Now six remain to fight for the chance to become The Apprentice.
03:13Hello?
03:14Hello, this is Rod Sugar's office.
03:15Rod Sugar wants you to meet him at Wandsworth Bus Garage in South London.
03:26The cards will pick you up in half an hour.
03:31Guys, 30 minutes.
03:33This might catch Stuart.
03:35Wandsworth Bus Garage, 30 minutes.
03:37This, if anything, is the most important task. You know? This is, this is full on. This is about as hard as it's going to get, I think.
03:50Just can't wait to find out what it is now, a bus station. No idea what we're doing.
03:57It's always the unknown, isn't it? It is. It's like walking into a room of knives blindfolded, really, isn't it?
04:19You don't know how badly you're going to get cut.
04:27.
04:49Good morning.
04:50Good morning, Lord Sugar.
04:52Well, you may be wondering why I've brought you to a bus garage.
04:55Well, the red bus is an icon to all London tourists.
05:01And that is what your next task is all about. Tourism.
05:06Almost everyone who comes on holiday wants to see the main sites.
05:12So your task is to set up and run a London tour company.
05:16I'm giving you each an open top bus for the day and you need to run tours on the bus and on foot and show off this great city of ours.
05:28The team that makes the most money will win and the team that loses one of you will be fired.
05:38Right, I'm going to mix the teams up again. Stuart, you go over to Apollo and Joanna, you come over to Synergy.
05:44Karen will be following Apollo and Nick will be following Synergy.
05:54Everything clear?
05:56Yes, sir.
05:57Good. I'll see you back in the boardroom in a few days' time.
06:00Every year, over 26 million people visit London, showing them the sights is big business.
06:13The teams must compete for customers, get them onto their buses, guide them round London's best-loved landmarks and get them off for a themed walk.
06:22Taking charge of Stella and Liz, Stuart.
06:27It's most money wins, so we need to absolutely make sure that whoever comes on our bus spends as much money as possible.
06:34I personally like the idea of the Cockney tour, East End, Pearly Kings and Queens.
06:38You know, it's the real London. I think that's really exciting.
06:41It wouldn't interest me personally.
06:43I feel very passionate about the Cockney thing and I think I'll enjoy it.
06:46But if you were going round these places, Stella, could you tell me now that you could be passionate about this is where Jelly Deals and Is A Dish originated?
06:56Yeah, why wouldn't I? I mean, I've...
06:57No, I'm just, I'm not saying, I'm just asking, yeah, I have to ask the question.
07:00Yeah, I would. No, I think it's, that's why I'm backing it, that's why I'm saying.
07:03Why don't we look at doing that with Stella on the tour bus then?
07:06Yeah, and then we'll sell tickets.
07:07And we'll sell tickets all bloody day long.
07:08Because I'm confident we can keep that bus packed.
07:09Bus full, queued up.
07:11Stella needs to put up or shut up.
07:12And at the end of the day, she's the closest to a Cockney that we've bloody got on the team.
07:15And if she's too corporate, then we'll lose. But if we lose, she'll be responsible.
07:20Leading Chris and Jamie, Joanna.
07:23Lord Sugar said to me throughout this process, I've been known as a hard worker, but that's not good enough.
07:28This is my last chance to prove that I do have entrepreneurial skills.
07:32Now, walking tours, I'm going to say...
07:36Ghosts and ghosts.
07:37OK, Sweeney Todd's, hoo hoo, blood, you know, let's go for it.
07:41Oh, come on.
07:42So, let's make a decision.
07:44You're both confident with the goals and ghosts, so I'm happy.
07:48This is perfect.
07:49Great.
07:51Leaving Londoner Stella to mug up on monuments, Stuart and Liz head off in search of Cockneys.
07:58Should we go in there like this, you know, Gavin?
08:00You know what, mate? Yeah, have a butcher.
08:01We're selling you the Cockney culture experience.
08:03I think that would be good, actually, to sell the tickets that way.
08:06Get your bees and honey out.
08:10On the hunt for ghosts and ghouls, tour guide Jamie and project manager Joanna.
08:15Jamie.
08:16Yes.
08:17Don't think it is all on you, because if I don't think that you're doing it correctly, I will take you off.
08:20Thanks, Jane.
08:21However, I just need to make you aware that if these people aren't happy with this tour, they're going to be asking for a refund.
08:29OK.
08:30So, just so you know.
08:31Yeah.
08:32So, if you feel that you can't do it, tell me now and I'll be more than happy to do it.
08:35OK.
08:37How do you feel?
08:38Fine.
08:43London's East End.
08:46On Stella's list of Cockney culture, an old-fashioned knees-up, pearly kings and queens and local cuisine.
08:55I'm Elizabeth, first and foremost. Lovely to meet you.
08:57Cheers, Paul.
08:58You're going to be one of our little destinations on our real London tour for tourists tomorrow.
09:03And, obviously, we'd love it if you can be, you know, giving a bit of Cockney, giving them the rhyming slang or whatever.
09:09You know, getting into it.
09:11How disgraceful, just because it's a journey to your style.
09:14No.
09:15It's really, it's extremely patronising.
09:17Oh, right.
09:18No, I think that's, I think that's unfair.
09:20What I'm saying is, people are going to come here because they want to taste the real London.
09:23And I'd love it if you could help sell the experience, is what I meant.
09:26It's a tour guide's job to bring London landmarks to life.
09:33On the right is the Wellington Arch, dedicated to the Duke of Wellington.
09:38This isn't going to be hard to remember at all, is it?
09:41Lord Sugar's got this thing about me being corporate and wooden.
09:47But I can be really fun and quite silly and stuff like that.
09:50So it's going to bring out another side of my personality.
09:53To our left is the 16th century St James's Palace.
09:57Queen Victoria was married here to her cousin, Prince Albert.
10:01London Bridge.
10:08Ghosts are turning out to be thin on the ground.
10:13You need to listen to what I'm saying.
10:15I am listening.
10:16Walking from the London dungeon to here, not speaking about anything, is a long time.
10:20Although to you it will take a minute, when you've got, you know, a bus full of people
10:24that want to know all their facts, they want their money's worth, it's important.
10:27I've got it, I've got it, I know.
10:28So what are you going to talk about from the dungeon?
10:30That's what I'm trying to figure out, that's why we're standing here.
10:33That's why, why not the pub then?
10:34OK, let's go to the pub.
10:35No, I'm saying let's note the pub and then we can come back and get all the research after
10:39the pub, Jamie.
10:40I'm just trying to do this so it's more simple for you.
10:44Jamie, do you want to wait?
10:47She's chewing my ear off and it's driving me bloody crazy, I'll be honest.
10:50You know, Joe is a rottweiler and starting to grate on me.
10:55Back in the East End...
10:57Smell through your nostrils, you'll smell the smell of urine there.
11:00It's a shame about the building work.
11:03I know.
11:04God.
11:06I have to say I'm a little concerned.
11:08I'm freaking out now.
11:10We kind of had to rely on Stella for her input on the Cockney tour because I didn't know
11:14this area.
11:15I didn't know much about Cockneys and it just feels a little bit run down unfortunately.
11:19Do you want to get a move on, Jamie?
11:23We're missing valuable time.
11:24We can be selling.
11:25So what we need to do, we need to nail this walk.
11:26We are.
11:27We are.
11:28So we're going to get a bit more of a move on right now.
11:29Do you think I'm holding you up?
11:30Because I said yes, yes, we're going like a hundred times.
11:31We're going.
11:32Yeah, but you don't seem to be.
11:33When I'm asking you, you're four or five paces behind.
11:34But we're waiting, aren't we?
11:35I know now, but I'm on about up there as well, Jamie.
11:36I'm not saying this to argue or anything like that.
11:37So why are you saying it, Jo?
11:38Because I know and you've asked me a hundred million times that, are we walking south?
11:43No, we're walking north of the river.
11:44You're scaring me, Jamie, the way you're reacting.
11:45You're acting like a man.
11:46You're driving me nuts.
11:47Can you calm down please?
11:48No, we're not.
11:49Can you calm down please?
11:50We are.
11:51We are.
11:52We are.
11:53We are.
11:54We are.
11:55We are.
11:56We are.
11:57We are.
11:58We are.
11:59We are.
12:00We are.
12:01We are.
12:02We are.
12:03We are.
12:04We are.
12:05We are.
12:06We are.
12:07We are.
12:08We are.
12:09Oh, Jesus.
12:10Can you calm down please?
12:11Oh my god.
12:12I hope you're pleased with yourself because you've been rubbing on me all day and you're
12:17being aggressive to me.
12:18I'm not.
12:19There is no way I'm being aggressive to you at all, Jamie.
12:20You've been quite aggressive to me and I've felt quite threatened.
12:23I've never ever been in this vicinity where a man has gone like that to me.
12:26I'll kid you.
12:27I felt quite threatened by that, in fact, Jamie.
12:29Alright.
12:30I apologize if you feel I've been aggressive, but I'm happy to say that I haven't been.
12:33been cockney tour sorted time to fix prices whatever price we put on there we definitely
12:43can't charge more so you know I mean we need to go higher rather than lower maybe somewhere like
12:4830 40 pounds I mean I don't think Lord Sugar's gonna shout us for charging too much is he know
12:52you'll be impressed so what's your gut instinct around 30 35 yeah as well as selling their
13:03own tickets the teams can pitch to the London visitors Center good morning my name's Stuart
13:08Colin a business promoting tours and selling tickets for a cut construct you about our exciting
13:16new tour that we've got which we'd like to discuss with you and hope that you could promote for us
13:20because we're really excited about it I think it's something completely different we're gonna offer
13:23the cockney tour and basically what we're doing is giving tourists the opportunity to discover the
13:30heart of London so cockney rhyming slang getting people involved we can be met by the pearly king
13:36and queen and really sort of embracing that okay what about the prices for the tour we're going to
13:41charge 35 pounds for an adult for the tour wow yeah and then should they keep the bus afterwards
13:48um that's quite an ambitious price I think but what sort of return would we see because well
13:55normally would take at least 35 percent okay okay 35 percent obviously is quite it's more than I think
14:01we're expecting but we are so keen to secure your business I would probably go up to 25 percent well
14:06look if that's your offer thank you thank you very much thank you very much with three ghost tours to
14:16fill tomorrow next target for Joanna and her team tourists dude are you gonna be in does anyone speak
14:22English or Sweeney Todd Sweeney Todd it's 25 pounds for an adult ticket so 50 pounds cash please big Ben
14:36the London Eye Bookingham Park Bookingham Palace we are doing it ghouls and ghosts that's all it's really
14:45really good fun yeah cool dispatched to the London Visitors Centre investment banker Chris to pitch his
14:55team's offering our tour then basically fuses together a traditional bus tour with a kind of
15:00really chilling and terrifying ghost and ghouls walking tour as well and we're actually offering a
15:05price of 25 pounds per adult 10 pounds per child and then 50 pounds as a family pack for two adults and
15:13two children what sort of return would you expect to offer this is something which I'm kind of saying
15:18now on the spot but if you were to promote our tour I think that it would be realistic that we would
15:23give you at most 20% of our earnings tomorrow okay just understand you're offering 20% of the total
15:31revenue of your tour for that day yeah as a return 20% of our total revenue you know to give it away to you
15:40guys is the highest that I could go to it's certainly something very serious consideration to thanks
15:46guys thank you the centre will choose the best deal now the pitch now it was a bloody tough as you see
15:56like the guy literally did give me a real grilling so I mean I've negotiated it so say that basically we
16:01give him 20% of our sales if they chose any and how many tickets they sell no it's it's our total sales
16:07room but then he did say to me that 35% oh 20% of everything yeah oh geez even if we sell even if
16:14we sell 100 today and yeah yeah yeah he's gonna get 20% of that that's about a wholesale it's just
16:21absolute foolishness that he's done that I'm the project manager so I feel that he should have called
16:26me and made me aware of the negotiations he was having I felt that realistically we had to pitch them
16:31an offer which they were going to at least consider and so at the end of the day I do think that I've
16:34given us an offer if it should come through which is something which is commercially viable this must
16:40be our man my Colin based on the information you gave me we are delighted to make you our tour of the
16:47day well that's great news Colin that's fantastic thanks bye right now I'm feeling one to the
16:54tourist company and nil to us we're gonna be working our butts off for the next two hours and they're
16:58gonna get paid for it 7 30 p.m. pushing their cockney tour and 35 pounds a ticket Liz and Stuart
17:10come on mate a cockney tour original as cockney as I am jellied eels love come on come to London have a
17:15taste of my eels jellied I think we've realized that 35 pounds was a lovingly ambitious but when
17:22people say that's far too expensive we can have the flexibility to go down to 20 pounds or Sonic maybe
17:26even 15 pounds so basically there's four of you I'm gonna do it for 20 pounds each so you're getting
17:32a fantastic deal 10 o'clock start okay so 1300 hours tomorrow 35 pounds thank you very much I've secured
17:41235 pounds worth of sales you know I'm confident tomorrow that I'll get out there sell hard again and
17:46we'll fill those buses up at the house rehearsal time yeah I'm alright thank you good good let me see
17:56if I can remember and here we have Nelson's column which is a memorial to Lord Sweeney Todd's had a
18:08little lever which apparently when he pulled it the chair way trapdoor opens their head smashed open
18:16their neck broke and they were dead over now I love it 6 30 a.m.
18:34they're really nice
18:38having scheduled three tours each both teams need to sell as many tickets as possible
19:08and pack their buses tourists were sent she just juicy money bags don't they dip my hands into their
19:15pockets faced with the visitor center keeping 20% of her takings Joanna's on a mission I'm just making
19:27sure I'm under the right impression that 20% is just for the ticket sales only no it's all sales today is
19:33what Christopher agreed that's what he agreed that's the offer he made and we agreed to it you
19:38see he was under the impression that it was just 20% off ticket sales no he said of all revenue and we
19:43clarified it several times and Colin clarified it with him it was a very good deal is there nowhere
19:49at all that you would be willing as it's off all our revenue including merchandise and drinks that was
19:54the deal that you offered which is that why it was a very attractive deal to us and that is what I think there
19:59must have been a bit of a breakdown in communication with Christopher it's quite unprofessional really
20:04to make a deal you offered the deal we accepted it and now you're trying to renege on a deal that you
20:09offered the first tours leave in 30 minutes you want to buy tickets now yes wonderful okay it's when
20:21most tickets get sold new party matno new early there you see and dozer decor how about it yeah let's do
20:30it two times adult 25 pounds if you want to start getting on board find your seats make yourself
20:41comfortable we'll get going that's loud isn't it can everyone hear me excellent okay good morning
20:54everybody I'm Stella I'm your tour guide for today I'm delighted to see you all on our left is the
21:04River Thames the River Thames is literally drenched in history but just as a starting point it's the second
21:14largest river in London bus is gone time to find the next load the hunt is on let me tell you what
21:32we've got to offer we're actually an over doing an open bus tour getting pizza from the embankment
21:37station there's anyone that Joe sells to we can neutralize by stealing them on the way it's two
21:45minutes down the road come on guys let me show you all about it hi guys can I just have a look at that
21:49flight guys whatever deal she's doing you were actually four pounds cheaper we're four pounds cheaper
21:55than whatever price she's going to do is that that dodgy ghouls and ghosts tour oh cockney tour tourists
22:03okay everybody so ahead of us is one of London's best known landmarks you can see there Nelson's
22:13column and that's the memorial to Lord Horatio Nelson
22:18straight ahead of you we've got Big Ben the face of the clock is 20 diameters in width
22:30so that's how wide that clock face is up there
22:36now the Londonite takes about 28 minutes for an entire revolution and they don't have a number 13
22:45capsule because it was seen as unlucky so we've got no worries when you're getting on there
22:53I think it's only fair we start talking about Westminster Abbey because once again
22:57this is an incredibly important part of England's history so you can go there and it's a church
23:06I circle interest in a discounted tour okay having failed to pull customers off the other team
23:17Stewart jumps tourists outside the visitors center we're just in a tour of London today no one can
23:24stop me standing on the pavement and giving these flyers out it's a free country and he made his free
23:30decision not to go with us which was obviously the wrong one so he's gonna have to bear the consequences
23:34which is losing all his customers for the day hi guys which tour are you going on hello can we
23:41just get a tour of London today oh no look they've got my customers they've got my customers
23:46so you know you can't be here you're against you're competing against us so you're not allowed to be on this pavement
23:52sorry this page I thought it was property of city of Westminster you own this pavement
23:56you're not allowed to town outside outside sorry I'm trying to avoid any facetious but
24:00maybe the fair thing today would be to maybe call the police or something
24:03you need to move away from this area look Liz we're not allowed to tout here apparently it's
24:07completely illegal hi guys what did you end up getting in the end did you go on the ghouls and
24:14ghosts going on the ghouls and ghosts oh great choice well done for you guys well you can't go wrong
24:19with the London visitors centre at the end of the day they endorse it we need a better strategy I know
24:24Midday off the bus for a ghost hunt with Jamie can everyone hear me okay just so you can get your
24:37bearings you see the building which looks like a a gherkin okay it's called the gherkin because it
24:44looks like a gherkin the East End Stella's tour this is Larry as you can see a pearly king so it's a
25:02real treat this is the nearest thing this country has got to a national costume this is a Victorian
25:09style whistle whistle and flute suit if you don't talk rhyming slang I'll talk about that later the
25:17West End Stewart's lunchtime tour needs customers fast I think it would be entirely against the British
25:25fighting spirit to give up now I mean you know it looks like we're on the ropes but best comebacks
25:30come from when you're an inch from defeat Trafalgar Square top location for tourists time to do
25:39battle this is love it's morbid meat pie shop where she then put his victims into meat pies Chris sliming
25:46away with those girls so our tour guide is really funny he's got a good knowledge of London but he
25:50makes a really good laugh for you does it sound like something you guys might be interested in doing
25:56today 25 pounds can you get off our pitch please this is all of our pitch now no it's not yes it is
26:01you'll also get to see the oldest hi ladies sorry to hassle you but we would do it for five pounds
26:06cheaper the exact same tour these idiots they're just amateurs frankly this is actually hi guys can
26:16I trust you at all today what the hell is going on oh sure seriously fuck off no seriously you fuck off
26:21down there fucking professional isn't it it's just obviously they're nervous it seems a bit weak if
26:39you've got to swear a lot you know doesn't seem very professional never mind okay okay thanks
26:50okay so as you can see we've got Spitalfields market here it's like part of London that nobody really
26:59sees you know I'm gonna go and have a tester of some jelly deals somebody else did the recce of this
27:13yesterday I'm totally lost where's it quicker to go now go down here okay sorry just down here on the
27:21right sorry everyone hang on that sort of tubby Isaacs excuse me why do you know where tubby Isaacs is
27:29okay look well I think um we've had quite enough walking so um if you're all happy to do so I think
27:36we can make our way back to the bus okay let's go
27:39in the west end tourists are taking up the offer from Chris and Joanna okay thank you so you're going
27:51to be coming at 3 p.m. so that'll be 60 pounds is this something you'd be interested in signing up
27:57for yeah okay awesome waiting for Jamie's next bus tourists from Trafalgar Square plus a group from
28:05the visitors center welcome welcome at Stella's stop just eight people say hello hi hi guys right
28:16my name is Jamie and I do not bite so please have any questions ask me straight ahead of you is
28:24Trafalgar Square Nelson's column stands right in the middle of it Pauline hi Pauline how you doing
28:33all right is everyone enjoying themselves get nicely warmed up because I'm going to get you
28:41singing knees up mother brown soon ah senator mr senator oops never mind right Downing Street
28:53West Downing Street we stick it sorry never mind we can pop in another time where all my people 2 p.m.
29:05one hour before Joanna's final tour for the three o'clock no I'm going to the three o'clock at the
29:12moment I don't think not like to count okay I think I'll just you know it's a little bit colder at
29:17three o'clock it's the way it goes sometimes maybe it's a little bit early for the last tour to be
29:20running whether they supply tourists or not the center will still get 20 percent the famous Sweeney Todd
29:31particularly killed over a hundred and fifty people Sweeney Todd cut their throats and as the victim
29:48was there bleeding gasping for air Sweeney Todd would drop them through a trapdoor their skull would crush
29:57on the floor and their neck would break jellied eels off the menu Stella stumbles on another local
30:10tradition graffiti I think this is a Banksy but I really don't know is it just normal graffiti any ideas
30:19like it and they minced the bodies down and put the bodies into the pies one two three lungs burning
30:40London's burning fetch the engines fetch the engines go fire fire fire the water pour the water
30:50you can't get better at kisses at that can you knees up mother frown knees up mother frown under the table
30:58you must go eiei eio if I catch you bending I'll saw your legs right off knees up knees up never get
31:05the breeze up knees up mother frown hey just not getting any buying from you lot am I with thin
31:17pickings at the visitors center it's back to Trafalgar Square for Joanna and Chris rules and
31:22ghosts it's fantastic no thank you very much we haven't sold any tickets I am getting worried you
31:27know I'm trying my hardest this is Chris we're trying to push it as much as possible there's two
31:31girls that are definitely I'm confident will meet at the embankment pair but two people is not enough
31:36thank you ever so much oh thank you thank you thank you second trip done time for Jamie's final tour
31:46I've just got back from I'm ready to pick up my three o'clock people but it doesn't seem to be
31:52anyone here yeah that's the reason we haven't booked any for three o'clock five to three unless the
31:59little bus is due to pull out of here at three o'clock full of tourists except there aren't any
32:03tourists on board or even looking as though they're about to get on board their last tour scheduled an
32:12hour later Stewart's team presses on we've got the cockney tour there's our bus it's leaving just in
32:20five minutes time we're doing it for 15 pounds that's 20 pounds off feet really brilliant I got
32:27another two brilliant you take that on board that's great you guys are set to go yeah 4 p.m. almost
32:40every seat filled it's time to leave welcome to the cockney tour delighted to have you all here with
32:47no commission on any of the fares the money is all theirs after failing to fill their final tour
33:01Joanna's team must now hand over 20% of everything they earned okay that's nice great thanks very
33:11much I'm really good at about to hand over such a large amount of money you know in the boardroom
33:18tomorrow we'll find out if we've won or lost and I think that this could be the reason why we have lost
33:23thank you
33:53You can go for you to the boardroom now.
34:21Good afternoon.
34:22Good afternoon.
34:23Good afternoon, Shakao.
34:27Well, tourism and the open-top bus.
34:31Synergy, you're team leader.
34:33I was team leader.
34:34OK.
34:35And how'd you get on all you people?
34:37Yeah, it's OK.
34:38Yeah, yeah.
34:39We got to where we wanted to in the end of it, yeah.
34:42So your theme was?
34:43Ghouls and ghosts.
34:46OK.
34:46And you went to do the tour?
34:48Yes.
34:49He was very good, Helen.
34:50He was very, very good.
34:52And Chris what were you doing? I went and pitched to the London Tourist Centre. Okay, and what did you offer?
34:58I offered them 20% of everything we earned on the day. Oh what, even the tickets you sold? Yeah. And the tips and everything, yeah.
35:07That was adventurous, wasn't it?
35:09Did you think that you lot were useless at selling and that perhaps this guy had a better chance?
35:13No, no, not at all. But given the fact it's slap-bang in Trafalgar Square, I was very keen to make sure that we won that swap.
35:19How did you lot feel about that? We were quite shocked.
35:24Yeah, I mean, first of all, it sort of trickled in of 20%.
35:29Of ticket sales. And then it was 20% of everything. Then the news got worse.
35:32And then 20% of the tips, which I worked my mouth off. Exactly.
35:39Did you try and do something about it then? We did.
35:42You went in the next day? I went in the next day because I was still under the impression.
35:46I like that, really. I don't like that. I mean, look, irrespective of what he's done, and we'll find out whether what he's done has paid off or not, he has done it.
35:55Point is in business is this. You don't project your company's image as someone who's prepared to renege on something.
36:02If you've sent a representative out, he's done a deal, good, bad or indifferent, the company should stick by it, really.
36:08All right, we'll move on then. And Apollo, team leader?
36:13Yep, myself, Lord Sugar. Naturally, I've only done it once, and I'm keen to do it again.
36:17What was your theme then?
36:19The Cockney tour.
36:20The Cockney tour.
36:21Yeah. And Stella obviously brought up that she was passionate about the Cockney theme.
36:25It seemed to fit perfectly, so it was really every problem solved, so it was a unanimous decision.
36:30You were passionate about the Cockney theme, yeah?
36:32Yeah. And obviously, if you're going to do a tour, you've got to feel passionate about it, and I did.
36:37Unfortunately, the punters missed out on the old jelly deals, didn't they?
36:41They did, yeah. Unfortunately, map reading isn't my strong point.
36:46I understand you was doing renditions of...
36:48Knees up Mother Brown.
36:49Yeah, yeah, yeah.
36:51You know, I did really throw myself into it. I don't think anybody can deny that.
36:56Liz, your idea of a London tour would be a walk down Bond Strait and Harvey Nicks, wouldn't it?
37:01Not at all, I'm Sugar.
37:03No, okay.
37:05And in Trafalgar Square, I heard there was some turf wars?
37:10Yeah, there were. I mean, it was just, you know, a bit of handbags at dawn.
37:13It's not really particularly relevant, to be honest. We had a sort of minor disagreement.
37:19You were trying to pinch his customers or vice versa?
37:21I think there was confusion on both teams, but, you know, I think mutual respect took over at the end of the day.
37:26Mutual respect?
37:27I think these things have a habit of working themselves out.
37:29It's not what I heard, some of the words that were coming out of people from us.
37:32Well, a few things get said in the heat at the moment, but I think it was just because of a competitive spirit, I would say.
37:36But there's no hard feelings.
37:37Okay.
37:38Well, on the subject of competitive spirit, let's see how much competitive cash we managed to get.
37:45Karen, how did Apollo do? What was their bottom line figure?
37:52Total profit is £834.30.
37:57Right, okay.
37:58And, Nick, same thing, really, for Synergy?
38:02Okay.
38:03Total profit, after deducting everything, including the rather remarkable 20% Global Commission,
38:09came in at £1,099.33.
38:14Well done.
38:18Well done.
38:19Well done.
38:21£360 difference, that's quite a lot, so over 25% more than the new lot there.
38:27Well, you rolled the dice there, Chris, with this rather innovative way of doing things.
38:33You've come in with a good win for a very, very difficult task,
38:37and so I'm going to send you on a very, very nice treat.
38:40I'm going to fly you off to Jersey.
38:43You're going to be going down to the coast, having a look at how the people collect oysters and all that stuff.
38:49You might even want to try them out and eat them,
38:51and then we're going to round that off in a Michelin-style restaurant
38:54where you're going to have a slap-up meal.
38:56So, well done.
38:57Fantastic.
38:58Well done.
38:59Tough task.
39:00Well done.
39:01Thank you very much.
39:02Off you go.
39:03What are you?
39:04I can't believe it.
39:08Well, I'd like you to go off, have a chat amongst yourself.
39:12I'll call you back in here shortly, and we'll have further discussions on the subject, okay?
39:26It's gutting to have come this far.
39:35I put my heart and soul into this task, and it's just so sad for me now to be going back into the boardroom.
39:43The writing's on the wall for Stuart, and, you know, he's fully aware that he's totally screwed up.
39:53I have to stay today. This means everything to me. I'm here to win, and if I had to assign blame for this task, I think it would have to be with Stuart.
40:01I'm feeling really gutted that we've lost. We worked our socks off throughout the day. Everybody's to blame collectively for the failure of this task.
40:10So, if you look out of the windows to the right, now entering the English Channel, the English Channel is also the busiest shipping channel in the world.
40:32Did you know that?
40:33No.
40:34Oh, go on. That's a nice one. That's a nice one.
40:40You eat it honestly.
40:41This is something I could only dream of doing. You know, I'm looking forward to telling my family and friends. It's absolutely beautiful.
40:47Mmm. Yeah, it's really good actually.
40:53Thank you very much.
40:56Jersey, oysters, caviar, linguine, and lots of fun.
41:00Really damn good actually.
41:01It's absolutely delicious.
41:05Well done team.
41:08The sweet taste of success.
41:10Yeah, absolutely.
41:35Can you send the three of the men please?
41:38You can go through to the boardroom now.
41:40Well, Stuart, erm, have you had time to think about reasons why you didn't come through?
41:46Certainly, yeah, absolutely. My take is that it all came down to missing that pitch, which ultimately came down to price.
41:54You were £35 for adults.
41:55Yes.
41:56And £15 for children. What was their opinion of your pricing then?
42:00Too high.
42:01A hundred pounds for a family of four is very expensive.
42:05Hmm. A hundred pounds, quite a lot of money.
42:06You didn't do a deal with them in the end, no?
42:07No. We left a very competitive offer on the table for them.
42:08What was your...
42:09What was your...
42:10I think we agreed to give them 25% of the ticket sales.
42:12I think what the guy recognised was, you weren't going to sell many tickets for £35 and £15.
42:15So the commission you offered him, he wasn't just trying to get paid him.
42:16But they were extremely expensive.
42:17But what was the, what was your...
42:18About $45,000 for adults?
42:19Yes.
42:20And £15 for children.
42:21What was their opinion of your pricing then?
42:22Too high.
42:23£100 for a family of four is very expensive.
42:24Mm, £100 is quite a lot of money.
42:25You didn't do a deal with them in the end, no?
42:26No.
42:27We left a very competitive offer on the table for them.
42:29but what was your what was yours we agreed to give them 25 percent of the ticket sales i think
42:34what the guy recognized was you weren't going to sell many tickets of 35 pounds and 15 pounds
42:38so the commission you offered him he he wasn't sure you'd be selling yeah i mean 25 percent of
42:42nothing's nothing yeah you know and the industry standard yep is that these guys get 35 percent
42:49and they're only there ain't a debate so your attempt to try and be innovative and offer 25
42:54percent was just it was it was ridiculous i mean the guy you know just said clear off you know i'm
43:00not interested i mean that wasn't going to happen what what did happen was that chris came up with
43:06something a bit innovative he said well i'll tell you what then i'll give you 20 of everything that
43:11we're doing and that's what i call a shrewd business move um liz did you just leave it to him to do to
43:18discuss this thing or no not at all i actually went in and opened the pitch and and sort of gave the
43:24background the reasons why we were passionate about this at all why we thought it would sell
43:28well within their shop fact of the matter is is that you're the one with a business degree and i'm
43:35starting to wonder have you shown me anything where you've gone i'm going to deal with this in in in a
43:42special way okay um my approach was when we went into the tour vendor was that we wanted to fit in
43:48with their marketing strategy because i wanted to secure it that it elaborated be something that caught
43:53the visitors eye when they came in and the point was is that it was myself and stuart there you'd never
43:59stepped in on the pricing either hmm well stella you you were on the buses as they say yeah i wanted to
44:09throw myself at the deep end i want to show you that i'm not this corporate sort of wooden person as
44:14i really wanted to go for it you know i'm a bit of a skeptical person i mean you're also very very
44:19shrewd and very very clever uh and at the end of the day don't matter how good the tour is really uh
44:26if they sell a lot of uh tickets you know that's what that's what the task was about so it was the
44:31easiest part of it don't you think i i would personally i wouldn't agree because i thought this
44:36is a do or die situation but don't you now see that the business model is go out and sell tickets
44:42got the cash in the pocket people on the bus and that's it i genuinely didn't see it like that
44:49okay i mean the thing is stuart you were the team leader absolutely yeah well you lost the picture
44:55the uh well the pitch was lost because of the price and you know you made the price up and it's clear
45:01to me that the ticket sales was uh one of the reasons for failure so why didn't you drop your price we
45:06did immediately when people stopped and said how much then it was a look it's usually 35 and most
45:12people go that's too expensive and then once we had them hooked we could negotiate on price
45:17the real problem still was you didn't have a price strategy you talked about 35 and 15 but
45:22negotiate on the day and tourists don't really want to negotiate they want to know the price they
45:27want to pay it no strategy really no it wasn't that there was no strategy it was it get what you
45:32can for the ticket so start with 35 pounds and if they said that was too expensive work your way
45:36down and really the fact is you say you're a good seller yeah one would have assumed that you would
45:42have sold more and actually you sold 260 quid compared to liz's 505 pounds yep it was difficult
45:50there's no explanation it was it was a hard sell a very very hard sell yeah i mean i think what i'm
45:57going to do now is take this opportunity of asking you to step outside again while i have a chat with um
46:04nick and karen here we'll come back in and we'll just talk about what's gone on in the past 10 weeks
46:10or so to see which one of you will be leaving the process yeah that's what sugar thank you
46:30when stewart and liz are in the travel center they went in completely unprepared with the wrong price
46:34structure the pair of them are to blame it is like flogging a dead horse now i mean they openly admit
46:42now they price themselves out the market
46:47stewart fails to acknowledge the fact that he found it twice as hard to sell as liz
46:54yeah okay from a selling point of view but is she just a you know one trick pony so that all she can do
46:59his cell you know you can always get rid of two lord sugar's ready for you now
47:17um stewart we'll come back to 10 weeks ago when you first came in this boardroom um you made some
47:29rather outrageous statements how much money you were going to make me yep um but i think i gleaned
47:37from you at the time that um you see yourself as some kind of entrepreneurial young rough diamond um
47:44um with kind of untapped potential absolutely if i work for you it's not going to be nine till five
47:50and i know some people think that i'll be in the office weekends even on a sunday i'll work for you
47:5424 7. don't need a night watchman listen i will make you so proud of me i i i hear your enthusiasm you
48:02know great enthusiasm fly's got enthusiasm it doesn't stop head butting the window okay well since i've
48:08been in this process i've had 10 weeks and let me tell you every night i've been thinking of new
48:13business ideas that i really want to develop let's start a new company and not only will you be able
48:18to put me in an existing one i can run one for you i want you to wake up in the morning check the bank
48:22balance and think he has made me millions and i won't be happy with myself unless i've done that for
48:27you that is such outrageous promises that you can't guarantee i'm not a one-trick pony i'm not a
48:3310-trick pony i've got a field of ponies waiting to literally run towards this one day young man
48:41i promise you you'll sit back and you will look maybe at this particular moment and you will cringe
48:47yourself i think but it's always a difficult position for me when i see a young 21 year old
48:54person with such bubbling enthusiasm to suppress it um but in in your case they didn't need some
49:00suppressing please harness it i think you can't harness childishness and immaturity
49:06i mean you certainly believe in yourself but i mean the fact of the matter is it wasn't so long
49:10ago you believed in the tooth fairy also anyway there you are ladies there's a gentleman that's uh
49:17put his plea forward he's going to make me millions and millions of pounds in the business that he
49:21doesn't know what we're going to be in yet uh um but uh it's a hard one to uh to counter don't you
49:28think well i'm not going to try and counter in terms of where i think your next business should go
49:33but what i would like to do is talk about my energy it's my determination to succeed everything
49:37i've done to date in my life i always put 100 in and make sure that i do the best i can so i think
49:43i've delivered throughout this process well i mean okay that's a good speech but you know where is that
49:51spark of genius if you were to employ me you know you've got somebody who already has a very good
49:57grounding in terms of i have good ability numerically business-wise and you know i think i am very good
50:03with people i could sit here and say i'm going to open a new business of yours and do this isn't this
50:08but there's no actual structure behind that i mean i've been very structured through my academic life
50:13i think this process has shown that i am looking for new ways to grow and develop that's why i'm here
50:20well steady stella steady stella you've had the benefit of listening to these people's two great
50:26pleasing i see you very carefully in that brain of yours working out inevitably what you're going
50:31to say to me at this moment in time um well you know they're very different people to me what i
50:37would say is probably much shorter and succinct you know i'm a very resourceful person i've come from
50:43absolutely nothing i've gone from being practically homeless to sitting here and being part of this
50:48process and i think i've performed consistently while i've been here and you know my record does speak
50:52for itself okay and um you've worked a lot with stuart over the past um you know my observation of
51:01stuart is that you know he's clearly intelligent but when it comes to applying things practically
51:08he falls down on things that should be very obvious which surprises me would you say that's
51:13a good observation sure not at all what i'd say is i am what i am but you know i've got the passion
51:18enthusiasm but also the actual skills to back it up and i've done that you know let's not forget i
51:24am only 21 i'm a director of a company with a turnover of three million pounds already i've got
51:28my own telecoms company which is up and coming this is how i live this is how i bought my own flat moved
51:32out when i was 18 i bought it with money that i'd earned from applying myself daily and i do apply
51:37did you earn the money or did it come from mum dead or something like that my mum and dad have never given
51:42me they gave me 10 pounds when i was a child to buy some stocks for yo-yos to sell in schools
51:47i made it all myself by doing various little bits and pieces yeah absolutely you know people have said
51:51that through throughout my life they've seen me driving nice cars living in my own place and they
51:55often say you know you're living out of mummy and daddy's wallet but that is 100 not the case
52:00i work my socks off to earn every penny of that oh um well the thing is all those stuff you're coming
52:08out with with yo-yos and everything else actually i did do all that myself as a youngster and what
52:14you've said to me just now about how you've done a bit of business and built yourself up and all that
52:19stuff actually when i was at your age i've done all that but you sound too good to be true really
52:26all of this sounds too good to be true at 21 years of age you know there's 60 million people in the
52:31country there's bound to be one of them which shines through and massively and you know what i have so
52:36much potential to give you and you know i'm not gonna lie to you betting on me will be a punt but
52:41it'll be one that is going to pay off massively hmm well okay you give me a dilemma really you really
52:55give me a dilemma because i'm always visualizing about the position in in the company
53:00um
53:05stella on paper you know you've you've been in the winning team more times than anyone else actually
53:12we've had the debate about the you know the corporate side of things and you've taken on board
53:18what nick has pointed out what i've pointed out and um i've tried to apply yourself and in this last task
53:25um you've even gone to the trouble of singing so fair enough fair enough
53:32stuart you seem like a loose cannon and i've had comments about you still being rather childish
53:39immature and i i i kind of like feel have i been a businessman or or more like a babysitter
53:47you know and i'm not sure whether it's time for beddy buys as far as i'm concerned
53:51but nevertheless you've given me a very good plea here today
54:03liz you're a good presenter you've worked very very very hard no question of that
54:09and i know you've consistently done well on sales uh throughout the course of the process
54:24i'm looking for something very special
54:27and there are so many good sales people so many good talkers and all this stuff
54:32what i need is a different type of person someone very unusual to find me something new go somewhere
54:39else come up with some ideas and as nutty as it sounds what he said makes more sense to me
54:48so as hard as you work as hard as you have worked
55:01i'm gonna let you go
55:05liz you're fired thank you for your experience
55:10i don't know now maybe i'm getting soft in my old days but what you've said to me up until now is
55:31true i don't believe you're a liar it was very commendable you have got a lot of faults but
55:38maybe that's not a bad thing that can be knocked out of you i'll let you through to the next part of
55:43the process okay thank you all right stella stuart off you go to the house
56:07i'm absolutely devastated you know i put my heart and soul to every stage of this process and i
56:25really do think i delivered stuart you know what he may be the next lord sugar we'll have to wait and
56:30see but i'll show lord sugar you know he might be knocking on my door in a few years to come
56:37i think out of the three of them liz is the one which i would say you would be really surprised
56:41if she didn't come through the door i think that stella and liz will definitely be coming
56:46back but i think you could imagine stuart fighting his life out because no one you know no one wants to
56:52fall at the last hurdle yeah but i can't see stuart walking out of this
57:05oh my god
57:18and then he goes i've got to let you go
57:20why the hell is liz gone home he said that she was a great salesperson but he needed someone with
57:26that little spark oh my god i cannot believe him we're the final five two girls three boys bring it on
57:41one job now just five candidates remain lord sugar's search for his apprentice continues
57:51next time well that looks a bit ominous today boys on the road to the final you're in for a big
57:56day today some familiar faces good morning margaret there's always winners and losers but you're a
58:03loser then actually not really nice are you is that supposed to make me laugh you're not a big fish
58:08you're not even a fish and before it's over the smallest hole on your cv and you put a stick of
58:14dynamite in it and blew it up heads will roll you're fired you're fired you are fired
58:20so liz gets a tour the your fired studio dar obreen is her guide over on bbc two now
58:32and there's more tomorrow night a special program focuses on the final five candidates and that's
58:37the final five candidates and that's here on bbc one
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