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00:00Good evening and welcome to The Apprentice. 12 weeks ago we met 16 bright
00:05determined candidates in search of a job. Now there are just two remaining and over
00:09the next hour we'll discover which one of them will be chosen as Lord Sugar's
00:13new apprentice. Straight after the programme stay with us on BBC One for a
00:17special extended edition of You're Hired with the winner, the runner-up and Lord
00:22Sugar himself. But first sit back and enjoy Stella versus Chris in the final of
00:27The Apprentice 2010.
00:32We are in tough economic times and in this climate you need to stand out from the
00:38crowd. From across the country 16 of Britain's brightest business prospects
00:43have come to London. I'm not interested in any steady eddies or cautious carols.
00:50I'm looking for someone who's exceptional. They're here to compete for a job with a
00:56six-figure salary working for Britain's most belligerent boss. I can't believe
01:02seven people couldn't have come up with something better than that. Where's all your
01:06brains then? Cereal entrepreneur and multi-millionaire Lord Sugar is once again
01:12on the hunt for an apprentice. Some of the stuff I've heard coming out your mouth is a
01:17lot of hot air so in the interest of climate change I don't want any more crap.
01:21Come on, come on, come on, come on, come on. To land their dream job. Welcome. The candidates
01:26need to work as teams. What the hell is going on? This is our pitch, this is our line. This is
01:32our end. Why didn't you hit me then? I never hit you. But shine as individuals. OptiClean.
01:38Hasta la vista gravy. This is the most embarrassing thing I've ever done in my whole life. Because in the end there's just one job.
01:46You're fired. You're fired. You've talked yourself out of this. You are fired.
02:00Previously on The Apprentice. I've asked four of my trusted colleagues to put you
02:05through a rigorous interview process. The final five face Lord Sugar's Grand
02:12Inquisition. You look to me a bit like a quitter. I disagree. You don't know where
02:16you're going. You don't know what you're doing. You're a quitter. I disagree
02:19entirely. Knowing heads would roll. That was quite a tough interview actually. This is
02:24mental torture. There's always winners and losers. Yes. You're a loser then? No. How have you got on with
02:30the other contestants then? I'm here for the job. I'm not here to make friends with them. The minute I'm a
02:34big fish in a small pond. You're not a big fish. You're not a big fish. You're not even a fish.
02:38Stewart came unstuck. So the bit that you said, a fully licensed telecom operator, that's not true.
02:45Can I? Is it true or not true? Not in the context. No, no. It's a yes or no. It's black and white.
02:50Okay. In that case then the answer would be no. And in the boardroom, the boss wasn't buying.
02:56I don't believe a word you say, Stewart. You are fired. There was tough love for Joanna.
03:03I can't see where you can slot in the organisation. But you leave here with your head high.
03:12Joanna, I'm sorry to say, you're fired.
03:17Then there were three.
03:19Stella, you're in the final.
03:23Oh, thank you so much.
03:26Jamie, I think you've come to the end of the road. You're fired.
03:31Now, just Stella and Chris remain to fight for the chance to become Lord Sugar's apprentice.
03:45I'm just so happy. I want to go and run around and tell everyone.
03:50I'm just stunned. I mean, I'm absolutely ecstatic, but I'm just stunned.
03:57We're within a stone's throw of it now, aren't we?
03:59One more loss.
03:59Oh, no! One more toss.
04:02It's the big one. I mean, I know my wins and losses ratio isn't great,
04:06but I realise that this is the one you do need to win.
04:09No pressure.
04:10Six a.m.
04:26Good morning.
04:31Hello. Lord Sugar would like you to meet him at the Langham, London.
04:35The cars will be outside in 30 minutes.
04:38Thanks. Bye.
04:41Morning, finalist.
04:42Morning. We need to be at the Langham, London.
04:45Is that a hotel?
04:47I don't know.
04:48Happy?
04:49Yeah, very much so.
04:49Ready to go?
04:50Oh, I am, yeah.
04:51It's always really about getting the job for me.
04:54To get this close now, it means even more,
04:56and it's crucial, really, to see it through to the end.
04:59If I weren't to succeed, it would break me.
05:03You know, I can't...
05:04I can't allow that to happen.
05:06London's West End.
05:27The Langham.
05:29One of Europe's oldest grand hotels.
05:32For 140 years, a byword for luxury and hospitality.
05:39But today, it's down to business.
05:41Good morning.
06:07Good morning, Lordship.
06:08Well, congratulations from the many thousands of people
06:11that have applied for the process.
06:13You have made it through to the final two.
06:16You've both done incredibly well,
06:18but as you know, there can only be one winner.
06:21As this is going to be the most difficult task yet,
06:25I felt that you're going to need some assistance.
06:27Well, welcome back, ladies and gentlemen.
06:43So, Stella, heads or tails?
06:46Tails.
06:47It's heads, I'm afraid.
06:48Chris, pick the first of the ex-candidates
06:51you require to assist you.
06:53I want to take Jamie, please.
06:54Stella.
07:01Joanna.
07:05I'll take Liz, please.
07:11Chris Farrell.
07:16Alex, please.
07:18I'll take Liz, please.
07:19Melissa.
07:22Melissa.
07:28Come on, Shelby.
07:28I'll give you a shot.
07:31Now, you may be wondering what you're doing
07:36standing in this high-class bar here.
07:38Well, it's got something to do with the task in hand.
07:42Selling alcohol is one of the oldest trades in the world.
07:46So, your final task is to create a brand-new premium alcoholic drink.
07:52I want you to make the drink, design the bottle,
07:56and create an advertising campaign to promote it.
07:59And then, you're going to have to pitch your product and brand
08:02to a group of industry experts at a big launch
08:05to happen in three days' time.
08:07And afterwards, we'll meet in the boardroom
08:10where one of you will be hired.
08:14So, everything clear?
08:16Yes.
08:16Yes.
08:16Good luck.
08:18I'll see you in a few days' time.
08:20Off you go.
08:20From whiskey brands with 200 years of heritage
08:28to new fruit-flavoured vodkas,
08:31the market for alcoholic drinks is worth 40 billion a year.
08:38The finalists must lead their teams to brand and launch
08:42a new spirit-based drink for the over-25s.
08:46It must retail at 20 pounds.
08:48They have three days.
08:51Here we are.
08:52We're back in business.
08:54Sit down.
08:55Listen, I'm so glad to have you all back.
08:58Seriously.
08:59Anything that's happened in the past is all history,
09:02and we've got to nail this.
09:03Absolutely.
09:04All right, guys.
09:05Well, first, I just wanted to say,
09:07I'm delighted with the team that I have.
09:09I'm sure that you're going to give me everything that you've got,
09:11and I'm really looking forward to working with you all together.
09:13Likewise.
09:15First job, what to make.
09:17We need to keep it simple.
09:18It's got to be a drink that can appeal to everybody
09:20that you can't get at the moment.
09:22I really like the idea of taking a chance,
09:25going for something that's got heritage.
09:26What do you think that would be?
09:27Something with whiskey?
09:29A couple of bars I've been to recently,
09:30they've had massive, like, this size bourbon cocktails.
09:34What we've got to think is,
09:35who will people want that?
09:37Is that something?
09:38And do women drink whiskey as well?
09:40It's a very specific taste,
09:42but, again, you can mix it with things to make it taste lovely.
09:47So, I mean, what actual ideas for an actual product does it spin it?
09:50Do people have ideas and flavours and things like that?
09:52Yeah, definitely.
09:52What do you think would work?
09:53Could we say the vodka market has been there,
09:55and it's reached its peak?
09:56I know, if you look at the hit bars,
09:58it's the Brazilian and Latino cocktails that are where it's at.
10:01It's all about, it's all about mojitos.
10:04Okay, so we're looking at a rum,
10:06and we're looking really for people who drink cocktails, rum cocktails,
10:08so we've got a target market of probably,
10:10I'd say young professionals.
10:12I'm liking the idea of maybe adding a fruit or something like that.
10:15What's gooseberry like?
10:16I've only had it in a pie before,
10:18but it's quite nice, and it's different.
10:21In the UK at the moment,
10:22the sort of hot fruit or the really popular fruit is the pomegranate.
10:25What if you could have a pomegranate-flavoured spirit?
10:29I think there would be a gap in the market for that.
10:31Okay, everyone,
10:32we want a drink that's going to have a dark spirit base,
10:35some sort of bourbon.
10:36It's got to be something that, you know,
10:38our market, which is the over-25s, want,
10:41so we're going to have to give it a really new twist,
10:43but we'll go and do our market research.
10:45I really feel confident we'll do it.
10:46Let's go.
10:47No worries.
10:47Good luck, guys.
10:5511.30 a.m., a top-end supermarket.
11:03Row upon row of bottled inspiration.
11:06Are you going to try and get the idea of
11:08you can have a heritage drink in a modern bottle?
11:10Yeah, maybe.
11:11And then putting a really modern label on it,
11:13so all of a sudden, you know,
11:15you're mixing the old with the new,
11:17which is what we're doing here, right?
11:19The challenge that's sort of emerging, really,
11:21is that this has got to be for men and women,
11:25and they've got to start swinging it towards women,
11:27because at the moment, it's firmly in the male domain.
11:31Needing a name for his team's pomegranate rum,
11:35Chris makes a conference call.
11:36Hello.
11:37I was just going through words that I associate with Britain,
11:40you know, bulldog, God save the queen, crumpets.
11:44We really like either crown or crown jewels or something.
11:49I can see crown, maybe.
11:50Crown jewels, I think we might struggle a bit to...
11:53Yeah, that might be a bit rude.
11:54Okay, I don't know if I said about spirit colour.
11:57That's another question.
11:59I don't want to do something which is a really artificial colour,
12:01otherwise I think you make it a bit cheap and gimmicky
12:03if you start playing around with a load of colours.
12:05All right, good luck, speak to you later.
12:08Crown jewels are nice, please.
12:10I think it's pretty much out of the question
12:11to have somebody going in and putting their lips
12:13around the crown jewels.
12:20What about this?
12:20Blue bourbon.
12:22With some sort of a hint of a blue in the colour.
12:25And the theme is blue.
12:26I love it, the whole bottle, the label, everything is blue.
12:29I like that.
12:30The tint of bluery.
12:32What blue is happy.
12:33You're happy when you're blue.
12:35Do you know what I mean?
12:37That blue said, green's envy.
12:39No, but I know what you mean.
12:40Blue's gay.
12:40She's not talking about this.
12:41Is that what it is?
12:46Lunchtime in the city.
12:49Next stop for Stella, marketing professionals from the Target age group.
12:54Our idea is to get an old classic and give it a twist.
12:59Like blue bourbon, we could have some sort of infusion with berries of some sort.
13:06And I don't know whether we could colour it slightly blue or not.
13:10But how does that sound to you just initially as an idea?
13:13Personally, I wouldn't be comfortable if it was blue.
13:16I'm not, you know, I don't know.
13:18I don't really like carrying around drinks that are quite bright coloured.
13:20I think with bourbon as well, I normally associate it as a male drink.
13:24What could we add that, you know, that would make a woman think, actually, I'd like a glass of that?
13:29What about a twist of lime?
13:30Cinnamon, some sort of cinnamon, mint, or honey.
13:34I'd like spices.
13:34I mean, spices would be good, wouldn't it?
13:36Yeah, honey.
13:37We're going to go off and put it to our flavour people and see what they come up with.
13:42So thank you very much.
13:44Let's have a look at the rums here, all here.
13:48Soho.
13:50A premium off-licence packed with fancy drinks.
13:55I think I do quite like the idea of frosted glassing on the bottles.
13:58You know, these are the real kind of high-end brands here, the aspirational brands.
14:01Especially if we're proud of our colour.
14:03If we can keep it clear.
14:05One thing I am thinking, though, I mean, like, we end up having a rum
14:08and then there's two different types of fruit in there as well.
14:10You can have whatever the name of the product is, like cubed or something.
14:13I quite like that idea.
14:15It is very cute.
14:17Should we go inside and have a chat?
14:19That's a good idea.
14:20The guy here.
14:22How's it going?
14:22Very well, thank you.
14:24Basically, we're thinking about designing a new drink.
14:27In particular, we're looking to do a rum with a flavour.
14:30Something, an idea which possibly came up was the idea of calling a drink cube.
14:35Like, cube rum, and then maybe...
14:37Because it could tie in if there's three different flavours and it's kind of been cubed.
14:41You mean cubed as in squared?
14:42Yeah.
14:44We do have a few bottles that are in shapes, in sort of cube shapes,
14:48but to be quite honest, I don't like the idea of it.
14:553pm.
14:57Five minutes away from meeting her bottle designer,
15:01Stella's drink still needs a name.
15:05Blends.
15:06Assuming that your drink is going to be what?
15:08It's going to be bourbon with honey and spice?
15:10Is that what you kind of...
15:10Yeah.
15:11Right.
15:11So, I mean, you could be as obvious as saying, calling it honey and spice,
15:16but I think that's kind of a little bit cheesy.
15:17So, it's bourbon and it's old and new generation, you said earlier.
15:23The guy's just bought you a drink of honey and spice.
15:24How do you feel?
15:27Yeah, well, drunk, hopefully.
15:29Cube dumped, Chris is still counting.
15:37I don't know, I don't think I think of trilogy.
15:39What else does sugar and spice go into, guys?
16:05Apart from drinking.
16:06Young heritage.
16:08Does that sound stupid?
16:11It doesn't sound like a drink.
16:13No.
16:13Bourbon mix.
16:14Bourbon.
16:15Urban mix.
16:16No, bourbon mix.
16:16Urban.
16:17Urban mix.
16:18What about urban?
16:19U-R-B-O-U-N.
16:21Say that again.
16:22Like, urban, you know, urban.
16:24But, but, that's brilliant.
16:26That's genius.
16:27That's good.
16:28Awesome.
16:29Thank God we're getting somewhere,
16:30because I was drawing a total blank with that,
16:32but I think urban, you know,
16:35a bourbon blend for the urban generation.
16:38Brilliant.
16:38That sounds really good,
16:39and I can just see it now.
16:41I can.
16:42That's new.
16:44Brand name sorted, next job, the bottle.
16:48Design base for both teams,
16:50industry leaders Diageo.
16:52It needs to be different, but fresh, urban.
16:57A new bottle, but with some old feeling in it as well,
17:00or do you want to go away from that?
17:03I like the idea of something really tall
17:04that's going to stand out and look very different.
17:07I feel like it needs something.
17:09Like what?
17:09It needs some sort of an edge.
17:11I don't know.
17:13I'm really, really confident about the brand,
17:16but the bottle, it's just not clicking yet.
17:19We need to come up with something different,
17:21and at the moment it just sounds very boring.
17:23I think it's something like a nutmeg or a ginger,
17:42something that's got a bit of a kick to it.
17:43I think the thing with honey, it is quite floral.
17:57We can add more malt notes,
17:58or we can add more vanilla notes,
17:59just to sort of give it more depth, if you wish.
18:03I like it with the honey and the vanilla.
18:06Working for Chris in the lab next door, Liz and Shibby.
18:10We've added some pomegranate essence to them
18:12to see how this would work as one of our roots.
18:15White rum, pomegranate,
18:18and to top it off, aromatic bitters.
18:21Remember to slurp it.
18:27So you spit then rather than swallow?
18:28It's quite strong in the rum.
18:39You can really taste the rum in that one.
18:41That's all right, you know.
18:42Orange has been done, vanilla has been done.
18:45Let's go with it.
18:52Still without a name for his triple-flavoured tipple,
18:55Chris must brief his bottle designer.
18:58If we're not doing cube,
19:00there's no point in doing cube as a bottle.
19:01So if it's three,
19:02it makes more sense to do it kind of as a...
19:04as a sort of... as a pyramid, I would say.
19:07Right.
19:07Like a pyramid is also like a prism.
19:10Plus prism sounds quite cool and quite high-end.
19:12I like.
19:13It sounds premium.
19:14You know, it's... it's memorable.
19:16If it's a clear liquid,
19:18the purity of having three elements making up this drink
19:20is kind of really what I'm trying to sell as an idea.
19:22OK.
19:24But at the lab, things are far from clear.
19:26I think maybe a nice sort of red-y, pinky colour just...
19:32Rosé.
19:32Yeah.
19:33No, not even as strong as rosé.
19:35Even almost on...
19:37This isn't red-y, but this sort of depth of colour...
19:38Pinky, yeah.
19:39...but a little bit more pinky than that.
19:42My only worry is it...
19:44is it a bit feminine?
19:46I could... I could drink that.
19:48Yeah, because you're a girl.
19:49I'm a guy.
19:50But then you have a go.
19:52Do you not drink different coloured drinks?
19:55I don't think...
19:56Do men care about that?
19:57I don't know.
19:58I drink a pink drink.
20:00You know, pink's the new blue.
20:02The flavour is a premium white rum infused with pomegranate.
20:13Guys, the colour is clear to confirm, yeah?
20:16No, the colour isn't clear.
20:19I thought we were doing a clear liquid.
20:21I thought that was the idea.
20:22It's kind of like a watered-down, red-y, pinky colour,
20:28like the colour of pomegranate.
20:30The problem with that is,
20:31is it sounds like it's going quite effeminate.
20:33No, it's not effeminate, it's not pinky, it's not girly.
20:36It tastes nice, it goes well with coke.
20:38And hopefully it should be all right.
20:40OK.
20:42Right, and that is slightly annoying, actually.
20:43I don't know why.
20:44I'm pretty sure we debriefed them to make a clear liquid.
20:47That was the whole point.
20:48Hmm.
20:49Yeah.
20:50This is about me getting a job here,
20:52and so therefore I don't mind winning or losing
20:54by the decisions I make,
20:55but it's when they decide to take it upon themselves
20:57to make decisions, which I didn't tell them to do,
20:59I do find it quite irritating.
21:00But, you know, we are going to make it work,
21:02but it's not what I had in mind.
21:04If you can make the bottle...
21:05It is difficult to explain,
21:07but rosé is maybe a good way to start.
21:08It is meant to be slightly darker than rosé.
21:10Woo!
21:11Yeah, I'm really hoping the drink isn't that colour, but...
21:13Guys, look at this.
21:16This looks brilliant.
21:17Oh, wow, I love it.
21:18It looks great.
21:19The writing looks great.
21:21I'm saying, just think, that's our brand, Urban.
21:23That is brilliant.
21:24Love it.
21:29Tomorrow, TV commercials must be shot and edited.
21:33But filming can't go ahead without clearance
21:36from the industry authorities for advertising alcohol.
21:39So the first thing we've got is a sort of a very busy bar scene.
21:45We've got a group of people who've got together.
21:47Two guys stand up.
21:48They come back with two bottles of Urban with some shot glasses.
21:52And how big are the bottles?
21:54Bottles are...
21:5470 CL.
21:55That's going to be too much booze for...
21:57Excessive consumption for the amount of people.
22:00Otherwise it's a big night.
22:01Yes.
22:02We don't want that.
22:02You might want to show a longer drink rather than shots
22:05because I think you will be in danger of implying
22:09that this is a drink that you knock back quickly.
22:11Right.
22:12And that kind of immoderate drinking is not allowed by the codes.
22:15OK.
22:16So we know now what we've got to do
22:18and we'll definitely work within that.
22:20Thank you very much.
22:20See you soon.
22:21Next up, Chris.
22:29You're going to see a guy who's really quite wealthy,
22:32quite affluent.
22:33He's a young guy, good looking.
22:34Basically he's out on a date with a girl.
22:36She's like this really quite attractive young woman
22:38that's clearly taking her out on the first date.
22:40He basically buys that, a prism with Coke.
22:43She's really impressed.
22:44He's one of the girl.
22:45If there is any implication that the drink plays any part
22:49in his successful relationship,
22:51sexual or otherwise, with his first date,
22:54then I think that's going to be a problem.
22:57This is actually completely different.
22:59It's going to be very much framing just their eyes
23:02or just their mouth.
23:04You're going to see her putting the glass in the mouth
23:06and hearing her swallow.
23:09And she says, oh, yeah, that's nice.
23:12Lips can sometimes be very sensuous.
23:14So, you know, no licking of lips seductively
23:17or anything like that.
23:18What about eyebrows?
23:19Are you allowed to raise eyebrows or wink or anything?
23:22Depends on the sexual implication of that.
23:25It's now 9 o'clock at night.
23:26The advert needs to be filmed tomorrow morning
23:28and they still don't have an idea
23:31and he really needs to now think of something sharpish
23:34and now get on with making the ad.
23:36What kind of clothing then?
23:38You're not allowed to show any flesh.
23:39It's supposed to look clearly over 25.
23:42I mean, basically clothes that an older generation would wear.
23:45A cardigan and a pipe.
23:46Yeah, well, not a pipe.
23:47No smoking.
23:48No pikes.
24:00It's a tough task, to be fair.
24:02There's quite a lot of restraints.
24:03You can't actually advertise alcohol that easily
24:06and it's a big challenge
24:07but, you know, I wasn't exactly expecting it to be easy
24:10being in the final
24:11and I will definitely have something done by tomorrow morning.
24:138 a.m.
24:30From the designers, a delivery.
24:33Great, thank you very much.
24:39Cheers.
24:42Uh-oh.
24:48How are we done?
24:49There we go.
24:51Oh!
24:52That's better than I thought it would be.
24:54That's better than I thought, actually.
24:55Oh, my God!
24:56Oh, that's really good.
24:57I like that.
24:58That is brilliant.
24:59Fantastic.
25:00I did in this tree.
25:01That is bad, boy.
25:02Let me see it.
25:05Oh, wow.
25:06Wow.
25:07That is bloody nice.
25:08Right, mate.
25:09That's actually pretty sexy.
25:11Yeah.
25:11Come on, Harry.
25:12Come on.
25:13Nice, pretty sexy, actually.
25:15Oh, wow.
25:16I love it.
25:17Oh, it's such a relief.
25:18Oh.
25:19I'm absolutely delighted with the boss.
25:21Again, it's kind of reinforcing probably what Lord Sugarwell already knows, really.
25:25If he wants somebody who's going to bring something completely creative and new,
25:28really think outside the box and bring something which the market's never seen before for a certain product,
25:33then I am that person.
25:379 a.m.
25:39Next job, shoot the TV commercials.
25:42In central London, a stylish basement bar.
25:50With a new script and ready to roll, director Chris.
25:55I mean, the theme behind the advert is the idea that three different friends who have come from very different scenarios,
26:01from work, on a night out, and casual, are coming together to enjoy the drink.
26:05And that really represents our strapline, which reflects every side of you.
26:10Take one.
26:12Chris's new cocktail.
26:14Action.
26:15The Prismo.
26:19Stop there.
26:20It's just a bit difficult to obviously try and make sure it gets all in the glass.
26:24Take two.
26:25Action.
26:27We're going to need to get something else to put that pomegranate in than that thing,
26:31because that's just ridiculous.
26:32It's like one at a time.
26:34Action.
26:35It just looks a bit like a mad scramble for pomegranates.
26:41When you go to a cocktail bar, they're kind of like, they're doing it really quickly like that.
26:45It's not like somebody going, hmm, ooh, you know.
26:48Chris has to produce a 30-second commercial, and he's not even a fraction into it.
26:55And if he doesn't get a move on, he's in real danger of tonight, the advert going up, having a couple of close-ups, and nothing more.
27:01He could do that and that.
27:04I think it's really over-complicating what has already proven to be quite a complicated process.
27:09Come on, everyone, let's get this show on the road.
27:13Where's the drinks?
27:14Sorry, guys.
27:15On location in southwest London, Stella and her commercial for urban.
27:20It's very, very straightforward.
27:22It's just people enjoying our drink.
27:24The women instigate buying it.
27:26You know, they like it.
27:28So we can just eradicate this whole issue of women not wanting to drink bourbon.
27:33OK, everyone having fun, everyone enjoying themselves.
27:36Action!
27:39Hey, girls.
27:40Hello.
27:41What can we get you to drink?
27:42We'll have an urban, please.
27:43An urban?
27:45Can we have four urbans, please?
27:48Sure.
27:48Sure.
27:49Six, seven, seven.
27:50Cut.
27:51Excellent.
27:52Yeah?
27:52Good?
27:53Yeah.
27:53I think that was first one.
27:55Very good, Tommy.
27:56Stella's led her little team.
27:58There's no fighting or showboating.
28:01And that's a valuable quality to have, to be able to lead a willing team.
28:08Yes.
28:09Lovely.
28:10Cut.
28:10Excellent.
28:11Excellent.
28:13And action.
28:153 p.m., the set for Prism.
28:19For me, that's going to do fine for that scene.
28:22We have to crack on.
28:24OK, that's one done.
28:25First shot, finally in the can.
28:28There's a lot of pressure at the moment.
28:29I've got three key scenes to shoot.
28:32It's probably about half my advert.
28:33I've got about 35 minutes to actually do it in.
28:36So it's crucial to knuckle down, but I'm so confident I can do it.
28:39Imagine you're in a club, so you're going to be kind of like, you know, listening to some music.
28:42I'm like, yeah.
28:44He's fucking out.
28:45Yeah, and then you're going to go, almost like, almost semi-dance walking up to the bar, if you know what I mean.
28:52Action.
28:59It's fine for me.
29:00I think we're done.
29:05Blimey, that was good.
29:07That was close to the wire.
29:09Skin of your teeth.
29:10Smoking that out of it.
29:11It'll be all right.
29:12Bottles branded.
29:23Commercials complete.
29:25Before bed, a chance to focus on tomorrow's pitch.
29:33I'm starting to really focus my attention on this pitch I've got to do tomorrow.
29:37I keep kind of digging deeper.
29:39I've definitely got enough to see it through to the end, but it is exhausting.
29:42And it is demanding every kind of last bit I have left to make sure that I win this one.
29:51This is nothing like a normal task.
29:54I don't know why, but it's just incredibly draining, I suppose, because I want it so badly.
29:59All the emotional stress that I've been through being here and everything I've put my family through is all hinging on tomorrow.
30:05But I just need to have a rest now, because I'm so tired.
30:08The day of the launch.
30:15The day of the launch.
30:25In eight hours, Stella and Chris will face 100 industry experts and Lord Sugar.
30:32One of London's most exclusive clubs and venue for tonight's launch.
30:42One, two, three, four, six, seven, eight, one, two, three, four.
30:54With her pitch still not written, Stella turns to marketing manager Paloma.
31:00Here we are in the final run-up to tonight's presentation.
31:11Stella's got to speak for 20 minutes.
31:15At the moment, she's got enough material for about two and a half.
31:18Is she panicking?
31:19No.
31:19Will she get there?
31:21Probably.
31:22We'll see later on tonight.
31:23I'm actually reading it, really.
31:25I won't be reading it tonight.
31:27Pitch written, Chris makes a start on his presentation skills.
31:32The attention-grabbing bottle design are clearly tailored to our target market of 25 to 35-year-old professionals
31:41who drink at home and in high-end drinking establishments.
31:45He's been commented on being the bomber, you know, a bit monotone.
31:49And what I want to do is to make sure there's enough effort of them there and, you know, eye contact as well is absolutely paramount.
31:5528 mil.
31:57Take a look around.
31:59This room is full of people who have realised the potentially lucrative nature of the alcohol industry.
32:06It's finding the balance between making sure there is emotion in there, but equally not trying to be something I'm not.
32:115 p.m. Time for final touches and a first run-through for Stella.
32:20When we think about bourbon, we think about a traditional heritage drink.
32:26The proposition is simple.
32:28It's the new way of drinking bourbon.
32:32Hang on, let's do them one at a time.
32:34Let me just do this one first then, because this is important.
32:36I think you should go back into your market research and then you're backing up why you've chose Urban.
32:42Are you looking at Paloma? What are you looking at Paloma for? See what she thinks or...?
32:45No, I was just looking, yeah, I was just looking at her expression. Go on.
32:47What's your expression, Paloma? What do you think to that?
32:50I have no expression, I'm just going to sit there not talking about your product.
32:54I've not even mentioned it.
32:55That's what, Paloma...
32:56That's the point. She's introducing it.
32:58Yeah, and it is too long.
32:58We could cut it out at the beginning a little bit more.
33:00Right, hold on a minute.
33:01This is going to get us nowhere if we carry on like this.
33:04Seriously, I haven't got time for this.
33:04I'll keep my mouth shut.
33:05You're not helping me right now, everyone's saying that this whole pitch is...
33:08Still, I'm not...
33:08It's good!
33:09I love the whole pitch.
33:10No, it's not at all, still.
33:10No, as long as you go from the market research first or go on about the...
33:13I don't think so.
33:14I want to listen to it start speaking, because I've not listened to it yet.
33:17She's got to feel comfortable with what she's doing.
33:19Guys, don't worry.
33:21Give me a bottle of water.
33:23And then spray it in anyone else.
33:25You know, everyone likes to have their opinion and make themselves heard, and, you know, that's
33:29what my team like doing.
33:32They're getting on with doing something else now.
33:33Well, it's a bit like having an out-of-body experience.
33:36I don't really feel like I'm here, which is probably a good thing.
33:407pm.
33:50A red carpet for some of the drinks industry's top names.
33:59And the boss.
34:00Everyone seated, the stage is set for Chris and Prism.
34:23Good evening, ladies and gentlemen, and welcome to the launch of Prism.
34:44Alcoholic drinks represents big, big business.
34:52There's been a huge explosion in demand for rum-based cocktails in recent years, and this
34:57is where we've come in.
34:58I introduce to you Prism.
35:01Prism as a product, then, infuses premium white rum with vibrant, evocative pomegranate,
35:08pomegranate, an exotic spice mix from the Caribbean, which provides a bitter balance.
35:14The fact that it uses pomegranate, which has both dry and sweet flavours, will clearly tap
35:18into a male market.
35:19And when you accompany that with the fact that this bottle is so iconic in its appearance,
35:23we believe that anyone will want to consume it because of how sophisticated and edgy and
35:29chic it looks.
35:30Also, we believe that by bringing it in at a recommended retail price of £20, this is
35:37a really attractive business venture for anyone.
35:40Please let me introduce you to the UK premier of the Prism advert.
35:45Prism is a new premium white rum-based drink that combines three delicious flavour elements.
35:52The rum itself is smooth, sophisticated, and sourced from only the finest sugar cane.
35:57A unique burst of pomegranate gives Prism a vibrant and refreshing taste.
36:03The exotic blend of aromatic spices then balance Prism to be the new premium white rum-flavoured
36:08drink.
36:12Prism reflects every side of you.
36:16I hope you've had the chance to catch your breath of our breathtaking marketing bottle and
36:23drink.
36:24Please take one last sip and reflect on just how much you've enjoyed Prism.
36:30After all, Prism really does reflect every side of you.
36:34I think you can see that looking quite good in a backlit bar.
36:45However, in a retail environment, are you concerned given the angularity of the points?
36:51I'm not concerned with the angularity of the points.
36:53In actual fact, it was something we really were careful to consider, the retail element.
36:56The height of the bottle, for example, has been specifically designed.
36:59So it does tower above its competitors, and you would have to be advised to be placed on
37:03one of the highest shelves, obviously, because it's not something you wouldn't have been
37:06grabbing.
37:06But then children don't tend to go to the alcohol section of a supermarket that often anyway,
37:10I don't think.
37:11So I don't think it's going to be too much of an issue as far as I'm concerned.
37:15A question about your targeting.
37:17Prism is for men, for women, for all occasions, and for every side of you.
37:22Can a brand be all things to all people?
37:25This bottle is so striking, so iconic, I believe a man and a woman would really want
37:30to find out exactly what is in that product.
37:32People would be desperate to have it.
37:33In fact, I might argue so much so that the price of pomegranates might drop quite significantly
37:38with the demand.
37:43I hope you've enjoyed my presentation.
37:45Thank you very much.
37:46Next door, ready to reveal the secrets of urban bourbon, Stella.
38:16Good evening, ladies and gentlemen.
38:40We saw a clear gap in the market for a dark-based spirit with contemporary appeal for the discerning
38:49cocktail drinker.
38:50Ladies and gentlemen, tonight I'm going to introduce you to the new way of drinking bourbon.
38:58Urban is a bourbon-based spirit, a subtle hint of honey and orange zest, and mixed spices
39:06including nutmeg, cinnamon, and vanilla.
39:12Take a look at the bottle.
39:14The urban bottle design is slim and chic.
39:18The proposition is simple.
39:20It's the new way of drinking bourbon.
39:23Urban, the new way of drinking bourbon, a blended spirit with a subtle hint of honey, spices, and
39:44orange zest.
39:50Urban, the new way of drinking bourbon.
39:55We have reinvented bourbon.
39:59We've made it fashionable, trendy, and exciting.
40:03Now, I'd like to open up the floor to any questions.
40:07Looking at the packaging, it is striking, but it's given me mixed messages, it's feminine
40:19and masculine at the same time.
40:20Is that your intention?
40:22It certainly is.
40:24One of the obstacles that we faced when looking at reinventing bourbon was people will think
40:31that this is just for males.
40:33We have made sure that in our advertising, in our design, that it's clear that this is
40:40for either gender.
40:42So I think that you've actually just confirmed that.
40:46What about those that aren't city dwellers, our friends that live in the country?
40:50Are they going to be compelled to drink urban?
40:54Urban is a term that is recognised as something that is cool and trendy and sophisticated.
41:01You don't have to live in the city to enjoy this drink.
41:05I'm hoping to, you know, move out to the country if this goes well.
41:10And I don't doubt that I'll be in my country pad, sipping urban.
41:22Thank you very much, everyone.
41:24Just support me, OK?
41:25I'm banking on it.
41:29Yay!
41:31Thank you to the winning team.
41:33It went really well.
41:34Let's go and have an urban eye.
41:35Let's go and have an urban eye.
41:36Let's go and have an urban eye.
41:36Let's go and have an urban eye.
41:37Let's go and have an urban eye.
41:41For Lord Sugar, a chance to quiz the experts.
41:45Here you've got, I thought, a quite well-considered brand name, a product concept that's much
41:50better considered.
41:52There's more raw materials here.
41:54But they've just over-spiced it.
41:56I mean, what was interesting about the Prism was the three ingredients.
42:00Yeah.
42:01Yeah, and that's really quite interesting.
42:04The strongest thing about Prism is the back bar standout that that product will have.
42:08It's really interruptive.
42:09As you're scanning across the back of the bar, the shape and the color will really, really
42:13work strongly for the brand.
42:15It was a very female drink, both as a raw form and as a cocktail.
42:20I can't see guys drinking a pink drink.
42:38For Chris and Stella, their final trip to the boardroom.
42:42Only one can become Lord Sugar's apprentice.
42:51I've been in the bottom three three times in this process.
42:54But yet, every single time, I've managed to survive.
42:56And this situation is now no different.
42:58I do intend to survive.
43:00And I intend on getting the job at the end of it.
43:06I'm here to win.
43:07I will win.
43:08And that's the end of it.
43:09I don't sit around thinking, oh, is that person better than me?
43:12As far as I'm concerned, there is no competition because I'm the winner.
43:15You can go through to the boardroom now.
43:44I want to win.
43:53I want to win.
43:58Good afternoon.
44:17Good afternoon, little sugar.
44:19Well, welcome back to some familiar faces.
44:22Thanks for coming in and helping the two finalists on this task.
44:27OK, Stella, how did you get on?
44:31Well, on the first day, we started off our brainstorm, which wasn't very successful.
44:36We spent a long time debating and didn't really come to any decision.
44:40But our understanding of it was that dark spirits were the biggest selling category
44:45and that we would try to do something that was a classic,
44:49but just with a new spin that would gear towards both genders.
44:52So we went off to the bottle design.
44:54But at that point, we still didn't know what we were making, what it was called or anything.
44:59Would have helped us both.
45:00Yeah.
45:01I mean, it was really important to me that I made the right decision and I didn't feel sure.
45:05So it was a little bit hairy, but about two minutes before we pulled up at the place,
45:09we came up with a name, a brand identity.
45:12And, you know, it's what we were trying to achieve.
45:14And so good names come up sometimes.
45:16The name is good and you could hear someone asking for it.
45:20But a point made to me by one of the people on the table yesterday was the taste of it was a bit pungent in the raw.
45:29Yes, I agree with what you're saying and I was quite taken aback at how strong it was.
45:35You know, the honey especially, that's something that obviously I delegated out to somebody else.
45:40Yeah.
45:40But...
45:41Don't you think that was a mistake though in hindsight?
45:43I mean, surely the most important thing is what the blooming stuff tastes like, right?
45:49In the end, at the end of the day.
45:50Yeah.
45:50Yeah.
45:51And you've subcontracted that out to these two, yeah?
45:53Well, you know...
45:54I mean, you can do lots of things over the phone, right?
45:57Yeah.
45:57But no one's invented a device yet of being able to taste something over the phone.
46:03I had a lot of faith in the people that I chose.
46:06I chose them deliberately because I know them and I know how they work.
46:09I don't drink these things.
46:11So, you know, Christopher and Melissa had made it very clear to me that they did.
46:15So I think they were much better...
46:16Oh, a couple of elkies then we've got here, have we?
46:18But I think they're a much better place to make a decision about it than I would be.
46:22If it had been wine, maybe I would have gone.
46:24But I think it's only fair that we talk to Chris now.
46:29Who was the mixologist of your team?
46:32Liz and Shibby went down to see the mixologist.
46:34There was a lot of criticism about the colour of your product.
46:41They didn't think it was a male product because you'd chosen this pink.
46:46Both you and Stella sent other people off to go and formulate the stuff.
46:51I mean, I did send them with a brief of creating a clear product and, you know,
46:56they took the decision that to have natural colouring in it would make it stand out
46:59and would create a greater appeal.
47:01The first taste of a drink is with the eye.
47:05Really?
47:05I know you're a doctor, but I've worked that one out.
47:09Next time I'll have a cup of tea through my eyes.
47:15What is your area of medical expertise, just from my personal reference?
47:20Bones and joints.
47:21Bones, right.
47:22Okay, good.
47:23Well, I'll make sure I won't break my leg near where you live then.
47:26What do you think about your presentation to the people?
47:29I mean, we've commented on your tone of speaking, to put it mildly.
47:34Big improvement, though, on the style, isn't it?
47:36Richard Burton, I tell you what, he's come a long way.
47:38Yeah.
47:39I feel Chris is the sort of person, you know, when most people take 20 words to say something,
47:43he can say it in five.
47:45Good.
47:45I like that.
47:46He's a leader.
47:47He executes decisions.
47:48And, you know what, it's a pleasure to work with him.
47:50He wasn't scared to go with something a bit risky and something new.
47:53I think that's why he stands out.
47:55He's willing to take that risk.
47:57Right.
47:58I felt you champing at the bit.
48:00I could feel you wanting to speak.
48:03With Stella, she's really adapted well to the people that she's been working with.
48:07She's the girl for the job.
48:08She's a cool cookie.
48:10She's been really cool throughout the whole process.
48:12It's not bad for my marine.
48:13It was stressful yesterday.
48:15You know, it's a big thing riding on it.
48:16And she just rose above it.
48:18She was perfectly level-headed, and I think she executed brilliantly.
48:21It's been an absolute pleasure spending time with both Stella and Chris.
48:24They're both very intelligent.
48:27And to be honest with you, you know, I'd take both of them.
48:30That's very diplomatic.
48:31It's called sitting on the bar shelf, maybe.
48:34But anyway, I hear what you're saying.
48:37Well, look, ladies and gentlemen, thank you very much indeed for coming back and helping the two finalists.
48:42Perhaps I'll see you again sometime in the future.
48:46Bye-bye.
48:46Bye-bye.
48:47Bye-bye, guys.
48:48You too.
48:48Bye-bye.
48:49Bye-bye.
48:49Bye-bye.
48:50Bye-bye.
48:50Bye-bye.
48:51Bye-bye.
48:51Bye-bye.
48:52Bye-bye.
48:52Bye-bye.
48:52Bye-bye.
48:52Bye-bye.
48:52Bye-bye.
48:52Bye-bye.
48:54Bye-bye.
48:56Let me give you some feedback from the people that were on my table about your product.
49:02They felt the advert was not very good at all.
49:08On the other hand, they thought that the three thing was quite good.
49:13Three ingredients, three ingredients, three-sided bottle, I think that bottle is very, very good.
49:20I think it's great myself.
49:22It's quite a clever concept.
49:25I think that bottle, they said the first thing they saw is they thought it was a kind of a vinegar of some kind.
49:36But they did grow to like it, the overall concept of it that is based upon bourbon and its brand name is very, very clever.
49:48So, you can see my dilemma.
49:59I want you to step outside.
50:01I'm going to have a final chat with Nick and Karen.
50:06We're going to go through what's gone on in the past 12 weeks and then one of you will get hired.
50:14Okay?
50:15Okay.
50:16All right, step out.
50:18We've definitely got the right two people here.
50:28There's no question.
50:29They're much of mine, aren't they, those two?
50:30And I think they've both got a particularly stellar, maybe great people skills.
50:35I've been so impressed by Chris.
50:39You know, he had a lot of setbacks in that task.
50:41He rose above it.
50:42He's a young man who's had very little experience in a physical commercial workplace.
50:48He's extraordinarily articulate, you know.
50:51I mean, I know it's delivered in a drone, but he's good.
50:54He's good on his feet.
50:56I think, you know, Alan, with Stella, you've let the genie out of the bottle.
51:00People like her.
51:01You saw last night that she had that crowd eating out of her hand.
51:05They demonstrate that they can both work under pressure, which is a great skill.
51:10They'll need it if they're working for you.
51:20You know...
51:21You'll need it if you can talk to her.
51:22Hello?
51:23Yes, would you send them in, please?
51:26Lodsheg will see you now.
51:32let me say this first of all that you have done extremely well through I guess what you must think
51:52is a torturous 12 weeks whatever happens you've got to be very proud of yourselves and I think
51:59you've both impressed me at the highest possible level Stella would you perhaps like to tell me
52:07where you think you excelled and why you believe that you are the worthy winner of this process
52:12I think I've been very consistent in everything that I've done but the mistake that I've made I
52:19think because I've I've been so used to people knowing what my capabilities are I haven't spoken
52:24up enough for myself I've got so much more skills than I think have been revealed here when I'm at
52:30work I'm somebody that's very proactive I'm not an accountant that's not what I do I'm somebody that
52:35has to come up with new ideas and I'm you know I'm constantly driving things I'm not somebody that
52:41needs to be given instruction I've shown time and time again that I've been creative you know I've
52:46got the best record in this whole process for a reason if I was just a doer I would have been gone
52:51a long time ago yeah now Chris you're someone who has had very limited experience and so what
52:57I've got here is someone who is very experienced over here 10 years ahead of you as far as work is
53:03concerned and then there's you only 10 months into a job could you explain to me how you think you
53:09can slot into what I've got on offer I think throughout this process despite the fact there's
53:15been many people here have a vast amount more experience in specific fields relating to the tasks
53:20I've outperformed them I've been a top seller in the tasks I've also pitched to retailers you know
53:25there are clear moments in this process where you can honestly say you know what Chris has actually
53:29won that task you know Chris is the one who's selling a 300 pound dress which looks like it's
53:32been knitted out of somebody's duvet and you know to do all that against people who have a lot more
53:38experience than me I think really shows a massive deal of potential and if you were to ask any people
53:43on those tasks who do we go to if you want something sold who's the guy I'm going to ask to pitch
53:47who are we looking for an idea from they come to me and you know I would bring that to your
53:52organization and if I asked you to take yourself back to when you were my age and you think about
53:56what you brought to the table if somebody had invested a hundred thousand pounds in you that
54:01wouldn't exactly be looking like a bad investment right now you clearly showed the potential to
54:04succeed I genuinely believe I can't guarantee I'm going to make you another billion but I would like
54:09to think that if I came into your organization I would add real value I think that's exactly what this
54:13process is meant to find that's a valid point you know it's a valid in the rough it's a valid point
54:18you make but um therein lies is the dilemma is it do I want someone more uh experienced or do I want
54:25someone your age with limited experience do I need the aggravation of having to train a person through
54:32the way that companies in business works um you know at least with Stella we've got that
54:37I think the thing is is that we're very very different people you know I'm taking a big risk
54:43here you know I've got a family to support and so on and I'm walking away from a job which I do enjoy
54:48but you know that in itself should tell you how much I want this yeah you know I want this job I
54:54didn't come here to win the competition I don't care about that I came to get the job and I think
54:59you'd be mad not to employ me you know I've got a proven track record I think I've got a lot of passion
55:04that Chris doesn't have you know he's yes he's an intelligent guy but he hasn't got the passion
55:09that I've got anything that I don't think you really start talking about my let me just finish
55:14if you're trying to talk about me then I'm allowed to comment anything I don't want to comment on you
55:17because at the end of the day what you bring to the table that's up to you but you can't tell me
55:20how much passion I have talk about yourself okay talk about how passionate I am anything that I
55:26want I always get I will not let go but I know that might sound ridiculous but that's how I am
55:32anything that I've ever wanted in my life I will get and that's a passion that enables you to do
55:37things that you never thought were possible okay listen we're both very passionate about wanting
55:49this job over the course of the last 12 weeks what I've seen from you Stella is is that clearly you are
55:58a great organizer of people you do know how to handle your teams you handle that boys team
56:03tremendously in the second week well liked and I think determined to get on with whatever you're
56:11asked to do I also have taken notes of from where you have come the fact that an early age you never
56:21had all these qualifications and all that type of stuff and then went out of the way to train yourself
56:26and get yourself back into education and get yourself the job that you've got that shows me a lot of
56:32determination Chris you're young but that could be a good thing it could be that I have a green shoot
56:43you've shown throughout the course of this 12 weeks some great entrepreneurial ideas some of them a bit
56:52wacky and some of them quite good one of you it's going to be very disappointed I don't worry about the other
57:16person because I think we have two great people here and then can hold their head up high whatever but
57:25it's a tough decision and the decision that I've come to
57:29is
57:35Stella you're high
57:46Stella
57:51Thank you
57:55to
57:57art
57:58so
57:59so
58:05so
58:08To think that little Stella from Tensme could be the winner of The Apprentice is unbelievable,
58:30but I've always believed it in my heart that I could do something great. It's just convincing
58:35other people, but I have now, and nobody can take that away from me, and I'm so excited
58:39about the future. It's all been worth it. All that blood, sweat, and tears I've got through
58:44to the end, and I'm just so happy.
58:4716 candidates, one job. Lord Sugar's search for his apprentice is over.
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